Join LinkedIn, and you join 562 million users who are networking with each other. LinkedIn is not about whom you are reaching, but it’s about whom your connections can reach!
When marketing is all about promoting your business to the maximum people out there, no doubt LinkedIn offers you the best platform for marketing your business.
Here are 15 elaborated steps that will help you to:
Know How to Market on LinkedIn.
Step.1 Begin with the End
To increase your chances of success begin with the end!
Here end means the goals that you will like to achieve with your LinkedIn profile. You may be heading to build your brand or generate targeted lists by making a list of emails. When you use LinkedIn in your marketing plan, you must have something in mind, and this is what should be clear before you go ahead.
Step.2 Define the customer you want to reach
There are more than 562 million LinkedIn Users, and you must not be heading to have them all as your customer. It’s necessary that you define your customer avatar and then go ahead. You should be clear about the type of industries you are interested in. What will be the experience of the professionals whom you want to tap? Company size, its location everything is essential to decide beforehand so that you can take the next steps more effectively.
Step.3 Create your own LinkedIn profile
If you think that when you are working on marketing your business why should you create your personal LinkedIn Profile?
You work for your company, and there are others too who are working there with you. All of you together creates an impression about your business. If you are not careful about your profile, you may miss attracting others. So, let’s start with your profile.
Step 4. Create your Company page
The Company page will be the profile of your Business. The company page should be so designed that it can let the viewer’s know about it in details. They should love the thought of working in such a company.
Step.5 Add cover image and Logo
To make your company page attractive as a cover image nada Los the Logo of your business. The Logo helps in building brand awareness. This logo must be appearing in profiles of all other company employees. The cover image should give a feel of the business at its best. You can keep up adding the cover image for keeping everything attractive.
Step.6 Describe your company
The most vital step while you create your company page. Within 2000 characters you have to explain why a potential follower should care to be there. Use the first 156 characters most efficiently as it will appear in Google preview. You can also add 20 specialties of your business which acts as the tags for people to find your business. Utilize them properly.
Step.7 Define your business goals
You have your business goals in mind already. Now it’s time to design everything so that the steps to reach the goals are set. If you want to create brand awareness, you will take a different strategy than if you wish to both lead generation and brand awareness.
Step.8 Optimize your page for Search
If you do not have an audience then having a LinkedIn profile is useless and for that, you need to optimize your page. Just the SEO is done for your web pages you need to maximize your LinkedIn page too. Optimizing is most important for successful LinkedIn marketing. Insert related keywords that will help your followers find you. You must also link your company profile with your company webpage.
Step.9 Keep adding followers
It’s all about followers, and you must not stop doing that. Start with your employees. Keep promoting your company page outside the company too. Keep in mind that more followers you have your updates will be able to reach more people. Your updates will appear directly on the LinkedIn feed of your followers. Thus, keep adding them.
Step.10 Keep content engaging
For optimizing your page content is not only the king but it’s the Kingdom! The content should be engaging and thus publish such content that will interest your followers. When they click or share them, it shows that you are publishing engaging content. Keep doing that.
Step.11 Increase page engagement through rich media
Media engages any viewers much more than words. Thus, use rich media for engaging your followers. There can be Slideshares, YouTube videos or simple presentations that will explain things quickly.
Step.12 Create a niche group and attract the target market
To increase your followers its time that you create a niche group with those who have shown interest in your company. You can use the as funnel and attract more followers.
Step.13 Sponsor the best Content
To reach a specific follower, you can use the Sponsored content on LinkedIn. With this native advertising on LinkedIn, you can send feeds directly to the professionals and promote your content. You must keep tracking the number of loads you are getting from the ads.
Step.14 Create Ads focusing on your goals
To complete LinkedIn Marketing, you can take other ways available there. There are self-service ads and also manageable campaigns. Choose from any one of them and promote your company out there. In managed campaigns, you will get dynamic ads and account-based marketing apart from text ads, sponsored contents and others. Whatever you choose make sure that you can measure and optimize the results.
Step.15 Use Analytics and get advanced
Finally, after you have undergone everything, it’s time to use analytics to find out the results of your efforts. Monitor the LinkedIn analytics dashboard that will provide you insight into everything.