2020 – Page 3 – Digital Marketing Agency

Posted on October 7, 2020June 13, 2023 by dmcadmin — Leave a comment

Email marketing strategies to follow for your business growth

Thinking of business growth, think email marketing. So completed the task of getting your business online? It’s time to drive more traffic to your website. But for that, one needs to connect with the audience.

One such way to connect with the audience is email marketing. It has been found that email marketing is one of the most effective tools to grow your business. With thousands of emails flooding the inbox, it takes careful planning by successful marketers to stand out in the heavily loaded inbox.

In a survey, it was observed that 73% of the marketing strategy that has been carried out is through email marketing.

The challenge faced by today’s marketers is that they need to connect with the audience in a personalized way while adhering to the budget.

Here are some of the techniques to implement an email marketing strategy for business growth.

Make email messages mobile-friendly

With 55% of the emails now being opened on mobile devices, it becomes essential to make the emails mobile-friendly. A short, attractive subject line prevents them from getting deleted. Opt for mobile-friendly landing pages, which allows the user to have a good experience when they click through your mails.

Personalize the message

Every email subscriber feels privileged when they receive personalized mail. Moreover, personalized mail stops them from unsubscribing the mail. They feel valued and continue to be on the list.

Offer something valuable

The quality of content that is being offered is essential for every subscriber. Providing users with something that is free and relevant creates interest in the users. Opening up contests for the subscribers also generate interest in them. They try to engage more with your content.

Try to address the inactive subscribers

The subscribers who remain inactive are actually costing you. The amount that you pay to the email service provider gets deducted from your profits. Identify the segment that remains inactive and create content to improve their involvement.

Focus on the length of the subject line

The length of the subject line should not be more than 60 to 70 characters. It is the subject line that entices the reader, and they click to open it. Keep it short but, at the same time, attractive.

Involve both email and social media

Most of the users are active on both platforms. Getting connected with the users on both platforms strengthens the relationship. Buying decisions are taken by users after consulting various platforms and getting reviews on them.

Select the right time for sending emails

It is not every time of the day that people open their mails. Sending emails at the right time ensures traffic conversion and more subscribers to the mail. Test and analyze the best time slot to send the mails depending on the get through and visits to the mail

Top benefits of email marketing

Connect with your audience with a customized approach

Deciding where to put in your money where it comes to marketing? Investments should be in places that maximize the returns. The exciting part attached to the email marketing campaign is a cost-effective solution where you reach the customers in their inbox on a daily basis.

Those who don’t use this marketing method may not understand why this source of marketing is popular. But there are many reasons for the popularity of email marketing, and here are some top benefits that it offers.

Cost-effective

It is one of the inexpensive channels of marketing. Other mediums like billboards, advertisements in various newspapers and magazines cost a hefty amount. Email marketers can, on the other hand, invest in software to automate and track their emails.

Reach to the audience that opts for it

Emails are usually subscribed by the audience. They have an option to even opt out of it in case they find it unsuitable. A higher conversion rate can be brought about as business is targeting those who wish to hear from the brand.

Personalized messages

To an audience that is primarily interested in sports, personalized messages could be sent to them. Personalized messages make the audience feel more special and valued by the brand. It allows them to stay with the brand for a longer duration.

Posted on October 7, 2020June 13, 2023 by dmcadmin — Leave a comment

Off-Page SEO: How does Off Page Optimization helps increase traffic?

The term SEO reached its peak in Google web searches, this year, according to Google trends. This might give us an illusion that people educate themselves all about SEO. Here comes the catch.

SEO is classified into On-page and Off-page. All the hype usually goes into on-page SEO which includes designing a super-fast site with the right keywords, mobile-friendly UI, encryption, and clear-cut site map.

What many fail to understand is that SEO is not confined to the work on the website itself.

It is just the tip of the iceberg. All the hidden work is often not appreciated. These are the work done outside the site to earn the site high enough rank to win the first page in SERP and hence named off-page SEO. Keep scrolling to learn more.

Why do you need to know this?

No matter whether you run an online or offline business owning a website is a must in this era of digital technologies.

When you own one, it is easy to be lost in the huge multitude of other such websites competing for people’s attention. This is where Google and other search engines come in to ensure the ease of navigation for its users. They do this by sending out algorithms called spiders to crawl the websites on the world wide web just like how a human would.

Then they evaluate the content based on a multitude of factors and rank them for their users as valuable sites. Optimizing a website to match all these critical factors for the crawler to recognize the website as a valuable site is called SEO (Search Engine Optimization).

This will help the site to get displayed at a position as close to the first result in the SERP (Search Engine Results Page) as possible.

“The success of a page should be measured by one criterion: Does the visitor do what you want them to do?”

AARON WALL, Head of sales in Altrsan

Why does it matter where your website is displayed in the SERP?

The more the closer a site is to the first position in a SERP:

Higher the traffic and conversion rate

As more people teem in a website, naturally the probability of the desired conversion is increased.

More it is trustworthy

People trust search engines to fetch the results they want. Naturally, people trust the first few results as the most relevant sites and chose them over the others. More than 95% of online searchers won’t bother to look even at the 2nd SERP!

More likely it is to retain visitors

People tend to remember the terms they are familiar with. Being in the 1st SERP is comes with the added benefit of becoming familiar with surfers. Once a site becomes familiar enough, people will tend to look for the site specifically to satisfy their needs. This bunch of retained visitors will bring about more conversions without any additional resources spent on them!

So, what exactly is Off-page SEO optimization?

Off-page SEO optimization deals with the work outside the website, to drive in more visitors to ultimately acquire a decent conversion rate. Such activities that drive in traffic indirectly include:

Social media marketing

Influencer marketing

Guest blogs

RSS feed subscription

Why us?

“Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results to Google’s users”

PHIL FROST, Founder of Main Street ROI

There is a huge multitude of short-cuts and backdoors in the algorithms that crawl and rank the sites in WWW. But exploiting such shortcomings will invariably earn you a Black-hat SEO tag. Black-hat SEO agencies seduce businesses to buy their services for a far cheaper amount with a promise of a quick rise in visitors.

Unfortunately, most Black-hat SEO can’t bring your site even to the first SERP, let alone the most coveted position zero. In some rare cases, they do make it, only to succumb to Google’s Panda or Penguin or Hummingbird algorithms.

These will simply devalue the site. That is, it won’t bother to give your site a rank at all! This is the guaranteed way to lose up to 95% of your existing traffic.

Monarch Web World strives hard to save you from such traps and to give you genuine and proven methods of SEO. We have a client base of more than 1200 in more than 11 countries. All because of our guaranteed increase in traffic and ROI. You don’t have to take just our word. Scroll down to learn what sort of off-page SEO optimization we offer and how it’ll benefit you:

Social media Marketing:

“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and they may come and stay.”

SETH GODIN, Founder and CEO of Squido

With more than 3.8 billion active users in social media, spreading the word about a subject is now much easier than it has ever been before. We continuously create posts and updates on various platforms like Instagram and Facebook which helps people to stay alert about a website and thus maintain the rank in search engines.

Press releases

“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.”

DAVE LLOYD, Digital Strategist in Adobe

Continuously updating new launches with the press ensures the sustained circulation of the brand name in people’s mind and thereby make them specifically look for the site. Our expert team will ensure a timely release with essential info for people to stay interested in the subject.

Influencer marketing

“People do not buy goods and services. They buy relations, stories and magic”

SETH GODIN, Founder and CEO of Squido

More than 80% of teens buy products based on what their favorite influencer has a say in it. Of them, 8 out of 10 are YouTubers. We focus on such influencers who have a meaningful connection with your field to promote your site.

Guest Blogging

“Guest blogging is probably the sort of thing that you should be thinking about doing in moderation.”

MATT CUTTS, Administrator in United States Digital Services

People tend to blog on other people’s sites as guests. In such blogs, referring to our own site can influence traffic. But choosing the right blog is the key.

Our expertise with moderation will help you here by selecting the right blog and by creating value-added content for the blog which is relevant to your company’s site with minimal reference and blogger’s permission. Such blogs will benefit the reputable bloggers’ traffic too, to encourage future blogs with references for sustained traffic in the long run.

Backlinks

“The objective is not to make your links appear natural. The objective is that your links are natural”

MATT CUTTS, Administrator in United States Digital Services

Backlinks include all the external links that would direct a clicker to a specific site.

99.2% of the top 50 search results had at least one backlink pointing to the site.

However, low-quality ones must be avoided at all costs. Low-quality or deceiving backlinks are the ones that direct a clicker to a site filled with:

no added value like a syndicated site or a doorway page

spam and advertisements

malicious virus and badware

or that are hidden or deceiving in any means

We ensure that all the backlinks attached to our posts in social media, guest blogs, and press releases are unbroken and are semantically relevant. This will ensure the increase in rank, gradually.

RSS Subscription feeds:

RSS (Really Simple Syndication) can help to retain first-time visitors by keeping them updated on the posts on the site. This will save them time and quality content will be bound to keep the visitors rooted to the site.

Our timely updates on your site with our expert content writers along with RSS will keep your visitors all for yourself.

Is that all?

“Content is King”

BILL GATES Co-founder of Microsoft

Though it may be tempting you to sign up for an off-page SEO immediately and sit back for them to do all the work, it is not guaranteed to work, by itself. Both on and off-page SEO should happen simultaneously to keep a site visible. This is exactly the reason why Monarch Web World is the best. We offer both off-page and on-page SEO. On-page SEO services include website designing, branding, and graphic design. To learn more about our on-page SEO services, click here.

FAQ

Is off-page SEO optimization alone enough to increase your search engine rank?

It is a bit complicated. But the short answer is no, off-page SEO optimization alone enough to increase your search engine rank. You need good content in the first place to promote it using off-page techniques. This is why an all-round digital marketing agency like Monarch Web World can come in handy and effective.

How is guest blogging different from regular blogging?

In guest blogging, we select an already reputed blogger and offer them a blog related to their specific niche. In return for the blog, we ask for permission to include a backlink to our site. This link has a higher chance of being clicked than that of one’s own blog and therefore an increased chance of getting a higher rank in search engines.

However, getting an opportunity to post a blog on such a site is very difficult as allowing a spammer will result in loss of the distinguished niche blogger’s reputation and rank and thereby traffic. This is where Monarch Web World help by using its influence to make guest blogging possible.

Why do I need to ensure a backlink is of good quality?

Bad backlinks are prone to be picked up by search engine spiders like Penguin of Google. Such detection will result in devaluing the site that results in an instant loss of search engine ranks and in turn result in immediate loss of more than 95% of existing traffic. To avoid such mishaps, you need a good quality one.

Why should I hire an agency to do this off-page SEO work?

Off-page SEO optimization is a never-ending process. As long as one wishes to stay afloat and be visible in SERP, the person must keep putting in the effort to continuously promote the site and keep adding backlinks. Moreover, such practices must be acceptable by webmasters to avoid getting google penalties or to be picked up by Penguin. Only a professional agency can provide such services with genuine outcomes and mishaps.

Posted on October 7, 2020June 13, 2023 by dmcadmin — Leave a comment

What is the Relationship between SEO and Content Marketing?

Thinking of improving your website? Content marketing could be one of the options available.

Content marketing and SEO are a boon for today’s marketers. The two are often not heard together, but an amalgamation of both can take your brand’s marketing to the next level. For a successful digital marketing campaign, it is essential to combine good content with SEO. Both will help each other in achieving the goal. In this article, we will talk about the relationship between SEO and Content Marketing and tips and tricks as to how content marketing can improve your SEO.

What is SEO?

SEO or Search Engine Optimization is the process of getting organic or free traffic to your website. Search engines like Google and Bing display search results based on keywords and phrases typed in their search boxes.

Keyword research is one of the most important factors when it comes to content marketing. Your business needs to identify the most relatable keyword used by your target audience in the search results. Create content around those topics to rank better on the search engine results.

In a survey conducted, it has been observed that the first 5 organic results in the search engine results pages account for 67.6% of all clicks (Zero limit web) whereas, on the other hand, 50% of the search queries contain 4 or more words (Word Stream).

Around 29% of keywords with over 10,000 plus monthly searches consist of 3 plus words, and roughly 8% of the searches are phrased as a question.

When doing keyword research, it is essential to go beyond the common keywords and terms as these keywords would have higher competition levels, which will not allow your business to rank on the first page of search results. Rather dig out long-tail keywords and phrases that will help your business in getting relevant traffic.

What is Content Marketing?

Content marketing is a part of digital marketing that involves creating relevant and appropriate content to attract more users. The sole aim of content marketing is not always sales. Like for example, content marketing could work for educating the customer in the form of ebooks.

The purpose could also be to make the customer move down the marketing funnel or provide entertainment. Content marketing goals could be different, but the idea behind it is to add some value to your audience. Content marketing also helps in building a relationship with potential leads and customers. It is crucial to create content that would appeal to your audience. Good content with an enticing headline helps in improving the click-through rate of the website. The audience visits your website for handy ready to absorb content. The content should also be shared on the social media pages. This helps in driving more traffic to your website—moreover, this aids in developing a brand name for your business.

What is the relationship between SEO and Content Marketing? How do they work together?

Social media is the most common platform to share the content. But sharing content here does not guarantee that it reaches the right audience. SEO provides information to the users at the moment when they need it. Think about the last time you searched online. For gaining information on any query, search engines are used. It was observed that 57% of the marketers feel that relevant content creation was the most effective SEO tactic. So even if SEO and content marketing might appear different, they are two sides of the same coin. Quality content helps in ranking your website better on SEO.

How does content affect your SEO?

Creating good quality content is the best way to improve search engine optimization. The content should be focused on the keywords that are majorly searched for, as this would increase your website’s visibility. When a customer does a search using any of those keywords or words related to your content, the search result will show it. Free exposure is given to your content when it ranks better on search engines.

This helps in increasing brand awareness and also drives the relevant traffic to your website. The larger the potential traffic directed to your website, the better would be the conversions. SEO and content marketing are different tools but should be considered as the antagonist. They work wonders when put together. While SEO is more technical, content marketing is a broad term. To improve your search engine optimization, great content should be created.

SEO Content Marketing Strategy

SEO and content marketing do wonder when incorporated together. Here let’s talk about how to create an SEO content marketing strategy.

Analyze the target market

For SEO driven content marketing, it is essential to analyze your target market. If you want your strategy to be successful, then the content created should reach the right segment of the audience who are actually in need of your product and services. Therefore it becomes mandatory to analyze the target market. A buyer persona is important for your business. Information like age, gender, and location are available in the buyer’s profile. Other important information like buyer’s interest and buying behaviors are also available. All this helps in creating content that would be much appreciated by the target audience. Another important thing to include in your content is the frequently asked questions.

These questions are the major concerns of the audience related to your business. Understanding the challenges which the target audience face and providing solutions to them in your content will help in creating engaging content. You already know what your audience needs and are serving them decorated on a platter.

Find the most relevant keyword

The most frequently searched keyword should be included in your content. This would increase the visibility of the content on the search engine. Moreover, the audience would find this content valuable. Most of the efforts should be put into this part of the content. Targeted keywords also help in generating quality leads for your website, and those can be converted for a ready purchase.

Create quality content

Once the process of identifying the most relevant keyword is done. The focus should shift towards creating topics around them. Create content which not only includes blog posts but other reading stuff like ebooks and white papers. Video content could also be created around these topics, which the users may find interesting.

Just sprinkling keywords all over your content won’t ease the task. Instead, the content should be of high quality. The search engine would penalize you by giving a lower rank if the quality of the content is not good. To create effective content, try to write one that does not have any grammatical or spelling mistakes, use examples to generate interest in the reader, write in such a way so that the audience finds it relatable and easy to read.

Frequently update your content

Content creation is not a one-time thing. You constantly need to update it. Although your blog posts will keep getting traffic over the years, updating the content will keep it refreshed. One needs to understand that the customer’s preferences keep changing with the change in time.

Hence the content should be reviewed periodically. Including the new keywords, updating the facts and statistics, and refreshing the blog writing style so that it becomes more appealing, are few of the techniques to keep the content updated.

Benefits of SEO driven Content Marketing

Let’s lookup for some of the benefits that SEO driven content marketing has to offer:-

Longer the content, the more the keywords opportunities

Content marketing does not restrict you to specific word limits. These could be in the form of long blog posts, ebooks, or guides where more keywords could be incorporated. Relevant keywords that your audience is highly likely to use would improve your SEO rankings. According to a survey, it has been observed that pages with higher content rank higher in the search engine results pages. However, quality content is preferred over content size.

Engaging content keeps the audience on the page for longer

People who visit your page might leave the page if they don’t find the content relevant to their searches. This is called the bounce rate. Engaging content reduces the bounce rate of your page. A very high bounce rate is a signal that something is incredibly wrong with the page. Content that doesn’t help your viewers is of no use. So the length of the content is essential, but then one should not compromise on the content quality.

Unique content gives better ranking

Unique content ranks higher as SEO looks for something that has never been done before. Keyword research is crucial, and content should be built around it. Try to include long tail keywords and phrases in the content to make it unique. This would help in ranking better, along with providing resourceful content to your audience.

Posted on October 6, 2020June 13, 2023 by dmcadmin — Leave a comment

Create your dream website with our PSD to HTML conversion service

Needs are insatiable and will only keep arising once the existing ones are satisfied. The exploitation of this trait of humans is the reason why businesses exist. With the advent of the Internet, and hence business websites, this craze for exploitation has taken a new dimension. It is no longer enough just to satisfy a need. The business must be trustworthy, attractive, and allow really-quick information assimilation. Luckily all these extra-necessities for the ever-busy denizens of the web can be sorted out with one weapon- design.

One software to design your dream-site is Photoshop. But how to make a photoshop document (PSD) into a website? Keep scrolling to check out how designing a website in Photoshop and converting them into HTML is going to help you.

What is PSD TO HTML?

Visual appeal, website loading speed, security, and many other factors are responsible for a steady rate of visitors. Balancing all of them could feel like juggling balls. When you focus on one factor, you tend to overlook the other key factors.

Two such factors that appear to be affecting each other negatively is visual appeal and website speed.

94% of online shoppers claim a website’s visual appeal is the number one driving factor to buy a product.

However, with PSD to HTML conversion service, one can retain both without any drawbacks. This can ultimately give you an edge over other sites that had to compromise one of them.

The Impact of Beautiful Designs Crafted into Websites.

Faster Loading

47 % of internet users expect the site to load within 2 seconds, and of them, more than 40% will leave the site immediately when it takes more than 3 seconds. When codes are cleaner and optimized, faster loading is guaranteed.

By using PSD to HTML conversions, which are mostly handwritten for every single slice of the design, the simpler and personalized codes will enable faster loading and allows visitors to stay calm.

Room for Creativity

In Photoshop, the only thing stopping you from making your dream page is you. You have nothing to worry about standard layouts and plugins. It is all up to the coders to figure out the rest. This way, without having the weight of code pressing you down, you can let your mind wander freely.

Easier to use with CMS

CMS (Content Management System) is all about pre-designed layouts and plugins. But their issue is a lack of uniqueness. It’d be embarrassing to own a website that looks so similar to your rival’s. In this situation, having a handy PSD file converted into HTML will give you an edge over others by integrating the functionality of CMS with the personalization with HTML.

Easier web maintenance as codes can be grouped into modules.

During PSD to HTML conversion, the image is broken down into multiple slices. Each slice will be coded separately and then displayed together. This makes it easier to spot errors and to maintain a website section by section during the future update of functionalities.

Table-Less Design

The table-less option of HTML makes changes in design easier as coders don’t have to comb through all the code over and over again to change one tiny element. This is so because, unlike a table-based design, the elements are independent of each other. Moreover, with no tables and simpler codes, it’d take websites to load faster.

Pixel-to-Pixel Match

Nothing is lost in a PSD to HTML conversion. What you think and design is displayed with perfection up to the order of pixels. That means no more worrying over the loss of resolution or distortion when opened in a different web browser other than the one it was originally designed for.

Multi-Browser Compatibility

All web browsers can be compatible with HTML codes if designed with care. That means one should not worry much about the failure of a site in a browser for which it is not originally designed if the code is done by a skilled professional.

Ease of communication between front-end and back-end developers

In some situations, the codes by the back-end developer may confuse a front-end developer. This will make it a time-consuming process to check every line to ensure that the output is the same as was expected.

On the arrival of anomalies, explaining this to the back-end developer can again be tedious. But the clear-cut idea created by using a PSD and an option to use semantically meaningful codes of HTML will ease miscommunication and speed up the process.

Why Monarch Web World?

With more than 8 years and 1200 happy clients in our pocket, it is not difficult to see why we could be your best choice. Along with the certified team of experts in MWW, you can rest assured that your dream website is in good hands.

We also take pride in offering more than just PSD to HTML conversion. Our all-round team deals with web design, graphic design, social media marketing, and many more digital marketing-oriented services. This makes us a one-stop solution for all your needs, and collaboration can be fun. Real-time dialogue between you and our team will make you stay at ease with our timely updates and reports.

Speaking your thoughts can never be much easier in the fail-like environment of our team. This semi-formal interaction has ensured to make the best out of many business-class websites, due to lack of any misunderstandings.

Posted on October 6, 2020June 13, 2023 by dmcadmin — Leave a comment

Blogger Outreach: drive Traffic and Conversion

Blogger outreach service is a platform where the service provider reaches out to the bloggers who have created similar content and reference the website in the professionally written article. Our core service is SEO.

We provide your website with a touch to improve the organic search visibility.

Provide us with keywords that are frequently searched, and those are then incorporated in similar articles so that your website gets more traffic and clicks.

Our unique selling proposition is the ease of service availability in just three steps. In the first step, you are required to provide the keywords and the URLs; in the second step, the team would take up the job and look for bloggers working in the same industry, and in the third step, the links will be delivered to you on a white-labeled report which you can present to your clients.

Why choose us?

Today 90% of the audience search for service providers using the internet.

Taking your business online comes with challenges. At Blogger Outreach Platform, this service comes at handy and could be availed by anyone merely creating an account for free.

Why go for any other service when the same service is available as per your requirements? And the unique part is it is customized.

Blogger outreach looks for authoritative bloggers whose content is flourishing and adds links of your website to it. The major challenge businesses face today is that their website doesn’t get enough traffic.

Here at Monarch Web World, using blogger outreach, our efforts are to get the traffic directed to your website so that your business flourishes online. Reducing the gaps and providing increased visibility to the website so that more clicks are generated is the motto.

How is it helpful to you?

Blogger Outreach understands what it takes to drive traffic to the website, convert and retain them. A website without traffic is worthless, and it takes the right kind of traffic to propel the business to greater heights. In the words of Jill Whalen, “Good SEO work only gets better with time.

It only searches engine tricks that need to keep changing when the ranking algorithms change.” The right keyword can be the secret ingredient to the search recipe. All that one needs to do here is to identify the keywords that are important for your website to improve the search ranking.

Blogger outreach reaches out to the blogs which have content similar to your website, and there they incorporate the keywords and ask Google to re-index the page. This is one of the most widely used white-hat search engine optimization techniques, which creates a back-link to the website.

Blogger outreach platform has delivered remarkable results with their continuous efforts in SEO. A high ranked website has more chances of being clicked as the visibility of the page is increased. The visits to the website depend a lot on the quality of the content. It eases the task of customer engagement, which is quite a challenge for the online business. Blogger outreach does all this for your business.

Benefits of Blogger Outreach

Jeff Eisenberg said, “it is easier to double your business by doubling your conversion rate than by doubling your traffic,” and the best way to bring about conversion is by investing in a fruitful service provider. Here is to how Blogger Outreach Service is the best fit for you to invest as it is:-

User friendly: Best returns on investment.

It gives you a chance to focus on your business.

Does all your tedious search engine optimization work.

Provides hassle-free service.

Positive customer reviews.

Enhanced user experience.

Builds brand credibility and value.

FAQs

In what ways can my website rank higher on Google search?

Selection of the right keywords is the key to rank higher on Google search. What exactly is the right keyword that comes over some time? It is entirely a matter of trial and error. The trick here is to add relevant keywords to your content so that the rankings continuously improve. Blogger Outreach platform provides tools like keyword rank checker to help you with the selection of the right keyword.

How long will it be until we start seeing results in SEO?

SEO is a long term process. It takes around six months to get the right keyword incorporated and obtain the best results. Moreover, it is also a matter of testing various keywords to finally arrive at the one that would drive your website’s maximum traffic. Blogger Outreach services help you achieve this in minimum time.

How do we get links from authoritative websites with blogger outreach?

Blogger outreach does this for you. We check the requirements of the business and include back-links of your website with the blog article. The bloggers’ work is highly recognized in the industry and helps in diverting the traffic to the website. We also include highly searched keywords in the blog article to maximize the traffic.

How to create a good website using blogger outreach?

At blogger outreach, we emphasize good website speed and also check it using tools because when it comes to expectations related to site speed, it has been observed,

47% of the people expect the site to load in less than 2 seconds while around 47% abandon the site if it takes more than 3 seconds to load.

Hence the traffic to the website reduces tremendously, and the business is severely impacted just because of poor website speed.

47% of the people expect the site to load in less than 2 seconds while around 47% abandon the site if it takes more than 3 seconds to load.

Hence the traffic to the website reduces tremendously, and the business is severely impacted just because of poor website speed.

Posted on October 6, 2020June 13, 2023 by dmcadmin — Leave a comment

The Future of Voice Search: How will it impact the SEO Landscape

Do you own your own business, who is trying to rank better on search engines?

Are you looking for better ways to promote your product?

If so, you need to stay up-to-date with all the SEO trends, and our product “Voice Search” is built for you.

Voice Search SEO is a voice-based search engine optimization designed to answer the user’s queries in natural human speech, instead of manually-typed one. Voice Search is currently on top of such trends, which can accelerate your business faster.

You are well aware of what happens when new technology takes over the market. A person of every age group is either talking about it or using it.

According to data, 31% of US households own smart speakers having virtual assistants.

A recent study from Adobe gave the estimation that

48% of users use voice search even for “general web searches.

Google’s Search Engine Pages(SERPs) have also evolved according to voice searches to provide a better navigation experience.

Does this convince you why to go with our product “Voice Search SEO”?

If not, then go through the following-

The Future of Voice Search and Why it Should Matter To You

Voice search is a new concept that has been a massive success over recent years. Despite the popular belief, people are not doing voice searches on mobiles or tablets alone but also on the devices manufactured by tech giant companies such as Amazon(Alexa), Google(Google Home), Apple(Siri), etc.

There are many reasons why voice searches have seen tremendous growth in recent past years.

One and the most important reason being that voice searches are 3.7 times faster than typing. No one has time to wait even for a few minutes to get feedback for a question or information in the fast-moving world.

Voice search is also more convenient when people are refraining from touching their mobile phones frequently. Thus it’s high time that you optimize your content as per the recent trend of voice search.

Pulls traffic to your SEO campaigns

You might be well aware of search engine optimization(SEO) and how it can help your website to rank better on search engine result pages(SERPs).

We assume that to keep up with the growing competition; you might be doing SEO campaigns for your business; voice search optimization surely can provide wings to your campaigns.

Keep in mind that people tend to do voice searches quite differently from the way they would type, so you have to optimize the perspective’s content. Our services are specifically designed to help your business excel in your local SEO campaign to target the voice search customers.

Answers your customer’s queries quickly

With the advancement in voice search SEO, your content needs to be up to the mark and of high quality as the users don’t wait for the search pages to load now. Many devices allow a hands-free voice search feature, which means that they can ask a query without even picking up their device. Once a person asks a question, they immediately receive the top website’s results on Google’s SERP. Voice search provides prompt answers, and to be able to rank on top of SERPs; you need to do competitor analysis.

The better the SEO Rankings, the better is the trust among searchers

Nowadays, people who use voice search expect to have factual and trustworthy information, and Google’s unique algorithm makes sure that the user gets the best available information. If users receive information about their query from your business website, they are likely to trust you. That is why we emphasize increasing the voice search SEO rankings for your business. This not only increases the amount of traffic but also helps your business to come in front of more customers and thus to increase your brand’s reputation and trustworthiness.

Easy to provide answers

Voice search technology has made it very clear that the searchers are always hungry for a solution to their queries that, too, at a faster rate. Well, we are providing you the advantage to efficiently provide the answers to your customers through voice search technology, and it also increases traffic on your website.

Longer but conversational keywords

Voice Search SEO provides you a fair idea of how users might phrase their voice searches on the search engine. Unlike typed web search, voice search consists of more detailed long-tailed queries. You need to include interrogative phrases like “what,” “why,” “which,” and “how.” Our product can benefit you by providing relevant queries for your product or brand, and you can create your content accordingly.

Voice Searches are conducted in local languages

Before advertising your business product online and making it Voice Search optimized, make sure you do that by keeping in mind the local language spoken by your primary audience. If you are just starting with marketing, it is beneficial for you to target a small audience first and provide them the services they require. Afterward, you can reach out to a larger audience and add the languages as per them.

Optimization for local SEO

Whenever a user searches on Google, it provides them the results as per their geographical location(if the user gives location permission).

For example, if a person is living in New Delhi, a search for “Italian Food,” he/she will find the list of restaurants offering Italian Food in New Delhi.

Voice search technology has increased the importance of optimizing your business or product for local search. According to research conducted in 2019, 58 percent of buyers/consumers used voice search to find local businesses. Several ways can be acquired to incorporate voice search for SEO for improved marketing strategy for a business like yours.

Customizing for mobile users

Search engines today believe in the mobile-first approach, which means that you need to customize your website for mobile users more than laptop users. Many laptop manufacturing companies are still not providing voice search features, making voice search technology a mobile phone-based technology more than laptop-based.

Your competitors are at an advantage if you don’t use Voice Search

Incorporating a voice search strategy today benefits you for gaining potential customers and keeps you updated about your competition. There is one thing for sure that if your competitors have optimized their website for voice search and you haven’t, then there’s a fair chance that the users will find their website more often than yours. You need to be able to adapt to new technologies to leg up on the competition.

Frequently Asked Questions and Answers

1. How could my local business benefit from your product?

We are already aware that people are using voice search for finding services near them. Our product is designed to let Google know about your business’s particular location. By this is someone voice searches on Google asking for a product that you are developing, your business could rank on SERP. This helps your business to grow even locally.

2. How is my product going to be affected by Voice Search technology?

In the coming time, voice search technology will continue to grow and become popular among buyers. For making your business compatible, you need to include voice search technology in your overall digital marketing plan.

3. Why do I need to hire a Voice Search SEO company?

With each passing year, voice search is rising, and it can be predicted that it’ll be everywhere. You need to closely study your consumer’s behavior, and you need to be prepared to tackle any change in marketing trends. The tech giants such as Amazon, Google, etc. have already optimized themselves for voice search. You need to specialize in voice search to have an edge over your competitors. For the same reason, you need to hire a voice search SEO company.

4. How is your product going to affect the traffic on my website?

Apart from other strategies you adopt for your business, voice search might also turn out to be an excellent tool for increasing web traffic by beating the competition. With our product, you will always have a solid voice-optimized SEO strategy in your hand to get your brand on top of SERPs.

Also Read: Benefits of Keyword Research

Posted on October 6, 2020January 2, 2023 by dmcadmin — Leave a comment

Why Keyword Research is Important in SEO

Search Engine Optimization(SEO) has an entire world that has evolved so rapidly in the last couple of years, and this has made it difficult to keep track of the keyword’s role. But with our product, you can have the right keywords specifically for the essential parts of your content, such as your title, URL, and if you have them, you can expect to climb up in the rankings.

One important thing to keep in mind about keywords is that you should not just stuff your content with keywords. You need to create content for your target audience’s interests, and for this, it should be insightful and relevant. Your competitors are already using high ranking keywords, and we are sure you don’t want to lag. Our keyword research product makes sure to get all the high ranking relevant keywords.

All the hard work is on us; we can help you narrow your keyword list down to the ones you want.

Why Keyword Research is Important in SEO?

When creating your product’s content, your first focus should be on selecting the relevant keywords. To clear things more, if you are selling “mobile accessories,” then choosing a keyword that targets a specific type of mobile owning population is more likely to get you sales.

See the examples below:

-Samsung Galaxy J8 mobile accessories

-One Plus 8 mobile accessories, etc.

The intent here increases as your customer owns a mobile of a particular company and a specific model. We at Monarch Web World make sure that you have the most relevant keywords that your audience is searching for.

Right Keywords pulls-in quality traffic

Using the right keywords is the “key” to pull in your business website’s most coveted traffic. When some person searches for answers and your website can provide the solution to that, they are prone to remember you and are likely to recommend you as well. There is also the possibility that they will come back to you again. Remember that the first impression matters, and if you delight your customers, you are already on the right track.

Helps in ranking high on SERPs

There is no denying that your business/product needs to have a better SEO ranking so that it can rank high on SERPs. When it comes to keyword research, Google is the most advanced search engine (at least 95% of people use it worldwide), and doing your research by keeping Google in mind will get you more exposure than any other search engine.

When you have done your research correctly, you just need to find the right keywords to help you rank high on SERPs and give you a focused strategy. Keyword Research allows you to choose keywords with the lowest competition because they have the highest chance of being listed on top of Google’s SERPs.

Easy to analyze the competition

How did you know in the first place about what business to start? Well, it’s keyword research that determines that for you. Success is the main reason behind starting any business or website in the first place.

You can take the example of “laptops or desktops niche.” The competition in this field is extremely high, but if you have decided to enter this niche, then the best way to beat the competition is by being specific and choosing a niche within laptops and PCs to specialize in this. For instance, you can launch “Gaming Laptops or PCs.” Using our product, you can do the keyword research for your content and speed up analyzing your website.

Creating personalized keywords for your business

In SEO, it would be better if you do not use the most generic keywords. Our keyword research tool can deliver the newly discovered keywords to you, which allows you to use your personalized keywords based on your search query reports. Personal keywords are highly relevant for your business and SEO as they came from your website and are used by online users to find ads about your product.

The benefit of this is that you have complete power over the keywords, and they are query-specific about your product. This happens only when you do keyword research.

Running an SEO campaign becomes easy

Choosing the right keywords for your SEO campaigns is a crucial job to be done and an equally important one. You need to have a clear idea as to what keywords go with which type of campaign. If you are starting your business’s website, then it is important to find keywords that provide you a better chance of getting ranked. Our product eases your work here as well.

Increment in Social Shares

When you provide people with the solution to their queries or give them a better service, they are more likely to share your content after doing the relevant keyword research. This leads to your website’s growth organically, and you will be required to put in less effort in areas like link building. People nowadays love to share the things they like on social media platforms such as Facebook, Twitter, Instagram, so if you are providing better customer services, you are more likely to be recommended on social media by your customers.

Keeping up with the trend

Just like you pay attention to all your SEO strategy, make sure you also conduct keyword research tasks regularly. With the increasing competition and day-to-day changes in trends, you can not merely build the list of your keywords for your content. By doing keyword research, your target keyword’s list will evolve and grow over time if your business reaches out to new customers by introducing new offerings.

“Long-tail keywords”: a potential customer provider

As per a common belief, the longer the customer’s keyword searches, the more likely he/she is to buy. These keywords might be less famous but do not underestimate them.

To make it more clear let’s take an example, a person searching for “man’s t-shirt” is probably just browsing, but on the other hand, another person searching for a “round neck skinny t-shirt of size large for gym” probably has the wallet in his hand. So you are required to keep long-tail keywords in mind as well.

Placing Keywords in the right place

Once you have identified the ideal keywords for yourself, you have presumably won half the battle. Now you need to put them in the right place. If you think that how does that matter, then keep it very clear in your mind that this is going to have a significant impact on your organic search engine ranking. You should put these keywords in your page title, URL, etc. Your site’s ranking is improved in search engines.

Even the studies show that 77% of searchers click on links over paid ads.

Frequently Asked Questions and Answers

For whom is your keyword research suitable?

If you’re a marketer or business owner and want to race ahead of your competitors in your field, you probably have been told that you should be using keyword research daily to create more relevant and attractive content for your business website. This is because today, it’s an essential part of any successful marketing strategy, and you ought to learn keyword research so that your business reaches the potential audience.

How is my business going to be affected by your product?

Doing keyword research regularly can expand your business beyond your expectations. In short, it can even double or triple your business. Keyword Research improves your SEO, which exposes you to the entire market of individuals searching for your product or looking to render your service. It can help you to make the world your marketplace by expanding your business in more cities, states, nations, or to be precise, worldwide.

Why should I buy your keyword research tool?

Our organization is working day and night to provide you the best strategic plans using which you can have the most relevant keywords for your website’s content. The most important reason for going with our product is that with the help of it, you would need to work on your content only and need not worry about searching for the keywords as we would do that.

How is your product going to affect my social media?

When you create some content/blog for your product to rank on search engines, the same blog is shared on social media platforms for a more extensive engagement via an advertisement or by your customers. Keeping in mind the traffic on social media, more shares are going to help you.

Posted on October 6, 2020January 2, 2023 by dmcadmin — Leave a comment

How to use Twitter for business in 2020 | 15 Powerful Tips

Try one try all – because they all work.

Do you command attention and listen? Do you sell?

Or do you rarely update and turn a lazy eye towards social media updates?

If you do own a business and are wanting to reach globally – Twitter plays an inevitable role and can turn out to be a catalyst where sales and popularity are concerned.

We are all aware that Twitter had started in 2006 but only got its big break from 2007 onwards. Since then, there’s been no looking back for Twitter. It has since been used exclusively by top-notch celebrities, influencers, business owners, and the general public – and many of these people use Twitter for their specific purposes. Some use it for business, some use it for brand promotion, some use it for endorsements, and some use it because blogging and sharing your thoughts are fun activities.

Twitter is considered a sizable online space for sharing your thoughts, keeping up with the ongoing trends, and promoting your business – we are all fully aware of the site being a medium through which you can channel your psychology – but do we know how Twitter can promote business?

Because it can.

Since the time #tweets became the new trend, Hollywood, Bollywood, and even the Tollywood industry could not stop using hashtags. The popularity is not just confined to entertainment royalty – reality show stars (Kim Kardashian), top comedians (Ellen Degeneres), top-notch brands (Mercedes), and even politicians (our very own Narendra Modi!) are not exactly unfamiliar to the Twitter family either.

They’ve done a job well done, though! Kudos to our Prime Minister, making it to the “Most Followed Twitter Account” list.

So, back to the real question.

How to effectively use Twitter for business in 2020 to boost popularity?

It’s just a blogging site, isn’t it?

Well, for starters, Twitter is so much more than that. Once you expand horizons and limits, you will realize that Twitter is the marketing best friend you never had – and here is how.

Your Relationship Manager

Public relations just got cheap and cool!

With Twitter being widely accessible, it proves to be your relationship manager, where building prospects are concerned. You do not need to hire an agency or a professional – Twitter has you covered. The recent Advanced Search feature only acts as a catalyst in building a relationship with your prospective followers.

Taking down orders is one #Tweet away!

Taking down orders just got easier and how!

Gone are those days where your client had to call or, worse, email a paragraph about the products they want to purchase. Gone are those days when your client had to go through several layers of communication to reach you. Now it’s all elementary and effortless, and you can take down orders through @replies, @DMs, and of course, tweets. Did we mention it’s straightforward?

Show off your product, proudly

Twitter does not do subtle things. Either it’s forgotten, or it’s the new trend – there is no in-between.

It is easy to use this site to the best of your advantage; strive towards being noticed and take this opportunity to show off your products and services – don’t be shy! The more you show off, the more it attracts and commands attention.

Engaging with Followers never seemed more fun!

On Twitter, engaging is raw and real. Twitter allows your business to directly engage with your followers – no layer of communication, no grapevine, and absolutely no annoying assistants asking to call back later. Your customers want to slap you in the back, direct tweet. They want to throw virtual tomatoes at you, direct tweet. To top it all, this can be pretty entertaining if you can take the hint!

Added popularity with that ridiculous TV ad

Why do one when you can have the best of both worlds? So, you’ve gone ahead and done a 1-minute tv advertisement about how cool your product is, and why others should use it – and it just about reached your expectations. You found it a success.

However, if you did that same tv ad and promoted your Twitter page– and did vice versa with your page, could you beat the few thousand followers from earlier?

Can never grow wrong with Coupons

What’s a successful marketing tool without coupons and discounts? For small businesses that complain about not getting enough attention, coupons are a great way to engage with the public. It is not confined to small and medium brands; Several huge companies also swear by coupons for sales promotion. These types of coupons are exclusive to Twitter, and everything is tracked – hence, sometimes, the coupons outperform on social media and PPC campaigns.

Spread awareness of your products

“Using Twitter to share my products online? Where do I sign up?!” A shining example of this would be Etsy – they turn to Twitter to spread awareness of their products, and this way, the sellers listed on Etsy get a whopping exposure through the company’s brand name. Doing the same with your brand will show some great results if you’re confident enough to take your business online!

User Content – the most genius idea yet?

What’s more authentic and original than your customers promoting your brand?

The whole idea of integrated user content is to promote your brand and its products through your customers – preferably with an influencer tag.

When a user is satisfied with your service and promotes it through word of mouth, then chances are, the general audience considers this raw and original. There is no tampering with first-hand experience stories.

Use Twitter, Get Brand Awareness! – Your next slogan?

Twitter is a terrific way to get brand awareness and loyalty – ask McDonald’s; they agree!

Twitter is a global blogging site; chances are once you post online on Twitter – everyone gets the chance to view your brand. This gives you the golden opportunity to take your company to places it’s never been. Using this site to enhance and induce brand awareness is not a difficult task. McDonald’s and KFC swear by Twitter – why not you?

Apologize, Apologise – Accidents happen!

When your company is not perfect – apologize. It might just make you more perfect!

No one is perfect, and indeed no company – no matter how big or small. Everyone makes mistakes, creates controversies, creates scandals, etc. In such a situation, you either can take your words back or go with the flow and apologize. Since the former is not possible, go for apologies – they go a long way.

Include Email Subscribers to the list

Consider using Twitter to build your email list. Let’s return to how Twitter can be used to lead the followers funnel. Consider using the social network to build your email list. Many entrepreneurs have successfully done this by creating free offers that they promote on Twitter.

Studies have shown that some people have added several thousands of subscribers to their list of over 150,000 followers in 5 months.

Moreover, this only takes 5-10 minutes!

Outreaching is the new driving factor

Some people admit that outreaching can show a 48% success rate.

Outreaching is an effort made by a company to connect its ideas to other companies’ or organizations’ efforts. Typically, big brands don’t outreach, but when they do – success is guaranteed. You do not need to use Twitter solely to gain or maintain new clients. Twitter is also a useful platform for connecting with power partners.

Tweetup dates are still the rage!

Are tweetups the best of both worlds – marketing while sipping Caramel macchiato? Yes, please!

A pretty fun way to grow your business through Twitter is through Tweetups. If you don’t know what that is, tweetups are online meetings organized by a company, and they’re pretty significant because both online and offline social networks are combined. In doing so, you can enhance your relationship with people you speak to on Twitter when you’re in person. That’s such a win-win situation!

Keeping up with the Trends!

Keeping up with the Kardashians is tough – but keeping up with trends? Twitter’s got you.

One foolproof way to catch your audience’s attention is by keeping up with the daily trends. Speaking about ongoing trends, tragedies, business plans, etc. will give your business that smart intellectual appearance, and many of us know that intellect is attractive. Not only this but by keeping up with the trends – your business stays up to date.

LISTEN – It is key

Use Twitter as a listening tool – It goes a long way. Listening to your customer’s concerns shows that your business cares about them, not just the sales. This sort of behavior is unmatchable as customers are only attracted to companies that respect their opinion. Listening is a great way to enhance the growth of your business.

Now that you’re aware of how Twitter can help your business, there is no need to reinvent it when so many other companies have already seen success. Instead, learn from their accomplishments; it might just work wonders for you.

Posted on October 5, 2020January 2, 2023 by dmcadmin — Leave a comment

10 ways to drive Sales with Snapchat for your Business

Snapchat – The next marketing genius? Snapchat is no longer a teenage trend – it is a genius marketing channel and how! Snapchat is now a leader in private social media networks and your business can drive sales with Snapchat.

Snapchat is no longer used only for snapping cute selfies, maintaining snap streaks, or snap scores. It is now considered a viable marketing channel if your current target market falls anywhere between 12 and 34.

However, remember to keep an eye on these trends – as older generations may continue adapting to this platform as well. A trend is a trend – it tends to lead, and everyone tends to follow the trend.

So, what does Snapchat have that other social media apps don’t?

What makes it such a unique app, and why is it a raging trend amongst teens and adults?

And how has it gradually helped in inducing sales and monetization?

About eight years ago, 3 Stanford students created an app whose main selling point was “non-permanence.” This proposal’s main idea was to allow pictures to be exchanged between two or more people only for a limited time – not even 24 hours.

Back in 2011, this was considered a genius notion for the young adult generation – they found this disappearing quality to be a privacy related benefit and took the best advantage of it – thus the birth of Snapchat was spread to generations like wildfire, quickly gaining immense popularity and grabbing the attention of the internet, investors and most importantly – the general public.

Since then, so many things have changed.

– Snapchat is no longer meant for private use only. It is being used extensively by companies, celebrities, internet influencers, etc.

When was the last time you remember seeing either of the Kardashian-Jenners posting only cute snap selfies to their Snapchat story?

If you follow them, you would probably notice that they are one of the wealthiest American families. All of us are aware that most of their earnings come from marketing through online platforms like Instagram, Snapchat, Twitter, etc.

Quick tip- Kylie Jenner makes about one million dollars per post.

That’s how much she influences the internet market—not feeling motivated yet?

When was the last time you remember seeing Internet influencers such as Huda Kattan (owner of HudaBeauty cosmetics) only posting selfies of her excellent makeup skills? With every post she puts up to her Snapchat and Instagram story, she commands attention.

Huda Kattan is considered a global beauty influencer.

Several million people have used the Snaplink feature to make a new purchase – miraculously, Snapchat supports this magic feature. What this means is that, when you are uploading something to your Snapchat story, you have the option to attach a link – so that your viewers and audience can swipe up their screen and go to the attached link.

Apart from these two globally renowned influencers, top-notch celebrities such as Cristiano Ronaldo, Selena Gomez, Cameron Diaz, etc. use apps such as Snapchat and Instagram for marketing their products or influencing others to purchase goods. A perfect example of this would be Selena Gomez being the brand ambassador at Puma and Coach – can you tell how much these companies’ sales have increased, ever since people saw Selena’s face?

Some celebrities not only own companies or collaborate with brands – but they also do both. These companies would not have come this far had it not been for marketing through platforms like Snapchat and Instagram, and Twitter. When you are done reading this, try looking up Kayne West’s immensely popular shoe brand, Yeezy – which collaborated with Adidas in 2013.

To make it more simple, a few points have been highlighted that show how Snapchat has increased sales for a business.

Converts Followers into Sales

The more followers you have, the more customers you’ll reach. This is a complete no brainer – the more followers you have, the more potential your business has to increase its sales. There is a direct link between followers and revenue. Among the content you regularly post, you can include occasional discounts or coupon codes, providing an incentive, and induce purchasing behavior. By converting followers into customers, you can drive sales with Snapchat.

Keeps your business up to date and really “fetch”

Who called it online marketing and not Snapchat marketing? Snapchat is a trending social media app, used consistently by the youth and adults. You are aware that the youth’s opinion is what makes your business trending.

Snapchat makes that happen.

It keeps your business up to date and also makes it look really “fetch” (courtesy of Gretchen Wieners). Any business having both an Instagram and Snapchat handle – are considered pretty cool, and obviously, cool businesses get more customers.

Reaches target audience effortlessly

Snapchat is trending – and if it is trending, you are trending. It does not matter whether your target audience is limited only to a specific age category or not. Your business will indeed reach the younger age category faster than the mature category, but that is not an issue. Sharing, forwarding is a way that people show their interest in your product – and once it is forwarded to more people, there’s no looking back for sales.

Geofilters – Geography with added oomph!

Geofilters might as well become your next Snapchat best friend! Geofilters are essentially a feature that is made available to all business and private accounts. It is location-based and helps spread awareness of your brand pretty well. If you were to host an event, then encouraging attendees or potential customers to use your Geofilter in the Snaps they share with their friends will spread awareness to people who have a high chance of being in your target market.

It’s a win-win situation! You get your popularity– they get entertainment.

User-Generated Content (UGC) is King!

UGC is considered one of the more authentic ways businesses can use social media.

UGC is where an individual user promotes your brand, instead of the brand promoting itself. This is considered more authentic and tends to reach the public easily. The general public would view this influencer’s Snap story – where he/she is using your product and tagging your account – and be influenced. This method has, in fact, enhanced sales over the years.

Snapchat Takeovers are genius

There’s a reason why they are called “influencers.” A Snapchat takeover is precisely what it sounds like – an influencer “takes over” your Snapchat account.

Sometimes, internet influencers can do more miracles in ONE day than what your business could do in years. Essentially, a Snapchat takeover is most effective when it takes place during an event of some sort. Influencers provide unique value to followers and will draw people towards your account and business, increasing sales.

Snapchat Q&A can be effective

Q&A can be all about fun and business at the same time. Snapchat Q&A is considered pretty significant if you want to draw attention to your target market. Not only does it draw attention, but it also shows the public that your business isn’t just about business – it also cares about what other people think.

If done right, a Q&A can be pretty fun and interactive way to engage with your followers, and hence the ultimate result would be induced sales – if they are satisfied with your work.

Snapchat Contests, next in line!

Snapchat contests are just as cool as Q&A, but more fun. Did we mention it’s cooler?

Snapchat contests are a great way to incentivize people to follow and engage with your Snapchat handle. This is similar to Snapchat Q&A, but with monetary incentives and a wider reach. The easiest way to run a Snapchat contest is to ask entrants to send you a Snap fulfilling some conditions.

After the contest is over, go through these Snaps – screenshot the ones you might want to use for content in the future – select your winner and send coupons and discount codes relevant to your business – This will help your brand grow and drive sales with Snapchat.

Exclusive ONLY discounts and coupons – genius or not?

Taking advantage of the 24-hour lifespan by sharing exclusive deals for your business is not rocket science.

The idea of hoarding coupons and discounts is pretty genius if you know how to do it right. Customers are made to believe that your products are available only for a limited period – more specifically, 24 hours- and that they need to order it now before it runs out of stock if they are interested in your stuff.

This is a marketing technique used by millions of businesses, which has seen undoubted success.

Sneak a Peek at your Product Launch!

Customer exclusivity is like the cherry on the top of a cake – Once your followers are made privy to your product launch – an intuitive sense of importance and exclusivity prevails in their minds. Such a feeling is a valuable asset when it comes to sales promotion – customers only go to those companies where they feel important and wanted.

Hence, if you were to make your customers privy to a secret product launch through your Snapchat handle, then you are sure to see a 50- 60% rise in your sales – which is precisely what you were aiming for, right?

Posted on October 5, 2020January 2, 2023 by dmcadmin — Leave a comment

10 effective Content Marketing ideas for small business

Small businesses often have a limited budget to operate with. But having a budget constraint should not stop you from promoting your business online. There are several ways available to promote your business with less investment. Content is created to achieve a variety of goals.

According to a study conducted, it was observed that 89% of the participants benefited from content marketing.

It is hard to deny that content marketing works, but one should know the correct approach to creating content. Good quality content engages the audience. It decreases the bounce rate.

Moreover, the audience must keep coming back to your page. Higher user engagement has a high chance of conversion for your business. Here in this article, let’s discuss some of the most effective content marketing techniques, which would be beneficial for your business.

Maintain good quality content: Great content always works. If writing is not your strong point, don’t worry as there are several freelance writers available who would draft good quality content for you. Start posting this content in the form of blogs. Use social media to share the content. This will increase the visibility of your business.

Moreover, it also helps in building the brand image of the business. Remember, content is the king. Only quality content can get the audience for you.

Let the content narrate a story

Storytelling is the new preferred form in content marketing. The fact is people like stories as they find them intriguing. Storytelling can be powerful, but it might not be the only thing why people are visiting your brand. But great storytelling is a form of marketing channel. Try to answer the queries of the customers in the stories. This would generate interest in the audience. They would refer to your content every now and then. The information would be provided in a different way that would appeal to your audience.

Create videos

Videos are highly impactful. Through videos, it becomes easier to engage the audience. The audiovisual format of the content provides information and keeps you hooked. Videos that are short and with crisp content tend to find wider audience reach. The videos could be directly posted on YouTube or could be shared on social media pages. Both the mediums would get the audience to increase the visibility of your business. Videos tend to deliver information effectively. If you find the video a challenging option, you can try to opt for slides and share the same on Slideshare.

Contest alerts

Contest is a fun way to engage with your audience. The contest alert could be easily shared on social media pages. This is considered one of the most effective ways to attract an audience. The number of participants is your potential customers. The contest could be targeted at different segments of the audience. You can also educate them about your product and services. You don’t even require expensive prizes to offer. Simple offerings will also get you, participants. These participants would get to learn about your business. They could also post some of their queries. Resolve the questions for them. The more they know about your business, the better it will contribute towards creating awareness about your business.

Go for email marketing

Email marketing allows users to subscribe to the content. It is great to engage users and also build relationships with them. Slowly nurture the subscribers with your email content to convert them to buy your products and services. Remember here; the user can unsubscribe the emails if they don’t find the content relevant.

It has been estimated that around 55% of the emails are opened on mobile phones.

This makes email marketing user friendly.

Moreover, through emails, you can send personalized messages to subscribers. This would make them feel more valued. In email marketing, try to address those subscribers who usually remain inactive. Identify that segment and create content to improve their overall involvement. Another point to consider over here is whether the emails are sent at the right time or not. It is not every time of the day that people open emails. Search for the appropriate time and then send emails accordingly.

Promote your business through LinkedIn

According to a study, it has been observed that around 300 million people use LinkedIn.

That provides a vast range of audience for your content. As the owner of a small business, you can easily create a LinkedIn page for your business. Share posts regularly on LinkedIn.

Get connected with the audience here and try to build a network. Actively interact with them and share your blog posts. LinkedIn could act as a great platform where you can share your content and ideas with the audience. It would also help in building a brand name for your business. Moreover, it also increases the visibility of your business. The achievements and recognition which your business has achieved could be shared with your connections here on LinkedIn

Business cards

For your small business getting some fantastic business cards could be the cherry on the cake. Every person that you interact with could be handed one of those business cards. As more and more people would be aware of your business, the better will be your returns. And it is okay even if they glance through the card. Impressive business cards work well for the business. And the initial investment amount is also relatively less. Hence a small business with a budget restriction can easily go in for distribution of the business cards.

Use hashtags

When promoting your content on Twitter or Instagram, try to use hashtags while posting on it. Try creating your hashtags, as this would be specific to your business. A hashtag is a label used on the posts made on social media that segregate together similar content on a particular topic. Most businesses employ hashtags to attract potential customers and improve their online presence.

So when a user types in a hashtag, content related to it is displayed. Hashtags do not apply to email marketing. The easily targeted audience is the younger demographic, who are quite frequent on the social media pages. There is a hashtag, which is also called the trending hashtag. It is a hashtag that has been used by a large number of people. This happens when there is breaking news or some big celebrity gossip. Indulge in trending hashtags to take your business to a larger set of audience.

Host a class or event

The expertise you have gained in your business should be shared by hosting a class or an event. If you cannot host an event, try associating with an event you can share about your business. This will make people aware of your business. Plus, these audiences, in some way, are your potential customers. The more you engage with them, the better it will be for your business.

These events provide you with the opportunity to grow your business. Inform people about the event using social media networks. Invite people through various different forums. Reach out to as many people as possible. A broad audience will give better conversion. If the classes turn out to be really impressive, the popularity of your business shall grow through word of mouth communication.

Use infographics in your content

Blog posts usually contain a complex mix of information. People typically have to devote more time to read the entire content. Infographics represent the statistics in pictorial form, which is easier to grasp. Moreover, this kind of information remains in the reader’s memory for a more extended period. Different colors are used to depict the information.

Even if you lack designs, there are numerous templates available online that you can use. Try to include keywords and searchable titles so that it shows up whenever a search is done. And while doing all this, remember to put in your business name for reference. Small business requires branding, and infographics come as a handy tool to help the company achieve.