Try one try all – because they all work. 

Do you command attention and listen? Do you sell?

Or do you rarely update and turn a lazy eye towards social media updates?

If you do own a business and are wanting to reach globally – Twitter plays an inevitable role and can turn out to be a catalyst where sales and popularity are concerned.

We are all aware that Twitter had started in 2006 but only got its big break from 2007 onwards. Since then, there’s been no looking back for Twitter. It has since been used exclusively by top-notch celebrities, influencers, business owners, and the general public – and many of these people use Twitter for their specific purposes. Some use it for business, some use it for brand promotion, some use it for endorsements, and some use it because blogging and sharing your thoughts are fun activities.

Twitter is considered a sizable online space for sharing your thoughts, keeping up with the ongoing trends, and promoting your business – we are all fully aware of the site being a medium through which you can channel your psychology – but do we know how Twitter can promote business?

Because it can.

Since the time #tweets became the new trend, Hollywood, Bollywood, and even the Tollywood industry could not stop using hashtags. The popularity is not just confined to entertainment royalty – reality show stars (Kim Kardashian), top comedians (Ellen Degeneres), top-notch brands (Mercedes), and even politicians (our very own Narendra Modi!) are not exactly unfamiliar to the Twitter family either.

They’ve done a job well done, though! Kudos to our Prime Minister, making it to the “Most Followed Twitter Account” list.

So, back to the real question.

How to effectively use Twitter for business in 2020 to boost popularity?

It’s just a blogging site, isn’t it?

Well, for starters, Twitter is so much more than that. Once you expand horizons and limits, you will realize that Twitter is the marketing best friend you never had – and here is how. 

Your Relationship Manager

Public relations just got cheap and cool!

With Twitter being widely accessible, it proves to be your relationship manager, where building prospects are concerned. You do not need to hire an agency or a professional – Twitter has you covered. The recent Advanced Search feature only acts as a catalyst in building a relationship with your prospective followers. 

Taking down orders is one #Tweet away!

Taking down orders just got easier and how! 

Gone are those days where your client had to call or, worse, email a paragraph about the products they want to purchase. Gone are those days when your client had to go through several layers of communication to reach you. Now it’s all elementary and effortless, and you can take down orders through @replies, @DMs, and of course, tweets. Did we mention it’s straightforward? 

Show off your product, proudly

Twitter does not do subtle things. Either it’s forgotten, or it’s the new trend – there is no in-between.

 It is easy to use this site to the best of your advantage; strive towards being noticed and take this opportunity to show off your products and services – don’t be shy! The more you show off, the more it attracts and commands attention.

Engaging with Followers never seemed more fun!

On Twitter, engaging is raw and real. Twitter allows your business to directly engage with your followers – no layer of communication, no grapevine, and absolutely no annoying assistants asking to call back later. Your customers want to slap you in the back, direct tweet. They want to throw virtual tomatoes at you, direct tweet. To top it all, this can be pretty entertaining if you can take the hint!

Added popularity with that ridiculous TV ad

Why do one when you can have the best of both worlds? So, you’ve gone ahead and done a 1-minute tv advertisement about how cool your product is, and why others should use it – and it just about reached your expectations. You found it a success. 

However, if you did that same tv ad and promoted your Twitter page– and did vice versa with your page, could you beat the few thousand followers from earlier? 

Can never grow wrong with Coupons

What’s a successful marketing tool without coupons and discounts? For small businesses that complain about not getting enough attention, coupons are a great way to engage with the public. It is not confined to small and medium brands; Several huge companies also swear by coupons for sales promotion. These types of coupons are exclusive to Twitter, and everything is tracked – hence, sometimes, the coupons outperform on social media and PPC campaigns.  

Spread awareness of your products

“Using Twitter to share my products online? Where do I sign up?!” A shining example of this would be Etsy – they turn to Twitter to spread awareness of their products, and this way, the sellers listed on Etsy get a whopping exposure through the company’s brand name. Doing the same with your brand will show some great results if you’re confident enough to take your business online!

User Content – the most genius idea yet?

What’s more authentic and original than your customers promoting your brand? 

The whole idea of integrated user content is to promote your brand and its products through your customers – preferably with an influencer tag. 

When a user is satisfied with your service and promotes it through word of mouth, then chances are, the general audience considers this raw and original. There is no tampering with first-hand experience stories.

Use Twitter, Get Brand Awareness! – Your next slogan?

Twitter is a terrific way to get brand awareness and loyalty – ask McDonald’s; they agree!

Twitter is a global blogging site; chances are once you post online on Twitter – everyone gets the chance to view your brand. This gives you the golden opportunity to take your company to places it’s never been. Using this site to enhance and induce brand awareness is not a difficult task. McDonald’s and KFC swear by Twitter – why not you? 

Apologize, Apologise – Accidents happen!

When your company is not perfect – apologize. It might just make you more perfect!

No one is perfect, and indeed no company – no matter how big or small. Everyone makes mistakes, creates controversies, creates scandals, etc. In such a situation, you either can take your words back or go with the flow and apologize. Since the former is not possible, go for apologies – they go a long way. 

Include Email Subscribers to the list

Consider using Twitter to build your email list. Let’s return to how Twitter can be used to lead the followers funnel. Consider using the social network to build your email list. Many entrepreneurs have successfully done this by creating free offers that they promote on Twitter.