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25 Best Practices for Running a Successful Ecommerce Website

Ecommerce Website
(Last Updated On: June 23, 2018)

Creating a great Ecommerce Website is very important if you want to sell a lot of products. But with so many Ecommerce Websites out there, it can be very hard to stand out. At the same time, it’s easy for you to make mistakes if you’re not vetted into this industry and this topic in particular.

So, what can you do to run a success Ecommerce Website?

Here are some ideas you need to keep in mind!

Ecommerce Website

  1. Make your website easy to browse

People don’t want to see clutter. They want a website that’s easy to use and which lets them reach the products they want as fast as possible. The simpler the interface, the better the results you can get.

  1. Add HQ pictures

People come to your Ecommerce Website to see the product and buy it. That means you need to offer high-quality images if you want the best results. Otherwise, the results will not be as good as you would imagine.

  1. Include a search bar

This will allow people to search for items. It’s easier for them to find and purchase items this way. So you do need a search bar if you want more customers.

  1. Simpler menus

Not only the design needs to be simple, but the menus as well. Try to make things as easy as possible for your customers. You want them to feel great as they browse your site. Otherwise, they will have a bad experience.

  1. Great website speed 

You should always purchase the best hosting package that you can afford. This is extremely important if you want to avoid any website speed issues. It works great, and in the end, it delivers the best possible outcome.

  1. Add new products all the time

People will come back to your site if you add new stuff. If you don’t, then you will just have new customers, and that’s it. The best way to get return clients is to add new products.

  1. Make the checkout faster 

You need to make sure that the checkout process is quick. Ideally, you want it to have only a few steps. This means customers will purchase stuff from you a lot faster.

  1. Show customer reviews from various review websites

Reviews are inspiring trust, so the more reviews you have, the better. This will show people that you made a positive impact on your current customers.

  1. Place some testimonials on your website.

Ecommerce WebsiteJust like customer reviews, testimonials will make it easy for you to showcase customers that actively purchase stuff from you. In time, this can easily generate leads and customers.

  1. Share videos

Videos can become viral. And at the same time, they show a sense of professionalism as well. You want your customers to appreciate the quality and hard work you place into this. So yes, sharing videos can be a very good idea.

  1. Place social media buttons

These buttons increase the shareability of your products/services. People share your links, and you get to have more leads and customers this way.

  1. Hire influencers

Ecommerce WebsiteInfluencers will help your business grow. They help you promote your business and products to new audiences. They already have their audience so that you can get lots of clients that way.

  1. Include order tracking

Customers want to know where their product is at any given time. If you want the wait for a product delivery to be less stringent, then use an order tracking system. You can easily add this to your Ecommerce Website, and it can work very well. The idea is to figure out what system works well for you and you have to adapt that to your own needs. Take your time, there’s no real need to rush here.

  1. Free shipping

This is obvious, everyone loves free stuff, especially when they can avoid paying a lot of money for shipping. So yes, free shipping can be a great addition.

  1. Mobile support

Use a responsive theme for your Ecommerce Website. It’s not that expensive, and it will provide mobile users with native support. This helps you gain a lot more leads and customers from mobile phones.

  1. Run A/B tests

Your ideas won’t work all the time. That’s why you need to test any new change to the Ecommerce Website. A/B testing is the right way to achieve this goal.

  1. Professional customer serviceEcommerce Website

Ideally, you want to have 24/7 customer service. This is the primary way you can show customers that they care for you.

  1. Don’t place too many ads, if any

People hate ads, so try to keep them in a low number. Or none at all if you can. Ideally, you want to make sure that you have few ads if needed.

  1. Create great product descriptions

Your product descriptions need to be informative and to the point. If you can add a call to action in there, that would be even better. Share the key benefits and what advantages customers get from those products.

  1. Use many payment processors

Not everyone uses their credit card to pay online. So the more payment methods you can support, the better it will be. The idea is to offer convenience to all your customers. It’s a much better experience for everyone, and you will enjoy it quite a bit.

  1. Create an email list

The email list will help you generate more sales. Which means you need to have a comprehensive email list that you update all the time with new emails.

  1. Start blogging

Why is this important? Blogging allows you to have many entries in search engines. You can use lots of keywords, which means better exposure and more leads. Which is exactly what you need for your business.

  1. Optimize your Ecommerce Website for SEO

SEO optimization is complex. You can hire a team to do that for you, or you can try to do this yourself. Either way, your Ecommerce Website does need SEO optimization.

  1. Send a shopping cart abandonment emailEcommerce Website

Sometimes people close the website tab by mistake. Sending a shopping cart abandonment email will help you gain some leads and customers back, so you may want to keep that in mind if you can.

  1. Make profile creation easy

Ideally, you should allow customers to buy without making a profile. But do encourage them to create one if you can. This way it will be easier for you to track sales, and you also make them come back to your site.

Importance of remarketing for eCommerce

If you want your e-commerce website to grow, you may want to give remarketing a try. This way you can regain the attention of previous leads and customers. You do need to think about previous customers too if you want your business to expand. So having your attention split between gaining new customers and keeping the current ones is extremely important. Plus, it can cost up to 5 times more to get a new customer, it does make sense to try and regain older customers as it’s less expensive. And you can get a lot of purchases that way anyway!

Creating a great Ecommerce Website is not that hard, it all comes down to using the right tips and ideas. All you have to do is to give this great idea a shot, and the return on investment can be a good one!

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4 thoughts on “25 Best Practices for Running a Successful Ecommerce Website”

  1. Great content with powerful insights. Thanks you for the content.
    Taking action and applying these tips helps attract, inspire, educate and convert leads to clients.

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