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There’s a familiar story in B2B sales: the deal that falls out of nowhere. You were never in the conversation. The prospect went to a competitor you barely knew you were competing with. And when you ask how they found

There’s a thought experiment worth doing. Imagine every piece of content you’ve published in the last three years. Now imagine an AI that has read all of it along with every competing piece of content on the same topics. What

In March 2024, Perplexity AI was recording 52 million monthly website visits. By May 2025, that number had grown to 153 million, a 191% increase in 14 months. For context, that’s faster audience growth than Twitter achieved in its second

Schema markup is one of those topics that reliably produces glazed eyes in marketing meetings. It lives in the technical SEO corner of the conversation, handled by developers, invisible to users, and historically treated as a nice-to-have rather than a

In 2022, Google updated its quality rater guidelines to add a fourth E to the E-A-T framework, making it E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. At the time, most marketers treated it as a Google-specific concern, something to think about