Press Release Service and on how it is the road to success

Press releases might sound like something your parents heard of, but don’t be fooled by that piece of information! It’s actually one of the most effective and economical method of advertising today!

Press release writing can take the bank, quite literally

PR has seen several challenges throughout the year, but that doesn’t mean that it’s not a winner in its field. Challenges only cave the way to success and this is the same case scenario for press release. Find out why it’s still considered a winner today!

Statistics prove that 64% of journalists use Google or Yahoo! To follow news including press releases and they also prove that 80 million people get their news online, everyday. Is there a reason why you shouldn’t use PR today, because we certainly don’t find a reason not to!

Set your business for success today!

Smita Kanth

  • 1883%

    Increase in organic search traffic

  • 1372%

    Increase in sales transition

SYY Infra Group

  • 1883%

    Increase in organic search traffic

  • 1372%

    Increase in sales transition

MUVS

  • 1883%

    Increase in organic search traffic

  • 1372%

    Increase in sales transition

5 Successful Strategies of Press Release services that never go out of style!:

Sometimes just having an awesome idea doesn’t get you the cherry on top – it involves more than just the brains; it actually involves a lot of paper work and elbow-grease. Without a successful strategy in your agenda, you’re looking at a diamond covered in mud and dirt. Here are a few strategies to keep in mind while planning a press release:

Make a jaw-dropping headline

Remember all those times when the Kardashians broke the internet? Remember those times when everyone only spoke of Osama Bin Laden and his terror attacks in the States? Sure, the content of the news was mind boggling but what really caught your attention? It’s always in the first few lines of the content that catches our eye – and that includes the headline.

Make a jaw-dropping headline

Remember all those times when the Kardashians broke the internet? Remember those times when everyone only spoke of Osama Bin Laden and his terror attacks in the States? Sure, the content of the news was mind boggling but what really caught your attention? It’s always in the first few lines of the content that catches our eye – and that includes the headline.

Make your point and be precise about it

Nobody wants to read content that seems never ending and pointless – boredom is sure to strike despite how relevant the topic is. Even if you’re writing about the dramatic increase in your firm’s quarterly dividend payout ratio, no ones going to want to read about it unless it’s short, interesting and concise. Try to avoid using jargons that create misunderstandings as well.

Make your point and be precise about it

Nobody wants to read content that seems never ending and pointless – boredom is sure to strike despite how relevant the topic is. Even if you’re writing about the dramatic increase in your firm’s quarterly dividend payout ratio, no ones going to want to read about it unless it’s short, interesting and concise. Try to avoid using jargons that create misunderstandings as well.

Don’t forget to use quotes!

Writing quotes in your press release is like art – it is dramatic, beautiful and deep. Writing personal and pertinent quotes add a human touch to your press release and it makes your readers feel like you’re not just some commercial company looking to make the dollars – it makes you seem more humane and attached to emotions and intellect, instead of just raw selling.

Don’t forget to use quotes!

Writing quotes in your press release is like art – it is dramatic, beautiful and deep. Writing personal and pertinent quotes add a human touch to your press release and it makes your readers feel like you’re not just some commercial company looking to make the dollars – it makes you seem more humane and attached to emotions and intellect, instead of just raw selling.

Don’t be shy to use visual content

Pictures say a thousand words – or so that’s what we’ve been told. However, the thing is that these words are actually true. The human brain processes images 60,000 times faster than it does text. Use that to your advantage in your press release. Visuals capture a reader’s attention, and allow people to more easily digest information – this basically means that using visual content will attract your readers more than words.

Don’t be shy to use visual content

Pictures say a thousand words – or so that’s what we’ve been told. However, the thing is that these words are actually true. The human brain processes images 60,000 times faster than it does text. Use that to your advantage in your press release. Visuals capture a reader’s attention, and allow people to more easily digest information – this basically means that using visual content will attract your readers more than words.

Make the last paragraph count!

Remember those lessons that we learned in school about making the right paragraphs with the right content? The rule is universal and it applies here as well. Whatever your content is – make sure that the last paragraph is the most important and relevant because it hints towards a call to action, and that’s the whole point of your press release.

Make the last paragraph count!

Remember those lessons that we learned in school about making the right paragraphs with the right content? The rule is universal and it applies here as well. Whatever your content is – make sure that the last paragraph is the most important and relevant because it hints towards a call to action, and that’s the whole point of your press release.

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8 Evergreen Benefits Of Press Release Writing For Your Brand:

Press Release is quite the publicity spotlight that celebrities desire – this is because press release in other words, is an instant hit for a brand. Want to know why it’s so popular? Read on to find out!

1. Immediate exposure to audiences new and old!:

Who doesn’t love a little publicity and exposure? It’s the extra layer of nuts and dry fruits to your chocolate ice cream; it’s the cherry on top of your vanilla ice-cream; in other words, it’s a great way to get immediate attention and love to your website or brand, and the best part is that press release doesn’t quibble over matters like whether your audience is fresh out of the oven, or is an already loyal fanbase.

2. Surprisingly, It doesn’t cost an arm and a leg!

You might think that paying for a press release sounds like something top-notch brands and celebrities do, which might cost a fortune. Don’t sweat over this because that rumor could not be further from the truth! A press release is actually considered a really cheap method of marketing and advertising. If you’re a newcomer in the B-world, you must keep a check on your costs and choose the best alternative!

3. Potentially, your sales may quadruple:

We’ve already mentioned that with a press release as your wingman, your brand will get instantaneous exposure and publicity – if you add that to your sales team, what do you get?

The equation is pretty simple – with underlying publicity, your sales is bound to increase. We’re not saying that there’s a 100% guarantee but, given that you follow the right details, and remember to enjoy the challenge!

4. Major SEO benefits added to the tagline:

You know all about SEO and how it does wonders to your brand by basically telling the internet what a great team player your brand is. The thing is, with a press release – your brand gets instant recognition as we mentioned before and this ultimately serves as powerful backlinks to your website, thus increasing the organic visibility in search engine giants like Google, Bing and Yahoo!

5. It’s a traffic-magnet, quite literally!

On top of creating awesome content, it’s also important to promote the awesome content in order to attract more audience and customers to your website. Without the extra promotion, your efforts will be gone to waste. Luckily, press release adds meaning and brings your content to life through its global reach. In other words, press release can serve as a great way to get niche relevant traffic to your website.

6. Social sharing potential is massive

It’s no joke that the press release has a global reach – when we say global, we mean global. Once its out, everyone gets to see – especially on social media. Basically, a press release has tremendous potential and influence over social media, which means that your brand will be on the next level – guaranteed!

7. Advocates return customers like never before!

You’ve heard of the saying, ‘first impression is the last’ - Press release personifies the first impression.

What we really mean is that, if your brand’s press release is exciting, appealing and successful – new customers will be visually satisfied by the impression of your brand with thanks from a press release, and will thus return to you for further business. This miniscule detail plays a gargantuan role in your brand’s success and adds value to it.

8. Authenticity doesn’t go out of style- press release is the style

Apart from all the advantages mentioned above, a press release brings authenticity, and value to your brand like no other. The fact that your brand is associated with a publication that is willing to give you recognition speaks volumes about the seriousness of your product and strategy – and this alone, is the authencity that you need in order to make your business.

When consumers instantly recognize who you are and what you stand for all based on a logo, you've become more than just a name and a symbol.

FAQ

Q1. Can I get anyone to write a press release for me?
To get the best results of a press release, it’s advised to hire a professional press release writer for your brand, to make it look more authentic and original.
Q2. How do I make my press release stand out and look unique?
When writing a press release, it’s important to remember four components – the headline which should be catchy; the first paragraph or introductory lines; the body, which includes the matter of press release; a strong conclusion will enhance the image of your brand.
Q3. Is it possible to send a blog to the print media?
You may certainly send a blog to the print media but make sure that it has relevance and piques the interest of the journalist in question.
Q4. What is the purpose of a press release?
As press release is basically a news announcement meant for the public, the purpose of sending one out is to serve a clear and concise message about your brand.
Q5. Where will my press release appear?
Your press release will appear on a wide selection of websites including independent and local journals, local affiliates of major TV networks across the globe. Press releases will sometimes show up in business or finance sections of news channels as well.

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