RepStock - Website Design & Development
RepStock is a full-service travel agency offering customized Indian and international tour packages, including popular destinations like Rajasthan, Kashmir, Bali, and Europe
Design and Execution
Marketing Science
Business Growth
Challenge
RepStock approached us with a static and outdated website that faced multiple critical issues, impacting both functionality and user experience:
- Static Website Structure: No backend system to manage or update content
- Not Mobile Responsive: Poor usability on smartphones and tablets
- Slow Loading Speed: Performance issues affecting engagement
- Broken Pages (404 Errors): Non-functional or missing links creating a poor navigation experience
- Lack of Product Upload Functionality: No option to dynamically add or manage product packages
- No Payment Gateway: Limited ability to support transactions or monetize offerings
The Solution & Process
Custom UI/UX Design & Approval
- Began the project by creating a custom PSD design for all key pages based on travel industry trends and user behavior.
- Shared designs with the client for feedback and final approval before moving into development.
Complete Website Redesign & Development
- Developed a dynamic, mobile-responsive website with a modern layout that is visually engaging and user-friendly.
- Resolved 404 issues, implemented fast-loading architecture, and ensured smooth navigation across devices.
Dynamic Package Upload System
- Created a custom backend solution where the client can easily add/edit travel packages with images, pricing, descriptions, and booking options.
Payment Gateway Integration
- Integrated a secure payment gateway to enable seamless online booking and transactions.
WhatsApp Integration
- Integrated WhatsApp Chat for real-time customer communication and faster lead conversions.
SEO Optimization
- Built the website using SEO best practices:
- Meta tags, image alt attributes, optimized URLs, and content structure
- Mobile-first design and performance optimization
- Sitemap and robots.txt configuration for better indexing
Google Ads & Meta Ads Campaigns
- Set up and managed targeted ad campaigns on both Google Ads and Meta (Facebook & Instagram) to drive traffic and generate qualified leads.
- Optimized campaigns with A/B testing, keyword targeting, and performance tracking for high ROI.
Final Testing & Delivery
- Conducted comprehensive testing for functionality, responsiveness, and cross-browser compatibility.
- Delivered a fully dynamic, SEO-optimized, and marketing-ready website aligned with industry standards.
UI/UX Planning & PSD Design Approval
- We began by designing custom UI layouts in PSD format for all key pages.
- Collaborated closely with the client for feedback and obtained approval before starting development, ensuring alignment with their vision.
Modern Redesign with Responsive Layout
- Gave the website a fresh, dynamic, and visually appealing look.
- Implemented a mobile-first design approach for smooth performance on all screen sizes.
Dynamic Product Package Module
- Developed a custom product package upload module, enabling the client to easily manage and update product information without coding knowledge.
Payment Gateway Integration
- Seamlessly integrated a secure payment gateway to enable online transactions.
- Ensured all data handling followed best practices for security and compliance.
WhatsApp Integration
- Added WhatsApp chat support directly on the website, allowing real-time communication between the client and visitors for better engagement and lead conversion.
Fixing 404 Errors & Performance Optimization
- Resolved all broken links and navigation issues for a seamless user journey.
- Optimized website assets and implemented caching to improve speed and loading times.
SEO Optimization
- Structured content using SEO best practices:
- Proper meta tags, alt attributes, and semantic HTML
- Optimized page speed, URL structures, and internal linking
- Submitted updated sitemaps to search engines and ensured crawlability.
Testing & Final Launch
- Performed extensive testing across devices, screen sizes, and browsers.
- Ensured the website was fully responsive, user-friendly, fast, and bug-free.
Measuring Return on Investment via Conversion Tracking
- Addressed the slow speed and high traffic issue by optimizing site performance and UX
- As a result, conversion rates improved significantly, with measurable ROI
- Result: A 45–55% increase in user engagement and inquiries within the first month post-launch
Results
The new Repstock.in is a fully responsive, SEO-friendly, dynamic eCommerce-ready website with improved speed, product management, and communication tools. It not only resolves past limitations but also sets the stage for scalable business growth.
