This project for Organica Online began as a standard tweaking on the Shopify website. Organica Online is a popular name in organic food products manufacturing companies. Organica Online started with the belief that people have a right to a healthier, safer, and more wholesome life. They also believe that to have a healthy planet, we must support agricultural practices that Are sustainable and work in harmony with nature.
Challenge: Integration of E-commerce on the existing platform
We needed to integrate the new e-commerce functionality with their website’s existing role of displaying new products in stock for sale via Google Shopping Ads.
Our goal was to increase their sales online.
Creating a buyer persona for the audience.
A well-crafted site.
Technical fixes on the website, including speed, security, secure checkout process.
Setting up Google shopping ads.
Fixing the title and description of the shopping ads.
This was the beginning of the process.
Google Merchant Center
Google My Business
Post getting streamlined and feed being accepted by Google; then we started optimizing the necessary list, which included optimizing their product titles and descriptions. In shopping ads, we paid attention to small things like replacing ALL CAPS titles, which come by default to the standard text titles and descriptions for products’ fleshing descriptions. Every small error and warning were being taken care of, which indeed helped to increase campaign quality and sales. Higher-quality ads get better results, appear more often on Google, and usually cost significantly less per click, yielding a much-better cost per conversion. That is what we aimed to achieve.
Measuring Return on Investment via Conversion Types, Conversions, and Cost Per Conversion
We aimed to measure click tracking once the campaign launched. Shopping ads in AdWords counts clicks too, which is not necessarily conversion. Setting up conversion tracking helped us enable track conversion. Conversion tracking was enabled post check out, which helped us track every conversion through Google AdWords. We also set up conversions for clicks on Organica Online phone number from an. When a customer clicks their phone number on their site, another conversion was tracking that too. Conversions were also being monitored, when a customer clicked on an ad reached via Organica Online listing of fresh products. We also set up a conversion for when an ad click leads to a contact form submission from someone seeking an inquiry for bulk orders. Many of these were set up to measure not only immediate purchase but also to keep a count of clicks, impressions, visitors, and returned visitors later to buy or contact, to utilize the audience in the conversion funnel.
Making AdWords Ads a Bit-More Localized
We saw amazing results in ad display; we refined the ads for local listing. Shopping ads were set to show anywhere in India. This fine-tuning considerably improved the campaign’s cost per conversion. Better yet, Organica Online started appearing above where they would show in organic search and above the paid text ads, with pictures of their products, prices, and descriptions. It leads to conversion at every stage of the conversion funnel.
Setting up Actual Local Shopping Ads in Google AdWords
The success story of the Organica Online Google Shopping campaign was about to begin. Our biggest goal was to get the users onto Google Shopping so that anyone passing through with an immediate need for organic products (honey, tea, spices, and more) would see Organica online Products while making a purchase.
This was not as easy as it might seem. To get into Google Local Shopping results, the campaign was set to meet the Google Local Shopping’s strict guidelines. One of Google’s most essential requirements is that customers clicking “available nearby” see products immediately available for pick-up.
To pass the inventory test, we first included the inventory in the feed. Once the feed gets ready, Google calls the inventory and asks the campaign to photograph many other products they find in the inventory feed. SKUs need to be at the place at that time without any error with appropriate photographs, price tags – all of this has to match with the online campaign. Passing the test on Google Local shopping ads requires real-time inventory counts on the website, updating and feeding to Google at least several times a day. All these were considered and taken care of manually.
Increase in Organic Reach
Increase In Sales in First 3 Months
Organic Impressions Received
Continual Improvement to Google AdWords Campaigns
We have continued to refine advertising campaigns for Organica Online, leading to more sales per month, at lower ad spends, with an enhanced CPC and ROI.
Organic reach increased by 58%
Sales for Organica Online through Shopping ads increased by 48% within the first 3 months.
More than 10 Million Impressions were achieved for ads at an affordable ad cost.
Organica online production increased by 50%.
“Monarch Web World has helped us achieve visibility for our 100+ product catalogue, at a lower CPC, they reduced the cost to acquire a customer by 31% during 2019 and increased our revenue by 115% over the critical festive period. They increased our Impression Growth by 297% in a 6 month period. I am happy to choose them as our growth partners”
Mr. Gaurav Chadda
Let’s work together.
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