Digital marketing firms and online businesses are required to follow the latest trends to be comfortable with Google algorithm and ensure higher rankings on search engines. Artificial Intelligence and SEO together will enable online business people to achieve higher ranking in 2018.
Online marketers should be aware of the fact that not only search engine algorithm but also the way to make searches also is changing. Those who want the pages of their websites among the first ten on the first search results are now required to reform their SEO strategy according to the latest trends.
Moreover, those who try to get higher ranking using the outdated methods which are too aggressive are likely to get punished by Google.
Artificial Intelligence will be very important in the SEO strategy of online businesses in 2018. Apart from AI, various other technologically advanced methods such as the use of long-tail keywords, voice search, content marketing, local SEO, optimizing user experience, mobile optimization and using Quick Answer Box can be used now to get higher ranking on search engines. Let’s Understand how to use ai for seo.
Now there are more opportunities to increase the website rankings as a result of the changes in machine learning and seo and identifying, understanding and following the best SEO strategy and seo using ai is currently the best way to success. Those who solely depend on the organic opportunities are likely to lag behind. Have you thought how to use machine learning algorithms to build a smart search engine?
Now let us discuss the most important strategies to be followed concerning
Artificial Intelligence and SEO.
1. Go For The Latest SEO Strategy
Voice search is one of the latest SEO trends, and voice search and machine learning will undoubtedly help to improve SERPs. Voice Search is more accessible and less time-consuming. It will provide a better online shopping experience.
Content Marketing will ensure sharing of useful information and also the targeting of exact keywords. There is a steep increase in the number of Smartphone users all over the world. Since now mobile phones have a vast customer base Mobile Optimization is also very important.
Use Long-Tail Keywords
When people use Voice Search, they will be using long-tail keywords since they want to take immediate action.
Google will display the search snippet title which will be dynamic and will be based on the query made by those who search. It is not necessary to limit the length of the keyword to that of the SERP shown by Google, and long-tail keywords can increase chances for getting the higher rank. Artificial intelligence in google search engine plays a significant role in voice search.
2. Local SEO
Those who use Smartphones find it easier to gather local details such as the address of the company, other contact details, business hours and online reviews using Google Maps.
The FAQ feature of Google Maps enables the users to post their questions directly to the marketer and make him give his reply. Since Google, as well as other search engines, have the algorithm to rank the local businesses, Local SEO is essential now being a part of machine learning in seo.
3. Focus on Target Customers And Identify Their Exact Requirements
It is Google’s mission to gather as much data as possible from users and make the search engine stronger. The online marketing company should develop the content based on the exact needs of the target customers so that it will be easier to grab the attention of all potential buyers.
Based on the feedback from the target customers the content can be made more useful to attract more new customers. This is how search engines use machine learning to make search engines stronger.
4. Provide Micro Data Markup on the Website
Artificial intelligence search algorithms are unique. When Google can understand the meaning in depth and the exact context of the content it can respond to all the related search queries in a better way.
By way of providing maximum markup with Micro data and concentrating more on developments as well as the new definitions, Google can be enabled to accommodate search queries in a better way.
5. More Importance to Link Building
When we think about the strategies to follow related to Artificial Intelligence and SEO we should not have the wrong impression that link building is no more critical.
The new strategy must ensure creation of quality links. If the original link is not going to help the marketer to improve his position in the market and add value, one need not create that link.
Web search engines artificial intelligence are smart. Links can be created with all sites which are relevant to the business. Developing contacts and links that ensure long-term benefits will be an ideal Artificial Intelligence and SEO strategy for 2018. Instead of building single links a diversified link building strategy is required, and it is essential to have a complete backlink profile.
6. Ensure The Best User Experience
As far as Artificial Intelligence and SEO strategy for 2018 is considered good User Experience is very important. According to Google the focus is on the user and hence websites are expected to ensure the best UX to the users.
A smooth user experience will create more interest in their minds and they will be eager to collect more information. They will spend more time with the various pages and as a result the search engine will identify the pages which are more useful to the visitors.
The best UX overall mobile devices are all the more important since more people go through the content using their mobile devices. Only the best UX can keep the audience engaged and can create loyal customers. Google search machine learning gives a lot importance to UI and UX.
7. Understand Clearly How RankBrain Works
RankBrain will analyze the website for the standard features which include keywords, keyword density, the structure of the website and also the backlinks.
RankBrain will identify the websites that provide the best answers to search engine queries. If RankBrain finds that a website is too generalized, that site will be considered as a dangerous site and will give a lower ranking to that site.
8. Automate SEO Tasks Wherever Possible
AI powered search engine requires an enormous amount of personal attention and hence by way of automating as many jobs as possible one can utilize more time for the jobs that need more personal skills.
The tasks that can be automated include optimization as well as distribution of content, keyword research, technical audits and internal linking.
9. Make Use of AI for Personalization of SEO
By way of personalizing machine learning search engine, the online marketer can provide the most relevant as well as useful experience to the customers individually.
10. Provide Specific Information on the Website
When accurate information is given, AI will interpret the same correctly and will help the customers by providing the best results. When the website is niched down, Google will be able to drive targeted traffic to the website.