As we are moving through 2018, we are witnessing the digital landscape experiencing a considerable shift engulfing social media, SEO, PPC, and content marketing being at the center of all the actions. For us, the features of artificial intelligence and visual search were just a concept of future, but that future is right onto us which businesses can’t ignore anymore.
There Are Many Digital Marketing Trends That Businesses Worldwide Need to Address and incorporate into their operations if they are to succeed in an already consumed high-tech era.
As the new trends are replacing the old ones, let’s examine the trends that are going to run thick and fast throughout 2018 and beyond.
Artificial intelligence, commonly abbreviated as AI, is increasingly playing a central role in the marketing processes today. AI has become powerful enough to interpret consumer data and behavioral and searches patterns, analyzing data from social media platforms and assist businesses in realizing how customers get aware of their offerings.
Furthermore, as the name suggests, artificial intelligence also provides valuable insights on users by immersing into meaningful conversations. As per Gartner, by 2020, around 85% of conversational occurrences will happen without the presence or assistance of a human resource.
Businesses on the hunt to make the best use of AI in 2018 and beyond will convincingly cut down costs, propel growth and acquire a surreal edge in the competition.
Again as the name indicates, programmatic advertising typically refers to buying ads through AI without the need for manual order insertions and adjustments, RFPs, and other negotiations.
Through programmatic advertising, businesses can target audiences more specifically, eventually elevating the campaign’s success ratio considerably and limiting the costs of customer acquisition at the same time. According to eMarketer, in the US around 84% of the digital display ads will be transformed to programmatic by 2019.
Chatbots, as we know, is an AI-induced technology that uses an instant, live chat format with your website’s visitors. Apparently, it is one of the biggest digital marketing trends companies are seeking to employ right now.
It has been estimated that by 2022, it will act as the perfect aide to businesses by helping them save over $8 billion per year, particularly in the healthcare and banking sector.
Customers prefer conversations with bots as they provide prompt answers to their queries and never lose patience, unlike a customer support representative. These virtual assistants display exceptional performance in customer service, answering and satisfying their concerns, and automating the repetitive tasks while allowing the human person to focus on other critical functions.
Furthermore, chatbots can retain the vital customer information eliminating the need to start every interaction all over again.
The idea of dominant and precise conversational technology is a big YES by a majority of the businesses worldwide who are looking to refine their customer service and reach the audience better.
Much emphasized, but still, the need for personalized content is never enough. It is a significant part of digital marketing all due to satisfying the exact needs and questions of every customer or website visitor. Rather than focusing on the one-size-fits-all philosophy, customers’ needs are tailored on an individualized basis.
With purchase history, customer behavior links clicked, and related data in hand, businesses and content marketers can customize their content and increase the chance of greater ROI. Around 74% of marketers believe the fact that targeted personalization increases customer engagement and satisfaction.
Apparently, we can conclude that the future of email is real-time, behavior-centric personalized content—evident from the fact that customized emails register around 3x better performance than mass-level, somewhat generalized email marketing campaigns.
Intelligent businesses are aware that capitalizing personalization by customizing the email content by interests, behavior, and demographics is the key to building lasting, quality relationships with their customer base. According to Statista, the first rate of customized emails with an individualized message was 18.8% in comparison to a 13.1% of generalized email content.
The trend is at its peak and not going to stop anytime soon, only for companies to realize that the future is all personalized, customer-centric content.
Another one of the significant trends that have been peaking the list for years in a row, there have been more than sufficient statistics on why videos form a crucial part of every digital marketing strategy.
• Mobile video consumption grows by a staggering 100% each year, according to YouTube.
• Videos will capture the lion’s share of all the web traffic by over 80% by 2019.
• Incorporating videos in your email content can expel click-through rates by 200-300%.
• 90% of customers admit that product videos influence their purchasing decisions greatly.
Further powerful sources claim that the video content is one of the most sought-after trends not only in 2018 but even in the future.
An extension of the trend is occurring in the form of live videos, where numerous businesses are using different social media platforms for conducting interviews, providing live product demonstrations, answering customers’ queries, featuring “behind the scenes” videos, and much more to the delight of their customers.
These Digital Marketing Trends in 2018 would run fast throughout 2018 and beyond.
Sami is a professional blogger with more than a few years experience behind me. I have a public success record, with a focus on planned, content writing projects and currently working 6dollarEssay.com to build successful, productive teams that are motivated and goal-oriented.