Staying ahead of your competitors is essential in a constantly evolving business landscape. Our marketing strategy and planning agency is here to help you adapt and thrive.
Not generating enough traffic or meeting your sales goals, it’s time to re-evaluate your marketing strategy. We specialize in creating strategies tailored to your business, incorporating your insights, and ensuring that outdated approaches do not hold you back.
Before crafting any strategies or tactics, starting with a comprehensive business audit is crucial. We delve into your business status, industry insights, significant opportunities, challenges, available resources, and analytics. This foundational step informs the direction of your marketing plans.
Understanding your competitors is key to gaining a competitive edge. We conduct in-depth analyses of your competitors, identifying their strengths and weaknesses. This knowledge allows us to develop marketing strategies and campaigns that position you ahead in the market.
Data is the backbone of an effective marketing strategy. We focus on understanding your business's place in the market, pinpointing opportunities and challenges, and locating resources for your marketing efforts. With this insight, you can set meaningful, data-driven goals for your marketing activities.
We assist businesses in setting both short-term and long-term goals and objectives based on market research, competitor analysis, and target audience insights. These objectives should challenge your company to work diligently while remaining achievable. Flexibility to adjust your goals over time is allowed, but they should consistently drive your marketing efforts.
Tailored to your unique business and brand, we help you craft specific marketing strategies and document them to measure their impact. These strategies evolve as you achieve your goals and discover what works best for your business.
Evaluating the effectiveness of your marketing strategies and roadmaps is essential. We employ data analysis and documentation to assess the success of your marketing efforts. This process allows us to refine your strategies and focus on what works best for your business.
Less Than 30% of Small Businesses Track Marketing Success
In the coming year, 78% of the businesses would increase digital marketing spending,
followed closely by social media 73% and email marketing 57%
Marketing strategy is an approach and an overall game plan of any business with the primary goal of achieving a sustainable competitive edge by understanding the needs and wants of customers.
Sometimes business owners get lost in the weeds, in the bits and bytes. They lose track of their overall vision and long-term and short-term goals.
A marketing strategy is a vital process of discovering your company’s top goals and objectives and ways to achieve them. Marketing strategy is a blueprint for everything that can better market your products or services.
Marketing strategies start with:
Defining your brand value and offers: We represent your business brand strategy, including the brand’s core values, and align them with your prospect and existing customer. Also, we align the brand strategy to your industry trends and competitive environment.
A simple formula we implement to find the correct values that define your brand:
Identifying customers’ pain points and expectations: One of the top reasons products or services fails is when the business owners fail to identify the customers’ pain points. When your business doesn’t meet the customer’s need or solve a significant problem, there is a challenge. Also, the customer’s needs may change over time, so it’s crucial to continue examining the customer journey and solve your current customer challenges. That’s why we prepare a strategic roadmap for different stages of the marketing funnels.
Over time we have realized that there are 3 major categories of customers’ pain points:
Financial: Does your product or service help your customers save money? Is it more cost-effective than the alternatives or your competitors? Are the savings short-term or long-term?
Convenience: Does your product or service make your customer’s life more convenient or provide competent solutions to your customer’s problems than any competitor?
Service: Service refers to the entire customer experience and includes things like – warranty, maintenance, replacements, customer service, and ease of use, ease of communication, tone of communication, value addition, customer satisfaction, and more.
Identifying market trends and competition: While preparing a marketing strategy, we identify what differentiates your product or service from the competition. A simple SWOT analysis determines your brand’s strengths, weaknesses, opportunities, and threats. Processes we follow includes:
Creating your value proposition: Your product or service explains your brand to the consumer in the very first place. We generate documentation and reports to monitor the actual hands-on experience prospects, and customers have with your brand and maintain their perception positively.
Identifying your target audience:
Deciding on the messaging and creativity of your brand: You must go with designs and marketing messages that apply to your marketing strategy and actual marketing communication. Choosing the right agency or freelancer to guard your brand’s values in the content and graphics will protect your brand storytelling.
Define your marketing channels: Each digital marketing campaign varies considerably based on the marketing channels that are suitable for your business according to the marketing strategies:
Selecting a strategy and budget for each channel: We help you choose a specific marketing strategy and a dedicated budget for each marketing channel selected for your brand.
Analyzing your results: Data and documentation are essential in every aspect of marketing strategy and implementation. The business data you get from implementing marketing strategies is the best data to have. Our responsible marketing managers use data to continue iterating and optimizing your growth strategies and coordinating with the implementation team to take the business in the right direction.
Reach out to us any time by filling up the form. We need a couple of answers too from your existing strategy and your current business goals. We do a detailed call post onboarding, starting with probing, data analysis, and then preparing the new marketing strategy. We’re happy to offer a consultation to get things rolling.
Interactive campaigns typically include contests, quizzes, and chats. We might initiate a photo contest that calls on people in your target market to share a creative picture of your product. Along those lines, we might also run a video contest that highlights your product or service.
Quizzes are another great way to build engagement. We’ll set up quizzes that will appeal to people in your target market and give each one of them a clickbait title that brings visitors flocking to your website.
Finally, we’ll also help you set up Twitter chats. We’ll work with you to establish a date, time, and hashtag for your chat so that it has maximum impact.
There are two parts to social media management. First, we’ll determine which social media channels are suited to your brand. Then, we’ll help you use various social media sites to manage your brand online.
It’s important to note that not all social media sites are created equal. Some of them are more pertinent to specific business models than others.
For example, if your company is in the B2B space, you’ll want to promote your brand on LinkedIn. On the other hand, if your company is in the fashion industry, you’ll likely find more success on image-focused social media sites like Pinterest and Instagram.
Once we’ve established which social media channels are suited to your company, we’ll help you use social media to boost your brand online.
We’ll work with you to set goals about social media updates. We’ll offer pointers about the type of content you should include in your updates and how often you should post to social media.
Next, we’ll go over your social media analytics to determine which types of updates resonate well with people in your target market. You can use that information to focus your social media marketing efforts for the best results.
Finally, we’ll also show you how to use social media to generate leads and bring people to your website.
Many sites allow you to direct your advertising efforts to people based on demographics and interests. That means you can get the best bang for your buck by showing your ads only to social media users who are likely to be a part of your target market.
In some cases, you might want to optimize your ad for maximum clicks and pay per click. For other campaigns, you might prefer to pay per impression.
Our social media experts will work with you to determine the social media advertising strategy that will give you the best return on investment. We’ll make sure that your ad runs on the right social media channels and that it’s targeted to just the right audience.
Digital PR is just like “normal” PR but with an emphasis on link-building. The idea is to generate buzz about your business by building a healthy backlink profile.
As an added bonus, backlinks also boost your rank in the search engine results pages (SERPs). That gives you greater exposure when people search for keywords related to your niche.
We’ll begin your Digital PR campaign by determining where people in your target market are spending their time online. Then, we’ll help you become a part of those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.
Our campaign will also target editors, influential bloggers, referral partners, and key social media accounts to get them writing about your business. We’ll use a variety of channels, including Twitter, LinkedIn, forums, and comment sections on blogs to build awareness about your brand online.
We’ll also find out which Digital PR strategies work for your competitors and imitate them.
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