October 20, 2020 – Digital Marketing Agency

Data-driven marketing has changed from an innovative approach to a significant part of advertising and business strategy. Data-driven marketing refers to strategies built on insights pulled from big data analysis, collected through consumer interactions and engagements, to form predictions about future behaviors.

This involves understanding the data you already have, the data you can get, and organizing, analyzing, and applying that data to better marketing efforts. Although there are many reasons why companies use data-driven marketing, more often than not, its intended goal is to enhance and personalize the customer experience.

Benefits of Data-Driven Marketing

Both businesses and consumers can gain a lot from taking a data-driven approach to marketing. When strategies are implemented successfully, such benefits include:

Personalized Marketing

A Data-driven marketing strategy allows brands to create a customized campaign that converts leads through a deeper understanding of the customer profile. It helps convey the right message, to the right audience, at the right time.

Clear-Cut Clarity

With data-based marketing, it becomes much easier to separate and group the target audiences that you’re trying to reach.

Multi-Channel Experience

Distributing data-driven ads across channels through automated marketing campaigns will ensure that your message is consistent, aligned, and reaches each recipient in the perfect place and at the ideal time.

Refined Customer Experience

Many popular brands use marketing data to enhance their customer experiences. They’ll often orchestrate customer satisfaction surveys and pinpoint specific areas for improvement.

Better Product Development

Data-driven marketing considerably diminishes product failure rates. Companies can establish a better understanding of their target audiences, which leads to the development of better-suited products for that particular market.

Challenges of Data-Driven Marketing

Like most valuable business strategies, there are challenges to successful data-driven marketing.

The Right Team

Due to the job’s niche nature and the skills required, it can be challenging to attract the right type of staff that specializes in predictive analytics or audience amplification.

Departmental Silos

The success of data-driven marketing is mostly dependent on having high-quality and integrated data, which is no easy task to obtain. Frequently, different departments will acquire data with goals that contradict one another.

Commitment

It would seem foolish to incorporate a data-driven marketing strategy if you aren’t entirely committed to it, yet some companies continue to make that mistake.

Integration

If a company fails at the integration process, marketers will struggle to gather the right data needed for a unified customer view.

How to Take a Data-Driven Approach to Market

Whether you’re just getting started or are looking to improve your existing marketing strategy, certain elements should be considered. These include:

Automate and Integrate.
Collaboration Across Teams.
Monitor Industry Changes.
Continued Measurement.

Final Thoughts

The future remains very bright for data-driven marketing. Data-driven solutions are becoming an essential part of successful marketing campaigns, along with predictive and artificial intelligence marketing. In large part, this is due to the progressive needs of customers and their expectations for more personalized experiences.

How does the word content come to you? Isn’t content related to creativity? Well, content is a combination of both data and creativity. Content marketing becomes effective when data is incorporated into it. It helps in striking an emotional chord with the audience. The major challenge that comes in digital marketers’ way is to create cordial terms with the audience.

They need to effectively communicate with the audience in a more human way. Most of the brands today are using data in their content. They all have reported a hike in their sales. For the audience that reads the content should also find it interesting and informative.

They should keep coming back to the website for more catchy content. Data-driven content marketing has reported a 50% more conversion rate. Data also makes the content lucid. One of the ways to make the content marketing approach useful is by incorporating fresh and reliable data.

Improve your sales using data-driven content marketing

Work upon the structure of content

Before delving deep into improving rankings in search results, it is essential to work upon the content. There should be clear cut goals as to why you’re creating the content. This will help you in targeting the right segment of the audience. Before content is created, one should seek clarity as to why it is created and to which market it will cater. Employ the funnel stage to understand the content type.

Put backlinks

It has been found out that putting backlinks in the content improves the search engine rankings. Link magnet content is the one that is able to generate links. Some of the popular link magnet content includes e-books, whitepapers, and videos. These content types get more shares than others.

Catchy headlines

Headlines comprise the trickiest part of the content. The audience will view the content only if the headline attracts them. Amazing content with a boring headline will result in underperformance and leave you disappointed. A catchy headline will improve your click-through rate. CTR is an essential factor in search engine rankings. The challenge faced is that one doesn’t know what the audience will prefer.

Post your content on social media

The content you have prepared should also be posted on social media platforms like facebook, Instagram, etc to get more views. Usually, the content is shared on every social media platform. The more the number of users that read the content, the better it is. While putting the content, add some data to the introduction to validate the content. The introduction would generate interest in the user, and they would click on the content.

Branded content

In a survey conducted, it was observed that 59% of the users prefer to click on the sites about which they have heard before. This implies that users connect with familiar names. Brand bias still exists. Brand awareness also works in email marketing as people like to hear from their favorite brand names.

It has been reported that 64% of the respondents open emails because they trust the brand.

Onsite searches

With the help of an onsite search report, one can identify the recently searched keywords. It includes the same keyword that had been frequently searched for on your website. Find out the topics that are not mentioned and include them on your website.

Create longer blog posts

A few years before, writing a blog with 1000 words was sufficient to improve rankings and bring about conversions. Nowadays, a blog of around 2000 words is considered to do the same work. It ranks highest in the search engine results. Design the outline of the content in such a manner so that keywords for SEO could be included along with the meta descriptions.

What is data-driven content marketing?

It is an analytical strategy used extensively in content marketing campaigns. The data is collected from the targeted potential customers who would purchase the product. Here the customer profile information is put to use to create an effective online data-based marketing campaign.

How to obtain data for a data-driven content marketing approach?

The data could be collected from sources like conducting surveys, experiments, cases, and research studies. Emphasis should be laid on the analysis of data, which would provide valuable insights into the audience’s preference.

Why is my data-driven content marketing approach not giving relevant results?

It has been found that four obstacles come in the way of a data-driven content marketing approach, which includes lack of real-time data, lack of technology, lack of internal cohesion, and lack of customer focus.

Further, it has been revealed that only 7% of the marketers can deliver real-time data, whereas only 52% of the marketers say that they can provide some of these experiences.

The major issue that arises here is that many organizations can collect and analyze data to utilize them in a successful data-driven content marketing approach.

Several tools are available for the appropriate analysis of data that is generated. If the proper interpretation of the data is carried out, it could yield potential results that could bring transformation in the overall content marketing approach.

More than half (54%) of companies say their most significant challenge to data-driven marketing success is the lack of data quality and completeness.

Benefits of data-driven content marketing approach

Around 10 years back, a handful of companies utilized a data-driven content marketing approach. Today many of them use this approach to gain benefits against their competitors. To list a few, here are some of the benefits of the data-driven content marketing approach.

Customized message

One of the significant benefits of data-driven content marketing is that customized messages, according to the targeted marketing campaign, could be carried out. This technique has resulted in better ROI and more significant gains.

Extend reach

With the integration of data, you can access numerous various channels of communications. The customer insights obtained help ensure the consistent message reaches the correct audience at the right place and time.

Understanding of the correct approach:

Content marketing data gives insight into what works and what doesn’t work across the sales funnel. You can accordingly determine where exactly your time and budget should be invested.

Segmentation of customers

The segmentation of the customers based on action and behavior allows them to better target them. You just need to work on the data to uncover the information.

Reduce product failure

The data-driven approach helps in understanding what the requirement of the customer is. You cannot put any product in the market and expect sales out of it. Product failure rates are reduced when the product is created, keeping in mind the customer’s requirements.

Understanding how data-driven content marketing increase sales

Ever wondered why companies have shifted to a data-driven approach? Data gives one of the most crucial forms of information. This could be put to use to understand consumer behavior.

Introducing a product in the market does not guarantee success unless it is luck that favors it. Data-driven content is personalized. The personalized messages could be sent to the target audience, giving you the best of the results. The content is also designed based on the data inputs. High-quality content is essential for the best SEO performance.

A combination of a data-driven approach with quality writing can generate beautiful results. A content that is already posted can be used to analyze which parts of it are doing well and which are not. It gives you an understanding of the audience and what the content aims to achieve.

The right content is effective with the audience and ensures conversions. Think about it this way, if the content design is significant, the target audience will be impressed, and sales would automatically happen. Many companies have reported a 30% hike in their sales using the correct version of a data-driven content marketing approach.