Old SEO methods can severely effect your SEO efforts. Search Engines always keep on updating and improving search engine optimization practices to make the search experience better for the user. Are you still using these eight outdated search engine optimization methods? Are you still stuck with old Off-Page SEO methods? If you are still using old SEO methods its the high time to get out of the comfort zone of using old techniques and to move to new search engine’s algorithms.
1. Do You Still Use Meta Keywords Tag?
Meta tags are still the most effective tags for SEO; However, Meta keyword tag is dead now for SEO value. Earlier there was a high value of Meta Keyword in Search Engine optimization, but with time it was misused. There were lots of keyword stuffing and irrelevant keywords in Meta keyword cases, which Search Engine noticed. In September of 2009 Google announced that Meta keyword would not have any value in the search engine ranking. You may think, Will my site get penalized if I am using Meta keyword? Well, No you won’t get penalized. Google and Yahoo ignore if you are using Meta Keyword but Bing does not. If you use Meta keyword in Bing and your content does not have that keyword your website may get penalized. Why get in a no value zone for SEO, rather you can stop using this old SEO method.
2. Poor URL Structure With Unsafe Characters – It’s a Part Of Old SEO Methods
Poor URL structure is still one the fundamental reason to not to rank well on the search engine; it’s an old SEO method. It hampers the ranking authority of your pages or even the entire website. Also, it’s made clear to not to use unsafe characters in the URL. If you use unsafe characters in the URL, they may get blocked by G-series firewall or other firewall security plugins. Search Engine considers URL with Unsafe characters as potentially harmful or malicious URL and it prevents them from appearing on the search engine. While creating the URL structure for your posts or pages, always keep this three information in your mind.
✓ URL should be readable. The URL should be short and crisp, try using your primary keyword in the URL. If a human can read your URL clearly and can understand what you are selling, or which service you are providing, so can search engines. Do not make the URL difficult to read. Using long and unsafe URL is outdated search engine optimization method; avoid using it for a better ranking on SERP.
✓ Try using breadcrumb style keyword. Using breadcrumb style keyword is the best practice for SEO. Example is :
✓ Use hyphen (-) not underscore (_) in the URL
3. Say NO to Reciprocal Linking and Link Exchange
If you are still doing reciprocal linking, STOP immediately. It’s an old SEO method and your website may get penalized any moment. Do you want the search engine to know that you are cheating? Do you want the search engine to recognize that you are providing inappropriate linking? Well, No-one working hard on their website would want to get penalized. But if you are still following these old SEO methods, you may get punished any moment, and Google will stop crawling or indexing your website.
4. Are you still doing Lots of Directory listing?
Well, if you are still doing a lot of directory listing you can stop doing it. Search Engines especially Google do not give importance to directory listing as it used to. After a massive misuse of directory submission whether relevant or irrelevant by the site owners Google decided to make the value of directory listing null for google indexing. Google just wanted to verify the NAPE – Name, Address, Phone Number and Email Address from the directory listing. Using the outdated search engine optimization methods, site owners used to think that using extensive directory listing method will boost SEO ranking. However, it’s a myth now. More than 60% of the free directory listing websites were closed after this update. An example is, it used to be one of the giants in the free directory listing, and after this update, and the site went down.
5. Article submission -Do You Check For a “do follow” or “No do Follow” link in Article submission process?
Before the Panda update, article submission was the beloved of SEO kings. “Ezenarticle” was a name known for every SEO king. Numerous articles were submitted in the greed of getting a backlink. Again when Google found that it is being misused, Search Engine stopped giving value to it. Now if you submit an article, make sure you submit it to relevant niche. Also, check you get “Do Follow Link” from the article submission if you are getting “No Do Follow Link,” it will not help in any SEO boost.
6.Think Before You Choose Your Theme
Understanding the growing usage of mobiles is today’s world, Google wanted his users to feel the same comfort while browsing on the cell phone as they feel on the desktop. Google announced that after April 21, 2015, your ranking on search engine result page would depend on the mobile friendliness of your website. If your site is responsive, mobile friendly, the search engine will give more importance to those sites. Chances of getting a better rank on SERP will increase with mobile friendliness for your site. And if you are still following old SEO methods, it’s the high time for you to switch to a mobile friendly website. Also, try to use an Accelerated Mobile page, it gives a boost in the search ranking.
7. Do You Still Use Your Primary Keyword as Your Domain Name?
How about buyshoeonline.com? And how’s buy-mobile-phone.com? Well if these domain thoughts cross your mind, let them pass and go away from your mind. Following this outdated search engine optimization methods is a big NO from search engine algorithms. Search Engine rule book says NO to any such wrong practices or old SEO methods. While buying a domain name, you can keep these simple yet result in favorable points in mind:
✓ Always use a memorable domain name.
✓ Try using a domain name with no more than 15 characters.
✓ Use broad keyword domain name only when it makes sense.
✓ Don’t waste a lot of time behind domain age. You are an expert; you can build the domain authority with time.
8. Do You Still Spin-bot Your Content? It’s an Old SEO Method
It is said in the SEO world that content is king ♛. What if you do the least amount of content work and look for great results? There is no shortcut to stable success. If you spin-bot and use copied content, you will not be in the trust list of Google or any search engine. If you are not trustworthy for the search engine, then forget about coming on the 1st page of SERP. Keep the content original, let the search engine know, that you are there for work, for business, you are a professional, you are following all the do’s and don’ts of guidelines of SEO and search engine like Google or Bing will love you for this. There are more than 200+ Google algorithms for the search engine. Just follow the rules, and you will keep on stepping up on the SERP. There are plenty more old SEO techniques which have a zero or no value for search engines. If you are still practicing these outdated search engine optimization methods, if you are not aware of the new algorithms of search engine and if you have trouble ranking your website on SERP’s you can contact your webmaster, or you can contact us. We would be happy to help you with new algorithms of SEO, and we will assist you to optimize the site for a better result.