Do you Google yourself or your Brand? Are you represented reasonably online or you don’t like what you see as the search result about your brand? Do you feel like erasing negative reviews and reputation of your brand? Online Reputation Management is the necessity for your brand.
Your online reputation is how others see you when they look for you online. Online Reputation Management is the process of controlling what shows up when someone looks you up online for you or your brand. Following techniques and strategies, one can ensure that people find the right materials when they search for you or your brand online.
Why should you manage your Online Reputation?
Consider these scenarios,
What if your product or service sparks too much criticism?
What if your opponents take advantage of the criticisms?
Are your sales moving to back foot because of negative reviews?
What if you do not have a balance between your misleading trends and right brand image?
These are the reasons why you and your brand need an Online Reputation Management. Building and managing your online reputation is very important. Research says
83% of buyers trust recommendations from users over advertisements.
44% of potential customers research reviews and ratings before completing the purchase.
89% of customers have stopped making the online purchase after they have experienced poor customer service or if they find negative reviews.
Follow an enhanced online reputation management plan in action before embarking on a transparency journey for your brand.
How to be positively present when someone searches for you?
Reputation is always accountable with the brand name. There are several ways and tools to help you maintain your brand reputation. Here, I am sharing the methods to manage the online reputation which is followed by experts. Also, I use these methods to maintain the online reputation of my client’s brands and myself too. With time I have realized that following these steps create very efficient and positive branding. These steps of online reputation management create balance, counteract misleading trends, and allow you to put your best foot forward.
Tip: If you are maintaining someone’s online reputation, always choose the brand name keyword for the same. Also, you should be very active online while doing ORM. The more you work on the positive image of a brand, the better it would be.
What Steps should we follow for an Effective Online Reputation Management?
Research says: 91% of searchers do not go past page 1 of the search results and over 50% do not go past the first two results on the page. If you follow these steps for the online reputation management, you can cover up to 20 places in the search engine for your brand or yourself. Also, you can back foot any negative reviews and comments about your brand following these methods.
Create your Online Presence
Get your business or personal domain name and make sure you have an active site. Your Website represents your business. If you have your domain name with active website, search engines consider it credible. Also, your brand name will be protected if you are the admin of your brand name domain. If someone searches for your name, your website can appear in the top results of SERP. Try purchasing the domain name similar or exact match to your brand name. For Example, if someone searches for Monarchwebworld, www.monarchwebworld.com should be on the top of search engine result page.
Get the Verified Google Business Page.
It’s considered as the industry best practice to get the Google business page verified for your business. Google can create site links for your website if you have the verified Google Business Page. If your site appears on the SERP with 6-8 site links, apparently it will cover more search appearance of search engine result pages. Also, attach the Google tools like Analytics, Webmasters with your website. The Search Engine should be aware of your existence. For example, if you put amazon.com in the search engine you can see all these site links which appear on Google. This Image explains it all. If multiple site links for your site takes the top positions on the search engine, any other reviews or complaints will move to back foot.
LinkedIn has Domain Authority of 100/100 and page authority of 96/100. If you create a LinkedIn business page, wherein there is a minimum of 100 followers, there is a possibility of search engines bringing the linked business page on the top results of SERP. The only condition is that you will have to be active on the LinkedIn business page. Though this is a professional business page, you should publish at least one post a week. Though Covering the 1st page of Google with your brand name is a difficult task but not impossible. You will have to be actively working on your website, and supportive social media pages or other links and you can achieve your goal undoubtedly.
Twitter is a powerful tool if used correctly. You should create a twitter page with @yourbusinessname and update it with your brand information. Active online participation matters a lot in Online Reputation Management. Twitter also carries a Domain authority of 100/100 with the page authority of 97/100. It has a high value on SERP. You should be active on Twitter with at least one post a day. The Posts from your profile on Twitter should show that you are interested in the area of your business expertise. Doing this search engine result pages will give lots of importance to your twitter page, and it will carry a great chance of being in the top results.
Tip: A complete lack of information or inaccurate results on your brand pages is a sign of bad online reputation. Make sure that you post relevant business articles on your social media channels.
Do you have a Wikipedia Page for your brand?
If you can get the Wikipedia page verified for your website, it’s like icing on the cake. Wikipedia has high (100/100) Domain and page authority. Once the Wikipedia page of your brand gets approved, it can occupy the top positions of Google surely. Getting the Wikipedia page for your brand will surely back foot the bad comments or reviews about your brand bringing the Wikipedia page in the top results.
Is it productive to Create the same name domain with a different extension?
Another way to grab top positions for your brand is to purchase another brand name domain with a different extension. For example: If you search “Amazon.com” in Google “Amazon.in” also takes its place on the first page of Google. The Condition is that you will have to treat both the domain’s site as unique without redirecting to each other. It’s difficult to work on both the websites representing the same brand with different content, but it pays off. Once SEO is done on both the websites as per the guidelines of the search engine, it will let you occupy the space on the top results of Google with your brand name.
Do you know how Important Web2.0 Site is?
You can create a free WordPress website (or any web2.0 site) to build a brand hub on the search engine where you can display everything about your brand and work history. Creating a web2.0 website about your brand will help you be ahead of any negative information. Web2.0 sites like WordPress.org have high authority on search engine result pages. Thus, it back foots any information with less authority like bad reviews and ratings.
Video content is most popular online content these days. If you create YouTube channel for your brand, where you have your brand’s videos, you are moving in the right direction for building your online reputation. The best practice says that you must have a minimum of 4-5 brand videos with 150-200 views on the videos. The brand channel should have a minimum of 80-100 subscribers with 50+ followers. Also, don’t forget to associate the YouTube channel with your website. YouTube’s authority is also high on search engines. In short, if you’re trying to appear higher in Google, building professional social media profiles is necessary. All social media channels require some authentication to create profiles; search engines view them as more credible.
Tip: Joining social networks is a good for brands, but the real power of these channels doesn’t come through until you fill out your profile and brand information. You want Google to find your brand’s profile, so give it as much relevant information as you can. Also, add links to your other social profiles as well.
Do Facebook Business Page helps in Online Reputation Management?
Search engines serve to rank social media profiles like Facebook higher. It’s good to present on all social media platforms with the business page. Make sure you have more than 5,000 followers on the Facebook business page. Also, regularly update the Facebook business page with 3-5 activities a week. Search Engines like Google gives lots of preference to social media sites because of timely content and extremely relevant updates. It’s one of the best social media platform to climb the ladder of reputation management.
Create a brand website on Site.google.com
site.google.com is an incredibly powerful tool for practicing effective search engine reputation management. You can create your brand website on site.google.com, without having any technical knowledge. It’s easy to set up and holds a high authority to carry your brand reputation. Creating a website on site.google.com is one of the best practices to move forward on Google with a positive image.
Creating your brand site on multiple web2.0 platforms like blogger.com etc. also helps you occupy higher space in search engine result pages. If you have your profile on Quora, Reddit, Instagram, Pinterest, all these channels contribute to develop your identity online and get more comfortable with the positive image. Hub-pages and press release also contribute in the Online Reputation Management.
You spend a lot of time developing your reputation; you work hard, treat others well, follow through on commitments and show up on time. But if you apply the same discipline to your online presence, the rest of this series will cover everything from the basics to advanced tactics for controlling your search results. If you follow these steps, you should be able to improve your search presence no matter what your situation is. It simplifies the entire process and makes it easy to get your best content on the first page of Google and monitor your progress.
There are numerous other steps to follow for Online Reputation Management. I find these methods useful and industry’s best. If you have any questions regarding Online Reputation Management, you can contact us. You can also share the ORM practices which you follow in the comment section.