The term SEO reached its peak in Google web searches, this year, according to Google trends. This might give us an illusion that people educate themselves all about SEO. Here comes the catch.
SEO is classified into On-page and Off-page. All the hype usually goes into on-page SEO which includes designing a super-fast site with the right keywords, mobile-friendly UI, encryption, and clear-cut site map.
What many fail to understand is that SEO is not confined to the work on the website itself.
It is just the tip of the iceberg. All the hidden work is often not appreciated. These are the work done outside the site to earn the site high enough rank to win the first page in SERP and hence named off-page SEO. Keep scrolling to learn more.
Why do you need to know this?
No matter whether you run an online or offline business owning a website is a must in this era of digital technologies.
When you own one, it is easy to be lost in the huge multitude of other such websites competing for people’s attention. This is where Google and other search engines come in to ensure the ease of navigation for its users. They do this by sending out algorithms called spiders to crawl the websites on the world wide web just like how a human would.
Then they evaluate the content based on a multitude of factors and rank them for their users as valuable sites. Optimizing a website to match all these critical factors for the crawler to recognize the website as a valuable site is called SEO (Search Engine Optimization).
This will help the site to get displayed at a position as close to the first result in the SERP (Search Engine Results Page) as possible.
“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”
AARON WALL, Head of sales in Altrsan
Why does it matter where your website is displayed in the SERP?
The more the closer a site is to the first position in a SERP:
Higher the traffic and conversion rate
As more people teem in a website, naturally the probability of the desired conversion is increased.
More it is trustworthy
People trust search engines to fetch the results they want. Naturally, people trust the first few results as the most relevant sites and chose them over the others. More than 95% of online searchers won’t bother to look even at the 2nd SERP!
More likely it is to retain visitors
People tend to remember the terms they are familiar with. Being in the 1st SERP is comes with the added benefit of becoming familiar with surfers. Once a site becomes familiar enough, people will tend to look for the site specifically to satisfy their needs. This bunch of retained visitors will bring about more conversions without any additional resources spent on them!
So, what exactly is Off-page SEO optimization?
Off-page SEO optimization deals with the work outside the website, to drive in more visitors to ultimately acquire a decent conversion rate. Such activities that drive in traffic indirectly include:
Social media marketing
RSS feed subscription
“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results to Google’s users”
PHIL FROST, Founder of Main Street ROI
There is a huge multitude of short-cuts and backdoors in the algorithms that crawl and rank the sites in WWW. But exploiting such shortcomings will invariably earn you a Black-hat SEO tag. Black-hat SEO agencies seduce businesses to buy their services for a far cheaper amount with a promise of a quick rise in visitors.
Unfortunately, most Black-hat SEO can’t bring your site even to the first SERP, let alone the most coveted position zero. In some rare cases, they do make it, only to succumb to Google’s Panda or Penguin or Hummingbird algorithms.
These will simply devalue the site. That is, it won’t bother to give your site a rank at all! This is the guaranteed way to lose up to 95% of your existing traffic.
Monarch Web World strives hard to save you from such traps and to give you genuine and proven methods of SEO. We have a client base of more than 1200 in more than 11 countries. All because of our guaranteed increase in traffic and ROI. You don’t have to take just our word. Scroll down to learn what sort of off-page SEO optimization we offer and how it’ll benefit you:
Social media Marketing:
“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and they may come and stay.”
SETH GODIN, Founder and CEO of Squido
With more than 3.8 billion active users in social media, spreading the word about a subject is now much easier than it has ever been before. We continuously create posts and updates on various platforms like Instagram and Facebook which helps people to stay alert about a website and thus maintain the rank in search engines.
“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.”
DAVE LLOYD, Digital Strategist in Adobe
Continuously updating new launches with the press ensures the sustained circulation of the brand name in people’s mind and thereby make them specifically look for the site. Our expert team will ensure a timely release with essential info for people to stay interested in the subject.
“People do not buy goods and services. They buy relations, stories and magic”
SETH GODIN, Founder and CEO of Squido
More than 80% of teens buy products based on what their favorite influencer has a say in it. Of them, 8 out of 10 are YouTubers. We focus on such influencers who have a meaningful connection with your field to promote your site.
“Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.”
MATT CUTTS, Administrator in United States Digital Services
People tend to blog on other people’s sites as guests. In such blogs, referring to our own site can influence traffic. But choosing the right blog is the key.
Our expertise with moderation will help you here by selecting the right blog and by creating value-added content for the blog which is relevant to your company’s site with minimal reference and blogger’s permission. Such blogs will benefit the reputable bloggers’ traffic too, to encourage future blogs with references for sustained traffic in the long run.
“The objective is not to make your links appear natural. The objective is that your links are natural”
MATT CUTTS, Administrator in United States Digital Services
Backlinks include all the external links that would direct a clicker to a specific site.
99.2% of the top 50 search results had at least one backlink pointing to the site.
However, low-quality ones must be avoided at all costs. Low-quality or deceiving backlinks are the ones that direct a clicker to a site filled with:
no added value like a syndicated site or a doorway page
spam and advertisements
malicious virus and badware
or that are hidden or deceiving in any means
We ensure that all the backlinks attached to our posts in social media, guest blogs, and press releases are unbroken and are semantically relevant. This will ensure the increase in rank, gradually.
RSS Subscription feeds:
RSS (Really Simple Syndication) can help to retain first-time visitors by keeping them updated on the posts on the site. This will save them time and quality content will be bound to keep the visitors rooted to the site.
Our timely updates on your site with our expert content writers along with RSS will keep your visitors all for yourself.
Is that all?
“Content is King”
BILL GATES Co-founder of Microsoft
Though it may be tempting you to sign up for an off-page SEO immediately and sit back for them to do all the work, it is not guaranteed to work, by itself. Both on and off-page SEO should happen simultaneously to keep a site visible. This is exactly the reason why Monarch Web World is the best. We offer both off-page and on-page SEO. On-page SEO services include website designing, branding, and graphic design. To learn more about our on-page SEO services, click here.
Is off-page SEO optimization alone enough to increase your search engine rank?
It is a bit complicated. But the short answer is no, off-page SEO optimization alone enough to increase your search engine rank. You need good content in the first place to promote it using off-page techniques. This is why an all-round digital marketing agency like Monarch Web World can come in handy and effective.
How is guest blogging different from regular blogging?
In guest blogging, we select an already reputed blogger and offer them a blog related to their specific niche. In return for the blog, we ask for permission to include a backlink to our site. This link has a higher chance of being clicked than that of one’s own blog and therefore an increased chance of getting a higher rank in search engines.
However, getting an opportunity to post a blog on such a site is very difficult as allowing a spammer will result in loss of the distinguished niche blogger’s reputation and rank and thereby traffic. This is where Monarch Web World help by using its influence to make guest blogging possible.
Why do I need to ensure a backlink is of good quality?
Bad backlinks are prone to be picked up by search engine spiders like Penguin of Google. Such detection will result in devaluing the site that results in an instant loss of search engine ranks and in turn result in immediate loss of more than 95% of existing traffic. To avoid such mishaps, you need a good quality one.
Why should I hire an agency to do this off-page SEO work?
Off-page SEO optimization is a never-ending process. As long as one wishes to stay afloat and be visible in SERP, the person must keep putting in the effort to continuously promote the site and keep adding backlinks. Moreover, such practices must be acceptable by webmasters to avoid getting google penalties or to be picked up by Penguin. Only a professional agency can provide such services with genuine outcomes and mishaps.