Quality Stone Veneer
Quality Stone Veneer specializes in manufacturing and installing premium stone veneer products for residential and commercial projects. With expert craftsmanship, customizable styles, and a commitment to durability, they deliver elegant, long-lasting exterior and interior solutions across the U.S.
Design and Execution
Marketing Science
Business Growth
Challenge
Quality Stone Veneer approached us with a common issue — despite having a strong portfolio and well-established business in the construction sector, their website was not attracting traffic or inquiries. They needed a powerful SEO push to generate organic leads and grow visibility in competitive markets.
SEO Strategy & Implementation
Our team conducted a full SEO audit and keyword strategy plan focused on their services and target locations.
Keyword Research & Targeting
We identified high-intent, localized keywords such as:
- Stone veneer contractors
- Exterior stone cladding
- Manufactured stone installation
- Stone siding near me
- Custom stone veneers USA
On-Page SEO Optimization
- Optimized meta titles, descriptions, header structure (H1–H3) across key pages
- Improved URL structure, added internal linking, and fixed technical issues
- Optimized all images with ALT tags and compression for faster load times
Content & Location Pages
- Added service-focused content around installations, finishes, and regional offices
- Created localized pages for areas like Pennsylvania, Maryland, and surrounding states
Mobile Optimization & Speed
- Improved site speed and responsiveness for better mobile SEO ranking
- Enhanced user experience to reduce bounce rate and increase session duration
Results & Growth
After just a few months of implementation:
- Traffic Increased by 250% from organic search
- Multiple keywords ranked on Page 1 of Google
- Website inquiries and quote requests grew significantly
- Local visibility increased, especially in service-heavy regions
- SEO-generated leads began outperforming paid campaigns
Return on Investment (ROI)
- The SEO efforts resulted in qualified leads without ongoing ad spend
- Cost-per-lead dropped by over 60% compared to previous methods
- Within 3–4 months, the company saw a 5X return on SEO investment
- Increased brand trust due to improved Google presence and user experience
Conclusion
By optimizing the website of Quality Stone Veneer, we turned it into a powerful lead-generation engine. With targeted SEO strategies, we not only improved their reach but also ensured long-term, cost-effective growth — delivering measurable ROI and consistent online engagement.
