The definitive guide to keyword research for SEO
You have probably heard this before but keywords are the foundation of mastering the art of SEO and getting the best results. For your business, it’s imperative because unless your content is being searched for, your work really seems to be lagging in terms of Google traffic – and we all know how heartbreaking that would be, for you and your business!
For some people however, the whole SEO business seems rather tricky and for those people, understanding the basics and getting the gist of it might seem like a traumatic experience, but it doesn’t have to be.
First of all, let’s discuss the meaning of keyword research and why it’s such an important thing in the digital world if you want to implement SEO into your website.
What is keyword research?
Keyword research is an SEO practice of finding, analyzing and applying the phrases people use to search for information on the internet.
In other words, it is about getting to know the language of your potential visitors and using this knowledge to optimize your content and get better traffic for your website.
Why is it important for every business that aims at making it big in the digital age?
Well, it’s an inevitable and indispensable part of implementing SEO if you want the best results. It’s also important because it is one of the most important SEO tasks and a great way to reach more people with your content.
When should you start using Keyword research for SEO?
Keyword research is usually the first step of search engine optimization for any website.
Most often, it is needed when you’re:
- looking for a new niche
- looking for new content ideas
- optimizing your existing content
Getting to the point, we’re getting to the basics of keyword research for SEO – because, it is possible that many of us don’t actually understand the meaning of SEO and the importance of using the right keywords.
How to research keywords for your SEO strategy like a basic boss:
1: Make a list of important, relevant topics based on what you know about your business.
On a scale of basic, you might think about 5-10 topic ideas that you can relate with your business niche. Use these topics to help come up with relevant keywords – which will help filter search engines. A few topics may include inbound marketing, blogging, email marketing, lead generation etc.
2. Fill in those topics with relevant keywords:
Now that you have the relevant topic buckets, you need to fill them with specific keywords. These keywords are important if you want to rank in SERP. Remember, that the list can be endless and will require narrowing down.
Some of them include: marketing tools, lead nurturing, email marketing automation etc.
3. Understand that Intent Affects Keyword Research and Analyze Accordingly.
User intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it’s more important that your web page addresses the problem rather than simply carrying the keyword used by the searcher.
4. Make sure to do research related search terms:
If you’re struggling to cook up keywords people might be searching about, take a look at the related search terms that appear when you plug in a keyword into Google. It will give you inspiration and spark up ideas for keywords that you may want to take into consideration. Bonus tip: Type in some of those related search terms and look at their related search terms. You might just see inspiration conjured into you!
5. Use keyword research tools to your advantage.
Keyword research and SEO tools are in abundance but using them to your advantage is your choice. Make sure to have a little fun when you put in hard work. Keyword research tools like SEMrush, Ubersuggestetc can help you come up with ideal keywords matching your niche. This exercise might give you alternatives that you might not have considered.
Still, confused? Not to worry! At Monarch Web World, we’re open to show you the way to rank higher in google with the right keyword. Feel free to get in touch, we love to chat!