Now a day, mobile phones are being used worldwide which makes them most likely the most usable device for browsing the content on search engines. According to the most of surveys in different countries, the use of mobile phones has increased drastically.
The above worldwide statistics shows internet usage where the use of mobile phones from the year 2009 to 2016 which clearly shows how much mobile phones are being used for internet usage which is increased 51.3% up to the year 2016. The use of desktop computers has drastically lowered 48.7% up to the year 2016. There are other surveys as well which clearly shows the use of mobile phones has increased over the years.
This survey shows the overall percentage of served web pages on a global scale which provides the statistics for the year 2009 to 2018. According to these survey, 52.2% web pages has served to the mobile phones which leads to search engines to rank those web pages that have the mobile-friendly content. Before we move on how to create the mobile-specific content for Mobile First Indexing, we have to know what mobile first indexing is?
What is Mobile First Indexing?
Any websites have two main different interfaces:
- Desktop version website
- Mobile version website
Mobile First Indexing is basically the mobile version of the website. Making the website mobile friendly is the basic step for Mobile Marketing.
In the past Google designed their search engine in such a way that it used to rank the websites according to the desktop version. The introduction of mobile web browsing changed the whole concept of web browsing which lead Google and other search engines to shift towards the Mobile First Indexing. Now the ranking of any website depends upon the mobile-friendly experience which Google uses as a primary index for ranking. The desktop version is also a part of the index, but the mobile version is the primary one now. Not having a mobile friendly site will not let you rank higher.
There are 10 ways to create mobile-specific content for Mobile First Indexing.
1) Create a mobile-oriented website:
Users are attracted to mobile websites only when the mobile-oriented websites are designed in such a way that they create ease to the users. A mobile-oriented website attracts the users as use of mobile is handier than desktop.
You can create a mobile-oriented website by making your content more appealing to users. The content creators mostly create their content in such a way that the users can experience ease when they are browsing for their web content. Different developers use different styles for their content to attract users towards their content.
The layout of “Digital Marketing Careers” is so much appealing to the users, and they can easily swipe to other options. The content not only best fit on the small screen of the mobile interface but also it is more appealing to the users using their website.
2) Create your content comprehensible for the mobile interface:
The content of your website must be in such a way that your audience can easily see that content on the mobile screen. As the mobile phones have small screens compared to the desktop so you must focus to make the content making it more visible which can best fit on the small mobile screen.
Make sure that the content contains blank spaces according to the need which helps the users to pay attention without any distraction. You can make the content more appealing to the audience by adding their content summaries and headings.
A popular retailer brand which provides their online services as online retailers called “Etsy” provides their users a best web browsing design on the mobile interface. They provide a very simple and easy to use mobile website which enables the users to search whatever they want to find very easily. Their mobile website offers a user-friendly interface to the users, and the content on their website is very simple and easy to find which is comprehensible and easy to read on the mobile screen.
3) Create content having fast loading speed:
The loading speed of the website not only matters for the desktop version of the website but also for mobile version. Loading speed can affect on the ranking of the website as described by the Google.
You can use the AMP (Accelerated Mobile Pages) to have fast loading speed for the mobile websites. AMP helps you to find out different alternatives to speed the loading of the web pages. AMP will help you accelerate the mobile web pages.
You can use the other method of speeding up the loading time of their web pages with the PWA (Progressive Web Application). PWA works on three basic principles which provide reliability, fast responding to the users and engage the users to the website. This method also helps your website to be found on the top of search engines also it will increase the loading speed.
4) Create Users friendly mobile interface:
The surveys show the percentage how much mobile phones are being used by the people worldwide instead of a desktop. So one must shift towards Mobile First Indexing. Google makes their search engines according to Mobile First Indexing. Google has shifted to Mobile First Indexing because of more mobile phone usage, it’s time for every website whether new or old to shift from desktop-first index to mobile-first index.
Try and create a website with a user-friendly mobile interface with easy navigation so that people can find the information on the website in no time. Make the navigation system simple and user friendly.
5) Create perfect titles and headings for the mobile interface:
The web pages have a different view when you search them on different search engines. On mobile phones also, it is different. Titles and headings of the web pages must be considered for mobile web pages. Make sure that the titles and headings are viewed fully on the search engines when users are using mobile phones. Focus on the pixel limit of the title and description.
Mostly, Google has the criteria of title and description which mostly depends upon the pixels, not on the number of characters.
6) Create noticeable links and tags for Mobile First Indexing:
While using the mobile-first index for the web pages, mostly people ignore the size of links and tags. Clicking on the links or tags as such are difficult as they are often mixed up together. You may have to put an extra effort to zoom the link or tags to click on the right option for such links and tags.
You should take the links and tags seriously and create a content in which links or tags are noticeable on mobile screen console. Try and put different links and tags at different places, so that each link or tag is noticeable.
7) Create web links mobile friendly:
Mostly the web links that are attached to the web pages created for Mobile First Indexing are desktop version web pages.
Web links should be created in such a way that the links attached to them by web developers are mobile enabled links so that users should not face the any difficulty and the clickable links should take them to the mobile version web pages only.
8) Create manageable content for mobile phone:
The desktop version of the website has mostly a lot of content which do not affect the speed and ranking of the website. But the management of content in the mobile version of the website affects the loading speed and ranking of the website. You should never place a lot of content in a mobile-first index website, it may affect the loading speed.
Always create a manageable content for the mobile version of the website to maintain the loading speed.
The content must be enough, at least 300 words to maintain the ranking and also enough content will run smoothly on the mobile interface.
9) Create a video with manageable size for the mobile console:
Never use large sized videos for mobile index website. You can use HTML 5 video player for mobile websites, it will help you run the video smoothly on the mobile phones, the loading speed is also comparatively lesser on HTML 5 video player.
10) Check the website as mobile-friendly:
Once you create any website you can check it on Google mobile-friendly testing tool which provides complete information about the mobile friendliness.
Check it at: https://search.google.com/test/mobile-friendly
Also, Get to know how to run a successful Ecommerce Website.