Abhyasa Ayurveda
Design and Execution
Marketing Science
Business Growth
Challenge
- Reflected trust, wellness, and clarity
- Had a modern layout yet resonated with Ayurvedic aesthetics
- Was optimized for user experience and conversion
- Slow website performance
- Low user engagement
- Minimal conversions from organic and social traffic
The Solution & Process
Website Design & Development
We built a clean, fast-loading, and responsive website tailored to the Ayurvedic niche.
- Intuitive layout with soft color palette and natural elements
- Optimized navigation for therapies, consultation, and product details
- Mobile-first design to improve performance and engagement
- Fast load time optimization to eliminate bounce rate issues
Conversion-Focused Features
We integrated strategically placed CTAs and inquiry options to boost lead generation:
- Service-based enquiry forms
- WhatsApp click-to-chat
- Direct call and booking buttons
These allowed users to easily engage, resulting in improved conversion types like contact form fills, clicks, and consultation bookings.
Measuring ROI via Conversion Types
After launching the redesigned site, we tracked performance based on key conversion actions and traffic behavior.
Performance Highlights:
- Website traffic increased by 65% in the first 6 weeks
- Conversion rate improved by 50%, with more users filling inquiry forms and booking consultations
- Page load time improved by 58%, reducing bounce and increasing time on site
- Visitors were able to find information faster, leading to more qualified leads
Impact on Social Media & Digital Presence
The modern design also led to a significant uplift in their overall digital presence:
- Social media engagement improved by 40%, with users clicking through from Instagram and Facebook posts
- The updated look helped establish brand credibility, which in turn increased referral traffic
- The clean design gave returning users a better experience, improving brand trust and repeat visits
Conclusion
By transforming Abhyasa Ayurveda’s digital presence with a modern yet culturally aligned design, we enabled the brand to achieve:
- Stronger online visibility
- Increased user engagement
- Higher conversion rates
- Measurable improvement in digital ROI
This project proves how a thoughtful blend of design, user behavior analysis, and optimization can elevate even traditional service industries like Ayurveda into digital success stories.
