LinkedIn, the best social media platform that allows one professional to meet with other! If you are looking for a job it’s the best place to connect to job seekers, but have you ever thought of utilizing it for marketing your business?
Then read this article, and you will learn about
Different Linkedin Marketing Strategy
that will help in while you market your services or your business.
Generate leads from your company page
Your company page can be the source of lead generation, but you need to plan for it. The LinkedIn visits can be converted to visit your actual company webpage. It can be done by click through on any recent updates or news.
Write interesting posts
Write attention-grabbing posts to increase your connections on LinkedIn and thus grow your brand.
Use other social media platforms
Social media can help you grow your brand image. Share your LinkedIn content on other platforms. They will enhance your marketing strategy of LinkedIn
Educate more with the correct information
Do not try to sell by LinkedIn instead utilize it to improve your follower base. Put in such information that will make people follow you.
Offers reasons whenever you connect
Never send an invitation without a personalized note. People must feel elated with your information and thus join you.
Encourage your employees to join company profile
Your employees are your asset and let them enter your company profile to share their expertise. This will increase your acceptability more.
Do not forget about the background image
The ideal background picture image is 1400 pixels by 425 pixels. Utilize your background image to send your message and create your brand awareness.
Get your LinkedIn profile linked
LinkedIn is just a part of your overall marketing strategy and thus make sure that you keep it connected with your website, YouTube and other social network profiles. It increases your visibility.
Be search optimized
Just do not create content to chase customers. Remember search engine optimization is utmost necessary. Headline plays an essential role in it along with the keyword phrases used.
Expert suggests that your best marketing strategy can be by acting like any other human. Chat, connect and share on LinkedIn just you would have done with a friend.
All about networking
As LinkedIn is all about networking you have to utilize it. Visit a prospect and let them prosper on your profile. They will bring in new visitors.
Sometimes connecting to hearts will also act as a great LinkedIn marketing strategy. Connect with people, be social with them and try to be helpful, maybe by providing the right information.
Create a customer for life
Just do not add another connection but aim at creating customers for life. At first help someone, maybe by offerings something for free. You can then find that they will be open to you and your offers.
Utilize the power of reciprocity
Connecting to the above strategy, you must know the power of exchange. When you put your hand in front for someone, they too will reciprocate. Utilize it.
Join similar LinkedIn groups
Just do not think of adding members, you too join groups that have a same type of discussion going on. Your posts will also be noticed.
Try to stay there for long
Do not try to grab attention at first instance. Stay there, watch things and then put in your best foot first. It will help you be steady.
Increase members by connecting
By joining another group of similar niche, you can provide valuable information there. This will help you attract the members there who in turn will start visiting your profile.
Mention those who add to your credibility
You may have many associates but do not mention all of them. Only mention them who will increase your credibility. That way you can attract more people.
LinkedIn is different from other social networks. It’s not about chit chatting and hanging over. Be formal and serious.
Connect in the right way
At LinkedIn, the prospects are already serious. They are focused, and all you have to do is ensure they are driven on the right path with your marketing strategies.
Ensure recent updates are clickable
Post such updates that will be information to your targets. Ensure that they are clickable. It must also be conversational so that visitors can also get connected if they find it interested.
Leverage LinkedIn pulse blog
The Pulse blog of LinkedIn will not discourage you. Utilize it to connect to more prospects and increase your visibility.
Promote your company through showcased pages
Showcase pages were created by LinkedIn so that companies can promote their brands. Use that and encourage your visitors to know more about you.
Use advanced search
Marketing strategy is not about attracting prospects; you can go and find them too. Use the advanced search on LinkedIn to find prospects who have shown interest in your niche. Rest you can connect with them gradually.
Keep posting some updates
It is found that 20 posts can help you reach 60% of your customers. Thus, there must be at least 20 updates or posts every month. Keep posting!
Content is always the King
The content that you share on LinkedIn plays an essential role like anywhere else. Ensure its in the professional tone and useful content will increase your follower base.
Leverage the pulse blog
Pulse blog not only helps in publishing great content` but also allows you to know who is liking and commenting. Connect with them and enhance your periphery.
Take help from influencers
Influencers are always effective in any marketing strategy and same for LinkedIn. Provide value to the targeted community and can see growth gradually.
Harness the power of groups
There are groups within LinkedIn of your niche who have many followers. By sharing your best content there and communicating with them, you get the opportunity to increase your base.
Start your group
You can gradually start your group. Members from different groups will join you as well you will find other interest people entering it. Thus, your brand awareness increases.