Mpro Consultants
Mpro Consultants is a Dubai-based financial consultancy specializing in providing loans against property. The website offers tailored financial solutions for individuals and businesses seeking quick and reliable funding. With a clean, professional design and a custom loan inquiry form, the platform helps users easily explore loan options and connect directly with experts for personalized assistance.
Design and Execution
Marketing Science
Business Growth
Challenge
Mpro Consultants approached us with a very specific requirement — to create a custom-designed website focused on helping individuals in Dubai secure loans against property. The primary challenges were:
- The need for a user-friendly, professional website to build trust in the financial domain.
- Implementation of Google Ads targeted specifically at users in Dubai.
- Creating a solution to capture detailed user data, such as the loan percentage required.
- Overcoming performance issues from the previous setup — slow speed, low conversion rate, and unqualified leads.
Our Process
Custom Web Design & Development
We crafted a modern, responsive website focused on building trust, driving engagement, and simplifying user interaction.
- Fast loading speed, fully responsive for all devices
- Clean UI/UX optimized for financial services
- Highlighted key services, testimonials, and trust badges
- Easy navigation with clearly placed CTAs (Call to Actions)
Custom Loan Inquiry Form
A dynamic form was developed to collect essential data such as:
- Desired loan percentage
- Type of property
- Location
- Contact details
This form allowed the client to filter high-quality leads and understand user needs better, ensuring faster and more relevant follow-ups.
Google Ads Campaign (Dubai-Targeted)
A strategic ad campaign was set up using Google Ads:
- Targeted specifically for Dubai-based users searching for property-backed loans
- Search and display campaigns with optimized keywords and location settings
- Regular A/B testing of ad creatives and landing pages to enhance results
Measuring ROI & Performance Impact
To assess campaign success, we focused on conversion types (form submissions, inquiries, clicks on WhatsApp/call buttons).
Results After Implementation:
- Website traffic increased by 68% in the first two months
- Conversion rate improved by 52% due to form optimization and faster site performance
- Average lead quality improved by 45%, thanks to detailed data collection
- Loading speed improved by 60%, reducing bounce rate
- Return on investment became measurable — with a visible 40% increase in qualified lead generation
Conclusion
The strategic combination of a custom-built website and a targeted Google Ads campaign helped Mpro Consultants scale their reach in Dubai and improve lead conversion dramatically. Through optimized performance, smart user data capture, and localized ad targeting, the project delivered tangible ROI improvements and long-term digital growth.
