A buyer persona is a representation of your ideal customer’s preferences and behavior. Reduce your marketing costs and increase your sales and ROI by paying attention to your customers’ behavior. When customers are happy with a brand, they’ll want to share their experience with their friends and family. The recommendations help

All the businesses need to boost up in 2020, once the lockdown gets over, after the COVID-19 effect. The marketing funnel describes the key stages a customer needs to go through before buying something. People don’t just wake up and decide to buy a new car for no reason. Likewise,

Link building might seem a lot of hassle, and you might not consider it while trying to rank your website up. Well, you might be wrong there! There have always been numerous changes in the Google ranking algorithm, in which backlink remains an essential ranking signal. Google itself has revealed

There is no doubt in the fact that the internet has become a necessary part of everyone’s life Nowadays, and if you are not using it to promote your business, then you are missing out on some of the good ways to increase your sales. However, when we talk about

May the “fourth” be with you” – this is the phrase Star Wars fans look forward to saying on May fourth; it is typically a happy day. Unfortunately, this day was met with gloom, unhappiness, and unjust. So, you heard about Google’s “core “update, and you’re wondering what changed. What is

Books are the best source of knowledge (and sometimes wisdom). Digital marketing is no exception in this aspect. Finding and reading books is much easier than in the past since the onset of Internet usage. Here we have chosen the top digital marketing books that every marketer should read. Scroll down