Gantu - Website Design, Development & Digital Marketing
Gantu is a community-driven travel platform based in Gurugram, India, offering unique, budget-friendly travel experiences. Focused on seamless planning and 24×7 support, it helps travelers discover curated destinations with a personal touch. Ideal for those seeking affordable adventures with a community feel.
Design and Execution
Marketing Science
Business Growth
Challenge
Gantu.com approached us to revamp their digital presence with the goal of competing with major travel platforms like MakeMyTrip. However, the existing website had several limitations:
- Static and outdated structure, with no content management capabilities
- Not mobile responsive, resulting in poor user experience on mobile devices
- Slow loading speed and broken 404 pages disrupting the user journey
- No system for dynamic package upload, making it hard to update offerings
- No payment gateway integration to support online bookings
- Lack of visibility due to no SEO, and absence of structured ad campaigns on Google & Meta
The Solution & Process
Custom UI/UX Design & Approval
- Began the project by creating a custom PSD design for all key pages based on travel industry trends and user behavior.
- Shared designs with the client for feedback and final approval before moving into development.
Complete Website Redesign & Development
- Developed a dynamic, mobile-responsive website with a modern layout that is visually engaging and user-friendly.
- Resolved 404 issues, implemented fast-loading architecture, and ensured smooth navigation across devices.
Dynamic Package Upload System
- Created a custom backend solution where the client can easily add/edit travel packages with images, pricing, descriptions, and booking options.
Payment Gateway Integration
- Integrated a secure payment gateway to enable seamless online booking and transactions.
WhatsApp Integration
- Integrated WhatsApp Chat for real-time customer communication and faster lead conversions.
SEO Optimization
Built the website using SEO best practices:
- Meta tags, image alt attributes, optimized URLs, and content structure
- Mobile-first design and performance optimization
- Sitemap and robots.txt configuration for better indexing
Google Ads & Meta Ads Campaigns
- Set up and managed targeted ad campaigns on both Google Ads and Meta (Facebook & Instagram) to drive traffic and generate qualified leads.
- Optimized campaigns with A/B testing, keyword targeting, and performance tracking for high ROI.
Final Testing & Delivery
- Conducted comprehensive testing for functionality, responsiveness, and cross-browser compatibility.
- Delivered a fully dynamic, SEO-optimized, and marketing-ready website aligned with industry standards.
Measuring Return on Investment via Conversion Tracking
After resolving speed and user experience issues, we implemented conversion tracking across multiple types (form fills, bookings, WhatsApp clicks).
- Despite a high traffic volume, the original conversion rate was low due to poor UX.
- Post-redesign, we observed a conversion rate increase of over 45%.
- This significantly boosted lead generation and improved the ROI of paid campaigns.
Results
The final outcome was a fully dynamic, mobile-optimized, and SEO-friendly travel website with integrated booking and communication tools. Backed by high-performing ad campaigns and measurable conversions, Gantu.com is now equipped with the digital tools and insights to scale effectively and compete in the online travel market.
