A Brief Take On – On Page SEO Checklist
So you have heard the term ‘On-page SEO’ and ‘off-page SEO’ but do you really know what they are and what they do?
Well, On-page SEO is the process of optimizing the individual pages of content to earn better and higher ranks in search engines and drive relevant traffic. It includes tactics that help a single page rank for a primary target keyword.
We have mentioned that SEO is an in disposable part of any business trying to make it big in the digital world. SEO helps you get exposure, and also gives your business the right amount of push to set your footing in the real world.
However, in this article, you will read about the SEO checklist step by step, which will help your business in several ways. Use this SEO task list before you publish any new posts or pages on your site. You can also use the on-page SEO checklist to go back and check your work on any previously published content.
Perform keyword research to find the top keywords:
On-page SEO starts with finding the best keyword for your page of content. The best keyword is the phrase or term that:
- Is relevant to the main topic of the content
- Is regularly searched for by your target audience.
- Is within your site’s competitive power
Once you choose your keyword, assign it to one page of content on your site. This will be easy and work individually. Create an editorial calendar for new content and assign a target keyword to each page – it saves on paper-work too, it’s organized and it works!
Remember not to assign the primary keyword to any other content:
It’s called ‘primary keyword’ for a reason – that it shouldn’t be assigned to any other content, ever.
If you make the mistake of assigning primary keywords to multiple contents, something called ‘keyword cannibalization issues’ takes place and there will be a failure in recognizing the relevancy of keywords – making you lose, this way or that.
Create a content plan for your keyword.
Once you have your primary keyword ready to move, develop a content plan for how you’ll use it. Decide if the keyword should be a timely blog post, evergreen content, or a landing page. Decide how long the content should be and how you want the content to support your marketing funnel. This way, you can be organized and get timely results.
Write a title that includes the primary keyword and wrap it in an H1 tag:
Attractive titles go a long way. Including your primary keywords in your title is attractive and a win-win situation. However, when you do write the title, do make sure that it is wrapped in an H1 tag. If you’re wondering what an H1 tag is – it’s a piece of HTML code that tells search engines that the copy is an important piece of the content, and the title of the page.
Write original content!
It’s important to write content that is not duplicated. Crafting original content always goes a long way. Search engines may penalize your site or not rank your page if it has content that is copied or duplicated from other sites. However, do remember that it is the best practice to be writing the content of 300 words of body copy.
Make sure to wrap subheadings in the H2 tag:
Help search engines identify the subheadings in your content by wrapping the phrases in an H2 tag. Like the H1 tag used on your headline, this HTML code tells search engines that the copy is important and related to the primary page topic. So in other words, both H1 and H2 tags are a mandated part of your content.
The important thing to remember is that this isn’t everything! There is more to On-page SEO checklist than just these pointers. You need to understand it to implement all the steps! Get in touch with us, and we can help you by giving a step-by-step guided tour and also work out the best option for you!