Web Analytics : Data Matters

We break down the visitor’s behavior, the pattern of surfing your website, etc. for you in easy-to-understand terms before crafting a plan and strategy to move visitors through the sales funnel and turn them into paying and regular customers. We as your web analytics company can help you get an insight into what you can improve while you concentrate on what you’re best at.

Why Web Analytics should be prioritized by entrepreneurs immediately?

Knowing exactly who your website visitors are and what they’re up to once they’re on your website can help you significantly boost conversion rate and cater to your visitor’s needs. After all, a very important part of maximizing conversion rate is understanding your audience and our Web Analytics services do exactly that for you

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Service Solutioner

  • 1883%

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Promen

  • 1883%

    Increase in organic search traffic

  • 1372%

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5 Course of Actions for an effective Web Analytics strategy

Most businesses today recognize that a compelling online presence is critical to their success. Without an effective website, chances are you’re losing valuable business and customers to your competitors who do have an effective and active online presence. You need an effective web analytics strategy to measure your website’s performance relative to your defined success factors or goals or objectives. If you don’t have a well-structured strategic plan, you can’t expect to achieve your website goals, and if you don’t measure your website’s performance, you won’t even know if you have achieved your goals!

1. Determine primary goals and objectives for your website

To determine an effective and efficient web analytics strategy, first, it is essential to establish the primary goal(s) or objective(s) of your website. Ask yourself, why does your website exist? You will not be able to measure the success of your website unless you first clearly define the goals and objectives of your site. The aim of a website should always be either on increasing revenue or reducing costs or sometimes both.

1. Determine primary goals and objectives for your website

To determine an effective and efficient web analytics strategy, first, it is essential to establish the primary goal(s) or objective(s) of your website. Ask yourself, why does your website exist? You will not be able to measure the success of your website unless you first clearly define the goals and objectives of your site. The aim of a website should always be either on increasing revenue or reducing costs or sometimes both.

2. Focus on Conversion Rate

Pageviews, most popular pages, and visitor traffic are not indicators of website success. Relevant measures of website performance would be whether visitors are interacting with your site or performing the tasks that are in the best interest of your organization. An increase in visitor traffic but no increase in sales would be viewed as a failure. The conversion of visitors to buyers is vital. Thus focusing on conversions is the key to success.

2. Focus on Conversion Rate

Pageviews, most popular pages, and visitor traffic are not indicators of website success. Relevant measures of website performance would be whether visitors are interacting with your site or performing the tasks that are in the best interest of your organization. An increase in visitor traffic but no increase in sales would be viewed as a failure. The conversion of visitors to buyers is vital. Thus focusing on conversions is the key to success.

3. Define Key Performance Indicators (KPIs)

After focusing on conversions, we now must use that data to build actionable KPIs. Just like a normal set of data, web analytics data’s context has to be meaningful. The goal is to build awareness and loyalty of products and services, this metric could be good news. Most people using of web analytics don’t know where to start or how to identify and report on the insightful data that will help them make important business decisions that’s because using web analytics effectively, requires a methodology to translate goals and business objectives into Key Performance Indicators (KPI’s) and that’s exactly where our web analytics services could be of help. It’s not sufficient to just measure the total number of conversions as they must be compared or related to one of four calculations: ratios, percentages, rates, or averages.

3. Define Key Performance Indicators (KPIs)

After focusing on conversions, we now must use that data to build actionable KPIs. Just like a normal set of data, web analytics data’s context has to be meaningful. The goal is to build awareness and loyalty of products and services, this metric could be good news. Most people using of web analytics don’t know where to start or how to identify and report on the insightful data that will help them make important business decisions that’s because using web analytics effectively, requires a methodology to translate goals and business objectives into Key Performance Indicators (KPI’s) and that’s exactly where our web analytics services could be of help. It’s not sufficient to just measure the total number of conversions as they must be compared or related to one of four calculations: ratios, percentages, rates, or averages.

4. Integrate Marketing Processes

Data collected through web analytics could be used in several areas and to enhance several other marketing tools such as e-mail, Customer Relationship Management (CRM), line of business databases, off-line purchase, etc. Integrating and connecting various marketing tools will improve understanding of each marketing campaign result which significantly enhances campaign performance and insight on how those marketing campaigns are performing and identifies those that are achieving optimal results and how to work on those that aren’t performing as they should. It also helps in integrating actual performance with the target set.

4. Integrate Marketing Processes

Data collected through web analytics could be used in several areas and to enhance several other marketing tools such as e-mail, Customer Relationship Management (CRM), line of business databases, off-line purchase, etc. Integrating and connecting various marketing tools will improve understanding of each marketing campaign result which significantly enhances campaign performance and insight on how those marketing campaigns are performing and identifies those that are achieving optimal results and how to work on those that aren’t performing as they should. It also helps in integrating actual performance with the target set.

5. Track Progress and Review Results and Strategy

You must revisit the goals and objectives of your website. If you don’t your strategy may fail miserably. This is part of your plan and strategy’s implementation. A good web analytics model should include several things, including:

Accountability (e.g. roles, responsibilities, and duties) – Create precise and absolute definitions about who does what, when, why, and how.
Accessibility (e.g. access to data, integration with other systems, availability standards) – Ensure that analytics and reports are accurate, available, timely, and is helpful to the concerned parties.
Community – Representation from all relevant business units with full participation by business owners and technology teams to ensure that definitions and policies set for all analytics reports, facts, figures, stats, KPIs, etc. Your progress towards goals should be recorded and checked regularly, such as semi-annually, and your strategic plan should be adjusted based on both your progress and changes in your business environment and your needs. Look at how your website is performing in terms of achieving its objective. Are you getting the revenue or leads you are expecting? If not, your strategy may require fine-tuning.

5. Track Progress and Review Results and Strategy

You must revisit the goals and objectives of your website. If you don’t your strategy may fail miserably. This is part of your plan and strategy’s implementation. A good web analytics model should include several things, including:

Accountability (e.g. roles, responsibilities, and duties) – Create precise and absolute definitions about who does what, when, why, and how.
Accessibility (e.g. access to data, integration with other systems, availability standards) – Ensure that analytics and reports are accurate, available, timely, and is helpful to the concerned parties.
Community – Representation from all relevant business units with full participation by business owners and technology teams to ensure that definitions and policies set for all analytics reports, facts, figures, stats, KPIs, etc. Your progress towards goals should be recorded and checked regularly, such as semi-annually, and your strategic plan should be adjusted based on both your progress and changes in your business environment and your needs. Look at how your website is performing in terms of achieving its objective. Are you getting the revenue or leads you are expecting? If not, your strategy may require fine-tuning.

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Why Web Analytics is a must

Using reports of Web Analytics we get access to valuable data that helps the business to achieve their goals and objective. Most of the brands use such data to create strategies to achieve their long-term goals and short-term objectives. So today, we are going to discuss Web Analytics and why it is important for business?

Accurate data to understand web traffic and enhance the user experience

When it comes to major or minor business decisions it’s important to ensure your decision doesn't hurt your existing customers but rather enhances their user experience that's where web analytics comes into the picture as web analytics is all about data and reporting data but not all data is useful. Monarch Web World’s Google Analytics consultant or Google Analytics services provide resourceful and useful data that can be used to discover hidden trends, patterns, and insights thus it is very important for a business. When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience.

Understand Website Audience

Web Analytics services show you exactly what and which type of content gets the most visits, the average duration of stay on the page, and bounce rate for the individual pages, so it can be analyzed, and optimized, for better engagement. Our Web Analytics services provide this data to business through its reports and thus help you understand your audience and develop plans and strategies to improve their user experience when they visit the website.

Well defined report

Technology Report: Provide data about which technology, browser, and OS, and network being used by a visitor.

Behavior Report: Provide data about how a visitor is engaging with the website and their behavior on the site.

Demographic Report: Provide data to understand and better know the audience of the site.

Web Analytics help you with Search Engine Optimization (SEO)

Search Engine Optimization is one of the most essential aspects in determining your business growth. The more organic traffic your business site receives, the more leads and conversions it gains. Website analytics helps your site's SEO. By knowing your visitors’ demographics and interests, we at Monarch Web World create targeted content and get better visibility on search engines for you. Furthermore, you can gain some insights into backlinks by tracking your referrals. Henceforth using Monarch Web World and our Google Analytics consulting services you can keep a record or track of what search questions are getting you the most traffic. Our services provide you with the actual data of total clicks, impressions, average click-through rate (CTR), and average position.

Site search tracking

We at Monarch Web World, also set up site search tracking for you so that we can help you track what your visitors are looking for on your website. Using this option in Google Analytics, we compare your existing content and what users are looking for and check whether users' expectations are being met or not. Bonus: This set up also provides you with new topic ideas for your blog, if you have one.

Help you understand Return on Investment (ROI)

We at Monarch Web World, as your Google Analytics agency or consultant help in recording ROI by tracking the performance of social media campaigns, email campaigns, ad campaigns, etc. By default, we as your Google Analytics consultant track or keep a record of traffic from three organic mediums, referral, and direct to track the performance of traffic from other sources and mediums link tagging is used. This entire process will help you in understanding the performance of campaigns along with the source and mediums used for the campaigns. By using this data, we will help you to know the ROI from campaigns and optimize them to improve it for you.

Boost PPC performance

Another benefit or important reason for using our Web Analytics consulting services is that it helps you understand the performance of Google ads by providing enhanced remarketing capability, import of goals, analytics remarketing audience, and e-commerce transactions directly into Google Ads account. It will also help to track the behavior of the customer on the website after an ad click or impression to use these features, we link Google Analytics with Google Ads on your behalf.

Help identify pain points and optimize the conversion funnel

When it comes to providing the best user experience out there all the pain areas of the website must be rectified and our Web Analytics services help your business in identifying them. Reports and figures like exit page reports, site speed report, device, browser, and OS report, etc. These reports and figures help in identifying the pain area of the website and thus help in rectifying them to improve the user experience of the visitors.

Our Web Analytics consultant set several goals that are important for the business these can be signing up for the newsletter, buying a product, register for a demo of a product, etc. While creating a goal, objective, or course of action we write down every step that a user must take to complete it on the site. Our Google Analytics consultant through funnel visualization helps in identifying and keeping track of how many visitors who enter the funnel gets successfully converted (complete the goal or objective) and helps your business to identify at which point of the funnel the customers are going to drop out. Using this data, we identify any issues that might be present on the site or particular pages of the site that are leading to drop out of customers from the funnel and thus solve these issues so that the maximum number of customers in the funnel is successfully converted.

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FAQ

Q. What is Web Analytics?
Web Analytics is the collection, measurement, analysis, and reporting of data on the Internet for the sake of understanding and optimizing usage of the web. Web analytics aims to understand a site's users, behaviors, surfing patterns, and activities. The study of user behaviors and patterns provide valuable marketing intelligence to improve marketing efforts. Your web analytics can reveal patterns and lead to actionable steps to improve user engagement and marketing goals. Through tracked measurements, you can see what page visitors entered through, the length of their session, which pages they navigate to next on your site, and more.
Q. Why invest in Web Analytics services?
Statistics can tell you considerable things about how visitors’ value, use, and interact with your site — and that’s where web analytics become useful. Analytics about your web data offer plenty of data that levels the playing field against your competition. If you want to press forward and dominate your industry, you need expert web analytics services to interpret and accelerate your site’s growth.

Q. Why is Google Analytics consulting?
From the initial use of Google Analytics to the implementation or putting the use of custom reports, stats, facts, figures, and tracking, our Google Analytics consultants are there to help you make sense of your analytics data. We can provide you with the insight you need to take action on your website, and increase traffic, conversions, sales, revenue, and traffic.

Q. Why Monarch Web World?
Most Website Analytics and Google Analytics agencies provide you with nothing more than a lengthy report with pages upon pages of stats, facts, figures, and charts. They expect that you'll understand the data well enough to make critical decisions about your online business or website. At Monarch Web World, we believe that our clients' success comes not only from our experienced analysis and data interpretation but also from the level of customized reporting and one-on-one consultation that we provide. As part of our Web and Google consulting approach, we help clients through all aspects of their Web Analytics and Google Analytics integration. This includes the initial setup and configuration, and any custom development and configuration that might be necessary. And once we've provided you with a list of recommendations and ways to optimize your site, we would be happy to work with you further to help you integrate those changes.

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