The step by step process of setting up your business page on Facebook
If you’ve used the social network, you would know that Facebook has more to offer than just searching up old friends and colleagues who got hitched last year. Facebook has more to offer in terms of business, and if you know this – you’re halfway there.
However, if you don’t know, hang on tight because you’re about to read about a whole other realm offered by your favourite social media site.
Getting down to basics, let’s focus on the Facebook Business Page and the technicalities.
Now before you roll your eyes, and say to yourself “But I don’t know how to set up a business page!” and start scrolling past, let us put that tiny detail to rest. Creating a Business page isn’t all that hard – so don’t let the word ‘business’ intimidate you. You likely already have all the photos, text, and ideas you need to build your Facebook business page. If you need the motivation to get started, let some cool stats work its magic. Consider the fact that A whopping 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience. What are your chances of not succeeding? Zero to none?
The starter kit to setting up your business page:
Well, let’s delve into the matter at hand. Creating a Facebook business page is fun if you know the basics! Here is how you can pick up the starter kit.
1. Sign up, duh!
Signing up is to kindergarten is to school. This is the rudimentary step, and without this step – you cannot take even a step forward towards upping the cool factor for your business. All cool businesses start by signing up on Facebook.
2. Create a username and edit your profile:
Once you’ve signed up, take your time to know your way around the site. It could take hours too, and we’re not judging! Create a smart, yet catchy username or something with your name on it. Remember that you can use up to 50 characters for the username. Make necessary changes to your profile, and make it seem interesting. No one wants to follow a business profile that says “Interests are cooking, music and fashion”. You get the picture.
3. Add some groovy business details:
In the details section, you can go a little crazy with what you do – but remember, not to go over the top. Describe your business with a hint of sass, and then categorize your business (whether it’s in the catering department, the fashion department, or even law consultancy!). Make sure to add contact details so that your clients will know how to reach you. This all makes for a complete description of what you do.
4. Create a backstory and go your first post:
So you’ve filled up the details page with flowers and cute words, but that’s not enough. About a hundred other businesses are using cuter words than you, so you need to add depth and background to your business. Don’t be afraid to fluff feathers (so long as it’s all true!) and remember to explain why your business has something extra to offer.
Once you have managed these, go in for the first kill. Create your first post with all things relevant to your business, and go public! It’s a rush of adrenaline, but it’s worth it.
5. Publish your page and invite the audience:
You’ve gone and done 60% of the work but that’s not enough. You need to stay regular, be constantly updating with absolute devotion, and possibly expand your robust online presence on other social media networks. Remember that Facebook is your main target, so keep in mind to make this your prime presence for inviting audiences.
It does not take much to publish your page, quite literally speaking. Once it’s gone live, inviting the public into your exciting business world will be a fun journey filled with rainbows and heavy rainfall, figuratively!
YIf you need more pointers and tips, feel free to contact us – because we love all things related to social media and business!