Banno Foods

Banno Foods is a leading India-based exporter of premium-quality basmati and non-basmati rice, serving global markets including the UAE, Mexico, and beyond. With a commitment to purity, taste, and international standards, the brand offers a wide variety of rice tailored for diverse culinary needs. Their mobile-friendly, secure website provides easy access to product details, international trade inquiries, and seamless communication for global buyers.

Design and Execution

Marketing Science

Business Growth

Challenge

Banno Foods is a premium rice exporter from India with a wide range of high-quality basmati and non-basmati rice varieties. The company operates in multiple international markets, including Dubai, Mexico, and other global regions.

When they approached us, they were facing critical technical and structural issues:

  • SSL Certificate Error: The website was marked as “Not Secure,” impacting credibility.
  • Multiple 404 Errors: Pages were broken or missing, creating a poor user experience.
  • Page Redirection Issues: Faulty redirection links were affecting site flow and SEO.
  • Non-responsive Design: Their old website lacked mobile compatibility and scalability.
  • No Proper SEO Strategy: Limited online reach and discoverability.

The Solution & Process

Complete Website Redesign

  • Rebuilt the website with a fresh, responsive design suited for global buyers.
  • Structured pages for key markets like UAE and Mexico with localized content support.

Technical Fixes & Performance Optimization

  • Resolved all SSL, 404, and redirection issues.
  • Enhanced backend structure for better crawling and indexing by search engines.

E-commerce & Lead Flow Enhancement

  • Integrated payment gateway support for international buyers.
  • Added lead capture forms, inquiry options, and product-specific landing pages.

Mobile Responsiveness & Speed Optimization

  • Ensured seamless experience across mobile, tablet, and desktop devices.
  • Compressed assets and scripts to improve website load time.

SEO Implementation

  • Ongoing SEO strategy focused on global rice-related keywords.
  • Structured content and metadata to boost visibility and attract B2B leads.

ROI & Performance Measurement

  • Website Reach Improved Significantly due to better structure and SEO.
  • 100% Mobile-Friendly Site, increasing engagement from global users.
  • SSL & Technical Issues Resolved, building trust and improving search performance.
  •  Higher Inquiries & Conversions, particularly from international buyers and traders.
  • Stronger Global Presence, with SEO helping expand reach in Dubai, Mexico, and more.

Conclusion

With a full digital overhaul, Banno Foods now stands strong as a globally accessible, SEO-friendly, and mobile-responsive platform for rice exports. Their website no longer just represents the brand — it actively brings in leads, builds trust, and supports their expansion in international markets.

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