The correctly made Google My Business Listing (GMB) will be advantageous to the business website mainly in local search. It is effortless to make changes in the GMB whenever you require, and a correctly developed google listing update will enable the internet businessman to increase traffic to his website and attract many new customers.
It is imperative for all internet marketers to understand google update business listing clearly so that there will be no confusion. Google Add Business listing is 100% free. The other name of Google my business is Google Search Business Profile.
My business Google listing provides the first view of your business to a visitor who is also a potential customer. Google my business listing appears on the right side of the search page, and it consists of a picture of the business, contact information and a link which will take the visitor to the website.
Making the website locally visible is an essential part of search engine optimization, and the google directory listing has a crucial role in shaping the website locally evident. The GMB helps the visitor to confirm that he/she has entered the right website.
Importance of Google My Business Listing:
The visual impact of Google Business Page is great, and now the shoppers anticipate pictures and videos on the web pages. Google business listing appears as the first image in front of the visitor, and it forcefully creates the first impression about the business in the minds of the visitors.
GMB will show a mini image of your business as a whole so that even in the absence of a full-fledged business website, a strong first impression about the business will be created. The reviews and user information provided by Google My Business will help to convince the visitors about the quality of the products or services offered by the website.
When customers make positive comments about the business, it leaves a positive impact on the visitor which may lead to conversion.
Here are a few useful tips to optimize the Google free business Listing
1. Verify Your Google My Business Account with Google Business Email Account
GBM is a default listing and it is up to the online business owner to claim his listing and verify his business. For that all you need is a Gmail, If you do not have a Gmail account you can create one. After You ‘Sign Up and Verify Your Business,’ you can put in the necessary details. You will get a verification code or google business verification postcard, which you need to put in your Google business Page console to verify your Google business sign up.
Note: You need not have a website to verify your Google Business Page.
2. Provide Accurate and Consistent Information For the Google Business Listing Update
It is necessary to provide all the information about the business when you go for Google business sign up. Make sure that you provide specific and correct details about your business like Contact Address, Google business number and Business hours.
It will be disastrous to your business if the customers are lead to wrong places or the 404 error message is displayed.
It is all the more important to ensure that the “Suggest an edit” option of the free business listing on Google is not misused by others, especially the competitors. Anyone can make use of the option and make unwanted changes by editing your listing without your knowledge.
One should log in to his my Google business account dashboard daily to ensure that no unwanted changes are made. Whenever someone brings suggested changes, Google will issue a notification.
3. Check Your Listing Regularly
Google always tries to learn more about your business and gather maximum information from people. Google will encourage those who know about your business to come out with their views.
When they click on the “Know this place? Answer quick questions” link they are provided the opportunity to answer the question or decline. Those who know the answer can very well give their answer.
Hence checking the listing regularly is very important and it will help you to be on the safer side.
4. Take Advantage Of The Reviews
Most of the customers go through the reviews first before deciding whether to try the new product or not. In most of the cases, they rely on the reviews by those who have already used the product.
Reviews decide the value of your Google local business center listing, and as far as the searchers are concerned, they determine the value of your company as well as your products with the help of the reviews.
When there is most number of searches, your business appears more in the searches.
There will be negative reviews also but, the businessman should take the opportunity to respond to all positive as well as negative reviews and invite the unsatisfied customers even to come back and see the improvements.
5. Live Videos
Live Videos ensure the best impact of content marketing. Even small businesses and startups can afford to create live videos. Creation of live video is not an expensive task and also requires very little time.
Live videos provide the most cost-effective solution to make a healthy and broad customer base. Just by using a Smartphone the businesses can start live content marketing.
When live videos are created based on the problems faced by the customers and also their actual needs, content marketing will be more effective.
6. Provide Photos of Your Business to Attract More Traffic
Google My Business Listing also enables you to project your company visually. By way of providing an impressive as well as an attractive profile photo, one can drive a number of customers to the website.
The photo on your google my business profile should also tempt people to click on the same and gather as much information as possible about the company. Google has estimated that the GMB Listings with photos will receive 35% more traffic to the website when compared to the listings that are without photos. The photo must be appealing and must be relevant to the brand.
Apart from providing the profile photo, the businesses can provide the image of their logo also in the Google local business center listing so that customers will easily identify the brand. The company can give a boost to its brand page by providing a cover photo. The various features of the business can also be highlighted with relevant photos.
Other photos that can be provided on the GMB listing include photos of the products, photos of the services offered by the company, functioning of the office/factory, photos of staff attending to the customers, photos of safety measures and photos showing the efforts made by the company to make the business Green.
As recommended by Google the photos must be either in JPG format or in PNG format with size in the range 10 KB – 5 MB. Google expects only real images that are without photoshop changes as well as too many fillers. The photos should have the minimum resolution of 720 px tall and 720 px wide.
When an e-commerce business website is listed in the google directory listing, Google will appreciate the inclusion of keywords as well as search phrases to the Google My Business Listing. Google uses keywords not only for SEO of websites but also for business listing.
8. Make use of the Q & A feature
For the Google local search, the Q&A is a fantastic feature. This feature provides the businessman the best opportunity to directly hear the visitors who are genuinely interested to know more about the company and the products and to respond to them directly and immediately.
However, anyone can answer the questions that are asked. Hence it is also very important for the business owner to go through the questions regularly and if someone has already given the answer, ensure that the answer is true and correct.
The businessman or the marketer must ensure that the potential customers who go through the GMB Listing are engaged within the proper way. Many of them will be interested to know more about the products and services offered by the company.
The company can get directly connected to the potential customers by providing them the facility to send text messages to the company. Google will keenly watch this kind of customer engagement.
10. Booking Button
The Booking Button feature makes a brand the exclusive choice of many people. Even if it is a highly competitive market, the Booking Button feature enables the company to establish its identity.
This facility enables the interested customers to fix an appointment with the company easily from the Google My Business Listing. Providing the Booking Button facility is an awesome way to develop new customers.
With all the above tips, the business owner may see to it that they log in to their Google My Business Listing regularly and get maximum advantage.