Category: Online Marketing

Online Marketing has now grown as the new face that is striking the internet world. Most of the people have listened to the word internet, but they do not fully understand how it works and its advantages, and this has raised interest in them wanting to know further about digital marketing.
What is Digital Marketing?
Digital Marketing is the new trend of marketing which includes set of tools that help businesses to promote products or services and target the masses for the same with the aid of digital devices. It’s a new revolution in the marketing industry. As generation spends most of the time on gadgets or digital devices like mobile smartphones, laptops, etc., it has become the need of an hour to target the masses through their primary lovable medium.

It’s a combination of two words. Digital + marketing, Digital means a platform and marketing means those activities which are performed to sell the product online. Digital marketing started in the 1990’s. It gained the awareness and popularity in the industry in the early 2000s, and it is a newly growing field in the market. Also, it has converted the whole traditional market into the digital market, and it has shifted the way of business.
What are the benefits of Digital Marketing Strategy?
A Digital Marketing Strategy is just a plan of action to achieve the desired goal or multiple goals. In other words, your digital marketing strategy is the series of actions that are going to take to help you reach that goal using digital mediums like a website, video, podcasts, blogs, etc. For example, your goal might be to generate 30% more leads this year than you did last year. Now depending on the scale of your business, your marketing strategy might involve multiple goals and a lot of moving parts.
Activities of Digital Marketing
Search Engine Optimization (SEO) – Improves the visibility of a website
Search Engine Marketing (SEM) / PPC – (Paid Search, Landing Pages Design, Adwords Campaign management)
Social Media Marketing (SMM) – (Increase likes, followers, share videos & images, etc.) Social media marketing includes marketing through social mediums like Facebook, Twitter, LinkedIn, Instagram, Pinterest.
Social Media Optimization (SMO) – (Create fan page, business page and optimize it)
Content Marketing – (Web Pages, Blogging, Articles, Press Release content, etc.)
Email Marketing – (Mail Chimp, Newsletter creation, Template design, etc.)
Video Marketing – (Explainer video – YouTube, Vimeo, Dailymotion, etc.)
Online Reputation Management – (Positive review and ratings, etc.)
App Store Optimization (ASO) – (Optimize for Mobile apps)
Quality and unique content
On page optimization with metadata
Off page optimization with various submissions like blog post, article, forum, guest post.
Facebook ads or LinkedIn ads.

Recently, I created sales funnel driven Marketing Strategy Document for Startups. This may be used as a master guide to promote your business online and via other digital media.
So, are you ready to try Digital Marketing? If you are doing Digital Marketing undoubtedly, you can think of some areas of your strategy that could use a little improvement, and make it a success.