One has to put a lot of efforts as well as time to prepare quality content for the website and when the content is shared and appreciated by maximum number of people, one will be getting the returns for his/her hard work. It’s essential to have an idea about how to ask influencers to share your content?
Hence, all those who publish their content aspire that it should go viral. Nothing will be more frustrating than finding that there are no comments, shares or likes for the new content which was published on the website and shared.
The publisher of the content who has Facebook as well as Twitter account will naturally expect at least a few likes and shares. In the absence of a responsive audience you cannot succeed in promoting your post and content of outstanding quality and really effective promotional tactics are essential to grab the attention of the audience and to make them to respond.
The newcomers to the field of content creation cannot expect a heavy inflow of likes, shares, and comments for their posts. But, after working hard in this field for some days or months and publishing a lot of blogs, e-books and social media posts many people fail to get enough responses.
In such a situation we have to find out effective ways to get more people to share our post and understand how to encourage people to share content. In this article one can find different ways to get more people to share your content.
Those who want to publish their posts successfully will be finding these tips very useful to get their posts shared, liked and commented by more number of people.
Check out these 20 Ways to Get More People to Share Your Content:
1. Develop the habit of sharing the posts of other writers
You can find a lot of writers who also create content related to the same field or the same type of products. When you are impressed with their posts, make it a point to share those posts and also post your comments. When you like the content you may share the same with your followers. When you make this a regular practice, others will reciprocate by sharing your content with their followers.
2. Identify the right audience and ask them politely
One cannot expect everyone to share his post. It is very important to identify the right audience and convince them that the information provided will be useful to them. Then the selected audience will share the content with their followers.
The selected audience must be convinced that the post contains valuable information for their followers.
3. Build relationships with other communities
Those who post content should try to develop friendship with other businessmen who are not their competitors. This will pave the way to get introduced to their community. In this way the two businessmen can help each other to develop more customers for both of them.
4. Include in your post the idea of someone else along with his/her name
When there is a quote or opinion of another person in your content, the person whom you have quoted will be delighted and he will happily share your content with his followers. This method shows how to encourage people to share content.
5. Create content keeping in mind those who are unknown to you also
When your audience shares the information from your website with their followers, their actual intention is to add value to their relationships as well as friendships. They may not be so particular of increasing traffic to your website or increasing the number of your customers.
Since your readers share the information to provide useful content to others whom you do not know, never try to create content exclusively for your target audience but for other people also with whom your known readers may share the content.
6. Ensure that your content stands out with the human touch
Everyday tons of content are posted as well as shared and unless your content is identified as something special by the readers, they will not share it with others.
While it is very important to ensure that the post is simple, easy to understand and informative, the post must reflect your personality also so that the readers get emotionally attached to the content. When your audience recognizes your post as something written by a real human being, they will readily share it with other people.
7. Ensure that your content is not muddled or complicated
When the readers are able to easily understand the purpose of the content they will find it easy to share. When it is stuffed with too many topics and is confusing, the readers will not come forward to share the same with others.
The purpose of the content must be clear and others should find it easy to break it down and share with their followers.
8. Provide timely content that demands immediate action by the reader
Though the readers go through a lot of content every day they will not be sharing all of them with others. If the message of the content is related to a current topic or about something that is upcoming, it will create a sense of urgency and as a result the readers will share it immediately with others.
Those who look forward to more shares and likes may make the content more relevant to either the present or the very near future.
9. Enable the reader to email your content right from the web page
There are two types of sharing the content – social sharing and out of sight sharing. Comparatively out of sight sharing is more valuable. Emailing is a universally accepted method for sharing of web content.
The website owner may ensure to provide the facility to the readers to easily and comfortably email the content to people with whom they want to share the same.
10. Establish that yours is a trusted website
Credibility of the website as well as the brand is very important. If the readers do not trust your website they will abstain from sharing the content of your site with others.
They will not like to share something with others if it will affect their credibility among their followers. Your website should appear as a professional website which is trusted as well as reliable.
11. Give a powerful headline that can grab the attention of the readers
The headline of the article is the first thing noticed and read by the readers. When the headline is week and not impressive, majority of the readers will avoid the page.
While choosing the headline for the article you should ensure that it is appealing to the target audience so as to grab their attention and tempt them to go through the entire content. Once they find the article interesting as well as informative they share the same with their followers.
12. Provide different types of content for different types of readers
Apart from posts and articles one should publish other types of content also so that it will be appealing to audience who follow different learning styles. While the verbal learners like to go through the written articles, visual learners look forward to images graphs and diagrams.
Some of the learners enjoy listening to conversations and music while those who are social learners will like to learn through group talks. By way of providing different types of content for people with different learning styles one can promote his website in a wider circle and the publisher of the content should also ensure that the content can be shared on any social media network.
13. Drive comments from the readers
The publisher of the content should encourage the readers to comment on the content by asking a question about the content at the closing part of the post. Once they leave a comment they feel more involved in it and ultimately will come forward to share the content with other people.
14. Include high quality images relevant to the topic
Normally, people remember only 20% of what they read but 80% of what they see. When there are images in a post it will be easier for a reader to understand quickly what the article is about. When posts are published with images, they get more shares, better click-through rates, and more comments.
15. Give a call to action for sharing the content
Many readers who are willing to share the content may not do so unless asked by the publisher. At the end of the post the publisher may ask the readers to share the content with their social networks.
It can be in the form of a call to action. This is one of the most effective ways to get more people to share your content.
16. Provide social share buttons
The publisher should make it as easy as possible for the readers to share his content. People will abstain from sharing if they find that it will take a few minutes to share the content with others.
The best way to make it easy for readers to share content is to provide social share buttons above, below or on the left side of the content.
17. Provide Open Graph Meta Tags and Optimize
When open graph Meta tags are added, the publisher will be able to control the display when the content is shared by someone. When someone copies and pastes the link for sharing the content on a social media website, the image will be missing and the default title and Meta description are pulled up.
When the open graph Meta tags are added and the basic metadata is optimized, the publisher can set the entire content that he wants to display.
18. Post your content at the right time
The social media websites are used round-the-clock by people all over the world. Hence a publisher should ensure to post the content during the peak time – when more people from the target audience are online – so that he will get more views and shares.
19. Recognize and engage the act performed by your audience
When your users share your content with others, there is value in their act. It is the responsibility of the publisher to recognize the value and engage the act of sharing. When people find that their act of sharing is recognized and appreciated, they will be more interested as well as willing to share your content with others.
20. Be creative while sharing the content of other people
It is very essential for you to have someone with many followers who will share the content posted by you. The best way is to share their content and also while sharing, make maximum use of your creativity.
Instead of just mentioning the title of the post, quote a sentence from the post and explain how it will benefit the readers. By admiring others, you can build up strong relationship and can get your content shared by them.
You have to take a lot of time and put a lot of efforts to create content of outstanding quality. However, it is worth considering all the efforts and spending the time to optimize your post to make it easy to share. When you find that a lot of readers shares your content and when you get positive feedback about the quality of your content, you are rewarded for your efforts. You will find the above ways to get more people to share your content beneficial to achieve your business objectives.