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20 Ways by Experts to Speed up Your Website and Improve Conversion

speed up website load time

It is very important to speed up website load time since the web page load speed is crucial in increasing page views, ensure customer satisfaction and facilitate conversion. When you speed up web site load time, it will lead to not only higher ranking of the web page but also more business and profit for your company.

When the page loads slowly, the conversion will be affected severely. When a web page takes more than 3 seconds to load it will be set aside as a slow web page, and as a result, the website will lose a significant portion of visitors.

The customers who had visited the website may not be willing to return to the site in case they find that the website lacks speed. By way of improving the loading speed of the web page, the performance of the business website can be improved.

Fast loading pages, satisfied customers and impressive rate of conversion are very essential to enhance the performance of a website.

When you speed up website load time the usability of the website will be more, and the customers will be assured of better user experience. The improved speed of internet connections and the faster performance of devices like Smartphones, Tablets, and Laptops are not sufficient to satisfy the modern customers.

It is all the more important for the online business enterprises to optimize the load time of web pages.

The best methods to optimize and speed up web page loading are explained below, and owners of business websites can use these methods to make the web page load speed faster and thereby increase their conversion rates.

20 Ways to Speed Up Website Load Time And Improve Conversion

speed up website load time

1. Use a Fast Web Host Provided by a Reputed Web Hosting Company

A website cannot be made fast without a fast web host. When you optimize your website, it is equally important to optimize the web server also.

Proper web hosting is crucial for the success of the website speed optimization and by way of using the fastest web hosts offered by reliable companies the speed as well as the conversion rate of the website can be improved.

2. Minimize Server Calls

Too many server calls will slow down the website. When the server calls are made on the same page, the effect will be more severe. Whenever a request is made for a single file, a call is sent to the server, and similarly, whenever there is a file on the site, there will be a call to the server.

This is how the number of calls to the server increases.

The server calls can be reduced by minimizing the redirects, fixing the broken links and by making use of CSS image sprites. When CSS is used, one can provide a particular part of the file which is required at a specific location.

Hence if there are 15 images on the file, instead of sending 15 calls only one call is to be made for one large image. Whenever you direct someone to a page that does not exist on your site, the server is put to deliver 404 page. Each one of these calls will slow down the website.

When you call the server too many times to redirect someone to a different page, the website or WordPress speed optimization service will be affected, and as a result, the user experience will be affected negatively. Hence it is important to reduce the server calls for redirects. Use less redirection for better user experience of your website.

3. Reduce The Size of Files

When the files of larger size, they take more time to load. While reducing the size of the files, one should also see to it that the number of files is also minimized. Smaller files that too, in lesser numbers ensure the best user experience. Reducing the size of the files improve website performance and accelerate page loading.

4. Compress The Files Before Sending

Apart from reducing the size of the files, it is advisable to compress the file just before sending them to the user. When a lot of files are to be sent, they may be compressed by way of HTTP compression.

5. Ensure That Your Database Is Fast and Well Organized

Normally, eCommerce websites make use of content which is stored in the database. When the database is not organized properly, the user may find it difficult to find out the exact product, and it will take more time also.

The customer may lose interest and will leave the website without purchasing any product. Hence it is essential to make the database fast as well as easy to search.

6. Provide The Scripts Close To The Bottom Of The Page

speed up website load time

When the scripts are kept as close as possible to the bottom of the page, the visitors will receive the content faster. This will prevent the appearance of blank pages when the browser loads script related files.

A blank page will give a negative impression to the visitor. When CSS is kept at the top of the page, the CSS file will be rendered by the browser before rendering the page. To speed up WordPress website always keep the CSS at the bottom of the page. It will speed up website load time.

7. Ensure CSS and JavaScript Files Load Asynchronously

When files are loaded synchronously, only one file will load at a time in the order they appear on the web page. But, in Asynchronous loading, a few files will be loaded simultaneously. When files are loaded asynchronously, the pages will load faster because when the browser loads a page, it will move from top to bottom.

When CSS or JavaScript files are loaded asynchronously, the browser can load other elements on the page also simultaneously while loading the particular file.

8. Use a Faster DNS to Make the Server to Respond Faster

The amount of time taken by the DNS (Domain Name System) is one of the major factors that influence the speed of a web page. The amount of time taken up by DNS depends on the speed of the DNS provider.

In case of a slow DNS, one may switch over to a DNS provider who is faster for a speed up website load time.

9. Change The Hosting Option to Make The Website Faster

To begin with, the majority of new site owners go for the least expensive hosting option. Among the three different hosting options – Shared hosting, VPS hosting and Dedicated Servers hosting –Shared hosting is the least expensive option.

While using Shared hosting, one can share various resources such as CPU, RAM and disc space with other sites which are also hosted on the same server. In case of VPS hosting, apart from sharing the server, one can use dedicated portions of other resources of the server.

Those who need a larger space and wants to control hosting completely may opt for a dedicated server. When you find that your website is slowing down, you may switch over to VPS hosting from Shared hosting. Again, if it is found slowing down, from VPS hosting, you can switch over to the Dedicated server depending upon the size and usability of your website.

10. Useless Number Of Plugins

Plugins are very useful to improve WordPress site speed. They make the sites more functional and also ensure better user experience. Plugins are very easy to install. However, Plugins have a few disadvantages also.

One of the technical issues created by plugins is that they slow down the web page. The plugins that are outdated, inefficient and those who are not configured properly will make the website slow.

Hence even those who use only a limited number of plugins also may make it a point to evaluate the plugins regularly.

By way of deactivating the plugins that are not necessary, you can speed up website load time.

In order to identify the plugins that affect the speed of the website, they may be disabled one by one and WordPress speed test is conducted and the results are analyzed. If you are able to perform some of the tasks manually, few more plugins also can be deleted.

11. Get Rid of External Scripts As Far As Possible

speed up website load timeThe page loads faster when less number of requests are made to the server. By way of eliminating the extra external scripts, you can speed up website load time.

However, extra features like integration with Twitter cannot be removed even though they slow down the page. Only those features which are not worth and reduce the speed of the website can be uninstalled.

By correctly identifying the features that increase the loading time and removing them, the website can load faster.

12. Monitor The Speed Of The Site: Speed Up Website Load Time

Even after ensuring that the website is sufficiently fast, various factors can affect the speed of the web page after some time. Hence, it is very important to monitor the speed of the website regularly so as to detect the issues, if any.

13. Separately Monitor Loading Time On Mobile Devices

Apart from monitoring the webpage speed on the desktop, one should also check how fast the pages load on mobile devices. The mobile user experience also will influence the page ranking. Mobile users expect a fast and user-friendly website.

14. Provide External Hosting Platforms For Larger Files And Videos

When we watch a video if it frequently pauses to load we find it frustrating. Videos consume a lot of space. When you use a shared server, only a limited amount of space will be available.

When large videos are uploaded to the web host, the page will load slowly and the user experience will be poor. In order to avoid this problem, the video may be hosted either on YouTube or on any other third-party hosting service.

Then the video is to be embedded on the website.YouTube has the maximum number of users and is completely free also.

15. Do Not Include CSS in HTML Code

When CSS is kept in an external style-sheet, the code will be of smaller size and there will not be too many code duplications. Since multiple style-sheets will increase the number of HTTP requests, one may go for only one external CSS style-sheet.

When there are more than one external CSS files, each file will increase the page load time. It is advisable to combine the files as far as possible.

16. Make Use of Content Delivery Network (CDN)

In order to speed up page loading one can use different networks of servers in addition to the server which hosts the website. When the site is hosted to only one server, the request from each visitor goes to the same server and as a result more time will be required to process each request. Ultimately, this will slow down the loading of pages.

Moreover, for those who are too far away from the server, naturally the loading times will be more, since the information reaches them after travelling a very long distance.

All these problems can be solved by using the services of a Content Delivery Network. The CDN enables you to cache the website on a network of servers which is global. The request from the user will be directed to the server which is nearest to him.

17. Ensure That Images Are Of Smaller Size

speed up website load timeSize of images will affect the speed of the website. Large images will slow down page loading. However, images are essential to run the business websites successfully. The size of the image files can be reduced by way of cropping the images to the required size.

In order to make the images appear smaller on the website, they may be resized first. By resizing the images, the page size can be reduced and thereby it speed up website load time.

18. Ensure That The Site’s Coding Is Optimized

Though we consider blank space as empty, for the web browser blank space is also a character which must be read and rendered. The size of CSS and JavaScript can be reduced by compressing the files using proper minimizing tools so that the components can be read faster.

When the content is static, it should be stored statically by using HTML instead of PHP. The CSS may be kept at the top and the JavaScript at the bottom.

19. Ensure Proper Use of Responsive Images

By way of using the responsive images in a better way, you can speed up website load time and thereby improve conversions also. Now it is not necessary to provide a single image of large size for all view-ports. Instead, images can be provided for a specific resolution.

20. Ensure To Load Embedded Images Only After Loading Of The Pages

Those who want to speed up page loading should see to it that the pages have loaded prior to loading the embedded videos. Consequently, a preview image of the video will be available to the viewers and they can view the actual video by clicking the link.


Every website owner will be asking the question, “how to speed up my website”? The website owners should go through the results of their site’s speed test and should find out and implement the best solution for the significant issues that are negatively affecting the web page load speed. The website owner need not make use of all the above methods to speed up website load time. Those who can detect the factors that cause the significant impact on site speed and take corrective actions as per the guidelines provided in this article will be successful in their efforts to speed up the web page.

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