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Why Keyword Research is Important in SEO

Search Engine Optimization(SEO) has an entire world that has evolved so rapidly in the last couple of years, and this has made it difficult to keep track of the keyword’s role. But with our product, you can have the right keywords specifically for the essential parts of your content, such as your title, URL, and if you have them, you can expect to climb up in the rankings.

One important thing to keep in mind about keywords is that you should not just stuff your content with keywords. You need to create content for your target audience’s interests, and for this, it should be insightful and relevant. Your competitors are already using high ranking keywords, and we are sure you don’t want to lag. Our keyword research product makes sure to get all the high ranking relevant keywords. 

All the hard work is on us; we can help you narrow your keyword list down to the ones you want.

Why Keyword Research is Important in SEO?

When creating your product’s content, your first focus should be on selecting the relevant keywords. To clear things more, if you are selling “mobile accessories,” then choosing a keyword that targets a specific type of mobile owning population is more likely to get you sales.

See the examples below:

-Samsung Galaxy J8 mobile accessories

-One Plus 8 mobile accessories, etc.

The intent here increases as your customer owns a mobile of a particular company and a specific model. We at Monarch Web World make sure that you have the most relevant keywords that your audience is searching for.

Right Keywords pulls-in quality traffic

Using the right keywords is the “key” to pull in your business website’s most coveted traffic. When some person searches for answers and your website can provide the solution to that, they are prone to remember you and are likely to recommend you as well. There is also the possibility that they will come back to you again. Remember that the first impression matters, and if you delight your customers, you are already on the right track.

Helps in ranking high on SERPs

There is no denying that your business/product needs to have a better SEO ranking so that it can rank high on SERPs. When it comes to keyword research, Google is the most advanced search engine (at least 95% of people use it worldwide), and doing your research by keeping Google in mind will get you more exposure than any other search engine.

When you have done your research correctly, you just need to find the right keywords to help you rank high on SERPs and give you a focused strategy. Keyword Research allows you to choose keywords with the lowest competition because they have the highest chance of being listed on top of Google’s SERPs.

Easy to analyze the competition

How did you know in the first place about what business to start? Well, it’s keyword research that determines that for you. Success is the main reason behind starting any business or website in the first place.

You can take the example of “laptops or desktops niche.” The competition in this field is extremely high, but if you have decided to enter this niche, then the best way to beat the competition is by being specific and choosing a niche within laptops and PCs to specialize in this. For instance, you can launch “Gaming Laptops or PCs.” Using our product, you can do the keyword research for your content and speed up analyzing your website.

Creating personalized keywords for your business

In SEO, it would be better if you do not use the most generic keywords. Our keyword research tool can deliver the newly discovered keywords to you, which allows you to use your personalized keywords based on your search query reports. Personal keywords are highly relevant for your business and SEO as they came from your website and are used by online users to find ads about your product.

The benefit of this is that you have complete power over the keywords, and they are query-specific about your product. This happens only when you do keyword research.

Running an SEO campaign becomes easy

Choosing the right keywords for your SEO campaigns is a crucial job to be done and an equally important one. You need to have a clear idea as to what keywords go with which type of campaign. If you are starting your business’s website, then it is important to find keywords that provide you a better chance of getting ranked. Our product eases your work here as well.

Increment in Social Shares

When you provide people with the solution to their queries or give them a better service, they are more likely to share your content after doing the relevant keyword research. This leads to your website’s growth organically, and you will be required to put in less effort in areas like link building. People nowadays love to share the things they like on social media platforms such as Facebook, Twitter, Instagram, so if you are providing better customer services, you are more likely to be recommended on social media by your customers.

Keeping up with the trend

Just like you pay attention to all your SEO strategy, make sure you also conduct keyword research tasks regularly. With the increasing competition and day-to-day changes in trends, you can not merely build the list of your keywords for your content. By doing keyword research, your target keyword’s list will evolve and grow over time if your business reaches out to new customers by introducing new offerings.

“Long-tail keywords”: a potential customer provider

As per a common belief, the longer the customer’s keyword searches, the more likely he/she is to buy. These keywords might be less famous but do not underestimate them.

To make it more clear let’s take an example, a person searching for “man’s t-shirt” is probably just browsing, but on the other hand, another person searching for a “round neck skinny t-shirt of size large for gym” probably has the wallet in his hand. So you are required to keep long-tail keywords in mind as well.

Placing Keywords in the right place

Once you have identified the ideal keywords for yourself, you have presumably won half the battle. Now you need to put them in the right place. If you think that how does that matter, then keep it very clear in your mind that this is going to have a significant impact on your organic search engine ranking. You should put these keywords in your page title, URL, etc. Your site’s ranking is improved in search engines.

Even the studies show that 77% of searchers click on links over paid ads. 

Frequently Asked Questions and Answers

For whom is your keyword research suitable?

If you’re a marketer or business owner and want to race ahead of your competitors in your field, you probably have been told that you should be using keyword research daily to create more relevant and attractive content for your business website. This is because today, it’s an essential part of any successful marketing strategy, and you ought to learn keyword research so that your business reaches the potential audience.

How is my business going to be affected by your product?

Doing keyword research regularly can expand your business beyond your expectations. In short, it can even double or triple your business. Keyword Research improves your SEO, which exposes you to the entire market of individuals searching for your product or looking to render your service. It can help you to make the world your marketplace by expanding your business in more cities, states, nations, or to be precise, worldwide.

Why should I buy your keyword research tool?

Our organization is working day and night to provide you the best strategic plans using which you can have the most relevant keywords for your website’s content. The most important reason for going with our product is that with the help of it, you would need to work on your content only and need not worry about searching for the keywords as we would do that.

How is your product going to affect my social media?

When you create some content/blog for your product to rank on search engines, the same blog is shared on social media platforms for a more extensive engagement via an advertisement or by your customers. Keeping in mind the traffic on social media, more shares are going to help you.

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How to use Twitter for business in 2020 | 15 Powerful Tips

Try one try all – because they all work. 

Do you command attention and listen? Do you sell?

Or do you rarely update and turn a lazy eye towards social media updates?

If you do own a business and are wanting to reach globally – Twitter plays an inevitable role and can turn out to be a catalyst where sales and popularity are concerned.

We are all aware that Twitter had started in 2006 but only got its big break from 2007 onwards. Since then, there’s been no looking back for Twitter. It has since been used exclusively by top-notch celebrities, influencers, business owners, and the general public – and many of these people use Twitter for their specific purposes. Some use it for business, some use it for brand promotion, some use it for endorsements, and some use it because blogging and sharing your thoughts are fun activities.

Twitter is considered a sizable online space for sharing your thoughts, keeping up with the ongoing trends, and promoting your business – we are all fully aware of the site being a medium through which you can channel your psychology – but do we know how Twitter can promote business?

Because it can.

Since the time #tweets became the new trend, Hollywood, Bollywood, and even the Tollywood industry could not stop using hashtags. The popularity is not just confined to entertainment royalty – reality show stars (Kim Kardashian), top comedians (Ellen Degeneres), top-notch brands (Mercedes), and even politicians (our very own Narendra Modi!) are not exactly unfamiliar to the Twitter family either.

They’ve done a job well done, though! Kudos to our Prime Minister, making it to the “Most Followed Twitter Account” list.

So, back to the real question.

How to effectively use Twitter for business in 2020 to boost popularity?

It’s just a blogging site, isn’t it?

Well, for starters, Twitter is so much more than that. Once you expand horizons and limits, you will realize that Twitter is the marketing best friend you never had – and here is how. 

Your Relationship Manager

Public relations just got cheap and cool!

With Twitter being widely accessible, it proves to be your relationship manager, where building prospects are concerned. You do not need to hire an agency or a professional – Twitter has you covered. The recent Advanced Search feature only acts as a catalyst in building a relationship with your prospective followers. 

Taking down orders is one #Tweet away!

Taking down orders just got easier and how! 

Gone are those days where your client had to call or, worse, email a paragraph about the products they want to purchase. Gone are those days when your client had to go through several layers of communication to reach you. Now it’s all elementary and effortless, and you can take down orders through @replies, @DMs, and of course, tweets. Did we mention it’s straightforward? 

Show off your product, proudly

Twitter does not do subtle things. Either it’s forgotten, or it’s the new trend – there is no in-between.

 It is easy to use this site to the best of your advantage; strive towards being noticed and take this opportunity to show off your products and services – don’t be shy! The more you show off, the more it attracts and commands attention.

Engaging with Followers never seemed more fun!

On Twitter, engaging is raw and real. Twitter allows your business to directly engage with your followers – no layer of communication, no grapevine, and absolutely no annoying assistants asking to call back later. Your customers want to slap you in the back, direct tweet. They want to throw virtual tomatoes at you, direct tweet. To top it all, this can be pretty entertaining if you can take the hint!

Added popularity with that ridiculous TV ad

Why do one when you can have the best of both worlds? So, you’ve gone ahead and done a 1-minute tv advertisement about how cool your product is, and why others should use it – and it just about reached your expectations. You found it a success. 

However, if you did that same tv ad and promoted your Twitter page– and did vice versa with your page, could you beat the few thousand followers from earlier? 

Can never grow wrong with Coupons

What’s a successful marketing tool without coupons and discounts? For small businesses that complain about not getting enough attention, coupons are a great way to engage with the public. It is not confined to small and medium brands; Several huge companies also swear by coupons for sales promotion. These types of coupons are exclusive to Twitter, and everything is tracked – hence, sometimes, the coupons outperform on social media and PPC campaigns.  

Spread awareness of your products

“Using Twitter to share my products online? Where do I sign up?!” A shining example of this would be Etsy – they turn to Twitter to spread awareness of their products, and this way, the sellers listed on Etsy get a whopping exposure through the company’s brand name. Doing the same with your brand will show some great results if you’re confident enough to take your business online!

User Content – the most genius idea yet?

What’s more authentic and original than your customers promoting your brand? 

The whole idea of integrated user content is to promote your brand and its products through your customers – preferably with an influencer tag. 

When a user is satisfied with your service and promotes it through word of mouth, then chances are, the general audience considers this raw and original. There is no tampering with first-hand experience stories.

Use Twitter, Get Brand Awareness! – Your next slogan?

Twitter is a terrific way to get brand awareness and loyalty – ask McDonald’s; they agree!

Twitter is a global blogging site; chances are once you post online on Twitter – everyone gets the chance to view your brand. This gives you the golden opportunity to take your company to places it’s never been. Using this site to enhance and induce brand awareness is not a difficult task. McDonald’s and KFC swear by Twitter – why not you? 

Apologize, Apologise – Accidents happen!

When your company is not perfect – apologize. It might just make you more perfect!

No one is perfect, and indeed no company – no matter how big or small. Everyone makes mistakes, creates controversies, creates scandals, etc. In such a situation, you either can take your words back or go with the flow and apologize. Since the former is not possible, go for apologies – they go a long way. 

Include Email Subscribers to the list

Consider using Twitter to build your email list. Let’s return to how Twitter can be used to lead the followers funnel. Consider using the social network to build your email list. Many entrepreneurs have successfully done this by creating free offers that they promote on Twitter.

Studies have shown that some people have added several thousands of subscribers to their list of over 150,000 followers in 5 months.

Moreover, this only takes 5-10 minutes! 

Outreaching is the new driving factor

Some people admit that outreaching can show a 48% success rate.

Outreaching is an effort made by a company to connect its ideas to other companies’ or organizations’ efforts. Typically, big brands don’t outreach, but when they do – success is guaranteed. You do not need to use Twitter solely to gain or maintain new clients. Twitter is also a useful platform for connecting with power partners.

Tweetup dates are still the rage!

Are tweetups the best of both worlds – marketing while sipping Caramel macchiato? Yes, please!

A pretty fun way to grow your business through Twitter is through Tweetups. If you don’t know what that is, tweetups are online meetings organized by a company, and they’re pretty significant because both online and offline social networks are combined. In doing so, you can enhance your relationship with people you speak to on Twitter when you’re in person. That’s such a win-win situation! 

Keeping up with the Trends!

Keeping up with the Kardashians is tough – but keeping up with trends? Twitter’s got you.

One foolproof way to catch your audience’s attention is by keeping up with the daily trends. Speaking about ongoing trends, tragedies, business plans, etc. will give your business that smart intellectual appearance, and many of us know that intellect is attractive. Not only this but by keeping up with the trends – your business stays up to date. 

LISTEN – It is key

Use Twitter as a listening tool – It goes a long way. Listening to your customer’s concerns shows that your business cares about them, not just the sales. This sort of behavior is unmatchable as customers are only attracted to companies that respect their opinion. Listening is a great way to enhance the growth of your business.  

Now that you’re aware of how Twitter can help your business, there is no need to reinvent it when so many other companies have already seen success. Instead, learn from their accomplishments; it might just work wonders for you.

Read More: 5 Ways how Content Marketing and Social Media work together

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10 ways to drive Sales with Snapchat for your Business

Snapchat – The next marketing genius? Snapchat is no longer a teenage trend – it is a genius marketing channel and how! Snapchat is now a leader in private social media networks and your business can drive sales with Snapchat.

Snapchat is no longer used only for snapping cute selfies, maintaining snap streaks, or snap scores. It is now considered a viable marketing channel if your current target market falls anywhere between 12 and 34.

However, remember to keep an eye on these trends – as older generations may continue adapting to this platform as well. A trend is a trend – it tends to lead, and everyone tends to follow the trend.

So, what does Snapchat have that other social media apps don’t? 

What makes it such a unique app, and why is it a raging trend amongst teens and adults?

And how has it gradually helped in inducing sales and monetization?

About eight years ago, 3 Stanford students created an app whose main selling point was “non-permanence.” This proposal’s main idea was to allow pictures to be exchanged between two or more people only for a limited time – not even 24 hours.

Back in 2011, this was considered a genius notion for the young adult generation – they found this disappearing quality to be a privacy related benefit and took the best advantage of it – thus the birth of Snapchat was spread to generations like wildfire, quickly gaining immense popularity and grabbing the attention of the internet, investors and most importantly – the general public.

Since then, so many things have changed. 

– Snapchat is no longer meant for private use only. It is being used extensively by companies, celebrities, internet influencers, etc. 

When was the last time you remember seeing either of the Kardashian-Jenners posting only cute snap selfies to their Snapchat story?

If you follow them, you would probably notice that they are one of the wealthiest American families. All of us are aware that most of their earnings come from marketing through online platforms like Instagram, Snapchat, Twitter, etc. 

Quick tip- Kylie Jenner makes about one million dollars per post.

That’s how much she influences the internet market—not feeling motivated yet?

When was the last time you remember seeing Internet influencers such as Huda Kattan (owner of HudaBeauty cosmetics) only posting selfies of her excellent makeup skills? With every post she puts up to her Snapchat and Instagram story, she commands attention.

Huda Kattan is considered a global beauty influencer. 

Several million people have used the Snaplink feature to make a new purchase – miraculously, Snapchat supports this magic feature. What this means is that, when you are uploading something to your Snapchat story, you have the option to attach a link – so that your viewers and audience can swipe up their screen and go to the attached link.

Apart from these two globally renowned influencers, top-notch celebrities such as Cristiano Ronaldo, Selena Gomez, Cameron Diaz, etc. use apps such as Snapchat and Instagram for marketing their products or influencing others to purchase goods. A perfect example of this would be Selena Gomez being the brand ambassador at Puma and Coach – can you tell how much these companies’ sales have increased, ever since people saw Selena’s face? 

Some celebrities not only own companies or collaborate with brands – but they also do both. These companies would not have come this far had it not been for marketing through platforms like Snapchat and Instagram, and Twitter. When you are done reading this, try looking up Kayne West’s immensely popular shoe brand, Yeezy – which collaborated with Adidas in 2013. 

To make it more simple, a few points have been highlighted that show how Snapchat has increased sales for a business.

Converts Followers into Sales

The more followers you have, the more customers you’ll reach. This is a complete no brainer – the more followers you have, the more potential your business has to increase its sales. There is a direct link between followers and revenue. Among the content you regularly post, you can include occasional discounts or coupon codes, providing an incentive, and induce purchasing behavior. By converting followers into customers, you can drive sales with Snapchat.

Keeps your business up to date and really “fetch”

Who called it online marketing and not Snapchat marketing? Snapchat is a trending social media app, used consistently by the youth and adults. You are aware that the youth’s opinion is what makes your business trending.

Snapchat makes that happen.

It keeps your business up to date and also makes it look really “fetch” (courtesy of Gretchen Wieners). Any business having both an Instagram and Snapchat handle – are considered pretty cool, and obviously, cool businesses get more customers.

Reaches target audience effortlessly

Snapchat is trending – and if it is trending, you are trending. It does not matter whether your target audience is limited only to a specific age category or not. Your business will indeed reach the younger age category faster than the mature category, but that is not an issue. Sharing, forwarding is a way that people show their interest in your product – and once it is forwarded to more people, there’s no looking back for sales.

Geofilters – Geography with added oomph!

Geofilters might as well become your next Snapchat best friend! Geofilters are essentially a feature that is made available to all business and private accounts. It is location-based and helps spread awareness of your brand pretty well. If you were to host an event, then encouraging attendees or potential customers to use your Geofilter in the Snaps they share with their friends will spread awareness to people who have a high chance of being in your target market.

It’s a win-win situation! You get your popularity– they get entertainment.

User-Generated Content (UGC) is King!

UGC is considered one of the more authentic ways businesses can use social media.

UGC is where an individual user promotes your brand, instead of the brand promoting itself. This is considered more authentic and tends to reach the public easily. The general public would view this influencer’s Snap story – where he/she is using your product and tagging your account – and be influenced. This method has, in fact, enhanced sales over the years.

Snapchat Takeovers are genius

There’s a reason why they are called “influencers.” A Snapchat takeover is precisely what it sounds like – an influencer “takes over” your Snapchat account. 

Sometimes, internet influencers can do more miracles in ONE day than what your business could do in years. Essentially, a Snapchat takeover is most effective when it takes place during an event of some sort. Influencers provide unique value to followers and will draw people towards your account and business, increasing sales.

Snapchat Q&A can be effective

Q&A can be all about fun and business at the same time. Snapchat Q&A is considered pretty significant if you want to draw attention to your target market. Not only does it draw attention, but it also shows the public that your business isn’t just about business – it also cares about what other people think. 

If done right, a Q&A can be pretty fun and interactive way to engage with your followers, and hence the ultimate result would be induced sales – if they are satisfied with your work.

Snapchat Contests, next in line!

Snapchat contests are just as cool as Q&A, but more fun. Did we mention it’s cooler?

Snapchat contests are a great way to incentivize people to follow and engage with your Snapchat handle. This is similar to Snapchat Q&A, but with monetary incentives and a wider reach. The easiest way to run a Snapchat contest is to ask entrants to send you a Snap fulfilling some conditions.

After the contest is over, go through these Snaps – screenshot the ones you might want to use for content in the future – select your winner and send coupons and discount codes relevant to your business – This will help your brand grow and drive sales with Snapchat.

Exclusive ONLY discounts and coupons – genius or not?

Taking advantage of the 24-hour lifespan by sharing exclusive deals for your business is not rocket science.

The idea of hoarding coupons and discounts is pretty genius if you know how to do it right. Customers are made to believe that your products are available only for a limited period – more specifically, 24 hours- and that they need to order it now before it runs out of stock if they are interested in your stuff.

This is a marketing technique used by millions of businesses, which has seen undoubted success.

Sneak a Peek at your Product Launch!

Customer exclusivity is like the cherry on the top of a cake – Once your followers are made privy to your product launch – an intuitive sense of importance and exclusivity prevails in their minds. Such a feeling is a valuable asset when it comes to sales promotion – customers only go to those companies where they feel important and wanted.

Hence, if you were to make your customers privy to a secret product launch through your Snapchat handle, then you are sure to see a 50- 60% rise in your sales – which is precisely what you were aiming for, right?

Read More: 15 Twitter Tricks to Kickstart your Business

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10 effective Content Marketing ideas for small business

Small businesses often have a limited budget to operate with. But having a budget constraint should not stop you from promoting your business online. There are several ways available to promote your business with less investment. Content is created to achieve a variety of goals.

According to a study conducted, it was observed that 89% of the participants benefited from content marketing.

It is hard to deny that content marketing works, but one should know the correct approach to creating content. Good quality content engages the audience. It decreases the bounce rate.

Moreover, the audience must keep coming back to your page. Higher user engagement has a high chance of conversion for your business. Here in this article, let’s discuss some of the most effective content marketing techniques, which would be beneficial for your business.

Maintain good quality content: Great content always works. If writing is not your strong point, don’t worry as there are several freelance writers available who would draft good quality content for you. Start posting this content in the form of blogs. Use social media to share the content. This will increase the visibility of your business.

Moreover, it also helps in building the brand image of the business. Remember, content is the king. Only quality content can get the audience for you.

Let the content narrate a story

Storytelling is the new preferred form in content marketing. The fact is people like stories as they find them intriguing. Storytelling can be powerful, but it might not be the only thing why people are visiting your brand. But great storytelling is a form of marketing channel. Try to answer the queries of the customers in the stories. This would generate interest in the audience. They would refer to your content every now and then. The information would be provided in a different way that would appeal to your audience.

Create videos

Videos are highly impactful. Through videos, it becomes easier to engage the audience. The audiovisual format of the content provides information and keeps you hooked. Videos that are short and with crisp content tend to find wider audience reach. The videos could be directly posted on YouTube or could be shared on social media pages. Both the mediums would get the audience to increase the visibility of your business. Videos tend to deliver information effectively. If you find the video a challenging option, you can try to opt for slides and share the same on Slideshare.

Contest alerts

Contest is a fun way to engage with your audience. The contest alert could be easily shared on social media pages. This is considered one of the most effective ways to attract an audience. The number of participants is your potential customers. The contest could be targeted at different segments of the audience. You can also educate them about your product and services. You don’t even require expensive prizes to offer. Simple offerings will also get you, participants. These participants would get to learn about your business. They could also post some of their queries. Resolve the questions for them. The more they know about your business, the better it will contribute towards creating awareness about your business.

Go for email marketing

Email marketing allows users to subscribe to the content. It is great to engage users and also build relationships with them. Slowly nurture the subscribers with your email content to convert them to buy your products and services. Remember here; the user can unsubscribe the emails if they don’t find the content relevant.

It has been estimated that around 55% of the emails are opened on mobile phones.

This makes email marketing user friendly. 

Moreover, through emails, you can send personalized messages to subscribers. This would make them feel more valued. In email marketing, try to address those subscribers who usually remain inactive. Identify that segment and create content to improve their overall involvement. Another point to consider over here is whether the emails are sent at the right time or not. It is not every time of the day that people open emails. Search for the appropriate time and then send emails accordingly.

Promote your business through LinkedIn

According to a study, it has been observed that around 300 million people use LinkedIn.

That provides a vast range of audience for your content. As the owner of a small business, you can easily create a LinkedIn page for your business. Share posts regularly on LinkedIn. 

Get connected with the audience here and try to build a network. Actively interact with them and share your blog posts. LinkedIn could act as a great platform where you can share your content and ideas with the audience. It would also help in building a brand name for your business. Moreover, it also increases the visibility of your business. The achievements and recognition which your business has achieved could be shared with your connections here on LinkedIn

Business cards

For your small business getting some fantastic business cards could be the cherry on the cake. Every person that you interact with could be handed one of those business cards. As more and more people would be aware of your business, the better will be your returns. And it is okay even if they glance through the card. Impressive business cards work well for the business. And the initial investment amount is also relatively less. Hence a small business with a budget restriction can easily go in for distribution of the business cards.

Use hashtags

When promoting your content on Twitter or Instagram, try to use hashtags while posting on it. Try creating your hashtags, as this would be specific to your business. A hashtag is a label used on the posts made on social media that segregate together similar content on a particular topic. Most businesses employ hashtags to attract potential customers and improve their online presence. 

So when a user types in a hashtag, content related to it is displayed. Hashtags do not apply to email marketing. The easily targeted audience is the younger demographic, who are quite frequent on the social media pages. There is a hashtag, which is also called the trending hashtag. It is a hashtag that has been used by a large number of people. This happens when there is breaking news or some big celebrity gossip. Indulge in trending hashtags to take your business to a larger set of audience.

Host a class or event

The expertise you have gained in your business should be shared by hosting a class or an event. If you cannot host an event, try associating with an event you can share about your business. This will make people aware of your business. Plus, these audiences, in some way, are your potential customers. The more you engage with them, the better it will be for your business. 

These events provide you with the opportunity to grow your business. Inform people about the event using social media networks. Invite people through various different forums. Reach out to as many people as possible. A broad audience will give better conversion. If the classes turn out to be really impressive, the popularity of your business shall grow through word of mouth communication.

Use infographics in your content

Blog posts usually contain a complex mix of information. People typically have to devote more time to read the entire content. Infographics represent the statistics in pictorial form, which is easier to grasp. Moreover, this kind of information remains in the reader’s memory for a more extended period. Different colors are used to depict the information. 

Even if you lack designs, there are numerous templates available online that you can use. Try to include keywords and searchable titles so that it shows up whenever a search is done. And while doing all this, remember to put in your business name for reference. Small business requires branding, and infographics come as a handy tool to help the company achieve.

Read More: 5 Ways how Content Marketing and Social Media work together

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7 strategies for a “right approach” to Content Creation

How confidently can you say that your business is following the right approach to content creation? Without a strategy, success or failure is just a matter of luck. Swipe up to read the 7 content creation strategies you need to know if you are looking for a “right approach” to content creation.

Setting up the Mission and Goals for the Content

Before starting out, you need to be crystal clear about what you are aiming to achieve through your content creation strategies. Focusing on what is important and what’s not is always a good start to your content strategy, and it keeps it on the right track.

Know the Audience you are creating content for

In order to reach the right audience, you need to know them first. The interests of your Audience helps you in creating content that can attract them towards your business or brand. This could be done by collecting demographic data, collecting customer feedback, and creating buyer personas.

Deciding the type of content

The content type you are putting out reflects your business or brand directly. Your content type may include blog posts, social media posts, videos, etc.; again, this depends solely on the type of Audience you are trying to approach. Not every format will work for you; analyzing the results of your past campaigns might help you here.

Collecting all the resources for the perfect content

Next, you need to make sure that you have all the resources required for creating content for your business or brand. It includes the list of tools you will be requiring for your content creation and also the other human or physical resources.

Telling a “Story” through the content

It is important that you tell a story through your words to target your potential customers by making them read your content. A story is a great way of telling about your business services. Your story can be a client’s experience or why you started your business in the first place etc.

Know your position among your competitors

While creating content, keep in mind that you have competitors out there, and some are more experienced than you. Your competitors already have great content that can beat yours. So, make sure that the content you create helps you stand out and meet your expectations.

Distributing and Marketing your content

Once you are done with creating your content, the next key part is distributing and marketing your content. This is because all that you are doing is to get results and sales, and this is only possible when your content is distributed and marketed properly.

Read More: 5 Ways how Content Marketing and Social Media work together

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7 Key benefits of Local Seo Optimization for your Local Business

Are you planning to run Local campaigns for your business? Then you should try optimizing your business website for Local SEO to drive in more traffic through the local audience. Swipe to know why everyone around you (in your niche) is so much into establishing their business for local audiences.

Top 7 Benefits of Local SEO

Increases your visibility for local customers

Now when everyone is doing the “near me” searches and also Google is using their location to provide the best results, Local SEO has become the need of the hour. It makes sure that your business website pops-up in front of the right audience and at the right time.

Local SEO Optimization leads to a considerable hike in traffic, leads, and sales

With local SEO, your customers can bond with your brand more easily and you too would be able to build some strong relationships by solving their queries. Ultimately you can increase traffic on your website, which in turn will help you in getting a high number of sales and leads from local visitors.

Stand out among your competitors

Did you know that fewer than 50% of businesses are currently using local SEO services to target the local audience?

This means there is a high probability that your competitors are not doing it either. By optimizing your website for Local SEO, you can get ahead in the competition and stand out in local searches and seize the day.

Notable increase in your revenue

Though there’s no hard-and-fast rule about how much but you will surely see a notable rise in your revenue through Local SEO strategies. A locally optimized website brings in the conversions for you that you are looking for, and the more the number of conversions, the more is your income.

Local SEO is not too heavy on your pocket

Local SEO not only creates revenue for you but also cuts your expenses on advertisements. Your website can get a lot of exposure with a limited number of resources. Local SEO just demands your time and effort. It feels like a win-win situation.

A sure short way of trust-building

Local SEO is an excellent way of building a good relationship with your audience by making sure you fulfill all their needs. Make sure you leave no stone unturned to prove that you are genuine. This builds trust among your potential buyers.

Target more audience through local SEO campaigns

Targeting a bigger audience is always on the mind of established businesses, but in awe of that, they often forget about their local audience who can bring in the most number of leads to them. By optimizing your website for local SEO, you can easily target your potential customers through your campaigns and bring in more conversions.

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5 Ways how Content Marketing and Social Media work together

Whatever the marketers deliver to the audience, it is the content that should be valuable and should target the right segment of the audience. The benefit of content is that it is cheaper and even sometimes available free of cost. Other traditional marketing channels, as compared to content marketing, are expensive. Social media plays an important role when it comes to content marketing. Social presence, along with social activity, is essential for your business. 

More than 4.5 million people use the internet worldwide, while those who use social media have crossed the 3.8 billion mark. 

It has been estimated that nearly 60% of the world’s population is already online. Therefore taking your business online comes with numerous opportunities. For a small business where there is a restriction on the budget, the major effort is dedicated to creating awareness about the business. Incorporating the two together makes your business grow manifold. 

Here in this article, let’s discuss some of the ways how content marketing and social media work together. But before that, let’s also understand the different types of social media channels suitable for content marketing.

Different types of social media channels that are suitable for Content Marketing depending on the type of audience you need to cater to, you choose the social media channel. Although Facebook, Instagram, and Twitter are quite popular. To share professional content, you can opt-in for LinkedIn as marketers are already aware that organic searches generate more traffic, so why is there a need to create attention-catching headlines or super-impressive content. The point here is that the content should be shareable. As more and more people spend time on social media, it is highly likable that they will share content which they find valuable. 

Social media provides greater connectivity. You can share content not only with your friends but with friends of friends too. Instagram has remained popular for sharing images. The content here has to be short and precise. Develop content that is in the form of simple pointers and put it on posters. 

This will be a great way to share content on the image-specific platform like Instagram. Blog posts could easily be shared on Facebook and Twitter. Insert some images in the blog. It will make the content lucid and self-explanatory. For video content, most business owners prefer YouTube. The users here become the subscribers of the channel if they find your videos engaging and effective. Videos could also be shared on other social media platforms.

Content Marketing and Social Media Working Hand in Hand

Both promote each other

Between content marketing and social media, the obvious relationship is that you can use social media as a platform to promote your content. Whether your content is in the form of an article, blog post, infographics, you can share it on Facebook, Twitter, LinkedIn for the audience to go through it. There is a wide reach of the content. In addition to those who visit your site, there will be more viewers visiting the social media page. 

Moreover, it has been observed that people who visit the website are far lesser than those who visit the social media page. Another benefit is that you can re-share your content on social media as many people don’t go through it in the first go. There are several tools available through which you can schedule the retweets on Twitter or the number of times the post needs to be shared on Facebook. Even there is an option of pre-selecting the date and time. This also helps in keeping the social channels constantly updated with content in an autopilot mode.

Get feedback

Sharing content on social media comes with the option of receiving feedback. The content can be shared by using the content title as a description of it. The number of clicks generated will determine how popular the content is with the audience. The title used to describe the content shall be the best representation of what the content is all about. 

You can also ask questions like “Did it surprise you?” or “What is the most interesting thing about the content?. This would encourage more participation from the audience. The comments that would be shared will not only increase the engagement with the audience but will provide resourceful feedback. Employ this feedback to further improve your content and provide the audience with tailor-made, more informative content.

Inputs on which topic to cover next

Once you have effectively engaged your audience on social media, they would be ready to share their inputs as to what topics they would prefer next. Receive queries from them as to what they think about the content and about your industry. This would provide you with ideas that could be incorporated into future content. All the future posts shall have the content which the audience expects from you. 

Moreover, you can also show them that you are willing to listen to what they have to say. For the growth of the business, it is important to provide the audience with the information that they find useful. This would ensure that they keep coming back to you for more information. Engaging content keeps the audience interested. Create content based on the feedback received as this would attract more audience. Also, when the audience finds some piece of information valuable, they share it on their social media page. Hence this gives your content a wider audience and also increases the visibility of your business.

Share something unique

The content on social media can be posted in various different forms. One of the ways is to post content in the form of videos. The audiovisual part of the content is very appealing to the audience. Videos that last for a shorter duration and contain information in a crisp format are much preferred by the audience. 

One of the most widely used platforms for posting videos is YouTube. For a large part of the audience to view it, share the video on various other social media pages. This will enhance the visibility of the content. Moreover, this would be an entirely different way to represent the content. Another unique way to present content is in the form of slides. These slides could be shared on Slideshare and on social media pages. 

Infographics are also a way to represent data in pictorial form. It has been observed that people remember content more when it is aided with pictures. Adding pictures to your blog posts also makes them interesting. Instead of spending time reading the stats and data, pictorial representation makes it easy to analyze the data. Creating posters and posting them in the form of images is also an effective way to present content. These images contain information in short one to two-line sentences. Hence reading them requires relatively lesser efforts as compared to that of a blog post.

Create headlines that can be shared directly

Think of a time when you have shared some content on your social media page. Haven’t you put the same heading as that of the content? It is often observed that very few people go in for different titles when they share the content on social media. The most important part attached to social media is that your content will be shared and re-shared again and again if the users find the information useful. 

This will expose your brand to millions of people who, at a later stage, may become your clients. But for this, you need a highly effective headline. What implies here is that the headlines should be shareable on social media and, at the same time, also generate curiosity amongst the audience. Also, there has been a trend where people share more negative news than positive ones. Even at times, the negative news helps the brand develop trust. 

Any guess how?

This actually shows the audience that the business owners are not afraid of facts and figures, and they unnecessarily do not meddle with it. Honesty, when represented in the uncovered form, is highly appreciated by the audience.

Read More: How can Content Marketing Improve your SEO?

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Refine your Digital Marketing Strategy during Covid 19 for business growth

COVID-19 pandemic-related shutdowns have affected a host of industries and businesses in various ways.

As the businesses have been impacted, the marketing strategy to the companies needs a change too. 

What will change, and how?

Strategy

There have been definite changes to supply and demand online. The product-market fit has also been modified for almost every category on some level due to the ripple effect of COVID-19.

Every business should study their customers in a defined way and study each segment of the funnel to generate and maintain customers.

Keep a close eye on:

If your customer base has changed?

What’s the new marketing budget for you?

What offers do you have for your previous buyers?

How do you want to remarket your product to your existing customers?

What’s the funnel or sales analysis to acquire new customers?

What is the tone of customer service in this pandemic situation?

Keeping a closer look at the product-market fit and that of the customers will be essential through the rest of 2020.

You need to take a closer look at your customer and refine your strategy around their new pain points.

For example, customers now seek home “delivery” with minimum physical contact.

The marketing campaigns will have to be modified in order to take your business to market; your services and pricing should be compatible with your ideal buyer.

Your business must have a dedicated page on your website, directly addressing COVID-19 and how you are addressing the customers’ needs.

Your business needs to highlight its new messaging strategy in your advertising creatives, content marketing, and email marketing.

The campaign that clearly states how you are helping your customer is the need of the hour— and you need to track the results.

If the results are right, the same can be a part of your follow-up marketing campaign later in 2020.

Organization 

The way organizations operate will change in the short-term due to COVID19. With “work from home” becoming the new normal, employees and employers to get used to this. If customers don’t want to meet in your office and the staff wants to work from home, this means significant savings. This money can be used to invest more in client and employee success.

Not having an office brings other significant challenges: lack of team/company culture, lack of community, collaboration, etc.

It is up to each business owner to decide, and time will tell how important the office is long term. But for now, video calls are addressing the issue.

Communication

Client communication is changing day by day. Clients generally love in-person meetings. That has all changed now. This would require everyone to show up for meetings via video call, rather than in person.

The video call is an experience, so it is an entirely new skill set, and this is quite a new and unique experience in a professional environment.

Conclusion

COVID-19 is a crisis like many others before, but it is also unlike others — different as it seemed like it could be short-lived, with various pundits predicting the so-called “V” and “U” and “boat-shaped” recoveries. It almost seems unreal due to its sheer magnitude and impacts it has had on the world. As we progress, it is essential to adapt. For businesses, think about your new customer needs, employee needs, and communication strategy.

An important question coming to mind was with the significant change in lifestyles with working from home, whether this would impact all businesses or just some.

Within a few weeks, we got the answer to this question. While specific industries like Travel and Hospitality, and Retail were struck and it felt like they may take a while to restart, many other industries it seemed could see a tremendous need and opportunity to invest in Digital Marketing technology.

For some others, due to their businesses’ changing nature, they would be forced to rethink archaic marketing strategies, tools, and processes that they had been using.

Entrepreneurship Is About Solving Problems

In the end, entrepreneurship is about solving problems. Businesses need to find innovative solutions to their questions during this terrible pandemic and use digital marketing to create their COVID-19 shuffle.

Though the coronavirus crisis may seem like a massive threat to businesses and jobs, and health, digital marketing may take a great leap forward as a result of Covid 19.

How can digital marketing help businesses sustain during COVID 19?

Business is all about adaptability and dealing with challenges. Now due to technical advancement, digital marketing is providing a new horizon to businesses to survive during such unpredictable times.

In such times digital marketing showcases the following advantages:

Allows shopping from the comfort of their homes, giving them the safety to avoid physical contact and enable them to stay indoors.

Digital marketing can help open new channels over the web or social media platforms where introductions can be made, and relationships are fostered.

Social distancing is likely to keep a majority of people away from physical meetings, which will prompt companies to turn to digital channels to sell their products and services. In all likelihood, we would see massive growth in companies wishing to create or update websites, launch new e-commerce channels, and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.

How to create a market for non-essential products?

Providing offers, discounts & gift cards can incentivize shoppers to return to your store to make more purchases.

Prompting increased use of social media

By maximizing your social media channels and providing customers with tips on using your products, educating them about their different features more and more and about the safety measures you’re following.

Communicate with existing customers

Communication is always, will play a significant role in a company’s quest to market its products. Since delivery periods will not be the same as before, you need to reassure the customer that their order has been processed and inform them when they will receive it.

The significance and need for digital channels have grown substantially in the past few years and particularly since the time the COVID-19 crisis began. In the times to come, businesses will become more reliant on their digital strategy than ever before.

Digital marketing will be a critical factor in deciding whether companies make it through the tough times ahead.

It will grab the lion’s share of all marketing efforts of a company – including the ones that may not have been so tech-savvy earlier and might not have had a Facebook page before – will need to move into social marketing, content marketing, and SEO.

Read More: Blogger Outreach: Drive Traffic and Conversion

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Digital Marketing: A Trick to Ensure Your Online Survival

Are you trying to make it big in the digital world?  Are you sure you have an idea about where and how to start? Are you familiar with the role of digital marketing as it relates to your business?

This is precisely where we can help you make it big in the digital world and leave your impression on your customers or potential customers. We can not only help you create an impact in the digital world but also help you easily create brand awareness and customer loyalty. First, let us go through your basics, and then you’ll be told how we can help you.

What is digital marketing?

Digital marketing consists of all marketing efforts that use the internet or electronic devices like computers and mobile devices. Digital marketing also uses search engines, social media, and other channels to reach consumers or potential consumers.

Types of digital marketing include:

Website Design and Development

Social Media Marketing

Content Marketing

Pay Per Click(PPC)

Search Engine Optimization(SEO)

Email Marketing

Online PR

Marketing Automation

Sponsored Content

Inbound Marketing

What is the Role of Digital Marketing Agency for Effective Business Growth?

Digital marketing strongly and positively impacts your business. The following are some of how a digital marketing agency can help your business grow substantially and help you effectively and efficiently market your business online. 

Strategic Planning With Data and Analytics

A digital marketing agency can give you insight into your website’s demographics that is the exact number of people who visited your website. With the help of google analytics and algorithms, a digital marketing agency can help you track information and stats about your website. Also, It enables you to generate leads and grow your sales.

It will help you know your audience

Digital marketing enables you to create a buyer persona of your audience, including :

The Gender

Age

Location and Interests of the people visiting your website.

The number of people visiting your website

How much time they are spending on your website

Traffic changes during a period

the source of traffic from several gadgets.

The role of digital marketing is absolutely essential for business growth in today’s day and age. A digital marketing agency helps you prioritize the marketing channels by breaking down all of the traffic information obtained to make it easier for you to make critical decisions accordingly. You’ll better understand the flaws in your marketing tactics with the help of real-time data analysis provided to grow your business.

Proper Tools to Plan

A digital marketing agency can help you with the right strategy and technique to take your business to greater heights. A digital marketing agency uses the proper tools to successfully craft a campaign with meaningful insights from observing and studying your business.

Tools Like Google Webmaster, Analytics, Facebook, LinkedIn, EMail Tools like MailerLite, and more help you grow sales and understand your audience better.

Helps in Achieving Business Goals

Digital marketing’s role also focuses on achieving your business goals. Hiring a digital marketing agency can give you more time to focus on your business. It takes off your burden to hire a new team, spend resources and time on their training. This is where a digital marketing agency can be helpful where all you have to do is share your business goals and a timeframe within which you want to achieve the results.

Innovative New Ideas

The digital world is dynamic and not stable, so whenever things change, your business might face some trouble dealing with the change. A digital marketing agency can help you with innovative ideas to deal with the move and a fresh perspective, which can give you your results. A digital marketing agency also helps you with precise insights, reports, and reviews on how your keywords are performing and how customers or potential customers are engaging with your brand.

Considerable Results

Digital marketing’s role focuses on Return on Investment (ROI), which is not easy to measure for most businesses. However, a digital marketing agency can help you determine Key Performance Indicators(KPIs) and ROI. 

A digital marketing agency will also help you identify and define the critical metrics to follow several marketing channels to determine or measure each channel’s efficiency and effectiveness. Based on the monthly reports provided by the digital marketing agency, you can make key decisions for your business. If you like to see the impact of your campaigns, this is the most critical role of digital marketing.

Enhances Your Marketing from Top to Bottom

The digital marketing agency you hire should coordinate with your existing marketing team and act as an extension of your marketing team; what your internal marketing team isn’t aware of like specialized digital marketing knowledge, your digital marketing agency will address. 

A digital marketing agency will also help you with various digital marketing flaws or weaknesses in your existing digital marketing activities. Suppose your marketing team isn’t diversified enough. In that case, chances are you probably don’t have the expertise to design a unique digital marketing campaign that will prove to be useful for your organization.

Grow Organic Traffic

The role of digital marketing is absolutely essential for business growth as it drives organic traffic. The overall goal of any digital marketing agency is to help you grow as much organic traffic for your website as possible. Digital marketing agencies or professionals know the input-output ratio of inbound marketing, customer journey, search engine optimization, and search engine algorithms. 

When you hire a digital marketing agency, organic traffic(free traffic from people who found your website via a search of a search engine) to your website will increase. Your website will obtain many leads with fewer costs.

Widen Reach and User Base

A digital marketing agency can help you widen your reach and user engagement. A digital marketing agency can help you make your website much more mobile-optimized as the tech-savvy is seldom without a mobile phone. With your website on mobile phones, you can target potential customers and convince them to purchase your products or services.

Better Customer Retention

You can better communicate with your customers and serve them exactly how they want to be served by using these unique techniques. Personalized or customized service will get you more satisfied customers.

The rate of customer retention also increases considerably, and you will have the opportunity to sell your products or services more to your customers.

Faster Revenue Generation

The role of digital marketing also helps you generate more revenue. Any company can reach its target audiences within a short period, by effective and efficient utilization of digital marketing services. Studies reveal that most companies that hire a digital marketing agency to plan out a campaign according to their goals and objectives have a better chance of expanding their business via digital marketing tools than conventional ones. With a small amount of investment, the revenue and profit of your company increase rapidly.

Online Business Survival Tactics

Many people visit your website, but only a few purchase of your products or services. The best or desired results will surely follow if you target the right audiences who can, in turn, be your potential customers or customers. 

Through content marketing, blogging, and social media marketing, you can target the desired audience. A digital marketing agency will help you get valuable reviews and feedback to evaluate and strategize your business’s survival and growth, not only online but offline as well.

How can a digital marketing agency help you double your leads?

When you tell a digital marketing agency, your marketing goals and objectives, your desired target audience, and your sales channel, a marketing campaign will be designed for your business accordingly. A digital marketing agency can help you get leads with content marketing, web design, social media marketing, and search engine optimization. 

In your sales channel, different digital marketing techniques are comparatively more effective and efficient. You’ll be able to get the right message or content delivered through the right online channel, at the right time to each lead within your sales channel with the help of a digital marketing agency. 

A digital marketing agency will help you generate double the leads who are sales-ready by making your product seem more promising and your after-sales services efficient. 

Here’s the role of digital marketing in helping you increase sales-ready leads:

Free Resources

In addition to content marketing, offering your potential customers downloadable resources free of cost is a successful trick to increase your credibility among potential customers, which in turn can earn you their trust and thus increase your leads.

Proper Networking

The role of digital marketing also helps you connect with people interested in your business. Networking is an essential part of generating buzz about your company. LinkedIn, the social media exclusively built for professional networking, is an excellent place to market your product and to communicate with like-minded people to spread the word about your brand and make connections. The best way to use LinkedIn to generate leads is to search for potential consumers by industry and job function, send them a connection request, and then direct mail them a well-written pitch.

Email marketing

Marketers spend more time and resources on emails than other channels. Most of them think of email as the most effective and efficient channel to generate leads and revenue. With a well-planned and robust strategy, email marketing is one of the best channels to create and nurture leads and retain customers.

Partnerships or Business Collaboration

Business partnerships or collaborations with companies trying to sell similar products to refer customers to one another or offer a reward in exchange for a lead. Partner with companies with products and services that complement your company’s but don’t provide a special discount to further attract customers.

Read More: Digital Marketing and COVID 19 | Refine your Strategy and Grow your Business during COVID 19

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Why Website Speed still Matters and how to Improve Website Performance

The Internet is increasingly becoming a place to conduct and promote businesses.

Even if a business is offline, 88% of people will call or visit a business within 24 hours after looking up for them on the Internet.

Thus, attracting the maximum possible visitors to any online business site is the best way to see money in your hand, which is also the ultimate goal of any digital marketing strategy.

In that line, keep scrolling to know why website speed is an important area to optimize:

The first impression speaks pages

Slow websites are proven to instill a feeling of insecurity and unreliability in visitors.

39% of people will move to another site if the images don’t load within 3 seconds.

Nobody is free from this stereotype’s clutch. Even the business giant Amazon will lose up to 8 million searches per day for an increase in loading time by a mere 4/10th of a second!

Hence, it is of utmost importance to improve website performance.

When you serve, serve it properly

Good user experience is the key to retaining a visitor.

88% of visitors will not return to the site if they feel the user experience is not good.

Poor website speed can ruin the user experience. This is evident from the fact that more than half of the visitors expect sites to load within 2 seconds and consider leaving it immediately if the loading takes more than 3 seconds.

Before we jump into optimizing the site for desktops alone, we should also know that smartphones are used for 68% of all online retail sales. That means catering to the needs of mobile users is more significant to increase the overall user experience.

Google PageRank

Getting high PageRank from Google search engines will ensure a position close to the most coveted 1st page in SERP. In 2018, Google incorporated website loading speed as a Google PageRank criterion. That means if a site takes ages to load, it will rank less and, in turn, lose the place it deserves in the SERP. Besides, slower pages will receive less frequent crawlers from Google, which will affect the timelines of your updates of your site being displayed in the SERP.

What matters

All of the above matters only because they all boil down to one thing: conversion rate. For instance, in e-commerce sites, when it is slow, 78% of online shoppers hesitate to visit again, and more than 44% prefer to spew out bad reviews on the site. This is almost equivalent to a 7% decline in conversion rates per second increase in delay! Improving website performance can lead to a significant increase in conversion rate,

Even the seemingly invincible e-commerce giant, Amazon, has performed a series of tests in themselves and declared that for every single second increase in delay, they lose $1.6 billion per year!

Factors that affect website speed

Bulky Plugins

Plugins are the easiest route to a better user experience. The option to choose the right combination for a unique outlook could make your site stand out. However, the size and number of queries a plugin will run are at the plugin designer’s mercy. Using them as such could make the website code bulky and hence take too long to load.

Unoptimized Images

One can improve website performance by optimizing images. Using HD images can be tempting to use on a web page to grab attention like none. But one bust is ready to sacrifice the loading time for the best quality images.

Even though the link displays images from your site elsewhere, the bandwidth spent is from your account. This will congest your server and hence reduce your speed. Unmitigated hotlinks may even drain out all the bandwidth for the month. In that case, you will have to risk the complete shutdown of your site until the plan renews.

Low/mismatched bandwidth plans

A site’s server can host only limited traffic. When the number grows out of control, you must increase your bandwidth with your service provider. At times, sharing your server will not be feasible to hold the additional traffic. In that case, getting a server all for yourself may be required though it costs more. It is an absolute necessity.

Browser and cache

These are something the visitor should take care of to experience maximum speed. Keeping a browser up to date and ensuring the cache option is available will make sites load significantly faster.

What can be done to improve Website Performance?

Improved JavaScript and optimized plugins

Spending your money on a website designer with exceptional programming skills can pay off in the long run. Clearing up the unwanted queries and writing simpler codes while having a pleasant outwards appearance is a guaranteed way to improve speed. Designing custom plugins will also ensure they are not dragging the website’s loading time.

Using AMPs

AMPs (Accelerated Mobile Pages) are open-source HTML codes that can be used in web designing to make the mobile sites to load at least 75% faster than sites made without AMP. Since more than 63% of conversions occur via mobile interactions, investing in AMP is a wise choice as it can improve website performance and speed.

Prevent hotlinks

Keeping in mind hotlinks while coding a site will throw off this menace in the future. Coding in such a way search engines and certain sites do not discover the images will stop anyone from using the image URL for hotlinking.

Considering CDN

CDN (Content Delivery Network) is a network of proxy servers distributed in various geographic locations. Enlisting their services will make your international web visitors’ faster access to your sites as the servers are physically close to them. Otherwise, the signals have to reach your visitor from your server and travel worldwide, which increases the loading time like crazy.

Why us

Monarch Web World has been serving businesses to have a strong online presence for more than 8 years. Web designing and optimization are their areas of expertise. Utilizing their experience can be time saving and effective. Moreover, it is an all-round service provider, providing services ranging from Social media marketing to SEO. The diversity and experience alone can make choosing MWW the best choice you can make for your company.

FAQ

What are hotlinks?

Hotlinks or inline links are URLs that link to an image located on another website and another server. This URL will enable the image to be displayed on the site that used the hotlink. However, it will not be an infringing copyright act as it is just a link that displays an image on the site but not a copy of the image.

Why are hotlinks bad?

These links get their images from elsewhere. Thus, the bandwidth spent on the loading of the image is borne by the image’s host. To clarify, let’s assume an image in your site is hot-linked to a third-party site.

When your image is displayed on their site, though technically your image is seen, which is good, it does not earn you any visitors to your site and hence doesn’t help in conversion rates. Moreover, the bandwidth spent to display the image is taken from your account.

Thus, the third-party site exploits your bandwidth, server space, and copyrighted image without giving you any benefit.

When should I consider using a CDN?

CDN (Content Delivery Networks) is not for everyone. You may have to consider using it only when your visitors are from all over the world, saying to your blog on lifestyle. But if your site is all about local e-commerce or local service providers, then CDN is not required.

Why do I need to hire a professional?

Web designing can be tricky and resource-consuming. But no work is untameable with years of practice. That is exactly the issue. It takes time and experience to master the art of improving websites in terms of appeal, speed, and UI. And, it takes a life-long commitment to maintaining the site once created. That is why we recommend a professional service.

Read More: Create your dream website with our PSD to HTML conversion service