Thinking of business growth, think email marketing. So completed the task of getting your business online? It’s time to drive more traffic to your website. But for that, one needs to connect with the audience.
One such way to connect with the audience is email marketing. It has been found that email marketing is one of the most effective tools to grow your business. With thousands of emails flooding the inbox, it takes careful planning by successful marketers to stand out in the heavily loaded inbox.
In a survey, it was observed that 73% of the marketing strategy that has been carried out is through email marketing.
The challenge faced by today’s marketers is that they need to connect with the audience in a personalized way while adhering to the budgets.
Here are some of the techniques to implement an email marketing strategy for business growth.
Make email messages mobile-friendly
With 55% of the emails now being opened on mobile devices, it becomes essential to make the emails mobile-friendly. Short, attractive subject line prevents them from getting deleted. Opt for mobile-friendly landing pages, which allows the user to have a good experience when they click through your mails.
Personalize the message
Every email subscriber feels privileged when they receive a personalized mail. Moreover, personalized mail stops them from unsubscribing the mail. They feel valued and continue to be on the list.
Offer something valuable
The quality of content that is being offered is essential for every subscriber. Providing users with something that is free and relevant creates interest in the users. Opening up contests for the subscribers also generates interest in them. They try to engage more with your content.
Try to address the inactive subscribers
The subscribers who remain inactive are actually costing you. The amount that you pay to the email service provider gets deducted from your profits. Identify the segment that remains inactive and create content to improve their involvement.
Focus on the length of the subject line
The length of the subject line should not be more than 60 to 70 characters. It is the subject line that entices the reader, and they click to open it. Keep it short but, at the same time, attractive.
Involve both email and social media
Most of the users are active on both platforms. Getting connected with the users on both platforms strengthens the relationship. Buying decisions are taken by users after consulting various platforms and getting reviews on them.
Select the right time for sending emails
It is not every time of the day that people open their mails. Sending emails at the right time ensures traffic conversion and more subscribers to the mail. Test and analyze the best time slot to send the mails depending on the get through and visits to the mail
Top benefits of email marketing
Connect with your audience with a customized approach
Deciding where to put in your money where it comes to marketing? Investments should be in places that maximize the returns. The exciting part attached to the email marketing campaign is a cost-effective solution where you reach the customers in their inbox on a daily basis.
Those who don’t use this marketing method may not understand why this source of marketing is popular. But there are many reasons for the popularity of email marketing, and here are some top benefits that it offers.
It is one of the inexpensive channels of marketing. Other mediums like billboards, advertisements in various newspapers and magazines cost a hefty amount. Email marketers can, on the other hand, invest in software to automate and track their emails.
Reach to the audience that opts for it
Emails are usually subscribed by the audience. They have an option to even opt out of it in case they find it unsuitable. A higher conversion rate can be brought about as business is targeting those who wish to hear from the brand.
To an audience that is primarily interested in sports, personalized messages could be sent to them. Personalized messages make the audience feel more special and valued by the brand. It allows them to stay with the brand for a longer duration.