Digital Marketing and COVID 19

Digital Marketing and COVID 19

COVID-19 pandemic-related shutdowns have affected a host of industries and businesses in various ways. As the businesses have been impacted, the marketing strategy to the companies needs a change too.  What will change, and how? Strategy – There have been...
No Core Values = Ineffective Marketing

No Core Values = Ineffective Marketing

“If you’re not willing to accept the pain real values incur, don’t bother going to the trouble of formulating a values statement.” You’ll be better off without one. Values can set a company apart from the competition by clarifying its identity and serving...