Many people create a lot of YouTube videos. However, unless they correctly market and effectively promote the videos produced by them, the target audience will not be viewing their creations, and the videos may remain unseen by those for whom they were created. Those who want to promote their YouTube videos are required to learn the art of YouTube video promotion for maximum traffic.
YouTube is the third most popular website in the world, and among the most popular search engines, YouTube is next to Google.
Since YouTube is a visual social network, the YouTube videos are business tools with immense power to promote products and create brand awareness, share information, engage with customers and to build online credibility.
YouTube video is the best tool to improve business in social media, and proper YouTube video promotion will ensure improved search engine ranking, more visibility, and more new customers.
Development of YouTube video also requires an appropriate strategy. It has been estimated that every minute 300 hours of video is uploaded to YouTube.
Hence every YouTube marketer needs a proper promotion strategy for his YouTube video so that the target audience sees his videos. When the audience gets more opportunities to interact with the brand, the chances for successful business also are more.
Here are a few tips that are proved very useful to promote YouTube video promotion for maximum traffic.
10 Ways of YouTube Video Promotion For Maximum Traffic.
1. Provide an Excellent Title For Your YouTube Video
The videos with the most valuable titles will be seen and shared widely on the internet. Before finalizing the title of the video, the marketer must conduct proper keyword research so that he can get the exact words that are used by people when they search.
Then the title can be crafted using those keywords. The title should be short as well as to the point, and the claim must have the keywords in the beginning.
The title should grab the attention of people and must tempt them to view the video. Power Words also can be parts of the title.
2. Use the Most Suitable Video Tag
The video tag is significant for the ranking of the video.
Either a variation of the keyword or the main keyword can be used as the video tag. By using a branded tag which is unique, the video will appear in related videos also.
When the video lacks a proper tag, its organic promotion will be affected very badly.
3. Brand Your Video Using Intro and Outro
A branded video always stands out. The marketer must ensure that his YouTube video has a branded intro and Outro. The intro can be used to showcase the brand, and the intro clip may run for about 5 seconds.
The outro must be at the end of the video. The outro may either show a related video or ask the users to like and subscribe. Creating an intro and an outro video for YouTube is effortless.
4. Share Your YouTube Video on the Favorite Social Media Channels
When you share your video on the social media channels, you will be able to create direct traffic from the preferred social media channels like the Facebook page, twitter, Google+, Instagram, and Pinterest.
Ensure to share the videos after regular intervals. While sharing on the social media channels, one may use hashtags so that it will be quite easy for people to discover the video.
5. Take Advantage of Custom Thumbnail
Those who have verified YouTube accounts can get benefited by the Custom Thumbnail feature. The custom thumbnail enables the video to stand out in the related video section as well as suggested video section.
The thumbnail should work well on desktop and mobile devices. The thumbnails must have a resolution of 1280 x 720 pixels, and they may be uploaded in JPG, GIF, PNG or BMP. The thumbnails should not contain more than 2MB, and the recommended aspect ratio is 16:9.
6. Create Blog for Your YouTube Channel
Those who are on YouTube for full time may make it a point to create a blog for their own YouTube videos. The blog can be built either on a free platform or a paid platform, and the YouTube videos can be easily embedded onto the blog.
The blog may be formed either by using WordPress or using other platforms like BlogSpot, Tumblr or Medium. Those who create the blog using WordPress should use a video-specific WordPress theme and can also use suitable Plugins to get the blog ranked higher and also have a “subscribe to channel” tag automatically after each video session.
Those who buy a separate domain name can redirect the same to their YouTube channel.
7. Call to Action
At the end of the YouTube video, the marketer may ask the viewers to like and subscribe to your channel. Also, ask the viewers to share the video with others so that more people may benefit from the video.
This is the easiest and the most effective way to take advantage of one’s existing viewership on YouTube. Just by asking them to share the number of shares can be considerably increased.
The marketer should tell the viewers on social media sites about the action he wants them to take after viewing the video.
8. Customize Your YouTube Channel
The marketer must ensure that the first impression created by his YouTube channel in the minds of the viewers must compel them to make repeated visits. The channel may be customized with colors, links, images, useful and exciting information, logo and slogans, etc.
A trailer video may be displayed for the first time visitors, and the recurring visitors and the trailer video should explain what The YouTube channel has to offer. Gradually a list of loyal viewers can be prepared.
9. Optimize the Descriptions, Phrases, and Keywords
Search Engine Optimization is significant since the video should be ranked high in search engine results. Hence the video should contain keywords, descriptions, and phrases that are optimized.
10. Start Audience Interaction
Building longstanding relationship with the viewers and subscribers is very important in YouTube video promotion for maximum traffic.
The marketer can interact with the audience in different ways like opening a community page on Google+, creating a Facebook Fan Page, responding to comments made by the viewers, chatting online using Google Hangouts and hosting chats on Twitter. YouTube video promotion for maximum traffic is a significant factor for online visibility through videos.