Sejwal Foundation
Sejwal Foundation is a government-approved NGO
Design and Execution
Marketing Science
Business Growth
Challenge
Sejwal Foundation is a government-approved NGO that conducts various skill development programs in collaboration with government schemes. When they approached us, they needed to build their digital presence from scratch.
Their primary challenge was:
- Creating a competitive digital identity that could stand alongside major NGOs like Reliance Foundation.
- Structuring the website to reflect multiple departments and training programs, similar to their competitor.
- Generating inquiries from students and youth looking for free or government-supported skill-building courses.
Our Process
To meet their goals, we carried out the following:
Competitor-Based Structure Planning
- Analyzed reliancefoundation.org and other major NGO sites.
- Built a strategic layout featuring sections for departments, skill programs, upcoming training, and initiatives.
Custom Website Development
- Designed a mobile-friendly, secure website reflecting government-compliant structure.
- Integrated forms for inquiry, admissions, and careers, allowing students to apply or connect easily.
- Clean, modern design to appeal to both youth and institutional stakeholders.
Lead Generation & Visibility Boost
- SEO-optimized content to improve visibility in local and national searches.
- Ongoing SEO and social media management to drive traffic and awareness.
Return on Investment (ROI)
- Significantly improved reach through organic and social media channels.
- Higher student engagement, with form submissions and direct inquiries increasing week over week.
- Enhanced brand credibility, matching and even exceeding competitor benchmarks in certain areas.
- Website now serves as a central hub for government-linked training programs, empowering youth across regions.
Conclusion
By studying the competitive landscape and strategically building their online identity, Sejwal Foundation now stands out as a reliable, government-supported NGO offering real impact through skill development. Their website is not only informative — it is actively helping transform lives.
