October 2020 – Digital Marketing Agency

Posted on October 28, 2020June 13, 2023 by dmcadmin — Leave a comment

Benefits of website design for business | 7 reasons to invest in site design

Wondered why your conversion rated never shot up despite your best effort? Maybe it’s time to turn your attention to improve your Website’s design:

Websites are your business’ identity in the increasingly common virtual world. It is imperative to own a website that tries its best to replicate and reflect your business’ values and principles. Failing to do so will naturally make you untrustworthy and the loss that will reflect on your business is not a pleasant one to witness. Keep scrolling to learn more on web development and the benefits of website design for your business.

Benefits of website design and development for Business

People will know you exist

How can you expect your business to grow when no one knows of your existence? Being visible and reachable was never easy as now with 4.7 billion people worldwide are active Internet users, hardly anything is a few clicks away (We are Social, 2020). Owning a website with SEO in mind can cause ripples to spread all over the world wide web and attract potential customers.

Showcase your credibility

Being credible and trustworthy is the key for any business to earn a loyal client base. This can be achieved by showcasing

Endorsements
Testimonials
Achievements and awards

What else can be a better place to display all of these other than a website?

Save time and money spent on print media and distribution

No more spending pamphlets and newspaper advertisements. No more waiting for distribution services to deliver the print ads. A website will cover and give better benefits than the benefits print media could ever dream of achieving.

Don’t restrict yourself to your geography

The internet is the property of people all over the world. That means your websites are visible from all four corners. International businesses were just a dream 20 years ago for an average businessman. Not anymore.

Open a two-way and instantaneous channel for communication

Forums and comment sections have made customer care services easy and real-time. These post customer activities are the ones that will accredit your business as something that cares about customers even after the sales. This will pull in new potential customers and retain existing ones.

Research market trends for little or no cost

A small form or free tools like Google Analytics are enough for one’s market research, unlike the dedicated gathering and surveys that costs money and time. Owning a website makes this possible.

Educate your potential customers

One of the major benefits of website design for your business is that you can educate your potential customers. Nowadays, everybody wants to make informed decisions on what they need. So, convincing them of their problems and providing them solutions is the most widely used strategy to sell anything.

More on websites Design and Development

Components

Headline

A valid, non-exaggerating headline should summarize what to expect in the site.

Content

Out of greed, people tend to build sites with little or no value and crammed with advertisements. But a site is valued mostly by its high-quality content and with less than 15% of its page covered with Ads (Smashing Magazine, 2017). Exceeding this limit may earn you a penalty.

Visuals

About 80% of visitors prefer to watch a video or an image rather than text (Forbes, 2017).

Responsiveness

In 2019, more than half of all web traffic was from mobile devices. But the issue with mobile is varying screen resolutions. So, a responsive design will enable all sorts of mobile traffic to reach your site.

Speed

Websites that load within 5 seconds tend to be viewed for a 70% longer duration than the sites that do not (Marketing Dive, 2016).

Social media links

More than 3.8 billion active social media users are browsing the internet. When they find something interesting and share it with their friends, the reach of the referral is wide-spread (We are Social. 2020).

“84% of online shoppers trust referrals from their friends (Nielsen, 2015)”

So, if selling is your objective, these referrals can impact your business.

CTA

Without a proper call to action, the visitor is baffled as to what to do next. This is how the majority of the leads are lost to the leaks namely distracting navigation panes and multiple offers. The less, the better.

About us

Some curious people try to understand a business in depth. Having a website is important for a business as one can dedicate a page to explain one’s vision, mission, and values. This ensures the exhibition of the credibility of a business as they are shown as legitimate real-life people instead of a fake site-owner.

Processes behind website development

Consultation
Identify the target audience
Research
Mock-up page
Approval
Web builders
Testing
Launch

Why should you invest in Web Design and Development?

There is an increasing trend in the posting of YouTube videos and Blogs claiming that people can successfully create DIY websites, for zero-cost. It is good to be resourceful and “Free” is delightful indeed. However, you can’t get one important thing from such sources: guarantee.

Can they guarantee your site will rank high in search engines, appear visually pleasing, prevent hackers from stealing data, and be compatible with all devices?

No. That is why a professional’s help is required. Besides, in rare cases, if someone manages to learn everything about website building, the enormous effort and time spent cannot be ignored. Unless you are planning to be a self-made digital service provider, you don’t have to concern yourself with such tasks.

Why us?

Monarch Web World is a prominent figure in the digital services industry. We have been serving more than 1200 clients from 15 plus countries all around the world, for more than 8 years.

Our expertise in Website designing is evident from the satisfied testimonials of our clients. However, the real specialty of MWW is our all-round service. Apart from website development, our certified experts in a wide range of fields including Digital marketing, graphic design, and press releases have enabled us to stand apart from other businesses from the same niche.

On the whole, MWW is the one-stop solution to all issues in your business related to digital services.

Posted on October 27, 2020June 13, 2023 by dmcadmin — Leave a comment

How to Grow your Business with Digital Marketing? Generate 10x revenue

As the internet plays a crucial role in our lives, the importance of digital marketing has become crystal clear. Read on to learn how to grow your business with digital marketing.

Why Digital Marketing over Traditional Marketing?

There’s a big difference between traditional marketing and digital marketing.

Traditional marketing is expensive and includes advertising and promoting products and services on print media like commercial ads on radio and television, hoardings, pamphlets, posters, hoardings, billboards, and others, which are expensive.

Traditional marketing’s scope and customer reach are restricted. If a business is digital today, then only it can strive and thrive in today’s competitive and dynamic world. There are various online channels through which you can promote your business online using digital marketing.

Digital marketing has various benefits as compared to traditional marketing. Digital marketing is cheaper than traditional marketing, but it can help accelerate your business growth.

Become a market leader and Grow your Business with Digital Marketing.

Wider Customer Reach

Since the whole world, more or less, has access to the internet, digital marketing helps you target a broader range of audiences. With the help of digital marketing, you can expand your business internationally as well. You can grow your business with Digital Marketing and target your audience worldwide, unlike traditional marketing, which allows you to target your audience in your locality.

Communicate with Clients and Potential Customers Easily

Digital Marketing gives you the upper hand using various communication channels like Social Media, Chat-bots, WhatsApp, and Email to communicate with your potential and existing customers, increases the credibility of your business.

Most people depend on search engines to research anything. They go online if they want to know about a particular product or service. According to their requirement, businesses that are present online can promote their product or service among their target customers. Using social media and other communication channels like chatbots, emails, it is easy to communicate with your target audience.

Boosts Conversion Rate

Any business’s primary aim is to satisfy their customers with their products or services. Digital Marketing using various channels of organic marketing, paid marketing, and lead generation can increase sales and boost conversion rates as customers don’t have to go to the store to purchase products as they can get them online. Digital Marketing helps in achieving the sales goals of the organization.

Decreased Costs

One of the major benefits of digital marketing is decreased costs, with digital marketing, business owners can save their promotional costs for their products and services. Not only that, but business owners can also engage the old customers and acquire new customers with the help of that.

Digital Marketing is the only medium to decrease conversion cost by using remarketing techniques and methods not available in Traditional Marketing. Digital Marketing lets us sell the same product multiple times to our customers offline, even if we market the said product online.

Real-time Problem Solving

Businesses can communicate with their clients online and thus can solve their problems easily. Digital Marketing makes it easier for customers to communicate with you using different communication channels like Social Media, Email, etc. Digital Marketing can effectively and efficiently provide solutions to their problems regarding the products or services without much delay.

Increased Revenue and Profit Generation

With time, digital marketing can prove very fruitful as it gives you the entire customer base. Different products or services that you offer can be re-market from time to time, increasing revenue and decreasing cost. With digital marketing, businesses can spend less and easily gain more customers. This results in well revenue generation as they have to spend less and save more and gain more customers.

Be Ahead of Your Competitors

Using different digital marketing mediums, we can check our competitors. With our unique sales techniques, we can always come up and provide something better for our audience. Thus, businesses with the help of digital marketing can easily compete with their competitors and create a distinct business identity through digital marketing methods.

Boosts Return on Investment(ROI)

Digital Marketing enables lead generation to revert to your various social media ads or ads on other platforms like Quora. Using digital marketing to grow your online business and reach your target customers is one of the most comfortable and most affordable ways to ensure increased revenues and return on investment(ROI).

Obtain Necessary Customer Data

With various digital marketing techniques, businesses can get their hands on their customers’ real-time data or potential customers, which they can use and analyze to deal with changing customer requirements and trends. Multiple campaigns can be crafted according to the needs, necessities, and desires of the target audience, and this data can be used for a refined conversion funnel. These trends and data can help them develop better or new products or services that the customer desires.

How can various Digital Marketing techniques help increase brand awareness and ensure the growth of a business?

Search Engine Optimization(SEO)

With Search Engine Optimization(SEO), you can get your website to show up on Google’s top search results. If your website shows up on top results when someone is searching for a problem your products solve or can solve, it can get you thousands of potential customers and customers, thus increasing your brand awareness among people.

Optimizing your website for SEO is one of the best ways to grow organic traffic and your business.

Pay-per-Click(PPC)

SEO and PPC are both concerned about getting visibility on search engines. SEO gets you organic search results, and PPC gets you paid search results. PPC dominates the search engine results page (SERP), which asks for searchers to scroll down to see organic results. PPC boosts brand awareness much faster as compared to SEO. PPC helps you to generate leads.

Social Media Marketing

There’s hardly anyone present who doesn’t spend their free time on social media using various information types. Social media marketing is thus another essential part of digital marketing to include in any brand awareness strategy. Social media marketing starts with working and researching on the best channels to target.

Social media channels, like Facebook, Instagram and Twitter are great methods for growing your business with internet marketing.

This is based on where your potential customers or customers spend their time mostly, not only that social media marketing includes communicating with potential customers or existing customers. Social Media Marketing is used to generate leads, boost brand awareness, and get an excellent medium for after-sales services, which will improve your brand image.

Public Relations(PR)

A well-planned PR strategy will help you earn mentions in publications your target audience is reading presently, increasing brand awareness. By writing on topics your audience is into, you gain credibility for your brand even if you’re not writing for your products or services.

Loss of Businesses Not Having A Digital Presence

For those business owners who are still unsure whether formulating digital marketing strategies will be useful, here’s what you are losing out:

Loss of Wider Reach

Without digital marketing, your business can’t reach out to the target audience outside your geographical location. You can grow your business with digital marketing. There may be many potential customers out of your locality who are not aware of your product or service due to a lack of digital marketing. Unlike traditional marketing, digital marketing can help you reach your target audience throughout the country and world.

Loss of Potential Customers

Most people buy and sell online nowadays. Whether they are looking to buy a product or service, they research it online first and then buy before using any other medium to buy and research a product or service. Not having a presence online will make you lose a massive number of potential customers, and thus an enormous amount of revenue.

Loss of Relevance

Since your customers won’t be able to find you online when they search by your organization’s name online, they are more likely to shift to your competitor, who has an online presence. Being accessible to your customers via any medium, especially the internet, is essential for your success.

Lack of Promotion of Products or Services

If you don’t have an online presence, you won’t be able to tell your existing customers and potential customers about the launch of your new product or service. You can give your customers and potential customers a sneak peek into your upcoming product or service to keep them engaged.

You can’t conduct business 24/7

A site that sells products even when you are sleeping can make you a tremendous amount of money while sleeping! With an online presence, not only can potential customers read about your products or services but also read its usages, reviews, and testimonials to be convinced enough to buy it. You can grow your business with digital marketing as customers can shop according to their convenience at any time.

Restricted Reach

Thinking of reaching out to potential customers in the neighboring city or town? Do you have plans to go global? If you intend to reach out to as many people as possible with your products or services, you can do so online. You can limit the reach of your website if going global is not on your mind presently.

Competitive Disadvantage

If you’re still unsure how having a website and social media presence will boost your business and revenue, rest assured that your competitors who have both are miles ahead of you as many people can search for their online presence and thus order from them.

What if your business is not present online?

If your business doesn’t have a digital business, either a website or some social media handles or both to interact with customers and solve the queries, then your business for sure is losing its potential customers and thus the revenue it could have generated.

You will be losing on sales and a chance to improve your brand awareness, which will restrict your revenue and profit generation. So it is essential to have a digital presence to make sure people know about you and your products or services.

How important is it for a business to have a digital presence in this current pandemic situation?

The majority of businesses that don’t have an online presence have started incurring losses ever since this pandemic broke out. Now people cannot go from store to store to check out products or services without getting infected by the deadly virus. It is very important to have a digital presence as it gives your business an upper hand.

Post-COVID 19, every business must have an online presence because digital marketing is growing, and customer interaction physically will become restricted. Businesses that have an online presence that is a website and social media presence are the winners as they are not incurring any such major losses as people can still check out their products or services and read reviews, testimonials and ask their questions related to the product or service.

Increasing social media posts, writing relevant blog articles, and sharing information regarding the business’s contact information are all the things that can be done to help your business stay stable even during these unstable times.

In some parts of our country, it has been relatively impossible to carry on business even online as some parts are under complete lockdown, so if you are facing such a situation, you can remain visible to your customers and potential customers by the use of social media marketing, without directly selling products. If your business has helped people affected by the virus, don’t forget to update your social media handles to improve your brand image.

How is Digital Marketing any better than Traditional Marketing?

The primary difference between Traditional Marketing and Digital Marketing is its medium to market or promote their products or services. Traditional marketing uses traditional media like magazines, newspapers, etc.

Digital Marketing uses digital media such as websites, inbound marketing, and social media marketing. Traditional Marketing doesn’t necessarily mean it is old-fashioned and of no use.

Traditional Marketing methods still play an essential role when people step out of their digital devices or digital lives. The ideal marketing strategy is a mixture of both marketing techniques in equal parts.

How will Digital Marketing help you increase your lead generation and sales?

Digital marketing can help you increase your lead generation in the following ways:

Search Engine Optimization(SEO)

It is particularly important as, according to various stats and figures, 75% of people don’t go past the first page of the search engine results page(SERP), which means it is essential to for your business to appear in the first page of the search engine results page itself or you will lose business and revenue. Optimizing for SEO is important to grow your online business as it drives targeted traffic and leads to increase in revenue.

Pay Per Click(PPC)

PPC is a great way to generate leads as it shows up on the top of every search engines’ results page(SERP); they appear at the top for specific keywords and phrases. PPC uses SEO to help you determine who you want to target with your campaigns.

Content Marketing

Not only Content Marketing allows you to get more credible leads, but also allows you to improve your visibility online. Content marketing includes many formats, such as long-form articles, videos, infographics, and online guides. As long as your content provides valuable information that is helpful and in-depth, you’re using content marketing to give your target audience what they are looking for.

Email Marketing

Email Marketing is one of the oldest forms of digital marketing and is still one of the best ways to nurture leads. With email marketing, it is easier to reach people and turn them into leads. When people voluntarily choose to hear from you, they are more likely to enjoy hearing from you and be curious about your products or services, thus converting into leads. It is a great way to generate leads when 61% of consumers enjoy weekly promotional emails.

Social Media Marketing

There are many platforms available to generate leads and connect with them, but some of the most popular ones being Facebook, Twitter, and LinkedIn. It’s essential that you know which platform your target audience is into, so you use it accordingly and reach them there. Social Media can grow your business by increasing the brand awareness and customer engagement on different platforms.

You can share all the necessary information about your business on social media for people to connect with you, including hours of operation, phone number, address, and other contact information. When you’re present on social media, it is easier for people to look up for you, engage with you and share about you with other users, which extends your reach further and helps you get more leads.

“We Make Your Goals Our Goals, and we do everything possible to ensure that your digital marketing strategies drive sales and revenue.”

Digital marketing helps you increase sales in the following ways:

Market Research

Digital Marketing will help you with market research through Content Marketing techniques and put up your business online. We need to implement market research before buying or selling products or services to know our target audience. We come to understand how our products or services should be put on the internet by market research.

Usage of Sales Tools

Digital marketing uses various sales tools like SEO and PPC for marketing your products or services and for selling them. By using SEO and PPC, effectively and efficiently, your website will be placed among the top paid and organic search results, which will, in turn, get you more customers and potential customers.

Re-marketing

Digital Marketing uses Email Marketing to reach the target audience repeatedly. Email Marketing attracts the target audience more than once and brings back to the same website. Remarketing is a digital marketing technique used to get to the target audience more than once or twice.

Sales Funnel

Sales Funnel is the form of marketing using which you can reach your customers or potential customers in a systematic order by the amount of awareness and interest in your products or services. Sales Funnel is a decision and action in digital marketing, which helps you refine the target audience better.

Why choose Monarch Web World as your go-to agency for all your digital problems?

If you’re looking for a world-class agency that can be a solution to all your Digital Marketing or Graphic Designing or Website Design and Development or Branding Development problems, then you are in the right place! Monarch Web World not only has been providing outstanding services to a considerable number of clients in India but also abroad, and each year we are getting better at what we’ve been doing for a long time now. We have a massive number of digital marketers that are experts in their respective fields. Till day, we have generated a considerable number of leads for our clients, and it keeps growing each day.

Posted on October 26, 2020June 13, 2023 by dmcadmin — Leave a comment

Understanding the Importance of Core Values in Business

“If you’re not willing to accept the real pain values incur, don’t bother going to the trouble of formulating a values statement.” You’ll be better off without one. One should understand the importance of core values in business.

Core values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But coming up with strong values—and sticking to them—requires real guts.

So what are core values? They are the fundamental beliefs of a person or organization that differentiate between right and wrong. They help companies determine if they are on the right path and fulfill their goals by creating an unwavering guide and forming the foundation on which they perform work and conduct themselves.

We have an entire universe of values, some of them so important to us that despite the ever-changing environment around us, they remain still and relevant and are values we will abide by.

Company core values are constant. They are not working methodologies we employ to accomplish our mission but instead, values that underlie our work, interact with people (employees and customers), and strategies employed to achieve the goal.

The company’s core values are the practices we use (or should be using) every day in everything we do. They are essential behaviors that form your organization’s backbone and behavior that you want to be held accountable to.

At Monarch Web World, we follow 5 core values

Purpose

Passion

Commitment

Integrity

& Persistence.

We strongly believe in – “Focus on the user, and all else will follow.” We look for these behaviors when we hire, how we work, in our interactions with clients, and how we engage the world.

This brings us to marketing.

Importance of incorporating core values in your business marketing strategy

No Core Values = Ineffective Marketing

Core values are the nucleus of effective marketing. In the absence of undefined core values, it becomes almost impossible to form effective strategies and market them. Ultimately, marketing core values are critical to creating a long-lasting, successful, and motivating campaign.

By marketing from your core values, the connections you create will last longer because they aren’t based on just money and shared values. This extra layer of connection will help people remember to buy from you instead of others.

Your company core’s values tell customers that you stand for something, and they would want to support positive values and are likely to spread the word about these values you adhere to, which in turn will help the business grow.

Core values are important in an organization as they help give the company employees a clearer vision about the company and their roles and expected behavior to treat customers. Managers could also design their training programs around these fundamental values, which are an additional benefit that comes with using your core values in your marketing.

Core company values shape your culture & inspire your employees

Core values are important in the workplace. They ensure that employees at all levels in the company understand and share the organization’s goal and see the bigger picture, and direct and synergize their efforts towards attaining a common goal.

The purpose or a reason for doing a particular task is very crucial and critical for employee satisfaction.

According to the 2020 Workforce Purpose Index, by LinkedIn, 73% of people were satisfied in their jobs, compared with 64% who were not purpose-oriented.

Purpose, apart from improving employee satisfaction, translates into growth and profitability.

The survey also found 58% of companies clearly articulated and understood. Purpose experienced growth of +10%, compared to just 42% of companies that don’t prioritize purpose. Core values are crucial in creating a long-lasting, rewarding, and inspiring place to work.

What are your brand’s core values?

We have observed that the management often overlooks the importance of core values in a business, which are the building blocks of any organization.

They are behaviors that hold everyone accountable. They should drive every aspect of your business and provide meaning to your efforts and explain what a prospective customer should experience and expect when engaging with your brand.

We will continue to see a shift in how businesses utilize their values to drive their digital marketing strategy. Here’s how.

Create consistency

Consistency sets a standard and enables your customers to expect a certain predefined quality in terms of product or service when they engage in business with you.

Consistency should be seen in terms of how various marketing and branding arms combine to create similar feelings across various media and not as frequently as most new marketers do.

The aim is to create an image in your prospective customer’s mind that whenever they encounter your brand, they recognize it instantly, even if your logo isn’t present.

Discuss your values and mission

Explain to your employees and community that core values are the fulcrum of your business, forming the basis of your actions. It is paramount that we explain to society and prospective customers about these values by bringing them to the forefront to build trust.

Align your tone of voice with your values

Your marketing message should be consistent in terms of the tone it is using to convey the message to your prospective customers, as it represents your brand’s personality and your company’s values to them.

Care should be taken to keep the likes and dislikes, the values, and the things that drive the people that make up your brand as the topmost priority because they are the most important to you.

Your company website, blogs, online videos, and social media content speak and convey the tone you want to share with people. Your office culture and how your employees talk about your company is an equally important factor as the ones mentioned earlier.

So, the tone that you use reflects your values to your ideal customers. Hence your marketing campaign should be carefully drafted and should be built based on in-depth research and should incorporate a few key phrases you can bind the company’s marketing efforts together.

Rethink how you respond: Though it may seem small, this is one of the crispest and potent ways to incorporate the core values into the digital marketing strategy.

Rather than being reactive to online reviews, one should be proactive while handling them. It requires a careful approach and a well-planned plan regarding how you reply to both positive and negative online reviews.

Let’s say your core values include community and passion. How do you convey that building a community of people who engage with your business online is a priority when it comes to responding to social media comments?

While responding to a negative online review, your reply should be very carefully drafted. The language and tone of your response should not be confronted, but be drafted so that it initiates further conversation to rectify the issues offline.

Your response, in many ways, is a reflection of your core values.

Showcase real people living your values

There is no better way than your clients/customers endorsing and testifying your core values. Online video is currently one of the highest drivers of digital marketing engagement. It can be used to create content designed to showcase the personalities of the people who personify your brand values.

Many other tools like Facebook Live discussions, product demonstrations, and tutorials can also help in this regard.

Your company core’s values enable you to navigate and guide you to make decisions in your life. If you compromise on these, you go nowhere. If you have these rights, most of the other things take care of themselves.

Make no mistake

Living by stated corporate values is difficult. After all, it is much harder to be clear and unapologetic for what you stand for than to cave into politically correct pressures. And for organizations trying to repair the damage caused by bad values programs, the work is even more challenging. But if you are willing to devote your time and energy to creating an authentic values statement, there is a good chance that the resulting values will stand your company out in the best possible way.

Posted on October 23, 2020June 13, 2023 by dmcadmin — Leave a comment

Benefits of E-commerce to Business Organizations

Do you wish to be available to your customers 24*7? An E-commerce website allows you to connect and serve new and existing customers more efficiently. One of the benefits of E-commerce to organizations is that it reduces your transit cost and also saves your time.

So what does E-commerce development include? It includes your website or your web-based system, a shopping cart for the customers to add the items they wish to buy, payment gateway integration, and yes, obviously, good marketing knowledge. So, it is a common question in which sellers frequently ask the major advantages of e-commerce to businesses?

6 Benefits of E-commerce to Organizations

Reach a wider audience by Overcoming Geographical Limitations

Your geographical location could be a big hurdle in your business sales at times as it exposes you to a limited number of local customers only.

Setting up an e-commerce website is always a good option if you want to expand your business to a broader audience around the world.

E-commerce Marketplace has lower Set Up & Running Costs Than An Offline Businesses

Another great benefits of E-commerce to organizations is the low set up and running costs.

Setting up an e-business costs less than setting an offline business. You are selling your products online, and thus, everything is controlled via the internet.

It ultimately saves your expenditure on hiring staff members, paying their wages, and other costs related to business, which could be the expenses on rent, electricity, etc.

Analyzing the Product Selling

It must be a headache for you to determine which product is selling successfully in the market, right? Well, setting an e-commerce website is going to help you here. One of the benefits of E-commerce for businesses is that it also helps you in understanding how you can diversify your products so that you can sell them through your website.

Customers can Locate the Product Quicker

If a person visits your website looking for a solution to their query, then it should be your priority that you make their search end at your website. For the same purpose, your website needs to be easily navigable, and customers should be able to locate the products quicker.

A major benefit of E-commerce to consumers is that it provides a lot of choices to consumers to choose a product of their choice.

More Measurable Than Other Sales Approaches

One of the advantages of e-business is that you can easily see the track of your customer’s preferences, location, interests, choices, interaction with your site, their purchases, and more. This data provides important information to your business, and you can run your ads according to the data received.

Higher Margins & Better Cash Flow

An important benefit of e-commerce to organizations is that an e-commerce website allows you to sell at higher margins and improves your cash flow. It will ultimately increase the profits that you make on your products. Adding a shopping cart and payment options on our E-commerce website also mean that you will be gaining a 100% payment from the customer straight away.

Posted on October 22, 2020June 13, 2023 by dmcadmin — Leave a comment

8 Reasons Why WordPress Is the Best CMS for SEO

In the words of Matt Cutts from Google, “WordPress automatically solves a ton of SEO issues.” 34% of the web is occupied by it. It is for a B2C business that 86% of marketers find content marketing crucial for their business.

In a real sense, WordPress is an SEO friendly platform that offers numerous tools through which you can optimize your posts and pages. It is also user friendly. This helps in making the site enticing for the search engines. WordPress is considered the best Content Management System(CMS) for SEO. It was launched in the year 2003, and since then, there has been no turning back.

WordPress was a blogging platform during its initial days, but since the last few years, with its increased versatility, it has provided its users to create a fully functional website. If this still doesn’t convince you that WordPress is the best CMS for SEO available, you should check out the following rock-solid reasons to make an informed decision.

8 Reasons why WordPress is the Best CMS for SEO

Enhanced user experience

WordPress provides a website that is user friendly, attractive, and easy to use. This reduces the bounce rate for the website. The users visit the website and stay there for a more extended period. The SEO rankings of the page are also improved as google prefers sites that provide an excellent user experience.

WordPress is free and open-sourced

WordPress comes at zero cost until you opt for the premium version. That simply implies that you can check the platform without paying for it. The themes provided are beautiful and come either free or at a low cost. The platform is updated frequently and can be customized as per the user’s requirements.

It is beginner-friendly

New to the creation of a website? No problem as WordPress is designed for beginners to have a hassle-free experience. You don’t require any knowledge of coding for a perfect website. Plus, you can customize it according to your needs.

Optimize image more simply

WordPress allows you to optimize the image in a much simpler way. Images, as we all know, add visual appeal to the content. You can add a description with keywords to the image as well. This helps in improving the SEO ranking of the site. Moreover, images with lesser size take less time to load and hence increase the site speed.

No disappointments with slow speed

The site created through WordPress takes less time to load. With amazing plugins available with WordPress, they act like speed boosters. Page speed is a Google ranking factor. Hence here on WordPress, you get a hassle-free good website experience.

Share the contents on social media

Today, social media has emerged as the largest platform to share content. Post your content on social media using WordPress. The amalgamation of the two will drive more traffic to your content. Even campaigns can be carried out on social media using WordPress.

Utilize the SEO friendly themes

Website design is also one of the components that search spiders catch to rank your webpage. A good Search engine optimization friendly theme is sufficient to entice those search spiders to your webpage.

High-quality security design

WordPress is designed in such a way to provide high-quality security to the content that is put up. So whether it is a blog or a website, with WordPress, your content remains safe. There are regular security updates available to ensure the best security measures are provided to the end-user.

Why does my business require a WordPress site?

WordPress is the best content management system. A CMS provides you with the benefits of altering and editing your website without using any code. WordPress offers some amazing themes. It acts as the decorative material for your website.

Even website design affects traffic. Today 30% of the websites that operate on the internet use WordPress. It allows you to create and publish your content. WordPress provides an innovative and more accessible user interface. Any website needs to reduce the complications that go into maintaining it.

The fewer audience is capable of dealing with the coding part. So if I don’t know to code, does that mean I have to opt-out of it? The answer to this is a big ‘No’. With WordPress, you don’t even require someone to do this for you. It all comes wrapped in it. All that you have to do is utilize the plugins to build a website of your own choice. Take your business online with WordPress and bring about constant growth in it.

How does the WordPress website allow you to gain more presence on Google?

WordPress is the best cms for SEO and content marketing. It allows you to take control of your website, but at the same time, it would not benefit anyone if your website doesn’t appear in the searches. To get the best out of it, you need to take care of both the content and the website performance.

Contrary to the popular opinion that WordPress is search engine optimized, it is search engine friendly. The themes available are SEO friendly. To gain more presence on google, design your website in such a way to attract more customers. Here are some tips to follow to improve your visibility in the searches.

Analyze your competitors

Just like you plan to invest in your website, your competitors would also leave any stone unturned to achieve this. Review their website and identify the parts that are missing from your website.

After reviewing it, add those features to your website so that you remain abreast of the challenges that are bound to cross your way. Work only on those factors that bring about improvements to your website. It is essential to understand that what works for others may not work for you.

Have a mobile-friendly website

Since most of the searches today are done using mobile phones, it becomes mandatory for all websites to have a mobile version attached. Create your website with a navigation menu and streamlined content. The main aim behind creating a navigation bar is to allow the users to quickly find what they are looking for.

Create interest amongst the audience

To achieve this, add exciting images to your website. Images enhance the visual appeal of the content. They improve the design of the website, thereby making it attractive for the users. Try using original pictures. These could be images from your business or perhaps your company’s logo. The users will find your content relatable and will easily connect with your business.

Implement Call to Action

A call to action is meant to guide the users to the landing page. A majority of them are present in the form of image links and are meant to persuade the audience to make a purchase decision, subscribe to a newsletter, download a file, or read an article of their interest.

Is WordPress beneficial for small businesses?

Initially designed for blogging, WordPress remains attached to its basics. There was a time when developers were required by business owners to make minor changes to the website. With WordPress, no technical knowledge is needed to maintain the website. Most of the features come for free or are low priced.

Even a small business with a lesser budget can afford a website and take the online business forward. Despite being an open-source development tool, an enormous amount of security and customization is available with WordPress. SEO features are included in it. There are metatags available.

There is also the WordPress eCommerce plan. Instead of investing in setting up a brick and mortar store for your business, you can simply choose the eCommerce model. Start selling your stuff through the eCommerce website. This entirely reduces the cost. You can even accept payments for your online business.

Content marketing and WordPress go hand in hand. Content marketing is also dependent on SEO. WordPress allows you to do custom posts. You can segregate different types of content and ensure that each one is structured in the way you specify.

Moreover, the landing page will be incorporated with keywords. This would drive more organic traffic to your content. A well-defined content is essential to reduce the bounce rate. Along with this, social media could also be used to share the content and increase the number of views made on the post.

Quality content is required for the retention of the audience. If the content provides the right amount of information that the users are looking for, they will keep coming back to the website. As we can see, WordPress comes as a compelling platform for providing content management systems. It is a viable option for both personal and commercial websites. Let this magnificent tool drive your business to greater heights of success.

Posted on October 22, 2020June 13, 2023 by dmcadmin — Leave a comment

Importance of Landing Pages in your Digital Marketing Campaign

Have you tried a lot and still are unable to increase your conversion rates? Try the ultimate solution: Create a Landing Page.

When it comes to turning traffic pages into conversions, landing pages can be the most important aspect of a digital marketing campaign.

Many businesses confuse home pages with landing pages. 70% of B2B (Business to Business) dealers don’t own a Landing page (Online Marketing Coach, 2013). This fact itself would ensure that your business would stand out from the crowd. But that’s not all.

Landing pages are unique because of their single-minded objective- Call to Action. Anything other than CTA is considered as a distraction and thus removed. That includes navigation panes and links to external sites. Keep scrolling to know different ways Landing pages benefit your business.

Since you have caught a glimpse of what a Landing page is, let’s see what it has to offer you:

Importance of Landing pages

Landing pages Stops the funnel from leaking

Imagine the horror of wasting all the spent resources when a visitor visits your site only to be distracted by the insanely distracting navigation tabs. This is where the uniqueness of landing pages act as a stopcock. Their utter lack of links saves the CTA button makes it super focused and ensures maximum possible conversion of the visitors.

Landing pages Increases CTR

Naturally, due to the absence of any other distraction, the visitor is either forced to click the Call to Action link or to leave the site. Since the majority of the visitors visit landing pages with an idea of what to expect, the probability of them clicking the desired link is increased manifold.

Landing pages gather email addresses

Lead generating landing pages can be turned into a gold-mine of data of potential customers. Collecting contact details, specifically, email ids, was never easier. This is guaranteed to generate sweet ROI as it is estimated that emails with a single CTA can increase CTR by more than 3 times and sales by 10 times (Delhi School of Internet Marketing, 2017)!

Landing pages exploit the wizardry of analytics

Analyzing the source of the influx of visitors on the landing page can show which ad campaign with the backlinks to your landing pages works. This can help you reduce the wastage of your resource. Besides, the lead-generating landing pages can help you find your target audience if you are not already aware of them.

Landing pages put on a show of credibility

Landing pages can be the best way to show how credible your business is. This can be tricky as for a common man of the World Wide Web appearance is all that matters. Thus, the explicit display of graphics and accreditations to the security features installed for transaction and data collection will give them a sense of trust in your site, which is directly proportional to the trust placed on your business itself.

More about Landing pages

What do they contain?

Call to Action

This is the purpose of building a landing page in the first place.

Heading

Care should be taken to not make it sound exaggerating. Failing to do so will result in disappointment while reading the content.

Copy

Though good content is the king, in the case of a landing page, minimal content ensures the least distraction and thus allows the visitor to focus on the CTA.

Decluttered CTA buttons increase CTR by 13.98%

Social media share buttons

Worldwide there are 3.80 billion social media users (We are social, 2020). Getting the word about the products described on the landing page is the best way to earn referrals.

Lead-capture forms

These can be employed to collect email ids of the target audience which can then be used for email marketing, which is one of the most effective digital marketing strategies.

Visuals

Studies suggest that more than 80% of visitors will prefer to see images and videos instead of reading the content.

Thus, focusing on displaying videos is a wise choice.

Now, after bearing with us till now, you might be wondering how wonderful it would be to have your landing page for your business. We, experts from Monarch Web World, are here to help you out with your exact dreams! Continue reading to see how we do it.

Processes behind landing page development

Consultation

Identify the target audience

Research

Mock-up page

Approval

Web builders

Testing

Launch

Why do you need landing pages for your digital marketing campaign?

Statistics show that businesses with 10-15 landing pages (each for a unique campaign) have shown an increase of conversion by 55% in comparison to those with 10 or less (Active Campaign, 2019).

However, owning a landing page is like walking on a thin wire. Too much of anything will snap it. To garner the trust of the visitors, one cannot be too careful about maintaining a perfect balance between the different elements present on the page. For instance, consider the visual elements. Too many images and the content will distract the visitor, whereas too little will make them suspect the site. Only an experienced professional with a tried and tested promise can ensure your money does not get wasted.

Thus, to avoid the risk of overdoing and to bring your business all the possible benefits of owning landing pages, you’d need a professional. That means you will have to invest your time and money.

Why us?

Monarch Web World has been serving businesses to possess a confident online presence for more than 8 years. The praises from our client base of more than a thousand and two hundred from 15 plus nations from all over the world, including the US, UK, and Australia.

All this has been possible only because of our growing team of experts who will take care of your worries on every possible issue arising while trying to gain attention in the dizzying online world. Web designing, SEO strategies, Social media marketing are a few of the wide range of services offered here. Our all-round service benefits make us the best stop for all of your worries.

Posted on October 20, 2020June 13, 2023 by dmcadmin — Leave a comment

10 Key benefits of Data-Driven Marketing

Data-driven marketing has changed from an innovative approach to a significant part of advertising and business strategy. Data-driven marketing refers to strategies built on insights pulled from big data analysis, collected through consumer interactions and engagements, to form predictions about future behaviors.

This involves understanding the data you already have, the data you can get, and organizing, analyzing, and applying that data to better marketing efforts. Although there are many reasons why companies use data-driven marketing, more often than not, its intended goal is to enhance and personalize the customer experience.

Benefits of Data-Driven Marketing

Both businesses and consumers can gain a lot from taking a data-driven approach to marketing. When strategies are implemented successfully, such benefits include:

Personalized Marketing

A Data-driven marketing strategy allows brands to create a customized campaign that converts leads through a deeper understanding of the customer profile. It helps convey the right message, to the right audience, at the right time.

Clear-Cut Clarity

With data-based marketing, it becomes much easier to separate and group the target audiences that you’re trying to reach.

Multi-Channel Experience

Distributing data-driven ads across channels through automated marketing campaigns will ensure that your message is consistent, aligned, and reaches each recipient in the perfect place and at the ideal time.

Refined Customer Experience

Many popular brands use marketing data to enhance their customer experiences. They’ll often orchestrate customer satisfaction surveys and pinpoint specific areas for improvement.

Better Product Development

Data-driven marketing considerably diminishes product failure rates. Companies can establish a better understanding of their target audiences, which leads to the development of better-suited products for that particular market.

Challenges of Data-Driven Marketing

Like most valuable business strategies, there are challenges to successful data-driven marketing.

The Right Team

Due to the job’s niche nature and the skills required, it can be challenging to attract the right type of staff that specializes in predictive analytics or audience amplification.

Departmental Silos

The success of data-driven marketing is mostly dependent on having high-quality and integrated data, which is no easy task to obtain. Frequently, different departments will acquire data with goals that contradict one another.

Commitment

It would seem foolish to incorporate a data-driven marketing strategy if you aren’t entirely committed to it, yet some companies continue to make that mistake.

Integration

If a company fails at the integration process, marketers will struggle to gather the right data needed for a unified customer view.

How to Take a Data-Driven Approach to Market

Whether you’re just getting started or are looking to improve your existing marketing strategy, certain elements should be considered. These include:

Automate and Integrate.
Collaboration Across Teams.
Monitor Industry Changes.
Continued Measurement.

Final Thoughts

The future remains very bright for data-driven marketing. Data-driven solutions are becoming an essential part of successful marketing campaigns, along with predictive and artificial intelligence marketing. In large part, this is due to the progressive needs of customers and their expectations for more personalized experiences.

Posted on October 20, 2020June 13, 2023 by dmcadmin — Leave a comment

How does Data-Driven Content Marketing approach increase sales?

How does the word content come to you? Isn’t content related to creativity? Well, content is a combination of both data and creativity. Content marketing becomes effective when data is incorporated into it. It helps in striking an emotional chord with the audience. The major challenge that comes in digital marketers’ way is to create cordial terms with the audience.

They need to effectively communicate with the audience in a more human way. Most of the brands today are using data in their content. They all have reported a hike in their sales. For the audience that reads the content should also find it interesting and informative.

They should keep coming back to the website for more catchy content. Data-driven content marketing has reported a 50% more conversion rate. Data also makes the content lucid. One of the ways to make the content marketing approach useful is by incorporating fresh and reliable data.

Improve your sales using data-driven content marketing

Work upon the structure of content

Before delving deep into improving rankings in search results, it is essential to work upon the content. There should be clear cut goals as to why you’re creating the content. This will help you in targeting the right segment of the audience. Before content is created, one should seek clarity as to why it is created and to which market it will cater. Employ the funnel stage to understand the content type.

Put backlinks

It has been found out that putting backlinks in the content improves the search engine rankings. Link magnet content is the one that is able to generate links. Some of the popular link magnet content includes e-books, whitepapers, and videos. These content types get more shares than others.

Catchy headlines

Headlines comprise the trickiest part of the content. The audience will view the content only if the headline attracts them. Amazing content with a boring headline will result in underperformance and leave you disappointed. A catchy headline will improve your click-through rate. CTR is an essential factor in search engine rankings. The challenge faced is that one doesn’t know what the audience will prefer.

Post your content on social media

The content you have prepared should also be posted on social media platforms like facebook, Instagram, etc to get more views. Usually, the content is shared on every social media platform. The more the number of users that read the content, the better it is. While putting the content, add some data to the introduction to validate the content. The introduction would generate interest in the user, and they would click on the content.

Branded content

In a survey conducted, it was observed that 59% of the users prefer to click on the sites about which they have heard before. This implies that users connect with familiar names. Brand bias still exists. Brand awareness also works in email marketing as people like to hear from their favorite brand names.

It has been reported that 64% of the respondents open emails because they trust the brand.

Onsite searches

With the help of an onsite search report, one can identify the recently searched keywords. It includes the same keyword that had been frequently searched for on your website. Find out the topics that are not mentioned and include them on your website.

Create longer blog posts

A few years before, writing a blog with 1000 words was sufficient to improve rankings and bring about conversions. Nowadays, a blog of around 2000 words is considered to do the same work. It ranks highest in the search engine results. Design the outline of the content in such a manner so that keywords for SEO could be included along with the meta descriptions.

What is data-driven content marketing?

It is an analytical strategy used extensively in content marketing campaigns. The data is collected from the targeted potential customers who would purchase the product. Here the customer profile information is put to use to create an effective online data-based marketing campaign.

How to obtain data for a data-driven content marketing approach?

The data could be collected from sources like conducting surveys, experiments, cases, and research studies. Emphasis should be laid on the analysis of data, which would provide valuable insights into the audience’s preference.

Why is my data-driven content marketing approach not giving relevant results?

It has been found that four obstacles come in the way of a data-driven content marketing approach, which includes lack of real-time data, lack of technology, lack of internal cohesion, and lack of customer focus.

Further, it has been revealed that only 7% of the marketers can deliver real-time data, whereas only 52% of the marketers say that they can provide some of these experiences.

The major issue that arises here is that many organizations can collect and analyze data to utilize them in a successful data-driven content marketing approach.

Several tools are available for the appropriate analysis of data that is generated. If the proper interpretation of the data is carried out, it could yield potential results that could bring transformation in the overall content marketing approach.

More than half (54%) of companies say their most significant challenge to data-driven marketing success is the lack of data quality and completeness.

Benefits of data-driven content marketing approach

Around 10 years back, a handful of companies utilized a data-driven content marketing approach. Today many of them use this approach to gain benefits against their competitors. To list a few, here are some of the benefits of the data-driven content marketing approach.

Customized message

One of the significant benefits of data-driven content marketing is that customized messages, according to the targeted marketing campaign, could be carried out. This technique has resulted in better ROI and more significant gains.

Extend reach

With the integration of data, you can access numerous various channels of communications. The customer insights obtained help ensure the consistent message reaches the correct audience at the right place and time.

Understanding of the correct approach:

Content marketing data gives insight into what works and what doesn’t work across the sales funnel. You can accordingly determine where exactly your time and budget should be invested.

Segmentation of customers

The segmentation of the customers based on action and behavior allows them to better target them. You just need to work on the data to uncover the information.

Reduce product failure

The data-driven approach helps in understanding what the requirement of the customer is. You cannot put any product in the market and expect sales out of it. Product failure rates are reduced when the product is created, keeping in mind the customer’s requirements.

Understanding how data-driven content marketing increase sales

Ever wondered why companies have shifted to a data-driven approach? Data gives one of the most crucial forms of information. This could be put to use to understand consumer behavior.

Introducing a product in the market does not guarantee success unless it is luck that favors it. Data-driven content is personalized. The personalized messages could be sent to the target audience, giving you the best of the results. The content is also designed based on the data inputs. High-quality content is essential for the best SEO performance.

A combination of a data-driven approach with quality writing can generate beautiful results. A content that is already posted can be used to analyze which parts of it are doing well and which are not. It gives you an understanding of the audience and what the content aims to achieve.

The right content is effective with the audience and ensures conversions. Think about it this way, if the content design is significant, the target audience will be impressed, and sales would automatically happen. Many companies have reported a 30% hike in their sales using the correct version of a data-driven content marketing approach.

Posted on October 17, 2020June 13, 2023 by dmcadmin — Leave a comment

7 Unique hacks to stay creative with an SEO-driven Content Strategy

Are you struggling to write great content lately?

Do you find yourself struggling to write articles that are not only creative in their way but also have a content marketing strategy? Then you are at the right place as this article will tell you unique hacks to stay creative with an SEO driven content strategy.

So, how can you build an Effective SEO content strategy for greater gains?

First, let’s go through our basics: ‘What is SEO?’ and ‘Why is SEO important?’

What is SEO

Search Engine Optimization, which is popularly known as SEO, is the process of growing the quantity and quality of website traffic by expanding the visibility of a website or a web page to users of various web search engines. SEO helps in getting more exposure, and not only that, SEO helps in increasing the improvement of unpaid results (known as “natural” or “organic”) and does not include the purchase of paid placement in search results. It also includes image search, video search, academic search, etc.

Why is SEO important?

Paid advertising, social media marketing, and other online platforms can generate traffic to your website, yes, but search engines drive most online traffic. Natural search results cover the more digital area, appear more credible or genuine to tech-savvy searchers, and receive way more clicks than paid advertisements. Here are a few reasons why you need SEO to strive and thrive in today’s digital world:

Most pages are invisible

Most search engine users are more likely to click on one of the top 5 suggestions in the search engine result pages(SERPs).

According to the facts and figures, people do not generally go through the second page of search results because of a lack of patience and time, and thus to make a website visible, it should be on the first page of search results. To make it more visible, websites should make sure their content has enough SEO related keywords.

SEO is not only about visibility in top search results

Good SEO practices improve user experience, and users generally tend to trust websites more, which occupy the top position in SERPs for the keyword they are searching for.

Your competitors are already using SEO to steal your business and revenue

SEO can help you leave your competitors behind. If two websites sell the same or similar products, the SEO friendly website is likely to attract more customers and thus make more sales.

If you are just trying to attract customers through social media marketing, you can also guarantee that your competitors are overshadowing you where it matters the most. SEO is a lot more useful than social media.

SEO is responsible for 51% of website traffic and generates 40 % of revenue

Unique hacks to stay creative with an SEO driven content strategy

Over the past year, we have examined various ways to remain creative, even within a primarily SEO-driven strategy. Here let’s dive into a few tips and tricks to ensure you don’t have to sacrifice your very own creative freedom for organic growth.

Communicate with experts to spark creativity while ensuring posts are still SEO-driven

If you feel uncomfortable by a topic you know nothing about, do not hesitate to reach out to experts – even within your own company or from a different industry/organization to understand the given topic better and thus, write a fantastic piece about it. Their passion for the given subject will motivate you enough to write about it creatively and uniquely. Keyword-driven or SEO-driven content still leaves ample room to angle the piece in several interesting directions, as long as the insights you are providing aligns with the given keyword’s intent.

Content should be unique

Content plays a major role in attracting traffic to your website and staying unique and creative. If your content is not unique and creative, your content strategy, however smart, will not work out. The more unique and creative your content is, the more your website will be credible and rank well in search engine algorithms. Keep your content juicy, fresh, and make sure you write things that go viral. This will help you increase your rank in various SERPs and make your website stay at the top.

Interview leaders in different industries and tell their stories

Your industry undoubtedly has leaders that not only interest you but also influence you in a way. If you are a marketer for an e-commerce website, we suggest you try reaching out to e-commerce consultants to get quotes about the industry’s future.

It is not impossible to align your interests with your content. As someone who is personally interested in accountancy and economics, for instance, I was able to find the intersection between these two disciplines and workplace performance. Finally, it is of utmost importance to consider who you are interested in speaking with and how that expert’s experience might align with your audience’s interests, problems, questions, and brainstorm ideas from there.

Find the human angle

The easiest way to find a human connection is to consider the reader’s perspective when searching for a Google topic. Start by asking yourself the right set of questions, ask yourself, “Why would I ever search for this topic? Why did I use these specific sets of keywords?”

Nowadays, Google is increasingly trying to continue a “searcher’s journey” through People Also Ask boxes, People Also Search For, and Related Search links at the bottom of almost all Search Engine Results Page (SERPs).

These features allow them to rethink, reshape their search, and find similar, relevant answers to other related questions. Anyone searching for one keyword is ultimately searching for that keyword as a part of a larger marketing and business strategy. As a content writer or creator, you need to find the bigger picture element and use these new SERP features to tell more creative and unique stories around the topic at hand.

Use multimedia to add freshness to relatively old content

If you are struggling with an incredibly boring and dry topic, you might evoke creativity by adding multimedia elements like podcasts, YouTube videos, images, or graphs, all of which open up new traffic engaging opportunities since you can generate image traffic through the SERPs as well. These things help you stay engaged when writing the piece, and can also help your post rank on SERPs since search engines prefer multimedia elements such as images or videos.

Frame your content well

You should frame your content from a unique angle that differentiates it from other search results. You should consider provocative arguments you can make, as the uniqueness and sometimes controversy of your content will help you to increase ranks on the SERPs while providing a relatively fresh and exciting write-up to your audience.

Interact with your readers whenever possible

If you engage with your audience from time to time, you will understand their point of view, problems better, find new traffic engaging content ideas, and, last but not least, create quality content. The good news is that there are various ways to communicate with your audience. You can start by reading comments on your social media or blog.

Mostly, users online have no problem to leave complaints or positive reviews.

This way, you get constructive criticism or feedback about your content and your niche. If your audience has unanswered questions in your articles, you can create new content that answers them. For real-life communication types, you can connect with people from your niche using chats and live videos on the internet.

You must use all the available ways and get the best of your audience. One of the positive sides of your engagement with your target audience is that you can figure out trends and keywords before there is any data about them. You should keep in mind that online tools have data that is gathered in the past. Your readers will mention the problems that they have right now.

Generate ideas from your existing content

A niche that describes a specific topic has a lot of content. It will mention things that have been not analyzed before, but turn out to help your target audience. You can add internal links from your older articles to the new ones. This process includes a lot of value for SEO.

Even when the new topics are not relevant to any keyword, the new content adds value to your website and the articles linked. Many readers will read both the new and older content and remain longer on your website. An example of this is Wikipedia, which has many internal links on almost every page, and search engines love it.

Conclusion

It is not impossible to stay creative with an SEO-driven content strategy if you follow the tips above. Your problems will become ideas for your content when you are focused on helping your audience.

Posted on October 17, 2020June 13, 2023 by dmcadmin — Leave a comment

In-House Vs Agency Marketing: which one is best for your business?

A business owner like you is well aware of the importance of Marketing and how a good marketing strategy can make your product more visible and appealing to potential customers. Having an effective marketing strategy can become the voice of your business.

Now that you already know the need for marketing, let us proceed with what kind of marketing. In this post, we will help you decide which marketing is best for your business or product.

Types of Marketing

With the advent of the Internet, everything’s changed, including advertising tactics. On the one hand, “Traditional” marketing is focused on print media, radio, t.v. On the other hand, in-store marketing, “Digital” marketing considers all online marketing techniques, including email and social media advertising.

Following is the list of types of marketing:

Branding: When you create an identity and decide some values for your business.

Advertising: presenting your product in front of customers.

Social media: advertising through social platforms like Facebook, LinkedIn, Instagram, etc.

Email: an essential campaign that can convert your visitors into customers.

Search Marketing: SEO and PPC strategy to rank on search engine result pages.

Market Research: researching the needs of your potential customers.

If your competitors grow through a particular marketing strategy, it would not necessarily work for you the same way. So a million dollar question here arises which one is better for your business: In-house Marketing or Agency Marketing?

Which one to rely on Agency Marketing or In-House Marketing?

Agency Marketing

When you do agency marketing, you hire a third party for handling your business’ marketing. There are several marketing agencies to choose from depending on your business niche, which can provide A to Z services for marketing. No matter how small or big, a marketing agency has a team of experts capable of managing all your marketing affairs.

Finding a marketing agency that best suits your business and understands your brand and mission can completely take the burden of marketing off your plate. All you need is to develop a relationship with your marketing agency and let them help you grow and do all the marketing stuff on your behalf.

In-house Marketing

In-house marketing might be quite economical, but you have to hire marketing professionals for your company and train them to work together with your entire staff. You can train your team the way you like and make them work on specific goals and expertise in mind. This marketing is quite tilted on the disadvantageous side as the team you hired may not necessarily learn quickly or adopt new marketing strategies and that team won’t take risks for your business and work the way you train them, which ultimately gives you the burden of creating a marketing strategy.

What does a typical In-house Marketing team look like?

Deciding the type of marketing for your business is always your call as who knows your business better than you, right? Perfect marketing is the key that defines your business’ marketing goals, and you need to determine whether you want in-house marketing initiatives or require outside experts’ assistance.

Key factors to consider while deciding between In-House marketing and Agency Marketing:

Factor #1: Your Company Culture, Vision, and Values

Nowadays, most businesses prefer working with marketers capable of taking their business marketing to a whole new level. If you, too, are such a business firm who finds it better to work with marketers who get along with your company’s culture, vision, and values that you have set for yourself, then you are more likely to grow in better ways. Also, in general, it’s quite easier to hire a team internally for your marketing strategies as that team is your own employees who are more closely invested in your company’s success and growth rather than an external marketing team. It is a well-known fact that for external agencies working with several businesses just like yours, it becomes tough to understand your company’s day-to-day cultural values.

Factor #2: The Need for Wide-Ranging Skill-sets

You very well know your business’s nature and need, and that’s how you make strategies. Your in-house team needs to be skilled in different fields like web development, social selling, email marketing, pay-per-click advertising. This is not an easy task to build an in-house team equipped with all these skills.

The agencies which are already working with businesses like yours already have a team with all the above skills. In other words, hiring an agency for your business marketing can prove to a one-stop-shop for all your marketing needs.

If you are planning to recruit a digital marketing agency or an in-house marketing team for your business, you should dedicate some time and patience in researching for the same by keeping in mind all the outcomes you are expecting from them.

Factor #3: Keeping a Competitive Edge with Industry Best Practices

You being a business company, must be well aware of the evolving landscape of the digital marketing world. The need to stay ahead in the competition is also a well-known case scenario for you. It’s not necessary that the tactics or tools that provided you a great number of leads previously would provide you the same every time. With the growing competition, technologies are changing at a lightning pace, and keeping with that change is the only key that will promote your business.

This is simply a cakewalk for Digital Marketing Agencies to keep your marketing latest and greatest always. This is because marketing agencies often adapt to the latest technology as they have access to the same sources. On the other hand, this is not the case with an in-house marketing team.

Factor #4: A (Much) Larger Network of Brainpower

This is quite simple to understand that an in-house marketing team that you hire for your business marketing campaigns is not much exposed to large networks as they were hired by you and are only familiar with your business. No matter how skilled your in-house marketing team is, but this advantage can make you pay in the long run. On the other hand, an agency providing marketing services are more likely to have supplementary sources and resources to promote your business on a whole new level.

So if you are ever in need of marketing services, you need to think about what is best for your business and agendas; they could be video production, script-writing, social media promotion, email marketing, etc. For all these requirements, hiring an agency marketing could be your best bait.

Factor #5: Easy Communication

You need to have efficient communication if you want your business marketing to run smoothly. This best works with an in-house marketing team that you hire internally for your business. You can conduct various sessions with your marketing team members that will let them feel more connected to your business.

Digital Marketing Agencies, on the other hand, are not easily accessible as they are working with other businesses as well, along with yours. In this case, you might feel left out as well, sometimes. Day-to-day communication is not possible with them as they have to look into their every client’s needs. They would prefer weekly or monthly meetings regarding your campaigns’ progress and share reports of the same.

Although both methods work, it’s always your call that you’ll choose which one.

Factor #6: Access to Tools and Platforms

While a digital marketing team can access several difficult tools for an individual business, like yours, to buy, when you hire a digital marketing agency, you no longer have to worry about researching or purchasing marketing tools or software for your marketing campaigns. These keywords are more important than you think. If you hire an in-house marketing agency, you would need more budget than you have estimated to buy all the tools. You need not even think about this if you are working with an agency marketing service.

Also, digital marketing agencies have access to more platforms for marketing purposes, then you. So if you consider this point, we would highly recommend you go with a digital marketing agency without any second thought.

All about Digital Marketing Agency

Pros of a digital marketing agency

How sure are you about the effectiveness of your current traditional marketing campaigns? Suppose you are unable to answer this question. In that case, it’s high time you switch to digital marketing services and start investing in them to drive valuable results for your business’ marketing campaigns.

Let’s drive into the following undeniable advantages of agency marketing for your business

Cost-effective

One of the biggest benefits of agency marketing is that it not only generates more leads for you but also is cost-effective.

With traditional marketing, it would become quite difficult for you to compete with large businesses as they have more money advertising and sources to make their marketing campaigns successful. On the other hand, digital marketing methods will put your business on the same playing field as your competitor.

Easily Measurable

True, it is essential to invest in a proper marketing strategy, but it is more important to track those strategies and know if they are driving results for you and helping your business grow.

In- house marketing methods don’t allow you the same, while in agency marketing, you can track your campaign’s results accurately rarely.

Helps you in targeting customers

Out of all the perks, the most significant one is it makes you able to target your potential customers. It’s a challenge to obtain leads through an in-house marketing team, but via agency marketing, you reach the specific people who exactly match your business niche.

Improves match version Rate

Investing in agency marketing services like Conversion Rate Optimization(CRO), you ultimately increase your conversion rate as it gives you the ability to target more potential customers for your business. A better conversion rate is always a plus point that helps you grow effectively.

The expertise of a digital marketing agency

The expertise to have a marketing agency that has a team of experts who can develop has integrated all your marketing needs. Digital Marketing Agencies have both inbound and outbound marketing strategies, including SEO, PPC, advertising, social media and content marketing, etc. They help you with devising a strategy, providing you creative insights and designs so that you can stand out in the competition.

But also keep in mind that not all the agencies expertise in all the above factors, and that is where you need to do a little homework. Ask the agency you are planning to hire if they are well aware of the above technologies or not. This will help you in the long term run when you start getting results for your business marketing campaigns. This is why you need to have complete knowledge of all your needs would be fulfilled or not, and if that agency understands your needs and the values of your business.

Capabilities of a digital marketing agency

Now, you must be curious to know what a digital marketing agency is capable of doing for your business’ growth. Have a look at them too:

Social Media Marketing

There is no denying that today, social media is the most powerful network that can grow and take down any business in seconds. An excellent digital marketing agency is well equipped with how to turn the power of social media in favor of your business campaign.

Content Marketing

You very well know the importance of finding the right content, which has the ability to engage your audience. It is essential to earn your audience’s trust, and good content opens that door for you. It would not be wrong to say that “content is the king” and can set you apart in the competition.

Community Building

Even if you are just starting with business marketing, the first and foremost thing you need to do is focusing on building a strong community. Building a community is also important as it improves SEO, and also you become a trusted brand among your audience.

Agency Marketing services are beneficial in providing you a constant engagement as they target your business’s people’s niche, which is always a plus point for you.

Influencer Marketing

To stay one step ahead of your competitors, it is essential to identify your relevant influencers. Anyone capable of affecting your business positively could be an influencer to you, and you need to harness their expertise in order to grow. Digital Marketing agencies are a big help in this too.

Software and Tools used by a digital marketing agency

When you hire a digital marketing agency, you no longer have to worry about researching or purchasing marketing tools or software for your marketing campaigns. This is because marketing agencies are well equipped with all the marketing tools like keyword research that you would need for your campaigns.

Having years of working experience, some digital marketing agencies have software that can measure and track your online marketing campaigns. This software uses Artificial Intelligence and Machine Learning, through which they track your marketing strategies and ultimately help your business in generating leads.

Here’s a list of the tools that you should enquire about before hiring a marketing agency:

File Storage Tools

To store all the files as a backup so that you have all the information available at one click

Customer Relationship Management tools

Look out if the agency you are hiring has the tools to manage their relationship with your business

Project Management Tools

What is the use of hiring an agency if they don’t pay attention to keeping a project management tool? You must put that too on your checklist.

Resource Planning Tools

Make sure the agency you hire has access to all the relevant resources for your business marketing strategies and that they have all the relevant tools for the same

Reporting Tools

When you hire an agency, it’s your right to have timely reports of all the campaigns they are running for your business so that you know if your business is growing effectively or not. Watch out for these tools as well.

Diverse specialties of a digital marketing agency

Social Media Management

A digital marketing agency promotes your business on all social media platforms such as Facebook, LinkedIn, Instagram, etc. Which helps you attract customers.

Email marketing

By email marketing, you can directly get in touch with your potential customers or target audience. Digital Marketing makes that feature available for you

Paid Advertising

Digital Marketing Agencies provide you all sorts of paid marketing for your business to reach an even more comprehensive range of audiences.

Conversion Rate Optimization

Digital Marketing is capable of converting your visitors into customers and customers into buyers. This helps you in gaining popularity very quickly and thus increases your profits.

SEO

A good digital marketing agency is your key to a better SEO by making you rank on search engine pages.

Web Design

You need to update your website regularly according to the change in technologies, and digital marketing agencies can help you with that. A well-designed website doesn’t only bring a new audience for you but also increases your revenue.

Copywriting

In today’s era, when digital marketing is significant everywhere, copyright has become more significant than ever. A marketing agency is capable of getting your reader to take action on your website through this technique.

Cost Comparison between In-house Marketing and Agency Marketing

Let’s look into the cost of In-house Marketing and Agency Marketing to help you get more clearer and to let you decide which one to choose:

In-House Marketing

If you hire an in-house marketing team for your business marketing campaigns, you need to keep each member( in your marketing team ) in mind. The median salary of a marketing manager or multiple marketing specialists full-time ranges between $60,000 to $70,000. However, the cost of each campaign entirely depends on your marketing needs; that is why you should make a proper plan before making a decision.

You may think that if you hire a single person, you would need to spend less on your marketing strategy. This fact might be accurate, but this is also true that the process of hiring might belong as you need to train that person and make sure that he/she fits appropriately in your business.

Apart from this, you need to have a proper space for them in your company to work and have to spend on computers and programs and other things that they need.

Agency Marketing

A Digital Marketing Agency, on the other hand, offers you different plans to choose from. You may select any plan from the pre-set price based on your business type and marketing needs. One plus point here is that they are negotiable.

An agency has a team of experts, its own software tools, tech, and all the other requirements that take the whole burden off your head.

Cons

Everything, no matter how good, does come with some disadvantages. Have a look at some of them-

Based on Location

There are several agencies worldwide, which could be a disadvantage for you if you are planning to extend your business on a local level and want a local marketing company for the same. Even if you find a perfect company for your marketing needs and they are abroad, then also you are at a loss here.

So if you are planning to work for such an agency, you need to do a lot of research and have a backup plan too if that doesn’t work.

Multiple clients

Having a good relationship with your digital marketing agency is something that always gives you an advantage over your competitors. The fact that an agency works with a number of businesses at a time may make you feel a bit left out. Though this is not the same while working with an experienced and client-focused marketing team.

A good agency is one that understands your needs and goals prior to you, and that is how they make you feel like they are part of your business team. In any case, if you are not feeling the above facts, then probably it’s time for you to change your marketing agency.

Control

When you trust some agency, you need to give them some freedom to carry out their work more efficiently. If you are someone who wants to have complete control over your business, then hiring an agency marketing team might prove to be some pain for you.

Digital Marketing Agencies work best when you allow them to devise your marketing strategy or let them carry your marketing campaigns. This provides them the freedom to make strategies that work best for your marketing tactics and help you grow positively. That is why you are advised to give some freedom to the agency you hire.

Comparison between: In-house and Agency Marketing

Pros of In-House Marketing Team

Dedicated and focused team

The best reason to hire an in-house marketing team could be that you will be having a team of dedicated on-site staff. An in-house team is available 24*7 for you and is 100% focused on your business.

Stronger knowledge of the brand

If there is someone who knows your business best, then these are your employees. This means that your in-house marketing team knows your customers, culture, and industry well.

Better access to resources

Since your in-house marketing team is on-site, they have better access to your business’ audience and processes.

Cons of an In-House Marketing Team

Expensive

The in-house marketing team is on the expensive side as you have to pay each employee separately and also pay for their needs at your office.

Lack of skills

If you have a low budget, you won’t hire the best skilled in-house marketing team for your business.

Tunnel vision

The in-house marketing team is often behind in acquiring new marketing trends, making your marketing still or stale. They are not exposed to the world outside your business, which leads to a lack of ideas in them.

Pros of a Marketing Agency

Breadth and depth of knowledge

After hiring a digital marketing agency, you are relieved from all the marketing problems because they have profound knowledge of every aspect.

Cost-effective

You won’t be worrying about your budget with an agency marketing team as they provide a variety of plans to choose from

Access to technology and resources

A digital marketing agency is always equipped with all the essential tools which your business might not easily access. They give you all the data and resources for a seamless marketing campaign for your business.

Cons of a Marketing Agency

Less access and attention

Since an agency is working with more than one business at a time, you would have less access and attention.

Slow learning curve

If the agency is not an expert in your niche, it would take some time to understand your business.

Requires management

Some of your employees do need to manage the outside marketing agency to manage their efforts and introduce them to your business.

In-House vs Agency Marketing: How to decide which one is best for you?

Are you still confused about which marketing type between in-house and agency is best for you? We are here to help you compare both, have a look:

Skillset

Skillset is defined as the skills required to complete a job or project successfully.

It depends on your budget. If you can afford to hire multiple people with different skill sets and train them to work according to your requirements, you should go with in-house marketing. But if you want a team to go with each marketing strategy altogether, then hiring an agency makes more sense.

Creativity

Creativity is nothing but the use of imagination to develop original out of the box ideas for your marketing campaigns.

An in-house team hired by you may or may not be very familiar with your business working style, but an experienced agent and has worked with several businesses like yours is always full of creative and great ideas for your business marketing campaigns.

Adaptability

Adaptability is the ability to adapt to situations or tasks that change with time.

Your marketing team needs to be adaptive to any change that often occurs in the field of digitalization. If your agenda is to have constant communication and gradually change your project or campaign, you should consider going with an agency marketing team.

What types of digital marketing can agencies perform better?

Digital marketing agencies tend to have more capabilities in using these tactics:

SEO

Let us start with SEO, which is an acronym for Search Engine Optimization. This simply means making your business website optimized for search engines like Google, Yahoo, etc. It ranks high on these search engine result pages, which improves your visibility. In turn, you receive more audience. Think from the visitors’ point of view, would you bother to scroll more than two pages while searching? No, right? This is the sole reason that you need a good SEO value to rank high on SERPs. This is quite a long process and takes time before it gives you some positive results.

Digital Marketing Agencies provide you the information about your place among your competitors by doing keyword research and ranking analysis of your website. By this process, they optimize your website and build good quality content for you so that your website can rank up high on search engine result pages. They also build quality links for you, which helps your website crawl up on SERPs efficiently. When a user searches for the solution to their problem, Google does research and returns the most relevant results to their queries; this is why you need to have a good SEO value.

PPC

PPC is an acronym for Pay-per-click, and this is a kind of advertising technique on search engines. Unlike SEO, it is a way of moving up on the search engine result pages by paid methods. When you hire a digital marketing agency, they promote your website in different ways, and this is one of those ways, and you are charged every time someone clicks on your advertisement. The cost you are going to spend ultimately depends on your website’s quality score, the number of clicks, and the competition among the keywords you have selected.

PPC campaigns can be short term campaigns when you want to promote your product for a particular season or for a short period.

Selecting appropriate keywords in this method is crucial. There is no denying that digital marketing agencies are experts in keyword research, and they can provide you the right keywords for a PPC campaign on your business website. Not only do they find appropriate keywords, but they also don’t charge you much for that. You need to stay a step ahead of your competitors and not have some positive leads.

Email Marketing

Email Marketing is yet another form of marketing or rather say, a direct form of marketing as it involves keeping in touch with those people of yours who have already been your customers in the past. It consists of sending them information about new features or promotions running on your website directly into their email inbox. It is a technique of luring them in by providing some loyalty discounts too.

Your email will disappear if you don’t make it eye-catching, and for this, you need to address your customers with their names to make them feel more connected.

A digital marketing agency can be a big help in this regard as they can save your time in creating those personalized emails. They use tools that can not only assist you but also provide you the right audience to target. They use your existing mail list to send in the advertising emails directly to your potential customers. Always keep in mind that this remarketing technique is very frequently used by your competitors to lure in the audiences. That is why you need to acquire this technique too. This simply brings in more traffic to your website.

Social Media Marketing

Social media is proving to be the most powerful tool in the present scenario, and if you are not advertising on social media, you are losing too much. You can advertise on social media platforms like Facebook, Twitter, Instagram, etc. So that your business grows at a faster rate. For this purpose, you need to invest in agencies providing social media marketing services.

Like other campaigns, where you target your niche audience via ads, the same is done on social media platforms, flooding with your niche audience, waiting for you to reach them. Digital Marketing agencies collect data of users who might be interested in taking services from your business. This information can be used effectively by you in advertising your business, services, products, etc. Social media marketing can be a long-term and short-term campaign for you as per your needs. Thus, maintaining your social media is the key to digital marketing in this age. Target your audience via ads, and you will see tremendous growth in your business sales.

Website Design

In today’s fast-evolving digital market, your company’s website is considered one of the most important digital marketing channels. Your website can make or break the first impression of your website in the eyes of your visitors. You need to provide the relevant information that your visitors are looking for and provide them the necessary information about your product and services.

Website design involves many factors, and you need to keep in mind all those factors while designing a website for your business. Providing a seamless surf experience to your visitors should be on the top of your priority list and the layout, images, designs, logos, etc.

A digital marketing agency assists you in developing an attractive and optimized website for your business. Their team of experts makes sure that your site is clearly labeled, user friendly, and easy to navigate. They also make sure that your website can provide relevant information to the users. This ultimately acts as a funnel and converts your visitors into buyers and which is a massive success for your business.

Monarch Web World is a full-service digital marketing agency

Now that you have reached the end of this article, we assume that you have decided to hire a Marketing Agency to take your business to a whole new level, then Monarch Web World is the one-stop destination for all your needs.

Monarch Web World is a Google AdWords Certified Marketing Agency with 8+ years of experience with a demonstrated history of working in the marketing and advertising industry. We provide you our services in Marketing Management, Digital Strategy, Search Engine Optimization (SEO), Advertising, and Sales, Agency Management & Business Partner Management.

If you are looking for an agency to help you in your marketing campaigns, Monarch Web World will help.