Orton Baths
Orton Baths offers a premium range of modern bathtubs, spa systems, and wellness solutions designed for comfort, elegance, and innovation. Perfect for homes, hotels, and luxury spaces, Orton blends style with advanced functionality to elevate your bathing experience.
Design and Execution
Marketing Science
Business Growth
Challenge
Orton Baths wanted to increase visibility and online traffic for their premium bathware products. Despite having high-end offerings like luxury bathtubs, spa systems, and steam solutions, their previous website had limited organic reach and was not ranking for relevant keywords.
Our SEO Approach
The website was specially designed and developed for SEO, focusing on 10 high-intent, product-based keywords in the bathware segment.
Keyword Targeting
We selected 10 SEO keywords based on search volume and user intent, including:
- Luxury bathtubs
- Whirlpool tubs India
- Steam bath systems
- Spa tubs for home
- Designer bath fittings
- Bathtubs for hotels
- Steam room solutions
- Premium sanitaryware
- Bathroom wellness products
- Home spa systems
On-Page Optimization
- Crafted keyword-rich meta titles, descriptions, and H1-H3 headings
- Optimized product pages for SEO-friendly URLs and alt-tagged images
- Added internal links for better crawlability and navigation
Content & UI Enhancements
- Created a clean, mobile-responsive layout with fast load times
- Developed product-focused content to improve dwell time and rankings
Indexing & Technical SEO
- Submitted sitemap to Google Search Console
- Fixed any crawl errors and ensured mobile usability compliance
- Monitored performance through regular SEO audits
Results & ROI
After implementation and ongoing SEO:
- 300% increase in organic traffic within 3 months
- Top 10 Google rankings achieved for 7 out of 10 targeted keywords
- Increased website inquiries and showroom visits
- Higher B2B leads from hotels, architects, and interior designers
- Brand visibility significantly improved across India
ROI Impact:
- Minimal monthly SEO investment resulted in maximum exposure
- Website now generates organic leads without paid ads
- Achieved 8x ROI based on new inquiries vs SEO cost within the first quarter
Conclusion
Through focused keyword strategy and on-site SEO improvements, Orton Baths successfully transformed into a high-ranking digital presence. The brand now reaches more customers, generates consistent leads, and enjoys long-term benefits from organic growth — all achieved through smart, sustainable SEO practices.
