In our last blog, we spoke about the tips of on page optimization. We also talked about outdated SEO methods which SEO Kings still use. As we are aware that Google loves On-Page SEO, however, Off-Page SEO is equally important. You may think what Off-Page SEO is? In a layman’s language, you have a website with your goals and dreams. You have to come on the top of SERP (search engine result page) to make people aware of your product and service. All the techniques which are used to bring your web page to the top of SERP, which you do away from your web page, are named as Off-Page Optimization methods.It may sound complicated right now, but as we will move with the flow, it will be easy to understand. Off-Page SEO consists of lots of Do’s and Don’ts list:
1. Do You Get Direct Backlink?
If you are getting a high-quality direct backlink, that means you are moving ahead on SERP. You may think, what is a Backlink? How can backlink help you grow your ranking? Well, a backlink is just an incoming link to your website or web page. It’s a significant value addition in Off-Page SEO. If someone likes your web page or your product or service, they can provide a backlink to your web page from their site. Backlinks are the primary part of Google algorithm,and If you get high-quality direct backlinks from high PR(Page Rank) pages that add lots of value to your online authority and the chances of ranking well on SERP increases. It may strike your thought that :
✦ What is a High-Quality Backlink?
Well, a high-quality backlink is a link from a web page which has a very high Page Authority or high page rank or a high Domain Authority on the search engine. High PR backlinks are essential parameters of Off-Page SEO. All the SEO Kings put their efforts to increase the DA/ PA of their websites:
✓ How should one increase the DA/PA of the site?
Building the page authority is not a difficult task. With the span of time and right efforts page authority starts rating up. To develop PA, you should check:
* Is the content of your web page user-friendly?
Try writing user-friendly content, which is easy to read and related to your topic. Do not spin bot or copy content. The more visitors will like your content and will stay on your page, the more boosts your pages will get.
* Do you have sufficient user or traffic for your product or service?
Try and get as many users as you can for your web page. Provide the right and fresh information about your product and service with relevant images or videos. Traffic ultimately depends on your content, topic, and presentation and getting more traffic adds lots of value in page ranking.
* What is your web page bounce rate?
Bounce rate is an important parameter to control if you want to move in the positive direction of Off-Page SEO. It is the stay time of a user on your website. If you will have a high bounce rate for your web page, that means that you are not meeting your client’s expectation. More than 60% of bounce rate is not considered good. If you want to build a page authority for your web page, then maintain the bounce rate. Also, keep an eye on the exit rate of your web pages.
All these small foundations keep on adding authority to the website page, and the PA or PR increases slowly. Domain authority also plays a significant role in increasing your influence on SERP.
✓ What do Domain Authority Consist of?
* Domain authority is the average of all page authorities.
* Age of the domain name matters a lot in DA. If your domain name is old, then it may contain some DA. However, if you have a new domain start working on it, in the positive direction of right SEO practices and it will increase the domain authority ultimately.
* The number of backlinks you get for your homepage or your root domain adds significance to the domain authority.
* The website traffic adds little value to your DA.
All these parameters help in increasing the DA / PA or PR of the site which ultimately results in a better ranking on SERP. Coming back to the Off-Page SEO do’s and don’ts:
2. Do you Still Use Reciprocal Backlink Approach?
Reciprocal backlinks are big NO for search engines. Reciprocal backlink means the exchange of links between two websites. Search Engines are brilliant these days. If you are transferring a direct connection between two sites, you may get penalized. Search engines like Google and Bing say No to reciprocal backlink. They check the relevancy and the pattern of reciprocal backlink, and if the search engine finds that the website interchanging links are irrelevant or there is a similar pattern of reciprocal backlink, they penalize the site immediately.
3. Have you heard about Link wheel for link building?
Be careful with the pattern of establishing a backlink wheel. If the search engine recognizes that you are using the same pattern every time, your efforts will get penalized. This image explains a lot: If you are using a link wheel be careful about the pattern, never use the same pattern. Always keep on changing the pattern and keep the relevant linking prospect in mind. Link Wheel is a powerful strategy to get power back links. But to use the link wheel in favor of SEO, you may have to combine it with web 2.0 sites.
4. What is Web 2.0 Site, and How to Use Web 2.0 in Off-Page SEO?
Web 2.0 represents the web pages that facilitate communication, offers services and reliable information and ensures collaboration on the internet. Web 2.0 allows the creation of blogs, wikis, media content upload and social network sites. Well, this may be complicated. Let’s make it easy Web 2.0 consists of all the free sites and blog places where SEO king creates a free parallel blog or site of the same niche of the main website or blog and get backlinks from there. Examples of Web2.0 sites are WordPress Blogger etc. Though free WordPress, bloggers sites have high DA, creating a relevant website on those free webs 2.0 and getting a backlink from them adds lots of value in increasing the rank of your original website on SERP. With a web 2.0 Link Wheel approach you can:
* improve the search engine rankings on the SERP.
* increases the link reputation and helps the primary website get a better rank.
* Web 2.0 link wheel helps in brand management or reputation management of your product or service.
* Also, it attracts lots of traffic to the site.
5. Do the location of the link on the website matters?
Well, the place of the link on your site matters a little. If you get a connection in the footer or your web page, it has the minimal value. Rather If you get a link in the first paragraph of your web page or the side bar, it has the higher value than footer. If you get a link in the head section or the Header part of your web page, it has the maximum value by logic. As head section of the website is more visible than the footer part.
There are plenty Off-Page SEO tips and techniques which can help you increase more backlinks and traffic for the website. All the Off-Page SEO Strategies helps you grow the SERP ranking with time. If you have any doubts about the ways to get a backlink or if you have trouble doing Off-Page SEO for your website or blog, you can contact your webmaster, or you can contact us. We will be happy to review your site or blog and assist you in building links and with tips on Off-Page SEO for your website to improve your search engine ranking. Also check the last post on sales funnel strategy.