Language Learnings - Social Media Marketing & Website Optimization
LanguageLearnings.com (also known as Levitin Language School in the US) is an online language school founded by Tymur Levitin, offering immersive, individualized language learning for a wide range of languages
Design and Execution
Marketing Science
Business Growth
Challenge
The client faced a major issue where social media traffic was not converting—visitors were not staying on the site or taking action. Key issues included:
- Low Page Reach & Engagement from Social Media
- Outdated Website Design with Poor User Experience
- Incomplete Course Booking Flow
- Slow Website Speed
- Issues with Payment Gateway Integration
The Solution & Process
Website Redesign & UI Improvement
- We redesigned the entire website to give it a clean, modern, and engaging interface that appeals to users arriving from social media platforms.
- Improved the visual hierarchy, call-to-actions (CTAs), and overall structure for better usability.
Enhanced Course Booking Functionality
- Optimized the course booking system to make it smooth, clear, and fully functional, helping users easily browse and register for language courses.
Payment Gateway Fix & Integration
- Identified and resolved issues in the payment gateway setup to ensure secure and successful transactions without any technical interruptions.
Website Speed Optimization
- Improved loading time by compressing assets, optimizing images, minifying code, and applying caching techniques, resulting in a faster user experience.
User Experience (UX) Optimization
- Streamlined the navigation and layout for a more intuitive user journey from landing to booking.
- Ensured mobile responsiveness, making it easy for users on all devices to interact with the website.
Social Media Landing Readiness
- Aligned website content and visuals with ongoing social media campaigns to maximize conversion and improve retention from incoming traffic.
Measuring Return on Investment via Conversion Tracking
For a language learning platform, ROI isn’t just measured in revenue — it’s measured by how effectively the platform turns interest into meaningful learner engagement and results. We tracked and improved ROI by analyzing key conversion types:
1. Lead-to-Trial Conversion
- Tracking how many visitors signed up for free trials or demo classes.
- Post-optimization, we saw a 40% increase in trial sign-ups through improved landing page design and CTA placement.
2. Trial-to-Paid Conversion
- Measuring the percentage of trial users who upgraded to paid plans.
- With personalized onboarding and better engagement emails, we increased this conversion rate by 30%.
3. Content-to-Lead Conversion
- Visitors engaging with content (blogs, videos, quizzes) and becoming leads via sign-ups or inquiries.
- Optimized SEO and blog design helped increase this by 25–35%.
4. Return Users & Course Completion Rate
- ROI was also measured in repeat logins and course/module completions – indicators of user satisfaction and long-term value.
- Enhancements in user interface and gamification features contributed to a 20% boost in return user activity.
5. Referral Conversions
- Tracking conversions from user referrals via social shares or affiliate links.
- WhatsApp and social integration led to a 15% increase in referral-based sign-ups.
ROI Outcome
By analyzing and improving each of these conversion points, the platform achieved:
- Over 50% increase in overall conversions
- Reduced cost per acquisition (CPA)
- Higher lifetime value (LTV) per user
- Improved learner retention and satisfaction
