Klug Klug
KlugKlug.com is a powerful B2B influencer search engine that helps brands, marketers, and agencies discover and connect with social media influencers globally, across multiple categories and niches — from sports and parenting to tech and fashion.
Design and Execution
Marketing Science
Business Growth
Challenge
- Complex Product, Poor Presentation
The platform had a strong offering, but its previous website failed to explain the product clearly to users. - Lack of Visual Appeal
There were no strong visual cues or vector graphics to represent various influencer categories, making the site feel flat and hard to navigate. - Low Engagement & Traffic
Despite a powerful backend engine, the frontend didn’t create enough trust or curiosity among B2B clients, leading to poor conversions. - Weak Positioning in the Global Market
KlugKlug needed a bold, modern online presence to compete with global influencer discovery tools.
Our Process
Deep Discovery
We began by understanding KlugKlug’s audience — global brands, media agencies, marketers — and mapped their user journey on the site.
Content Architecture & UX Strategy
We restructured the entire website to simplify complex data, highlight benefits, and guide users toward action.
Visual Design with Vector Representation
We used modern, high-quality vector graphics to visually explain use cases — influencer categories, global reach, and smart filtering.
Full Custom Website Development
The new website was custom-built for speed, SEO, mobile responsiveness, and high B2B performance.
Results & ROI
- 300% Increase in Time Spent on Site
Users stayed longer due to improved navigation, clarity, and visual flow. - 2.5x Higher Conversion Rate
Inquiries and demo requests from agencies and brands increased within 2 months of launch. - Global B2B Outreach Grew by 4X
After launch, KlugKlug saw a surge in qualified inbound leads from 10+ new countries. - Stronger Brand Recall
The new design improved trust and credibility, resulting in better word-of-mouth and PR coverage.
Conclusion
From confusion to clarity, and from low engagement to high-value leads — our redesign helped KlugKlug.com emerge as a leading global influencer search engine with a strong, ROI-driven digital foundation.
