The Google Speed Update is now applicable to all users. As announced by Google earlier, the update is rolled out worldwide in July 2018. The days are gone when google page speed update was considered for the ranking of websites concerning desktop searches only. For quite some time Google has been pressing for mobile-optimized as well as speedy websites though google speed update was not made a ranking factor in the results of mobile searches.
As a result of the Google page speed update, SEO professionals, as well as website owners, have to ensure that content of the website loads faster since the google page speed is a deciding factor for ranking the mobile pages.
Google has made it clear that the latest update will have the negative impact only on the websites which are the slowest. From this, it is evident that when there is a difference between the speeds of two competing websites by the fraction of a second, the comparatively slower website is not going to be affected ultimately.
In other words, a website cannot expect a higher ranking just because it is made faster by a few microseconds.
When a user of the website is prepared to wait for a few seconds to have the content loaded on his mobile device, that website will be identified as naturally slow, and such a website will be affected by the latest Google search speed algorithm.
However, Google has not compromised on the relevancy of content for search speed.
In case a web page delivers the best relevant content based on the search by the user, it is not going to be ranked lower in the search results just because of the slow google page speed.
The inclusion of too many scripts and improper coding will undoubtedly slow down the mobile web pages. The latest algorithm will penalize such websites.
Treat The Websites For Overweight: Google Speed Update
The Google page speed ranking algorithm (Google Speed Update) may be considered as a new hurdle for the mobile websites. However, this update will clear the path for many websites to overtake the competitors.
Those who make all efforts now to make their mobile web pages faster will find their websites more visible in the coming days. It is a known fact that mobile web pages were almost of the same size of desktop pages with too many adverts and analytics.
Consequently, in spite of faster internet connections, the mobile pages remained slow. Now, the website owners have to ensure that the web pages are provided with proper ‘weight loss’ treatment to make them move faster and take the full advantage of the faster connections.
Why Is Speed Made A Mobile Ranking Factor?
The usage of Smartphones has been rapidly increased, and as a result, the demand for mobile web has also gone up. Mobile searches have outnumbered desktop searches, and as a result, now Google has to serve more mobile results.
Now, more than 60% of web searches are made from mobile devices only. Naturally, we expect the content managers to ensure better mobile experiences.
But, the truth is that when Smartphones are built to perform faster, web pages became slower. This will adversely affect mobile conversions. Complex web pages with intrusive analytics make the mobile searches more time-consuming.
When web pages are heavy, and the connections are weak, loading time will be more.According to Google, the average loading time of a mobile web page is 15 seconds, which is too high.Businesses can flourish by driving more traffic only.
Google is very particular that websites should deliver search results faster and win the trust of mobile users because no mobile user will wait for more than 3 seconds for loading of the content.
Once they had a bad experience, the mobile users are more unlikely to deal with that website again. When mobile users are directed to a slow website, Google considers it as a jolt to its reputation.
The latest Google speed update is the best solution to this problem, and now speed is made a mobile ranking factor. This Google mobile speed test amply rewards the web pages that can deliver a fast experience to the users of mobile devices.
The websites that are slow are bound to suffer due to higher bounce rates and poor conversion rates. The severity of loss due to slow web pages is very clear from a finding during the year 2012.
The result revealed that when the loading time of Amazon’s web page is increased by a second, the annual revenue of the company will go down by $1.6 billion.
Google Speed Update is now released to all the users worldwide.
The new algorithm will make its impact on the slowest mobile sites only and not on the comparatively slower sites. While the sites which are already fast may not be able to improve their ranking just by making the site still faster, the impact in speed can be significant when there is an incremental improvement to the site.
The slow website cannot expect notifications from Google saying that the web pages are slow to mobile searches. Now the website owners are required to regularly watch their traffic as well as the reporting by Google Search Console.