What is On-Page SEO? What are the do’s and don’t s of SEO? In this fast moving today’s time, everyone wants to be on top. Everyone intends to be at number one. However, the world is competitive, and to rank number 1 on the search Engine, You will have to optimize your website or your blog in such a way that not only it comes on top position but holds that top position. In Today’s article, we will focus on On Page Optimization or On-Page SEO. Now, before we come to the tips and tricks of On Page Optimization, it’s important to know:
What Exactly Search Engine Optimization Is?
Well to answer that SEO is the combination of certain do’s and don’ts which make your website visible and informative for any search engines like Google, Bing, Yahoo, etc. Research says that 65% of people get their relevant searches on the 1st page of Google; very fewer people go to second or 3rd pages of Google or any search engine to find what they are searching. Despite several updates in SEO by Google, the basics of SEO remain the same. The very first trick of SEO is to optimize your content for a target keyword or primary keyword using appropriate headings, relevant keyword placement, ensuring content quality, and paying attention to many other factors. As said Content is king: it’s essential to present the content of your website in an efficient way. You should have these three key features in your mind about the content and keyword placement to rank well on Search Engine
1. Awareness –
No matter you are writing a blog or creating a website for your personal or business use, it’s essential to present your content most attractive way to make your audience aware of your product or information. Awareness plays an important role, and while creating awareness, you should place your primary keyword appropriately. Do not try to over force primary keyword in your content.
2. Engagement –
It’s important for you to engage your audience, you will have to present your content in such a way that it should be engaging your audience. When anyone scrolls through your blog or website, they should get what they are looking for. The right information at the right place is what a user needs, and that will be the key for your website or blog to rank on top.
3. Conversion –
Well, if you are successful in engaging your audience for the required searches and if you are making them aware of what they are looking for, that will for sure lead to a conversion for you. Presentation of right content at the right place on your blog or website matters a lot to rank at the top in search engines.
Anyone in the Digital World wants to know, How to rank on top on Google? Well, Now that we know what SEO is, the next question arises:
How to do On-Page SEO or how to do On Page Optimization?
Search Engine Optimization is divided into two parts
1 On-Page Optimization
2 Off-Page Optimization
Google gives lots of preference to On Page Optimization. On-Page SEO is the base of SEO method where we make our blog or website suitable for search engines. It’s the process of removing all the errors from the website and getting the content, images, videos, infographics, etc. relevant for the search engine’s crawlers to crawl and start working on your site or blog. In This particular blog, we will discuss tips to come on top of the first pages of search engines using On-Page SEO, in our next blog; we will discuss the tips and tricks of Off Page Optimization and sales funnel. Now, though we know the definition of On Page Optimization, I am sure you must be thinking How to do the On-Page SEO? So, we will follow the simple steps and the results will be magical. Here are the steps which you can follow, and it will lead to the better results on Search Engine.
Have You Heard of Meta Title Before In This Way?
If your Website is developed on WordPress, there are so many free plugins available for On-Page SEO. Even if you have a website developed in any other language the process of SEO remains the same. And the First step is to put a “Meta Title.” Meta tags play a significant role in On-Page SEO. At the very first, we put a “Meta Title Tag” in the header or the head section of the website. I am attaching the images, how to put Meta title for a WordPress site, for blogs or websites in any other language place the “Meta Title” in the head section. Here it’s highly suggested to put your primary keyword in the Meta Title, which plays a vital role in the optimization of your website.
* Meta title can have maximum 70 Characters and it should not be less than 40 characters. Initials should be in capital letter for the Meta Title. Here is the idle Example.
* SEO Guidelines says that primary keyword should not be used more than twice in the Meta Title. Rather, you can use synonyms for the same.
2. What is URL for SEO?
Now the URL or the display URL for the audience also plays a significant role. Try using your primary keyword twice in the URL, if you are not able to use it twice, it’s strongly suggested if you use it at least once. Here is the idle example:
What Role Does Meta Description Plays?
Now, following the process of Meta title, URL, Meta Description is another important factor in On Page Optimization. Meta description describes your product or service, keeping the primary keyword in your content. Meta description holds significant information about your product or service. It plays a very efficient role in On-Page SEO.
* Meta description can contain 155 characters. Minimum 90-100 character is a must.
* It’s idle to use the main keyword for four times in the Meta Description, Synonyms of the main keyword can also be used.
* To highlight your USP (unique selling point) in the Meta Description try using more separator like (comma (,), Star symbol (*), @, ✦, ✓ etc.
** Meta Title, URL, and Meta description boost the SEO; they make your website more SEO friendly in less time. These three primary optimization methods are the hinting process for the search engine; they are letting the search engine know that your website or blog exist in millions of competitive sites.
** Meta Title, URL, and Meta description help to increase the CTR (click through rate) of your website or blog. If the audience can find keywords in the Meta Title, URL, or Meta Description, there is a high possibility of them clicking on your website and looking for their need. This is how Meta Title , URL and Meta Description looks like:
Now though we have covered the primary necessity of On-Page SEO, We move on to the next level
Why Is H1 Tag So Important?
H1 tag is the primary headline tag; it’s one of the key factors of On Page Optimization.Try using your primary keyword as the H1 tag because the H1 tag is the most important tag and it tells you what your page is all about. It’s the most important heading tag which improves your search engine ranking. After using only one H1 tag for your post, you can use different other tags like H2, H3, H4, etc. which are the sub headings. Now the important part in putting a headline tag is;
* There should be just one H1 tag for your post
* H1 tag should be on the top of your page
* H1 tag should contain your main keyword because it let your audience know, what your page is all about. Try putting your primary keyword as the first word in the H1 tag.
* Try Using Bold (B), Italic (I) or color tags for the H1 tag. Search Engines reads the H1 tag to understand what your page is all about. So give the search engine the right information through H1 tag about your content or page.
Hyperlink, Is It That Important?
Internal and External Linking is an essential part of On-Page SEO. It is said by the great SEO authors that to decrease the bounce rate of your web pages; it’s highly recommended to use internal hyperlinks and minimum of 1 or 2 external hyperlinks also. Using the hyperlinks in your content, the audience can go deeper on your blog or site to gain knowledge and information they are looking for.
* Use most of the hyperlink in the first fold of your content.
* If you see the example from Wikipedia, 80% of the linking is done in the first two paragraphs. If you see this image, all the blue content is hyperlink.
* It retains the user for more time on your website, the only condition is linking should be relevant. You should not tie a shoe selling website to digital marketing website.
* It’s imperative that while you are using hyperlinks check the relevancy before using it.
Well, SEO is a process wherein we have frequent updates from masters of search engines like Google and Bing. It’s just that we have to keep ourselves updated with the flow and keep on doing the right practices for SEO. Good practices always win the show. If you have any trouble optimizing your website or blog, you can contact your webmaster, or you can contact us. We will be happy to review your website or blog and assist you in optimizing your website to improve your search engine ranking.