Day: October 7, 2020

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Email marketing strategies to follow for your business growth

Thinking of business growth, think email marketing. So completed the task of getting your business online? It’s time to drive more traffic to your website. But for that, one needs to connect with the audience. 

One such way to connect with the audience is email marketing. It has been found that email marketing is one of the most effective tools to grow your business. With thousands of emails flooding the inbox, it takes careful planning by successful marketers to stand out in the heavily loaded inbox. 

In a survey, it was observed that 73% of the marketing strategy that has been carried out is through email marketing.

The challenge faced by today’s marketers is that they need to connect with the audience in a personalized way while adhering to the budget. 

Here are some of the techniques to implement an email marketing strategy for business growth.

Make email messages mobile-friendly

With 55% of the emails now being opened on mobile devices, it becomes essential to make the emails mobile-friendly. A short, attractive subject line prevents them from getting deleted. Opt for mobile-friendly landing pages, which allows the user to have a good experience when they click through your mails.

Personalize the message

Every email subscriber feels privileged when they receive personalized mail. Moreover, personalized mail stops them from unsubscribing the mail. They feel valued and continue to be on the list.

Offer something valuable

The quality of content that is being offered is essential for every subscriber. Providing users with something that is free and relevant creates interest in the users. Opening up contests for the subscribers also generate interest in them. They try to engage more with your content.

Try to address the inactive subscribers

The subscribers who remain inactive are actually costing you. The amount that you pay to the email service provider gets deducted from your profits. Identify the segment that remains inactive and create content to improve their involvement.

Focus on the length of the subject line

The length of the subject line should not be more than 60 to 70 characters. It is the subject line that entices the reader, and they click to open it. Keep it short but, at the same time, attractive.

Involve both email and social media

Most of the users are active on both platforms. Getting connected with the users on both platforms strengthens the relationship. Buying decisions are taken by users after consulting various platforms and getting reviews on them.

Select the right time for sending emails

It is not every time of the day that people open their mails. Sending emails at the right time ensures traffic conversion and more subscribers to the mail. Test and analyze the best time slot to send the mails depending on the get through and visits to the mail

Top benefits of email marketing

Connect with your audience with a customized approach

Deciding where to put in your money where it comes to marketing? Investments should be in places that maximize the returns. The exciting part attached to the email marketing campaign is a cost-effective solution where you reach the customers in their inbox on a daily basis. 

Those who don’t use this marketing method may not understand why this source of marketing is popular. But there are many reasons for the popularity of email marketing, and here are some top benefits that it offers.

Cost-effective

It is one of the inexpensive channels of marketing. Other mediums like billboards, advertisements in various newspapers and magazines cost a hefty amount. Email marketers can, on the other hand, invest in software to automate and track their emails.

Reach to the audience that opts for it

Emails are usually subscribed by the audience. They have an option to even opt out of it in case they find it unsuitable. A higher conversion rate can be brought about as business is targeting those who wish to hear from the brand.

Personalized messages

To an audience that is primarily interested in sports, personalized messages could be sent to them. Personalized messages make the audience feel more special and valued by the brand. It allows them to stay with the brand for a longer duration.

Read More: Blogger Outreach: drive Traffic and Conversion

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Off-Page SEO: How does Off Page Optimization helps increase traffic?

The term SEO reached its peak in Google web searches, this year, according to Google trends. This might give us an illusion that people educate themselves all about SEO. Here comes the catch.

SEO is classified into On-page and Off-page. All the hype usually goes into on-page SEO which includes designing a super-fast site with the right keywords, mobile-friendly UI, encryption, and clear-cut site map.

What many fail to understand is that SEO is not confined to the work on the website itself.

It is just the tip of the iceberg. All the hidden work is often not appreciated. These are the work done outside the site to earn the site high enough rank to win the first page in SERP and hence named off-page SEO. Keep scrolling to learn more.

Why do you need to know this? 

No matter whether you run an online or offline business owning a website is a must in this era of digital technologies.

When you own one, it is easy to be lost in the huge multitude of other such websites competing for people’s attention. This is where Google and other search engines come in to ensure the ease of navigation for its users. They do this by sending out algorithms called spiders to crawl the websites on the world wide web just like how a human would.

Then they evaluate the content based on a multitude of factors and rank them for their users as valuable sites. Optimizing a website to match all these critical factors for the crawler to recognize the website as a valuable site is called SEO (Search Engine Optimization).

This will help the site to get displayed at a position as close to the first result in the SERP (Search Engine Results Page) as possible. 

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

AARON WALL, Head of sales in Altrsan

Why does it matter where your website is displayed in the SERP?

The more the closer a site is to the first position in a SERP:

Higher the traffic and conversion rate

As more people teem in a website, naturally the probability of the desired conversion is increased.

More it is trustworthy

People trust search engines to fetch the results they want. Naturally, people trust the first few results as the most relevant sites and chose them over the others. More than 95% of online searchers won’t bother to look even at the 2nd SERP!

More likely it is to retain visitors

People tend to remember the terms they are familiar with. Being in the 1st SERP is comes with the added benefit of becoming familiar with surfers. Once a site becomes familiar enough, people will tend to look for the site specifically to satisfy their needs. This bunch of retained visitors will bring about more conversions without any additional resources spent on them!

So, what exactly is Off-page SEO optimization?

Off-page SEO optimization deals with the work outside the website, to drive in more visitors to ultimately acquire a decent conversion rate. Such activities that drive in traffic indirectly include:

         Social media marketing

           Influencer marketing

           Guest blogs

           RSS feed subscription 

Why us?

“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results to Google’s users”

PHIL FROST, Founder of Main Street ROI

There is a huge multitude of short-cuts and backdoors in the algorithms that crawl and rank the sites in WWW. But exploiting such shortcomings will invariably earn you a Black-hat SEO tag. Black-hat SEO agencies seduce businesses to buy their services for a far cheaper amount with a promise of a quick rise in visitors.

Unfortunately, most Black-hat SEO can’t bring your site even to the first SERP, let alone the most coveted position zero. In some rare cases, they do make it, only to succumb to Google’s Panda or Penguin or Hummingbird algorithms.

These will simply devalue the site. That is, it won’t bother to give your site a rank at all! This is the guaranteed way to lose up to 95% of your existing traffic.

Monarch Web World strives hard to save you from such traps and to give you genuine and proven methods of SEO. We have a client base of more than 1200 in more than 11 countries. All because of our guaranteed increase in traffic and ROI. You don’t have to take just our word. Scroll down to learn what sort of off-page SEO optimization we offer and how it’ll benefit you:

Social media Marketing:

“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and they may come and stay.”

SETH GODIN, Founder and CEO of Squido

With more than 3.8 billion active users in social media, spreading the word about a subject is now much easier than it has ever been before. We continuously create posts and updates on various platforms like Instagram and Facebook which helps people to stay alert about a website and thus maintain the rank in search engines. 

Press releases

“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” 

DAVE LLOYD, Digital Strategist in Adobe

Continuously updating new launches with the press ensures the sustained circulation of the brand name in people’s mind and thereby make them specifically look for the site. Our expert team will ensure a timely release with essential info for people to stay interested in the subject.

Influencer marketing

“People do not buy goods and services. They buy relations, stories and magic”

SETH GODIN, Founder and CEO of Squido

More than 80% of teens buy products based on what their favorite influencer has a say in it. Of them, 8 out of 10 are YouTubers. We focus on such influencers who have a meaningful connection with your field to promote your site.

Guest Blogging

“Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.”

MATT CUTTS, Administrator in United States Digital Services

People tend to blog on other people’s sites as guests. In such blogs, referring to our own site can influence traffic. But choosing the right blog is the key.

Our expertise with moderation will help you here by selecting the right blog and by creating value-added content for the blog which is relevant to your company’s site with minimal reference and blogger’s permission. Such blogs will benefit the reputable bloggers’ traffic too, to encourage future blogs with references for sustained traffic in the long run.

Backlinks

“The objective is not to make your links appear natural. The objective is that your links are natural” 

MATT CUTTS, Administrator in United States Digital Services

Backlinks include all the external links that would direct a clicker to a specific site.

99.2% of the top 50 search results had at least one backlink pointing to the site.

However, low-quality ones must be avoided at all costs. Low-quality or deceiving backlinks are the ones that direct a clicker to a site filled with:

no added value like a syndicated site or a doorway page

spam and advertisements

malicious virus and badware

or that are hidden or deceiving in any means

We ensure that all the backlinks attached to our posts in social media, guest blogs, and press releases are unbroken and are semantically relevant. This will ensure the increase in rank, gradually.

RSS Subscription feeds:

RSS (Really Simple Syndication) can help to retain first-time visitors by keeping them updated on the posts on the site. This will save them time and quality content will be bound to keep the visitors rooted to the site.

Our timely updates on your site with our expert content writers along with RSS will keep your visitors all for yourself.

Is that all?

“Content is King”

BILL GATES Co-founder of Microsoft

Though it may be tempting you to sign up for an off-page SEO immediately and sit back for them to do all the work, it is not guaranteed to work, by itself. Both on and off-page SEO should happen simultaneously to keep a site visible. This is exactly the reason why Monarch Web World is the best. We offer both off-page and on-page SEO. On-page SEO services include website designing, branding, and graphic design. To learn more about our on-page SEO services, click here. 

FAQ

Is off-page SEO optimization alone enough to increase your search engine rank?

It is a bit complicated. But the short answer is no, off-page SEO optimization alone enough to increase your search engine rank. You need good content in the first place to promote it using off-page techniques. This is why an all-round digital marketing agency like Monarch Web World can come in handy and effective.

How is guest blogging different from regular blogging?

In guest blogging, we select an already reputed blogger and offer them a blog related to their specific niche. In return for the blog, we ask for permission to include a backlink to our site. This link has a higher chance of being clicked than that of one’s own blog and therefore an increased chance of getting a higher rank in search engines.

However, getting an opportunity to post a blog on such a site is very difficult as allowing a spammer will result in loss of the distinguished niche blogger’s reputation and rank and thereby traffic. This is where Monarch Web World help by using its influence to make guest blogging possible.

Why do I need to ensure a backlink is of good quality?

Bad backlinks are prone to be picked up by search engine spiders like Penguin of Google. Such detection will result in devaluing the site that results in an instant loss of search engine ranks and in turn result in immediate loss of more than 95% of existing traffic. To avoid such mishaps, you need a good quality one.

Why should I hire an agency to do this off-page SEO work?

Off-page SEO optimization is a never-ending process. As long as one wishes to stay afloat and be visible in SERP, the person must keep putting in the effort to continuously promote the site and keep adding backlinks. Moreover, such practices must be acceptable by webmasters to avoid getting google penalties or to be picked up by Penguin. Only a professional agency can provide such services with genuine outcomes and mishaps.

Read More: Blogger Outreach: drive Traffic and Conversion

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What is the Relationship between SEO and Content Marketing?

Thinking of improving your website? Content marketing could be one of the options available.

Content marketing and SEO are a boon for today’s marketers. The two are often not heard together, but an amalgamation of both can take your brand’s marketing to the next level. For a successful digital marketing campaign, it is essential to combine good content with SEO. Both will help each other in achieving the goal. In this article, we will talk about the relationship between SEO and Content Marketing and tips and tricks as to how content marketing can improve your SEO.

What is SEO?

SEO or Search Engine Optimization is the process of getting organic or free traffic to your website. Search engines like Google and Bing display search results based on keywords and phrases typed in their search boxes.

Keyword research is one of the most important factors when it comes to content marketing. Your business needs to identify the most relatable keyword used by your target audience in the search results. Create content around those topics to rank better on the search engine results. 

In a survey conducted, it has been observed that the first 5 organic results in the search engine results pages account for 67.6% of all clicks (Zero limit web) whereas, on the other hand, 50% of the search queries contain 4 or more words (Word Stream). 

Around 29% of keywords with over 10,000 plus monthly searches consist of 3 plus words, and roughly 8% of the searches are phrased as a question. 

When doing keyword research, it is essential to go beyond the common keywords and terms as these keywords would have higher competition levels, which will not allow your business to rank on the first page of search results. Rather dig out long-tail keywords and phrases that will help your business in getting relevant traffic.

What is Content Marketing?

Content marketing is a part of digital marketing that involves creating relevant and appropriate content to attract more users. The sole aim of content marketing is not always sales. Like for example, content marketing could work for educating the customer in the form of ebooks. 

The purpose could also be to make the customer move down the marketing funnel or provide entertainment. Content marketing goals could be different, but the idea behind it is to add some value to your audience. Content marketing also helps in building a relationship with potential leads and customers. It is crucial to create content that would appeal to your audience. Good content with an enticing headline helps in improving the click-through rate of the website. The audience visits your website for handy ready to absorb content. The content should also be shared on the social media pages. This helps in driving more traffic to your website—moreover, this aids in developing a brand name for your business.

What is the relationship between SEO and Content Marketing? How do they work together?

Social media is the most common platform to share the content. But sharing content here does not guarantee that it reaches the right audience. SEO provides information to the users at the moment when they need it. Think about the last time you searched online. For gaining information on any query, search engines are used. It was observed that 57% of the marketers feel that relevant content creation was the most effective SEO tactic. So even if SEO and content marketing might appear different, they are two sides of the same coin. Quality content helps in ranking your website better on SEO.

How does content affect your SEO?

Creating good quality content is the best way to improve search engine optimization. The content should be focused on the keywords that are majorly searched for, as this would increase your website’s visibility. When a customer does a search using any of those keywords or words related to your content, the search result will show it. Free exposure is given to your content when it ranks better on search engines. 

This helps in increasing brand awareness and also drives the relevant traffic to your website. The larger the potential traffic directed to your website, the better would be the conversions. SEO and content marketing are different tools but should be considered as the antagonist. They work wonders when put together. While SEO is more technical, content marketing is a broad term. To improve your search engine optimization, great content should be created.

SEO Content Marketing Strategy

SEO and content marketing do wonder when incorporated together. Here let’s talk about how to create an SEO content marketing strategy.

Analyze the target market

For SEO driven content marketing, it is essential to analyze your target market. If you want your strategy to be successful, then the content created should reach the right segment of the audience who are actually in need of your product and services. Therefore it becomes mandatory to analyze the target market. A buyer persona is important for your business. Information like age, gender, and location are available in the buyer’s profile. Other important information like buyer’s interest and buying behaviors are also available. All this helps in creating content that would be much appreciated by the target audience. Another important thing to include in your content is the frequently asked questions. 

These questions are the major concerns of the audience related to your business. Understanding the challenges which the target audience face and providing solutions to them in your content will help in creating engaging content. You already know what your audience needs and are serving them decorated on a platter.

Find the most relevant keyword

The most frequently searched keyword should be included in your content. This would increase the visibility of the content on the search engine. Moreover, the audience would find this content valuable. Most of the efforts should be put into this part of the content. Targeted keywords also help in generating quality leads for your website, and those can be converted for a ready purchase.

Create quality content

Once the process of identifying the most relevant keyword is done. The focus should shift towards creating topics around them. Create content which not only includes blog posts but other reading stuff like ebooks and white papers. Video content could also be created around these topics, which the users may find interesting. 

Just sprinkling keywords all over your content won’t ease the task. Instead, the content should be of high quality. The search engine would penalize you by giving a lower rank if the quality of the content is not good. To create effective content, try to write one that does not have any grammatical or spelling mistakes, use examples to generate interest in the reader, write in such a way so that the audience finds it relatable and easy to read.

Frequently update your content

Content creation is not a one-time thing. You constantly need to update it. Although your blog posts will keep getting traffic over the years, updating the content will keep it refreshed. One needs to understand that the customer’s preferences keep changing with the change in time. 

Hence the content should be reviewed periodically. Including the new keywords, updating the facts and statistics, and refreshing the blog writing style so that it becomes more appealing, are few of the techniques to keep the content updated.

Benefits of SEO driven Content Marketing

Let’s lookup for some of the benefits that SEO driven content marketing has to offer:-

Longer the content, the more the keywords opportunities

Content marketing does not restrict you to specific word limits. These could be in the form of long blog posts, ebooks, or guides where more keywords could be incorporated. Relevant keywords that your audience is highly likely to use would improve your SEO rankings. According to a survey, it has been observed that pages with higher content rank higher in the search engine results pages. However, quality content is preferred over content size.

Engaging content keeps the audience on the page for longer

People who visit your page might leave the page if they don’t find the content relevant to their searches. This is called the bounce rate. Engaging content reduces the bounce rate of your page. A very high bounce rate is a signal that something is incredibly wrong with the page. Content that doesn’t help your viewers is of no use. So the length of the content is essential, but then one should not compromise on the content quality.

Unique content gives better ranking

Unique content ranks higher as SEO looks for something that has never been done before. Keyword research is crucial, and content should be built around it. Try to include long tail keywords and phrases in the content to make it unique. This would help in ranking better, along with providing resourceful content to your audience.

Read more: 5 Ways how Content Marketing and Social Media work together