Have you been struggling with low ranks on search engines? Ever wondered why it is happening with your site? One of the possible reasons is the low page speed. It is important to reduce page load time. Page speed is entirely different from website speed. The amount of time it takes for the entire content to appear on the screen when the page is clicked is what we call page speed. 

The search engine ranks websites based on page speed. About 90% of the audience prefer search engines to look up for businesses online, and these are mostly displayed in the organic results. 

However, a point that should be considered here is that it is page one of searches where the websites are checked mainly by the users. It is said that “the best place to hide a dead body is page 2 of google search results” as no one ever looks at it. What search engines are specifically looking for is enhanced user experience. The faster the page loads, the more convenient users find it, and more are the chances of conversions.

With Search Engine Optimization where specific keywords are incorporated to improve the rankings, it becomes mandatory to bring about page speed optimization. A number of factors contribute to low page speed. 

The size of the content that constitutes the page is a major factor participating in low page speed. A number of tools and techniques are available today that help in bringing about page speed optimization. In the later part of the article, we will discuss that too. 

For users to have an enriching experience with your website, one must ensure that along with information and answers that your online business provides, the availability of content at a click of a second is the highlighted factor.

Tips To Reduce Page Load Time and Improve Website Speed

Compress the files

Most of the files that are present on the web pages are in the form of CSS, HTML, and JavaScript files. If you wish to improve your page speed, then decreasing the size of the files is an option. Various tools are available to achieve this. 

Server response time

Page speed is also affected by the time the server takes to respond. Slow server speed lowers the page speed too

Reduce the image size

The size of the image should be available in the correct format. The size could be compressed using various tools and techniques available. The smaller the image size, the better is the page speed.

Minify the codes

In order to minify the codes, it is essential to remove spaces, comma, unused code, comments, and formatting. Your SEO agency can do this for you. This will help reduce your page load time significantly.

Avoid redirects

Redirects lower the page speed as they go in for the HTTP request-response cycle. If used excessively, they hurt the page speed tremendously, which is why it becomes essential to keep the minimum.

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