Musical.ly is a rapidly growing social media platform and is the favorite platform of the younger generation. There are more than 200 million registered users and daily more than 13 million videos are uploaded by the fans. The young performers can share their short performance videos on this social media platform and nowadays more short videos of original content are uploaded by the members.
Those who want to promote their brand among teenagers should make it a point to work with Musical.ly starts and Influencers. Among the young fans of Musical.ly, 75% are females and 54% are in the age group 12 – 23. The live streaming provided by Musical.ly is in the form Live.ly. Many among the Musical.ly starts and Influencers are well known on the social media platforms like Facebook, Instagram and Snap Chat.
Here is a list of the popular Musical.ly starts and Influencers.
1. Ariel Martin
Ariel Martin, the 16-year old girl from South Florida has more than 22 million followers on Musical.ly. She has millions of followers on YouTube and Instagram also. Ariel created the “Ariel movement” with the objective of curbing bullying. In the year 2016, Ariel won the teen choice award for Choice Muser. She created her videos in association with digital talent network and entertainment studio, Collab. In order to spend maximum time for Musical.ly Ariel left her school and studied online. Ariel firmly believes that if you have good lighting you can make the good Musical.ly video. Ariel was featured in CocaCola’s “ShareACoke” campaign. Disney cast Ariel recently to include her in their show “Bizaardvark”.
2. Lisa and Lena
Lisa and Lena are the twin sisters who were born in Germany. As fashion influencers with own textile business, they have already more than 11 million followers on Instagram. Now they manage their own clothing line and they started to work with designer clothes at the age of 11. On Musical.ly, Lisa and Lena have about 20 million influencers and their growth in their field had been rapid. Their influence continues to grow and daily they spend about 20 minutes to create their videos. They just lip-sync to pop music. In matching outfits, they make choreographed moves also.
3. Loren Gray
With more than 19 million followers on Musical.ly and about 6.8 million followers on Instagram Loren Gray Beech is very popular on social media channels at the early age of 15. Loren Gray’s exclusive makeup effectively highlights her blonde hair and beautiful skin. While lip-synching videos, Loren blends own facial expressions with familiar winks. Besides being a musician she is a dancer, model, and actress and she has featured in Teen Vogue and Seventeen magazines.
4. Jacob Sartorius
It has been predicted that as a youth singer Jacob Sartorius will follow Justin Bieber. This 15-year old youth has more than 16 million followers on Musical.ly, more than 8 million followers on Instagram and more than 2.5 million followers on YouTube. Jacob’s anti-bullying video on Vine went viral. It was in the year 2014 when he was just 11 years old. He attained popularity by posting his lip-synching videos on Musical.ly and later he started releasing original music. The Last Text, the debut EP of Jacob was released in the first month of 2017 and it was at position Number 4 in New Zealand’s Heatseekers Album Chart. “Sweatshirt”, a single song from “The Last Text” was listed in iTunes Top 10 and on YouTube, this video had 46 million views. Jacob Sartorius has his official music video on YouTube for a single from his EP – “Chapstick”.
5. Cameron Dallas
Cameron is considered as an elderly man at Musical.ly since he is 23. He is considered as one among the Top 25 Influencers on Instagram and with Generation Z, Cameron is a sensation of the internet. Cameron is more popular as a comedian. In the year 2014, he received Teen Choice Award for Vine’s Most Popular User.
6. Liza Koshy
Liza Koshy posted her comedy videos on Vine in the year 2013 marks the beginning of her social media posting. By the time Vine close, Liza could build about 5 million followers. Basically, she is an actress in the US and she has the very large following on Musical.ly, YouTube, and Instagram. The short videos that she creates for Musical.ly are promoted on her YouTube channels. With all her social media accounts put together, Liza has not less than 45 million followers.
7. Ariana Renee
The exciting fact about Florida-based Ariana Renee is that at this very young age she owns the record label, clothing line, and nail polish line. Her following on Instagram is huge and on Musical.ly she has more than 6 million followers.
8. Jojo Siwa
At the age of 14, Jojo Siwa could attain popularity on Musical.ly, Instagram, and YouTube. Jojo is a singer, dancer, actress, and model and she had taken part in various TV shows also. “Boomerang”, “Kid in a Candy Store” and “Hold the Drama” are the singles released by Jojo Siwa. In the year 2017, Jojo Siwa won the Kid’s Choice Award for Favorite Viral Music Artist.
9. Kristen Hancher
This young Canadian singer, dancer, actress and soccer player has more than 15 million followers on Musical.ly and about 3.9 million followers on Instagram. This 18-year old Canadian singer teams up with other stars of Musical.ly a creates videos about her favorite topics.
10. Savannah Soutas
At the age of 24, Savannah is a senior star of Musical.ly where she is very popular with more than 10 million followers. She was the top Muser on Musical.ly in 2016. Savannah Soutas is a dancer, photographer, and a fashion blogger and her page are rather family-oriented. Her partner Cole LaBrant and daughter Everleigh are also featured in her videos. The inclusion of Everleigh made her short videos on Musical.ly so popular. Savannah promotes several brands like Taudrey and she has a passion for the “Mommy and Me” jewelry sets offered by Taudrey.
11. Annie LeBlanc
The 12-year old gymnast, Annie LeBlanc has 8.5 million followers on Musical.ly and 4.1 million followers on Instagram. Annie is a highly talented gymnast and is also a member of the famous YouTube family –the Bratayleys. This YouTube family has 5 million followers.
12. Johnny Orlando
This 14-years old Canadian singer has more than 5 million followers on Musical.ly, 4.3 million followers on Instagram and more than a million followers on Facebook as well as YouTube. Initially, he made videos of cover songs and now he performs original songs. He performs live in front of his fans.
13. Kira Koasarin
This American singer and actress make a lot of short videos for Musical.ly and compilations of those videos are posted on YouTube. In 2015, 2016 and 2017 Kira was nominated for Kid’s Choice Award. She could build up a huge following on Musical.ly. Kira’s role as Phoebe Thunderman in the Nickelodeon show “The Thundermans” made her very popular.
14. Mackenzie Ziegler
The 13-years old Mackenzie Ziegler has a large following on Musical.ly and she became very famous as a protégé of Abby Lee Miller on “Dance Moms”. Mackenzie has made several influencer deals and now she is worth $2 million. Her first album was released in the year 2014 and her fan-base is steadily growing. She also assisted her sister to release the fashion line – the Maddie and Mackenzie Collection.
15. Tyler Brown
The 15-years old Tyler Brown is very popular on Musical.ly, Instagram, and SnapChat. Tyler has more than 4.5 million fans on Musical.ly and they are known as Tyler’s Brownies. Among the teen stars of Musical.ly, Tyler is more academic since he is a straight-A student with a 3.9 GPA in high school.
16. Mark Thomas
16-year old Mark Thomas is highly popular on social media platforms including Musical.ly, Instagram and YouNow. Mark has about 4.6 million followers on Musical.ly. “Down for a While” is his first EP which was released recently. Mark has released two original singles also – “Selfie” and “Mistletoe”.
17. Mackenzie Davis
This 16-year old American dancer has 4.3 million followers on Musical.ly, and millions of followers on YouTube, YouNow, and Instagram. She also shares her dance choreography tutorials. She is committed to improving with each new video that she uploads on social media platforms. For Musical.ly, she creates lip sync and dance videos as RaddestRedHead. She performed a duet along with Andrew Hale. Through her channel “dancingwithMackenzie” on YouTube and YouNow, she became very popular.
18. Bart Baker
Bart Baker has a huge following of more than 3 million on Musical.ly and his music video parodies enabled him to build up the huge following on YouTube also. He is 31 years old and is one among the senior- most Musers on Musical.ly. His first album “Celebritease” was released recently and he released two singles also – “Drake” and “Kimye”.
19. Casey Simpson
13-year old actor, Casey Simpson had won the Kid’s Choice Award and on Musical.ly his following is more than 3.5 million. Compilations of his Musical.ly clips are posted on YouTube. Casey started acting in the year 2011 and also he provided the voice for Despicable Me 2. He is more popular as Ricky Harper of the Nickelodeon series – “Nicky, Ricky, Dicky & Dawn”.
20. Paul Zimmer
Paul Zimmer is an inspiration to the young performers. This 22-year old singer became popular as a part of the musical duo – Exclamation Point. Paul together with his musical partner Danny Edge became popular on YouTube also. Paul has created his own channels. Still, he is building up huge followings on Musical.ly as well as Instagram in his name.
21. Dante’ William
Dante’ William is known for his daily known musical.ly account with a following of more than 1.3 million. He posts videos of original dance, comedy skits, and mini-vlogs. One of his most popular Musical.ly videos is “Tutting Challenge Gone Wrong” which is actually his response to Tutting Challenge. Dante’ William opened his Twitter account earlier in April 2012.
How do the influencers earn from Musical.ly?
Musical.ly has about 200 million users and out of that 60 million use the network each month. On an average, 13 million videos are uploaded on Musical.ly daily and by doing so the young users get the opportunity to showcase their talents. The users are in the age group 13 – 21 years and the brands which target this demographic will closely watch the videos. This will create income opportunities for the young performers who are highly talented and influential.
Influencer marketing is one of the methods to make income from Musical.ly. Opportunities are very limited for the lip-synchers. Musers who have the talent to create original music can grab the attention of people very fast. Those who are among the top influencers make use of Musical.ly as part of a general package. Also by building up a fan-base on Instagram and YouTube, most of them are able to make a substantial portion of their influencer related income on those sites.
However, the fact remains that many companies are ready to work with youngsters who are highly influential on Musical.ly. These companies target the teens and tweens. These companies provide them with an income when they participate in the advertisements and product promotion activities. The founders of Musical.ly allow the young stars to make a living online using this platform. Ariel Martin, one of the top musers has more than 22 million followers on Musical.ly and she has taken up posting on Musical.ly as her full-time job. She now works for popular brands like Sour Patch Kids and Universal Studios. Those who carry out their deals across the three platforms – Musical.ly, Instagram, and YouTube – are able to generate huge income.
Those who are engaged forever can be successful on Musical.ly. Those who want to earn money through Musical.ly should, first of all, ensure that people notice them. Even those who are not musically talented can also make money from Musical.ly. The companies are ready to pay $200 to $20000 for the branded videos that are promoted by influencers. The size of the income depends on the level of influence of the individual who posts his video on Muisical.ly.
Live.ly, the streaming app from Musical.ly provides the best natural way for the talented people to make money. Lauren Godwin earns $40000 in a month by performing on Live.ly. For each performance, she gets $600 to $3000 depending on the duration of the performance.