As the internet plays a crucial role in our lives, the importance of digital marketing has become crystal clear. Read on to learn how to grow your business with digital marketing.
Why Digital Marketing over Traditional Marketing?
There’s a big difference between traditional marketing and digital marketing.
Traditional marketing is expensive and includes advertising and promoting products and services on print media like commercial ads on radio and television, hoardings, pamphlets, posters, hoardings, billboards, and others, which are expensive.
Traditional marketing’s scope and customer reach are restricted. If a business is digital today, then only it can strive and thrive in today’s competitive and dynamic world. There are various online channels through which you can promote your business online using digital marketing.
Digital marketing has various benefits as compared to traditional marketing. Digital marketing is cheaper than traditional marketing, but it can help accelerate your business growth.
Become a market leader and Grow your Business with Digital Marketing.
Wider Customer Reach
Since the whole world, more or less, has access to the internet, digital marketing helps you target a broader range of audiences. With the help of digital marketing, you can expand your business internationally as well. You can grow your business with Digital Marketing and target your audience worldwide, unlike traditional marketing, which allows you to target your audience in your locality.
Communicate with Clients and Potential Customers Easily
Digital Marketing gives you the upper hand using various communication channels like Social Media, Chat-bots, WhatsApp, and Email to communicate with your potential and existing customers, increases the credibility of your business.
Most people depend on search engines to research anything. They go online if they want to know about a particular product or service. According to their requirement, businesses that are present online can promote their product or service among their target customers. Using social media and other communication channels like chatbots, emails, it is easy to communicate with your target audience.
Boosts Conversion Rate
Any business’s primary aim is to satisfy their customers with their products or services. Digital Marketing using various channels of organic marketing, paid marketing, and lead generation can increase sales and boost conversion rates as customers don’t have to go to the store to purchase products as they can get them online. Digital Marketing helps in achieving the sales goals of the organization.
Decreased Costs
One of the major benefits of digital marketing is decreased costs, with digital marketing, business owners can save their promotional costs for their products and services. Not only that, but business owners can also engage the old customers and acquire new customers with the help of that.
Digital Marketing is the only medium to decrease conversion cost by using remarketing techniques and methods not available in Traditional Marketing. Digital Marketing lets us sell the same product multiple times to our customers offline, even if we market the said product online.
Real-time Problem Solving
Businesses can communicate with their clients online and thus can solve their problems easily. Digital Marketing makes it easier for customers to communicate with you using different communication channels like Social Media, Email, etc. Digital Marketing can effectively and efficiently provide solutions to their problems regarding the products or services without much delay.
Increased Revenue and Profit Generation
With time, digital marketing can prove very fruitful as it gives you the entire customer base. Different products or services that you offer can be re-market from time to time, increasing revenue and decreasing cost. With digital marketing, businesses can spend less and easily gain more customers. This results in well revenue generation as they have to spend less and save more and gain more customers.
Be Ahead of Your Competitors
Using different digital marketing mediums, we can check our competitors. With our unique sales techniques, we can always come up and provide something better for our audience. Thus, businesses with the help of digital marketing can easily compete with their competitors and create a distinct business identity through digital marketing methods.
Boosts Return on Investment(ROI)
Digital Marketing enables lead generation to revert to your various social media ads or ads on other platforms like Quora. Using digital marketing to grow your online business and reach your target customers is one of the most comfortable and most affordable ways to ensure increased revenues and return on investment(ROI).
Obtain Necessary Customer Data
With various digital marketing techniques, businesses can get their hands on their customers’ real-time data or potential customers, which they can use and analyze to deal with changing customer requirements and trends. Multiple campaigns can be crafted according to the needs, necessities, and desires of the target audience, and this data can be used for a refined conversion funnel. These trends and data can help them develop better or new products or services that the customer desires.
How can various Digital Marketing techniques help increase brand awareness and ensure the growth of a business?
Search Engine Optimization(SEO)
With Search Engine Optimization(SEO), you can get your website to show up on Google’s top search results. If your website shows up on top results when someone is searching for a problem your products solve or can solve, it can get you thousands of potential customers and customers, thus increasing your brand awareness among people.
Optimizing your website for SEO is one of the best ways to grow organic traffic and your business.
Pay-per-Click(PPC)
SEO and PPC are both concerned about getting visibility on search engines. SEO gets you organic search results, and PPC gets you paid search results. PPC dominates the search engine results page (SERP), which asks for searchers to scroll down to see organic results. PPC boosts brand awareness much faster as compared to SEO. PPC helps you to generate leads.
Social Media Marketing
There’s hardly anyone present who doesn’t spend their free time on social media using various information types. Social media marketing is thus another essential part of digital marketing to include in any brand awareness strategy. Social media marketing starts with working and researching on the best channels to target.
Social media channels, like Facebook, Instagram and Twitter are great methods for growing your business with internet marketing.
This is based on where your potential customers or customers spend their time mostly, not only that social media marketing includes communicating with potential customers or existing customers. Social Media Marketing is used to generate leads, boost brand awareness, and get an excellent medium for after-sales services, which will improve your brand image.
Public Relations(PR)
A well-planned PR strategy will help you earn mentions in publications your target audience is reading presently, increasing brand awareness. By writing on topics your audience is into, you gain credibility for your brand even if you’re not writing for your products or services.
Loss of Businesses Not Having A Digital Presence
For those business owners who are still unsure whether formulating digital marketing strategies will be useful, here’s what you are losing out:
Loss of Wider Reach
Without digital marketing, your business can’t reach out to the target audience outside your geographical location. You can grow your business with digital marketing. There may be many potential customers out of your locality who are not aware of your product or service due to a lack of digital marketing. Unlike traditional marketing, digital marketing can help you reach your target audience throughout the country and world.
Loss of Potential Customers
Most people buy and sell online nowadays. Whether they are looking to buy a product or service, they research it online first and then buy before using any other medium to buy and research a product or service. Not having a presence online will make you lose a massive number of potential customers, and thus an enormous amount of revenue.
Loss of Relevance
Since your customers won’t be able to find you online when they search by your organization’s name online, they are more likely to shift to your competitor, who has an online presence. Being accessible to your customers via any medium, especially the internet, is essential for your success.
Lack of Promotion of Products or Services
If you don’t have an online presence, you won’t be able to tell your existing customers and potential customers about the launch of your new product or service. You can give your customers and potential customers a sneak peek into your upcoming product or service to keep them engaged.
You can’t conduct business 24/7
A site that sells products even when you are sleeping can make you a tremendous amount of money while sleeping! With an online presence, not only can potential customers read about your products or services but also read its usages, reviews, and testimonials to be convinced enough to buy it. You can grow your business with digital marketing as customers can shop according to their convenience at any time.
Restricted Reach
Thinking of reaching out to potential customers in the neighboring city or town? Do you have plans to go global? If you intend to reach out to as many people as possible with your products or services, you can do so online. You can limit the reach of your website if going global is not on your mind presently.
Competitive Disadvantage
If you’re still unsure how having a website and social media presence will boost your business and revenue, rest assured that your competitors who have both are miles ahead of you as many people can search for their online presence and thus order from them.
What if your business is not present online?
If your business doesn’t have a digital business, either a website or some social media handles or both to interact with customers and solve the queries, then your business for sure is losing its potential customers and thus the revenue it could have generated.
You will be losing on sales and a chance to improve your brand awareness, which will restrict your revenue and profit generation. So it is essential to have a digital presence to make sure people know about you and your products or services.
How important is it for a business to have a digital presence in this current pandemic situation?
The majority of businesses that don’t have an online presence have started incurring losses ever since this pandemic broke out. Now people cannot go from store to store to check out products or services without getting infected by the deadly virus. It is very important to have a digital presence as it gives your business an upper hand.
Post-COVID 19, every business must have an online presence because digital marketing is growing, and customer interaction physically will become restricted. Businesses that have an online presence that is a website and social media presence are the winners as they are not incurring any such major losses as people can still check out their products or services and read reviews, testimonials and ask their questions related to the product or service.
Increasing social media posts, writing relevant blog articles, and sharing information regarding the business’s contact information are all the things that can be done to help your business stay stable even during these unstable times.
In some parts of our country, it has been relatively impossible to carry on business even online as some parts are under complete lockdown, so if you are facing such a situation, you can remain visible to your customers and potential customers by the use of social media marketing, without directly selling products. If your business has helped people affected by the virus, don’t forget to update your social media handles to improve your brand image.
How is Digital Marketing any better than Traditional Marketing?
The primary difference between Traditional Marketing and Digital Marketing is its medium to market or promote their products or services. Traditional marketing uses traditional media like magazines, newspapers, etc.
Digital Marketing uses digital media such as websites, inbound marketing, and social media marketing. Traditional Marketing doesn’t necessarily mean it is old-fashioned and of no use.
Traditional Marketing methods still play an essential role when people step out of their digital devices or digital lives. The ideal marketing strategy is a mixture of both marketing techniques in equal parts.
How will Digital Marketing help you increase your lead generation and sales?
Digital marketing can help you increase your lead generation in the following ways:
Search Engine Optimization(SEO)
It is particularly important as, according to various stats and figures, 75% of people don’t go past the first page of the search engine results page(SERP), which means it is essential to for your business to appear in the first page of the search engine results page itself or you will lose business and revenue. Optimizing for SEO is important to grow your online business as it drives targeted traffic and leads to increase in revenue.
Pay Per Click(PPC)
PPC is a great way to generate leads as it shows up on the top of every search engines’ results page(SERP); they appear at the top for specific keywords and phrases. PPC uses SEO to help you determine who you want to target with your campaigns.
Content Marketing
Not only Content Marketing allows you to get more credible leads, but also allows you to improve your visibility online. Content marketing includes many formats, such as long-form articles, videos, infographics, and online guides. As long as your content provides valuable information that is helpful and in-depth, you’re using content marketing to give your target audience what they are looking for.
Email Marketing
Email Marketing is one of the oldest forms of digital marketing and is still one of the best ways to nurture leads. With email marketing, it is easier to reach people and turn them into leads. When people voluntarily choose to hear from you, they are more likely to enjoy hearing from you and be curious about your products or services, thus converting into leads. It is a great way to generate leads when 61% of consumers enjoy weekly promotional emails.
Social Media Marketing
There are many platforms available to generate leads and connect with them, but some of the most popular ones being Facebook, Twitter, and LinkedIn. It’s essential that you know which platform your target audience is into, so you use it accordingly and reach them there. Social Media can grow your business by increasing the brand awareness and customer engagement on different platforms.
You can share all the necessary information about your business on social media for people to connect with you, including hours of operation, phone number, address, and other contact information. When you’re present on social media, it is easier for people to look up for you, engage with you and share about you with other users, which extends your reach further and helps you get more leads.
“We Make Your Goals Our Goals, and we do everything possible to ensure that your digital marketing strategies drive sales and revenue.”
Digital marketing helps you increase sales in the following ways:
Market Research
Digital Marketing will help you with market research through Content Marketing techniques and put up your business online. We need to implement market research before buying or selling products or services to know our target audience. We come to understand how our products or services should be put on the internet by market research.
Usage of Sales Tools
Digital marketing uses various sales tools like SEO and PPC for marketing your products or services and for selling them. By using SEO and PPC, effectively and efficiently, your website will be placed among the top paid and organic search results, which will, in turn, get you more customers and potential customers.
Re-marketing
Digital Marketing uses Email Marketing to reach the target audience repeatedly. Email Marketing attracts the target audience more than once and brings back to the same website. Remarketing is a digital marketing technique used to get to the target audience more than once or twice.
Sales Funnel
Sales Funnel is the form of marketing using which you can reach your customers or potential customers in a systematic order by the amount of awareness and interest in your products or services. Sales Funnel is a decision and action in digital marketing, which helps you refine the target audience better.
Why choose Monarch Web World as your go-to agency for all your digital problems?
If you’re looking for a world-class agency that can be a solution to all your Digital Marketing or Graphic Designing or Website Design and Development or Branding Development problems, then you are in the right place! Monarch Web World not only has been providing outstanding services to a considerable number of clients in India but also abroad, and each year we are getting better at what we’ve been doing for a long time now. We have a massive number of digital marketers that are experts in their respective fields. Till day, we have generated a considerable number of leads for our clients, and it keeps growing each day.
