Day: October 5, 2020

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10 ways to drive Sales with Snapchat for your Business

Snapchat – The next marketing genius? Snapchat is no longer a teenage trend – it is a genius marketing channel and how! Snapchat is now a leader in private social media networks and your business can drive sales with Snapchat.

Snapchat is no longer used only for snapping cute selfies, maintaining snap streaks, or snap scores. It is now considered a viable marketing channel if your current target market falls anywhere between 12 and 34.

However, remember to keep an eye on these trends – as older generations may continue adapting to this platform as well. A trend is a trend – it tends to lead, and everyone tends to follow the trend.

So, what does Snapchat have that other social media apps don’t? 

What makes it such a unique app, and why is it a raging trend amongst teens and adults?

And how has it gradually helped in inducing sales and monetization?

About eight years ago, 3 Stanford students created an app whose main selling point was “non-permanence.” This proposal’s main idea was to allow pictures to be exchanged between two or more people only for a limited time – not even 24 hours.

Back in 2011, this was considered a genius notion for the young adult generation – they found this disappearing quality to be a privacy related benefit and took the best advantage of it – thus the birth of Snapchat was spread to generations like wildfire, quickly gaining immense popularity and grabbing the attention of the internet, investors and most importantly – the general public.

Since then, so many things have changed. 

– Snapchat is no longer meant for private use only. It is being used extensively by companies, celebrities, internet influencers, etc. 

When was the last time you remember seeing either of the Kardashian-Jenners posting only cute snap selfies to their Snapchat story?

If you follow them, you would probably notice that they are one of the wealthiest American families. All of us are aware that most of their earnings come from marketing through online platforms like Instagram, Snapchat, Twitter, etc. 

Quick tip- Kylie Jenner makes about one million dollars per post.

That’s how much she influences the internet market—not feeling motivated yet?

When was the last time you remember seeing Internet influencers such as Huda Kattan (owner of HudaBeauty cosmetics) only posting selfies of her excellent makeup skills? With every post she puts up to her Snapchat and Instagram story, she commands attention.

Huda Kattan is considered a global beauty influencer. 

Several million people have used the Snaplink feature to make a new purchase – miraculously, Snapchat supports this magic feature. What this means is that, when you are uploading something to your Snapchat story, you have the option to attach a link – so that your viewers and audience can swipe up their screen and go to the attached link.

Apart from these two globally renowned influencers, top-notch celebrities such as Cristiano Ronaldo, Selena Gomez, Cameron Diaz, etc. use apps such as Snapchat and Instagram for marketing their products or influencing others to purchase goods. A perfect example of this would be Selena Gomez being the brand ambassador at Puma and Coach – can you tell how much these companies’ sales have increased, ever since people saw Selena’s face? 

Some celebrities not only own companies or collaborate with brands – but they also do both. These companies would not have come this far had it not been for marketing through platforms like Snapchat and Instagram, and Twitter. When you are done reading this, try looking up Kayne West’s immensely popular shoe brand, Yeezy – which collaborated with Adidas in 2013. 

To make it more simple, a few points have been highlighted that show how Snapchat has increased sales for a business.

Converts Followers into Sales

The more followers you have, the more customers you’ll reach. This is a complete no brainer – the more followers you have, the more potential your business has to increase its sales. There is a direct link between followers and revenue. Among the content you regularly post, you can include occasional discounts or coupon codes, providing an incentive, and induce purchasing behavior. By converting followers into customers, you can drive sales with Snapchat.

Keeps your business up to date and really “fetch”

Who called it online marketing and not Snapchat marketing? Snapchat is a trending social media app, used consistently by the youth and adults. You are aware that the youth’s opinion is what makes your business trending.

Snapchat makes that happen.

It keeps your business up to date and also makes it look really “fetch” (courtesy of Gretchen Wieners). Any business having both an Instagram and Snapchat handle – are considered pretty cool, and obviously, cool businesses get more customers.

Reaches target audience effortlessly

Snapchat is trending – and if it is trending, you are trending. It does not matter whether your target audience is limited only to a specific age category or not. Your business will indeed reach the younger age category faster than the mature category, but that is not an issue. Sharing, forwarding is a way that people show their interest in your product – and once it is forwarded to more people, there’s no looking back for sales.

Geofilters – Geography with added oomph!

Geofilters might as well become your next Snapchat best friend! Geofilters are essentially a feature that is made available to all business and private accounts. It is location-based and helps spread awareness of your brand pretty well. If you were to host an event, then encouraging attendees or potential customers to use your Geofilter in the Snaps they share with their friends will spread awareness to people who have a high chance of being in your target market.

It’s a win-win situation! You get your popularity– they get entertainment.

User-Generated Content (UGC) is King!

UGC is considered one of the more authentic ways businesses can use social media.

UGC is where an individual user promotes your brand, instead of the brand promoting itself. This is considered more authentic and tends to reach the public easily. The general public would view this influencer’s Snap story – where he/she is using your product and tagging your account – and be influenced. This method has, in fact, enhanced sales over the years.

Snapchat Takeovers are genius

There’s a reason why they are called “influencers.” A Snapchat takeover is precisely what it sounds like – an influencer “takes over” your Snapchat account. 

Sometimes, internet influencers can do more miracles in ONE day than what your business could do in years. Essentially, a Snapchat takeover is most effective when it takes place during an event of some sort. Influencers provide unique value to followers and will draw people towards your account and business, increasing sales.

Snapchat Q&A can be effective

Q&A can be all about fun and business at the same time. Snapchat Q&A is considered pretty significant if you want to draw attention to your target market. Not only does it draw attention, but it also shows the public that your business isn’t just about business – it also cares about what other people think. 

If done right, a Q&A can be pretty fun and interactive way to engage with your followers, and hence the ultimate result would be induced sales – if they are satisfied with your work.

Snapchat Contests, next in line!

Snapchat contests are just as cool as Q&A, but more fun. Did we mention it’s cooler?

Snapchat contests are a great way to incentivize people to follow and engage with your Snapchat handle. This is similar to Snapchat Q&A, but with monetary incentives and a wider reach. The easiest way to run a Snapchat contest is to ask entrants to send you a Snap fulfilling some conditions.

After the contest is over, go through these Snaps – screenshot the ones you might want to use for content in the future – select your winner and send coupons and discount codes relevant to your business – This will help your brand grow and drive sales with Snapchat.

Exclusive ONLY discounts and coupons – genius or not?

Taking advantage of the 24-hour lifespan by sharing exclusive deals for your business is not rocket science.

The idea of hoarding coupons and discounts is pretty genius if you know how to do it right. Customers are made to believe that your products are available only for a limited period – more specifically, 24 hours- and that they need to order it now before it runs out of stock if they are interested in your stuff.

This is a marketing technique used by millions of businesses, which has seen undoubted success.

Sneak a Peek at your Product Launch!

Customer exclusivity is like the cherry on the top of a cake – Once your followers are made privy to your product launch – an intuitive sense of importance and exclusivity prevails in their minds. Such a feeling is a valuable asset when it comes to sales promotion – customers only go to those companies where they feel important and wanted.

Hence, if you were to make your customers privy to a secret product launch through your Snapchat handle, then you are sure to see a 50- 60% rise in your sales – which is precisely what you were aiming for, right?

Read More: 15 Twitter Tricks to Kickstart your Business

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10 effective Content Marketing ideas for small business

Small businesses often have a limited budget to operate with. But having a budget constraint should not stop you from promoting your business online. There are several ways available to promote your business with less investment. Content is created to achieve a variety of goals.

According to a study conducted, it was observed that 89% of the participants benefited from content marketing.

It is hard to deny that content marketing works, but one should know the correct approach to creating content. Good quality content engages the audience. It decreases the bounce rate.

Moreover, the audience must keep coming back to your page. Higher user engagement has a high chance of conversion for your business. Here in this article, let’s discuss some of the most effective content marketing techniques, which would be beneficial for your business.

Maintain good quality content: Great content always works. If writing is not your strong point, don’t worry as there are several freelance writers available who would draft good quality content for you. Start posting this content in the form of blogs. Use social media to share the content. This will increase the visibility of your business.

Moreover, it also helps in building the brand image of the business. Remember, content is the king. Only quality content can get the audience for you.

Let the content narrate a story

Storytelling is the new preferred form in content marketing. The fact is people like stories as they find them intriguing. Storytelling can be powerful, but it might not be the only thing why people are visiting your brand. But great storytelling is a form of marketing channel. Try to answer the queries of the customers in the stories. This would generate interest in the audience. They would refer to your content every now and then. The information would be provided in a different way that would appeal to your audience.

Create videos

Videos are highly impactful. Through videos, it becomes easier to engage the audience. The audiovisual format of the content provides information and keeps you hooked. Videos that are short and with crisp content tend to find wider audience reach. The videos could be directly posted on YouTube or could be shared on social media pages. Both the mediums would get the audience to increase the visibility of your business. Videos tend to deliver information effectively. If you find the video a challenging option, you can try to opt for slides and share the same on Slideshare.

Contest alerts

Contest is a fun way to engage with your audience. The contest alert could be easily shared on social media pages. This is considered one of the most effective ways to attract an audience. The number of participants is your potential customers. The contest could be targeted at different segments of the audience. You can also educate them about your product and services. You don’t even require expensive prizes to offer. Simple offerings will also get you, participants. These participants would get to learn about your business. They could also post some of their queries. Resolve the questions for them. The more they know about your business, the better it will contribute towards creating awareness about your business.

Go for email marketing

Email marketing allows users to subscribe to the content. It is great to engage users and also build relationships with them. Slowly nurture the subscribers with your email content to convert them to buy your products and services. Remember here; the user can unsubscribe the emails if they don’t find the content relevant.

It has been estimated that around 55% of the emails are opened on mobile phones.

This makes email marketing user friendly. 

Moreover, through emails, you can send personalized messages to subscribers. This would make them feel more valued. In email marketing, try to address those subscribers who usually remain inactive. Identify that segment and create content to improve their overall involvement. Another point to consider over here is whether the emails are sent at the right time or not. It is not every time of the day that people open emails. Search for the appropriate time and then send emails accordingly.

Promote your business through LinkedIn

According to a study, it has been observed that around 300 million people use LinkedIn.

That provides a vast range of audience for your content. As the owner of a small business, you can easily create a LinkedIn page for your business. Share posts regularly on LinkedIn. 

Get connected with the audience here and try to build a network. Actively interact with them and share your blog posts. LinkedIn could act as a great platform where you can share your content and ideas with the audience. It would also help in building a brand name for your business. Moreover, it also increases the visibility of your business. The achievements and recognition which your business has achieved could be shared with your connections here on LinkedIn

Business cards

For your small business getting some fantastic business cards could be the cherry on the cake. Every person that you interact with could be handed one of those business cards. As more and more people would be aware of your business, the better will be your returns. And it is okay even if they glance through the card. Impressive business cards work well for the business. And the initial investment amount is also relatively less. Hence a small business with a budget restriction can easily go in for distribution of the business cards.

Use hashtags

When promoting your content on Twitter or Instagram, try to use hashtags while posting on it. Try creating your hashtags, as this would be specific to your business. A hashtag is a label used on the posts made on social media that segregate together similar content on a particular topic. Most businesses employ hashtags to attract potential customers and improve their online presence. 

So when a user types in a hashtag, content related to it is displayed. Hashtags do not apply to email marketing. The easily targeted audience is the younger demographic, who are quite frequent on the social media pages. There is a hashtag, which is also called the trending hashtag. It is a hashtag that has been used by a large number of people. This happens when there is breaking news or some big celebrity gossip. Indulge in trending hashtags to take your business to a larger set of audience.

Host a class or event

The expertise you have gained in your business should be shared by hosting a class or an event. If you cannot host an event, try associating with an event you can share about your business. This will make people aware of your business. Plus, these audiences, in some way, are your potential customers. The more you engage with them, the better it will be for your business. 

These events provide you with the opportunity to grow your business. Inform people about the event using social media networks. Invite people through various different forums. Reach out to as many people as possible. A broad audience will give better conversion. If the classes turn out to be really impressive, the popularity of your business shall grow through word of mouth communication.

Use infographics in your content

Blog posts usually contain a complex mix of information. People typically have to devote more time to read the entire content. Infographics represent the statistics in pictorial form, which is easier to grasp. Moreover, this kind of information remains in the reader’s memory for a more extended period. Different colors are used to depict the information. 

Even if you lack designs, there are numerous templates available online that you can use. Try to include keywords and searchable titles so that it shows up whenever a search is done. And while doing all this, remember to put in your business name for reference. Small business requires branding, and infographics come as a handy tool to help the company achieve.

Read More: 5 Ways how Content Marketing and Social Media work together

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7 strategies for a “right approach” to Content Creation

How confidently can you say that your business is following the right approach to content creation? Without a strategy, success or failure is just a matter of luck. Swipe up to read the 7 content creation strategies you need to know if you are looking for a “right approach” to content creation.

Setting up the Mission and Goals for the Content

Before starting out, you need to be crystal clear about what you are aiming to achieve through your content creation strategies. Focusing on what is important and what’s not is always a good start to your content strategy, and it keeps it on the right track.

Know the Audience you are creating content for

In order to reach the right audience, you need to know them first. The interests of your Audience helps you in creating content that can attract them towards your business or brand. This could be done by collecting demographic data, collecting customer feedback, and creating buyer personas.

Deciding the type of content

The content type you are putting out reflects your business or brand directly. Your content type may include blog posts, social media posts, videos, etc.; again, this depends solely on the type of Audience you are trying to approach. Not every format will work for you; analyzing the results of your past campaigns might help you here.

Collecting all the resources for the perfect content

Next, you need to make sure that you have all the resources required for creating content for your business or brand. It includes the list of tools you will be requiring for your content creation and also the other human or physical resources.

Telling a “Story” through the content

It is important that you tell a story through your words to target your potential customers by making them read your content. A story is a great way of telling about your business services. Your story can be a client’s experience or why you started your business in the first place etc.

Know your position among your competitors

While creating content, keep in mind that you have competitors out there, and some are more experienced than you. Your competitors already have great content that can beat yours. So, make sure that the content you create helps you stand out and meet your expectations.

Distributing and Marketing your content

Once you are done with creating your content, the next key part is distributing and marketing your content. This is because all that you are doing is to get results and sales, and this is only possible when your content is distributed and marketed properly.

Read More: 5 Ways how Content Marketing and Social Media work together

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7 Key benefits of Local Seo Optimization for your Local Business

Are you planning to run Local campaigns for your business? Then you should try optimizing your business website for Local SEO to drive in more traffic through the local audience. Swipe to know why everyone around you (in your niche) is so much into establishing their business for local audiences.

Top 7 Benefits of Local SEO

Increases your visibility for local customers

Now when everyone is doing the “near me” searches and also Google is using their location to provide the best results, Local SEO has become the need of the hour. It makes sure that your business website pops-up in front of the right audience and at the right time.

Local SEO Optimization leads to a considerable hike in traffic, leads, and sales

With local SEO, your customers can bond with your brand more easily and you too would be able to build some strong relationships by solving their queries. Ultimately you can increase traffic on your website, which in turn will help you in getting a high number of sales and leads from local visitors.

Stand out among your competitors

Did you know that fewer than 50% of businesses are currently using local SEO services to target the local audience?

This means there is a high probability that your competitors are not doing it either. By optimizing your website for Local SEO, you can get ahead in the competition and stand out in local searches and seize the day.

Notable increase in your revenue

Though there’s no hard-and-fast rule about how much but you will surely see a notable rise in your revenue through Local SEO strategies. A locally optimized website brings in the conversions for you that you are looking for, and the more the number of conversions, the more is your income.

Local SEO is not too heavy on your pocket

Local SEO not only creates revenue for you but also cuts your expenses on advertisements. Your website can get a lot of exposure with a limited number of resources. Local SEO just demands your time and effort. It feels like a win-win situation.

A sure short way of trust-building

Local SEO is an excellent way of building a good relationship with your audience by making sure you fulfill all their needs. Make sure you leave no stone unturned to prove that you are genuine. This builds trust among your potential buyers.

Target more audience through local SEO campaigns

Targeting a bigger audience is always on the mind of established businesses, but in awe of that, they often forget about their local audience who can bring in the most number of leads to them. By optimizing your website for local SEO, you can easily target your potential customers through your campaigns and bring in more conversions.

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5 Ways how Content Marketing and Social Media work together

Whatever the marketers deliver to the audience, it is the content that should be valuable and should target the right segment of the audience. The benefit of content is that it is cheaper and even sometimes available free of cost. Other traditional marketing channels, as compared to content marketing, are expensive. Social media plays an important role when it comes to content marketing. Social presence, along with social activity, is essential for your business. 

More than 4.5 million people use the internet worldwide, while those who use social media have crossed the 3.8 billion mark. 

It has been estimated that nearly 60% of the world’s population is already online. Therefore taking your business online comes with numerous opportunities. For a small business where there is a restriction on the budget, the major effort is dedicated to creating awareness about the business. Incorporating the two together makes your business grow manifold. 

Here in this article, let’s discuss some of the ways how content marketing and social media work together. But before that, let’s also understand the different types of social media channels suitable for content marketing.

Different types of social media channels that are suitable for Content Marketing depending on the type of audience you need to cater to, you choose the social media channel. Although Facebook, Instagram, and Twitter are quite popular. To share professional content, you can opt-in for LinkedIn as marketers are already aware that organic searches generate more traffic, so why is there a need to create attention-catching headlines or super-impressive content. The point here is that the content should be shareable. As more and more people spend time on social media, it is highly likable that they will share content which they find valuable. 

Social media provides greater connectivity. You can share content not only with your friends but with friends of friends too. Instagram has remained popular for sharing images. The content here has to be short and precise. Develop content that is in the form of simple pointers and put it on posters. 

This will be a great way to share content on the image-specific platform like Instagram. Blog posts could easily be shared on Facebook and Twitter. Insert some images in the blog. It will make the content lucid and self-explanatory. For video content, most business owners prefer YouTube. The users here become the subscribers of the channel if they find your videos engaging and effective. Videos could also be shared on other social media platforms.

Content Marketing and Social Media Working Hand in Hand

Both promote each other

Between content marketing and social media, the obvious relationship is that you can use social media as a platform to promote your content. Whether your content is in the form of an article, blog post, infographics, you can share it on Facebook, Twitter, LinkedIn for the audience to go through it. There is a wide reach of the content. In addition to those who visit your site, there will be more viewers visiting the social media page. 

Moreover, it has been observed that people who visit the website are far lesser than those who visit the social media page. Another benefit is that you can re-share your content on social media as many people don’t go through it in the first go. There are several tools available through which you can schedule the retweets on Twitter or the number of times the post needs to be shared on Facebook. Even there is an option of pre-selecting the date and time. This also helps in keeping the social channels constantly updated with content in an autopilot mode.

Get feedback

Sharing content on social media comes with the option of receiving feedback. The content can be shared by using the content title as a description of it. The number of clicks generated will determine how popular the content is with the audience. The title used to describe the content shall be the best representation of what the content is all about. 

You can also ask questions like “Did it surprise you?” or “What is the most interesting thing about the content?. This would encourage more participation from the audience. The comments that would be shared will not only increase the engagement with the audience but will provide resourceful feedback. Employ this feedback to further improve your content and provide the audience with tailor-made, more informative content.

Inputs on which topic to cover next

Once you have effectively engaged your audience on social media, they would be ready to share their inputs as to what topics they would prefer next. Receive queries from them as to what they think about the content and about your industry. This would provide you with ideas that could be incorporated into future content. All the future posts shall have the content which the audience expects from you. 

Moreover, you can also show them that you are willing to listen to what they have to say. For the growth of the business, it is important to provide the audience with the information that they find useful. This would ensure that they keep coming back to you for more information. Engaging content keeps the audience interested. Create content based on the feedback received as this would attract more audience. Also, when the audience finds some piece of information valuable, they share it on their social media page. Hence this gives your content a wider audience and also increases the visibility of your business.

Share something unique

The content on social media can be posted in various different forms. One of the ways is to post content in the form of videos. The audiovisual part of the content is very appealing to the audience. Videos that last for a shorter duration and contain information in a crisp format are much preferred by the audience. 

One of the most widely used platforms for posting videos is YouTube. For a large part of the audience to view it, share the video on various other social media pages. This will enhance the visibility of the content. Moreover, this would be an entirely different way to represent the content. Another unique way to present content is in the form of slides. These slides could be shared on Slideshare and on social media pages. 

Infographics are also a way to represent data in pictorial form. It has been observed that people remember content more when it is aided with pictures. Adding pictures to your blog posts also makes them interesting. Instead of spending time reading the stats and data, pictorial representation makes it easy to analyze the data. Creating posters and posting them in the form of images is also an effective way to present content. These images contain information in short one to two-line sentences. Hence reading them requires relatively lesser efforts as compared to that of a blog post.

Create headlines that can be shared directly

Think of a time when you have shared some content on your social media page. Haven’t you put the same heading as that of the content? It is often observed that very few people go in for different titles when they share the content on social media. The most important part attached to social media is that your content will be shared and re-shared again and again if the users find the information useful. 

This will expose your brand to millions of people who, at a later stage, may become your clients. But for this, you need a highly effective headline. What implies here is that the headlines should be shareable on social media and, at the same time, also generate curiosity amongst the audience. Also, there has been a trend where people share more negative news than positive ones. Even at times, the negative news helps the brand develop trust. 

Any guess how?

This actually shows the audience that the business owners are not afraid of facts and figures, and they unnecessarily do not meddle with it. Honesty, when represented in the uncovered form, is highly appreciated by the audience.

Read More: How can Content Marketing Improve your SEO?

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Refine your Digital Marketing Strategy during Covid 19 for business growth

COVID-19 pandemic-related shutdowns have affected a host of industries and businesses in various ways.

As the businesses have been impacted, the marketing strategy to the companies needs a change too. 

What will change, and how?

Strategy

There have been definite changes to supply and demand online. The product-market fit has also been modified for almost every category on some level due to the ripple effect of COVID-19.

Every business should study their customers in a defined way and study each segment of the funnel to generate and maintain customers.

Keep a close eye on:

If your customer base has changed?

What’s the new marketing budget for you?

What offers do you have for your previous buyers?

How do you want to remarket your product to your existing customers?

What’s the funnel or sales analysis to acquire new customers?

What is the tone of customer service in this pandemic situation?

Keeping a closer look at the product-market fit and that of the customers will be essential through the rest of 2020.

You need to take a closer look at your customer and refine your strategy around their new pain points.

For example, customers now seek home “delivery” with minimum physical contact.

The marketing campaigns will have to be modified in order to take your business to market; your services and pricing should be compatible with your ideal buyer.

Your business must have a dedicated page on your website, directly addressing COVID-19 and how you are addressing the customers’ needs.

Your business needs to highlight its new messaging strategy in your advertising creatives, content marketing, and email marketing.

The campaign that clearly states how you are helping your customer is the need of the hour— and you need to track the results.

If the results are right, the same can be a part of your follow-up marketing campaign later in 2020.

Organization 

The way organizations operate will change in the short-term due to COVID19. With “work from home” becoming the new normal, employees and employers to get used to this. If customers don’t want to meet in your office and the staff wants to work from home, this means significant savings. This money can be used to invest more in client and employee success.

Not having an office brings other significant challenges: lack of team/company culture, lack of community, collaboration, etc.

It is up to each business owner to decide, and time will tell how important the office is long term. But for now, video calls are addressing the issue.

Communication

Client communication is changing day by day. Clients generally love in-person meetings. That has all changed now. This would require everyone to show up for meetings via video call, rather than in person.

The video call is an experience, so it is an entirely new skill set, and this is quite a new and unique experience in a professional environment.

Conclusion

COVID-19 is a crisis like many others before, but it is also unlike others — different as it seemed like it could be short-lived, with various pundits predicting the so-called “V” and “U” and “boat-shaped” recoveries. It almost seems unreal due to its sheer magnitude and impacts it has had on the world. As we progress, it is essential to adapt. For businesses, think about your new customer needs, employee needs, and communication strategy.

An important question coming to mind was with the significant change in lifestyles with working from home, whether this would impact all businesses or just some.

Within a few weeks, we got the answer to this question. While specific industries like Travel and Hospitality, and Retail were struck and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.

For some others, due to their businesses’ changing nature, they would be forced to rethink archaic marketing strategies, tools, and processes that they had been using.

Entrepreneurship Is About Solving Problems

In the end, entrepreneurship is about solving problems. Businesses need to find innovative solutions to their questions during this terrible pandemic and use digital marketing to create their COVID-19 shuffle.

Though the coronavirus crisis may seem like a massive threat to businesses and jobs, and health, digital marketing may take a great leap forward as a result of Covid 19.

How can digital marketing help businesses sustain during COVID 19?

Business is all about adaptability and dealing with challenges. Now due to technical advancement, digital marketing is providing a new horizon to businesses to survive during such unpredictable times.

In such times digital marketing showcases the following advantages:

Allows shopping from the comfort of their homes, giving them the safety to avoid physical contact and enable them to stay indoors.

Digital marketing can help open new channels over the web or social media platforms where introductions can be made, and relationships are fostered.

Social distancing is likely to keep a majority of people away from physical meetings, which will prompt companies to turn to digital channels to sell their products and services. In all likelihood, we would see massive growth in companies wishing to create or update websites, launch new e-commerce channels, and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.

How to create a market for non-essential products?

Providing offers, discounts & gift cards can incentivize shoppers to return to your store to make more purchases.

Prompting increased use of social media

By maximizing your social media channels and providing customers with tips on using your products, educating them about their different features more and more and about the safety measures you’re following.

Communicate with existing customers

Communication is always, will play a significant role in a company’s quest to market its products. Since delivery periods will not be the same as before, you need to reassure the customer that their order has been processed and inform them when they will receive it.

The significance and need for digital channels have grown substantially in the past few years and particularly since the time the COVID-19 crisis began. In the times to come, businesses will become more reliant on their digital strategy than ever before.

Digital marketing will be a critical factor in deciding whether companies make it through the tough times ahead.

It will grab the lion’s share of all marketing efforts of a company – including the ones that may not have been so tech-savvy earlier and might not have had a Facebook page before – will need to move into social marketing, content marketing, and SEO.

Read More: Blogger Outreach: Drive Traffic and Conversion

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Digital Marketing: A Trick to Ensure Your Online Survival

Are you trying to make it big in the digital world?  Are you sure you have an idea about where and how to start? Are you familiar with the role of digital marketing as it relates to your business?

This is precisely where we can help you make it big in the digital world and leave your impression on your customers or potential customers. We can not only help you create an impact in the digital world but also help you easily create brand awareness and customer loyalty. First, let us go through your basics, and then you’ll be told how we can help you.

What is digital marketing?

Digital marketing consists of all marketing efforts that use the internet or electronic devices like computers and mobile devices. Digital marketing also uses search engines, social media, and other channels to reach consumers or potential consumers.

Types of digital marketing include:

Website Design and Development

Social Media Marketing

Content Marketing

Pay Per Click(PPC)

Search Engine Optimization(SEO)

Email Marketing

Online PR

Marketing Automation

Sponsored Content

Inbound Marketing

What is the Role of Digital Marketing Agency for Effective Business Growth?

Digital marketing strongly and positively impacts your business. The following are some of how a digital marketing agency can help your business grow substantially and help you effectively and efficiently market your business online. 

Strategic Planning With Data and Analytics

A digital marketing agency can give you insight into your website’s demographics that is the exact number of people who visited your website. With the help of google analytics and algorithms, a digital marketing agency can help you track information and stats about your website. Also, It enables you to generate leads and grow your sales.

It will help you know your audience

Digital marketing enables you to create a buyer persona of your audience, including :

The Gender

Age

Location and Interests of the people visiting your website.

The number of people visiting your website

How much time they are spending on your website

Traffic changes during a period

the source of traffic from several gadgets.

The role of digital marketing is absolutely essential for business growth in today’s day and age. A digital marketing agency helps you prioritize the marketing channels by breaking down all of the traffic information obtained to make it easier for you to make critical decisions accordingly. You’ll better understand the flaws in your marketing tactics with the help of real-time data analysis provided to grow your business.

Proper Tools to Plan

A digital marketing agency can help you with the right strategy and technique to take your business to greater heights. A digital marketing agency uses the proper tools to successfully craft a campaign with meaningful insights from observing and studying your business.

Tools Like Google Webmaster, Analytics, Facebook, LinkedIn, EMail Tools like MailerLite, and more help you grow sales and understand your audience better.

Helps in Achieving Business Goals

Digital marketing’s role also focuses on achieving your business goals. Hiring a digital marketing agency can give you more time to focus on your business. It takes off your burden to hire a new team, spend resources and time on their training. This is where a digital marketing agency can be helpful where all you have to do is share your business goals and a timeframe within which you want to achieve the results.

Innovative New Ideas

The digital world is dynamic and not stable, so whenever things change, your business might face some trouble dealing with the change. A digital marketing agency can help you with innovative ideas to deal with the move and a fresh perspective, which can give you your results. A digital marketing agency also helps you with precise insights, reports, and reviews on how your keywords are performing and how customers or potential customers are engaging with your brand.

Considerable Results

Digital marketing’s role focuses on Return on Investment (ROI), which is not easy to measure for most businesses. However, a digital marketing agency can help you determine Key Performance Indicators(KPIs) and ROI. 

A digital marketing agency will also help you identify and define the critical metrics to follow several marketing channels to determine or measure each channel’s efficiency and effectiveness. Based on the monthly reports provided by the digital marketing agency, you can make key decisions for your business. If you like to see the impact of your campaigns, this is the most critical role of digital marketing.

Enhances Your Marketing from Top to Bottom

The digital marketing agency you hire should coordinate with your existing marketing team and act as an extension of your marketing team; what your internal marketing team isn’t aware of like specialized digital marketing knowledge, your digital marketing agency will address. 

A digital marketing agency will also help you with various digital marketing flaws or weaknesses in your existing digital marketing activities. Suppose your marketing team isn’t diversified enough. In that case, chances are you probably don’t have the expertise to design a unique digital marketing campaign that will prove to be useful for your organization.

Grow Organic Traffic

The role of digital marketing is absolutely essential for business growth as it drives organic traffic. The overall goal of any digital marketing agency is to help you grow as much organic traffic for your website as possible. Digital marketing agencies or professionals know the input-output ratio of inbound marketing, customer journey, search engine optimization, and search engine algorithms. 

When you hire a digital marketing agency, organic traffic(free traffic from people who found your website via a search of a search engine) to your website will increase. Your website will obtain many leads with fewer costs.

Widen Reach and User Base

A digital marketing agency can help you widen your reach and user engagement. A digital marketing agency can help you make your website much more mobile-optimized as the tech-savvy is seldom without a mobile phone. With your website on mobile phones, you can target potential customers and convince them to purchase your products or services.

Better Customer Retention

You can better communicate with your customers and serve them exactly how they want to be served by using these unique techniques. Personalized or customized service will get you more satisfied customers.

The rate of customer retention also increases considerably, and you will have the opportunity to sell your products or services more to your customers.

Faster Revenue Generation

The role of digital marketing also helps you generate more revenue. Any company can reach its target audiences within a short period, by effective and efficient utilization of digital marketing services. Studies reveal that most companies that hire a digital marketing agency to plan out a campaign according to their goals and objectives have a better chance of expanding their business via digital marketing tools than conventional ones. With a small amount of investment, the revenue and profit of your company increase rapidly.

Online Business Survival Tactics

Many people visit your website, but only a few purchase of your products or services. The best or desired results will surely follow if you target the right audiences who can, in turn, be your potential customers or customers. 

Through content marketing, blogging, and social media marketing, you can target the desired audience. A digital marketing agency will help you get valuable reviews and feedback to evaluate and strategize your business’s survival and growth, not only online but offline as well.

How can a digital marketing agency help you double your leads?

When you tell a digital marketing agency, your marketing goals and objectives, your desired target audience, and your sales channel, a marketing campaign will be designed for your business accordingly. A digital marketing agency can help you get leads with content marketing, web design, social media marketing, and search engine optimization. 

In your sales channel, different digital marketing techniques are comparatively more effective and efficient. You’ll be able to get the right message or content delivered through the right online channel, at the right time to each lead within your sales channel with the help of a digital marketing agency. 

A digital marketing agency will help you generate double the leads who are sales-ready by making your product seem more promising and your after-sales services efficient. 

Here’s the role of digital marketing in helping you increase sales-ready leads:

Free Resources

In addition to content marketing, offering your potential customers downloadable resources free of cost is a successful trick to increase your credibility among potential customers, which in turn can earn you their trust and thus increase your leads.

Proper Networking

The role of digital marketing also helps you connect with people interested in your business. Networking is an essential part of generating buzz about your company. LinkedIn, the social media exclusively built for professional networking, is an excellent place to market your product and to communicate with like-minded people to spread the word about your brand and make connections. The best way to use LinkedIn to generate leads is to search for potential consumers by industry and job function, send them a connection request, and then direct mail them a well-written pitch.

Email marketing

Marketers spend more time and resources on emails than other channels. Most of them think of email as the most effective and efficient channel to generate leads and revenue. With a well-planned and robust strategy, email marketing is one of the best channels to create and nurture leads and retain customers.

Partnerships or Business Collaboration

Business partnerships or collaborations with companies trying to sell similar products to refer customers to one another or offer a reward in exchange for a lead. Partner with companies with products and services that complement your company’s but don’t provide a special discount to further attract customers.

Read More: Digital Marketing and COVID 19 | Refine your Strategy and Grow your Business during COVID 19