Klug Klug

KlugKlug.com is a powerful B2B influencer search engine that helps brands, marketers, and agencies discover and connect with social media influencers globally, across multiple categories and niches — from sports and parenting to tech and fashion.

Design and Execution

Marketing Science

Business Growth

Challenge

  1. Complex Product, Poor Presentation
    The platform had a strong offering, but its previous website failed to explain the product clearly to users.
  2. Lack of Visual Appeal
    There were no strong visual cues or vector graphics to represent various influencer categories, making the site feel flat and hard to navigate.
  3. Low Engagement & Traffic
    Despite a powerful backend engine, the frontend didn’t create enough trust or curiosity among B2B clients, leading to poor conversions.
  4. Weak Positioning in the Global Market
    KlugKlug needed a bold, modern online presence to compete with global influencer discovery tools.

Our Process

Deep Discovery

We began by understanding KlugKlug’s audience — global brands, media agencies, marketers — and mapped their user journey on the site.

Content Architecture & UX Strategy

We restructured the entire website to simplify complex data, highlight benefits, and guide users toward action.

Visual Design with Vector Representation

We used modern, high-quality vector graphics to visually explain use cases — influencer categories, global reach, and smart filtering.

Full Custom Website Development

The new website was custom-built for speed, SEO, mobile responsiveness, and high B2B performance.

Results & ROI

  • 300% Increase in Time Spent on Site
    Users stayed longer due to improved navigation, clarity, and visual flow.
  • 2.5x Higher Conversion Rate
    Inquiries and demo requests from agencies and brands increased within 2 months of launch.
  • Global B2B Outreach Grew by 4X
    After launch, KlugKlug saw a surge in qualified inbound leads from 10+ new countries.
  • Stronger Brand Recall
    The new design improved trust and credibility, resulting in better word-of-mouth and PR coverage.

Conclusion

From confusion to clarity, and from low engagement to high-value leads — our redesign helped KlugKlug.com emerge as a leading global influencer search engine with a strong, ROI-driven digital foundation.

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