Eventions
Eventions.in is a corporate event and MICE agency specializing in brand activations, BTL campaigns, and corporate tours across India and abroad, offering end-to-end planning, creative execution, and seamless event management.
Design and Execution
Marketing Science
Business Growth
Challenge
Eventions is a corporate tour and event management company that needed a strong digital presence to support business growth. They approached us with the following challenges:
- A modern, functional website that could clearly present all their service offerings
- A structure that would help generate leads from corporate clients
- Slow performance and low traffic on previous digital platforms
- Limited online visibility and low engagement across social media platforms
The Solution & Process
Website Design & Development
We built a sleek, informative, and fast-performing website designed to showcase their full range of services—from corporate tours to team-building activities and event solutions.
Features included:
- Structured service pages for easy navigation
- Lead capture forms on every key section
- Visually engaging elements to reflect their brand identity
Lead Generation Strategy
We implemented lead-focused design with conversion goals in mind:
- Created inquiry forms tailored to event and tour requirements
- Added direct call-to-action buttons and service-specific contact options
- Integrated analytics to track form submissions and user behavior
Google Ads & Social Media Campaigns
To boost visibility and attract targeted traffic, we launched:
- Google Ads campaigns focused on keywords like “corporate tour planner”, “MICE travel agency”, etc.
- Facebook & Instagram ads targeting HR professionals, event planners, and businesses
- Retargeting campaigns to re-engage visitors and increase conversions
ROI & Performance Measurement
We tracked ROI using conversion types such as form submissions, WhatsApp clicks, and direct calls.
Key Results:
- Website traffic increased by 70% within the first 45 days
- Conversion rate improved by 55%, thanks to better design and targeting
- Form submissions and WhatsApp leads rose by 60%, leading to consistent client inquiries
- The website’s load time improved by 50%, reducing bounce rate and increasing session duration
- Social media reach grew by 48%, driving additional qualified traffic to the website
Conclusion
With a professional website, optimized lead capture process, and focused digital ad campaigns, Eventions experienced a significant boost in online visibility, lead generation, and return on investment. The improved performance metrics demonstrate how strategic design and marketing together can successfully transform a service-oriented business into a digitally-driven lead machine.
