Golden Credit
Golden Credit is a trusted, licensed moneylender in Singapore, offering fast and flexible loan solutions tailored to individual needs. Specializing in personal loans, emergency loans, and business financing, Golden Credit provides transparent terms, quick approvals, and a hassle-free application process.
With a customer-first approach and a commitment to responsible lending, Golden Credit is dedicated to helping clients manage financial challenges with ease and confidence.
Design and Execution
Marketing Science
Business Growth
Challenge
Golden Credit is a Singapore-based licensed money lending firm that offers a range of loans — including personal loans and emergency loans — to individuals in need.
When they approached us, they were facing the following challenges:
- Static Website Limitations: Their existing website was static, with no functional forms or dynamic features for user engagement.
- No Lead Capture Mechanism: Users had no direct way to submit queries or loan requests online.
- Low Conversion & Poor UX: The lack of an intuitive user journey and visual appeal resulted in low engagement and inquiries.
The Solution & Process
Dynamic Website Development
We completely transformed their static site into a dynamic, lead-driven website, including:
- A user-friendly home page with a prominently placed query form for immediate loan inquiries.
- Strategic UI/UX improvements aligned with the behavior of users seeking quick financial help.
- A design tailored to Golden Credit’s brand identity and regulatory requirements.
User Journey Mapping
- Pages were carefully designed based on user flow, from awareness to action.
- Loan categories and eligibility were explained clearly to guide decision-making.
- Simplified navigation ensured users could find the information they needed with minimal clicks.
Ongoing SEO Campaign
- Post-launch, we began a comprehensive SEO strategy targeting high-intent keywords related to lending in Singapore.
- On-page and technical SEO were implemented to improve ranking and visibility.
ROI & Performance Measurement
- Top-ranking keywords: Many targeted keywords are now ranking on the first page of Google Singapore.
- 100–200% increase in qualified leads through the query form integrated into the homepage.
- Better user retention and a significant drop in bounce rate due to intuitive layout and dynamic flow.
- Strong brand presence among local search results, increasing credibility and trust in the highly competitive financial sector.
Conclusion
By converting their outdated static site into a dynamic, conversion-optimized platform — and boosting it with strong SEO — Golden Credit is now better equipped to capture and serve their target audience. The result: enhanced digital presence, more qualified inquiries, and measurable business growth.
