Banno Foods
Banno Foods is a leading India-based exporter of premium-quality basmati and non-basmati rice, serving global markets including the UAE, Mexico, and beyond. With a commitment to purity, taste, and international standards, the brand offers a wide variety of rice tailored for diverse culinary needs. Their mobile-friendly, secure website provides easy access to product details, international trade inquiries, and seamless communication for global buyers.
Design and Execution
Marketing Science
Business Growth
Challenge
Banno Foods is a premium rice exporter from India with a wide range of high-quality basmati and non-basmati rice varieties. The company operates in multiple international markets, including Dubai, Mexico, and other global regions.
When they approached us, they were facing critical technical and structural issues:
- SSL Certificate Error: The website was marked as “Not Secure,” impacting credibility.
- Multiple 404 Errors: Pages were broken or missing, creating a poor user experience.
- Page Redirection Issues: Faulty redirection links were affecting site flow and SEO.
- Non-responsive Design: Their old website lacked mobile compatibility and scalability.
- No Proper SEO Strategy: Limited online reach and discoverability.
The Solution & Process
Complete Website Redesign
- Rebuilt the website with a fresh, responsive design suited for global buyers.
- Structured pages for key markets like UAE and Mexico with localized content support.
Technical Fixes & Performance Optimization
- Resolved all SSL, 404, and redirection issues.
- Enhanced backend structure for better crawling and indexing by search engines.
E-commerce & Lead Flow Enhancement
- Integrated payment gateway support for international buyers.
- Added lead capture forms, inquiry options, and product-specific landing pages.
Mobile Responsiveness & Speed Optimization
- Ensured seamless experience across mobile, tablet, and desktop devices.
- Compressed assets and scripts to improve website load time.
SEO Implementation
- Ongoing SEO strategy focused on global rice-related keywords.
- Structured content and metadata to boost visibility and attract B2B leads.
ROI & Performance Measurement
- Website Reach Improved Significantly due to better structure and SEO.
- 100% Mobile-Friendly Site, increasing engagement from global users.
- SSL & Technical Issues Resolved, building trust and improving search performance.
- Higher Inquiries & Conversions, particularly from international buyers and traders.
- Stronger Global Presence, with SEO helping expand reach in Dubai, Mexico, and more.
Conclusion
With a full digital overhaul, Banno Foods now stands strong as a globally accessible, SEO-friendly, and mobile-responsive platform for rice exports. Their website no longer just represents the brand — it actively brings in leads, builds trust, and supports their expansion in international markets.
